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May 2025
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Home/Insights/Retailers/guardian.com.sg
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for guardian.com.sgguardian.com.sg

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232.7K
Revenue
264K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
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  • Main country of store: SINGAPORE
  • Website category: HEALTH

Guardian.com.sg is a website that offers a wide range of products for sale. It includes a variety of health, beauty, personal care, and household items from popular brands. The site allows customers to conveniently browse and purchase these products online, delivered to their doorsteps.

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guardian.com.sg's revenueOVER TIME
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Over the past three months, guardian.com.sg revenue has experienced decline of 25%, compared to the preceding three months.

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guardian.com.sg revenue decline for last six months
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OVERVIEW
In May 2025, guardian.com.sg in the HEALTH industry generated online sales revenue of $232,708 with a conversion rate of 2.00-2.50% and an AOV of $25-50. This performance metric falls above the median revenue of $93,599 and below the high AOV of $353. Despite its lower revenue compared to the largest online store in the category, walgreens.com at $84,074,439, guardian.com.sg still attracted a significant number of sessions at 263,988, exceeding the median sessions of 27,872.
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guardian.com.sg competitors

In May 2025, guardian.com.sg, with a revenue of $232,708, 5,734 transactions, 263,988 sessions, an average order value (AOV) of $25-50, and a conversion rate of 2.00-2.50%, lags behind its competitors in several key metrics. boots.com leads with a significant revenue of $79,663,339, 866,800 transactions, and 27,739,926 sessions, boasting an AOV of $75-100 and a conversion rate of 3.00-3.50%. iherb.com also outperforms guardian.com.sg with a revenue of $177,135,085, 1,608,065 transactions, and 35,373,549 sessions, along with an impressive AOV of $100-125 and a conversion rate of 4.50-5.00%. Even caretobeauty.com and superdrug.com surpass guardian.com.sg in revenue, transactions, and sessions, with competitive AOV and conversion rates. Overall, guardian.com.sg has room for growth and improvement in order to compete more effectively in the market.

iherb.com screenshot
#1 iherb.com
177.1M
Revenue
35.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
boots.com screenshot
#2 boots.com
79.7M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.2M
Revenue
965.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
superdrug.com screenshot
#4 superdrug.com
18.8M
Revenue
10.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
guardian.com.sg vs top market performers
guardian.com.sg
top retailers
conversion rate vs average order value for guardian.com.sg and its competitors
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Revenue share by device at guardian.com.sg

In May large majority of sales on guardian.com.sg, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on guardian.com.sg, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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brands overtime comparison

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guardian.com.sg channels

Identify top traffic channels that drive growth for guardian.com.sgand discover how performance of traffic channels has changed over time.

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guardian.com.sg Google Ads spend

Evaluate guardian.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guardian.com.sg devices

Review guardian.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardian.com.sg top markets

Explore guardian.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guardian.com.sg country & global rank

Assess the ranking of guardian.com.sg among other retailers within its primary country and worldwide.

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