decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $182.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 15%, compared to the preceding three months.
decathlon.co.uk competitors
In October 2025, decathlon.co.uk stood out among its competitors in terms of revenue, with a total of £16,813,922. The number of transactions on the site was also impressive at 165,171, indicating a high level of customer engagement. With 5,164,710 sessions, the website attracted a significant amount of traffic. The average order value (AOV) ranged between £100-125, while the conversion rate fell between 3.00-3.50%, showcasing a healthy balance between customer spending and website effectiveness. In comparison, gooutdoors.co.uk lagged behind in revenue with £7,988,186 and fewer transactions and sessions. On the other hand, sportsdirect.com led in revenue with £82,736,648 but had a lower AOV. Overall, decathlon.co.uk demonstrated strong performance in key metrics, positioning it well against its competitors in the sports retail market.
Revenue share by device at decathlon.co.uk
In October large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
