decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $182.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 12%, compared to the preceding three months.
decathlon.co.uk competitors
When comparing decathlon.co.uk to its competitors in November 2025, it is evident that decathlon.co.uk has a significantly higher revenue of $21,161,272 compared to its closest competitor, gooutdoors.co.uk, with $9,877,543 in revenue. However, decathlon.co.uk falls behind sportsdirect.com in terms of revenue, as sportsdirect.com generates $96,201,176 in revenue. decathlon.co.uk also boasts a higher number of transactions and sessions compared to mountainwarehouse.com, adidas.co.uk, and halfords.com. Despite having a similar average order value (AOV) and conversion rate to adidas.co.uk, decathlon.co.uk excels in terms of overall revenue and transactions. This suggests that while decathlon.co.uk may not have the highest conversion rate among its competitors, its revenue and overall performance metrics remain strong in the market.
Revenue share by device at decathlon.co.uk
In November large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
