decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 7.3%, compared to the preceding three months.
decathlon.co.uk competitors
In January 2026, decathlon.co.uk had a revenue of $15,537,250 from 137,436 transactions and 6,347,795 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 2.00-2.50%. Comparing it to its competitors, gooutdoors.co.uk had a lower revenue of $10,484,199 from 92,376 transactions and 3,671,641 sessions, with a similar AOV range but a slightly higher conversion rate of 2.50-3.00%. sportsdirect.com led the pack with a revenue of $45,059,102 from 570,541 transactions and 21,720,629 sessions, but had a lower AOV range of $75-100 and a similar conversion rate. adidas.co.uk and halfords.com also had higher revenues than decathlon.co.uk, with varying transaction and session numbers, AOV ranges, and conversion rates. Overall, decathlon.co.uk is competitive in terms of revenue and conversion rate, but may need to increase its transactions and sessions to match the performance of some of its top competitors.
Revenue share by device at decathlon.co.uk
In January large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
