Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/decathlon.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for decathlon.co.ukdecathlon.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
38.5M
Revenue
Sep 26
13.6M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
Loading...

Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

decathlon.co.uk Annual Revenue and Growth

decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$213.8M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
decathlon.co.uk revenue by year

decathlon.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, decathlon.co.uk revenue has experienced growth of 113%, compared to the preceding three months.

View real-time data
decathlon.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
decathlon.co.uk's revenue for online sales reached $38.5 million in September 2026. With a conversion rate of 2.50-3.00%, it falls within the typical range for the sports category, which is 0.59% to 3.07%. The average order value (AOV) stands at $100-125, also within the category's typical range of $79 to $562. Additionally, decathlon.co.uk recorded 13.6 million sessions, whereas a typical store in the sports category sees around 25,800 sessions monthly. The most-visited site, dickssportinggoods.com, reaches 52.3 million sessions.
Read more

decathlon.co.uk competitors

In September 2026, decathlon.co.uk ranks second among its competitors in both revenue and transactions, achieving $38.5 million and 378,000 transactions, respectively. It excels with an average order value (AOV) of $100-125, comparable to halfords.com's AOV in the same range. While decathlon.co.uk's conversion rate stands at 2.50-3.00%, it trails behind sportsdirect.com, which leads with a conversion rate of 4.00-4.50%. In terms of sessions, decathlon.co.uk also holds the second position with 13.6 million sessions, significantly outperforming competitors like gooutdoors.co.uk and mountainwarehouse.com. Overall, while decathlon.co.uk shows strong performance, particularly in revenue, it faces tough competition from sportsdirect.com and others in the market.

gooutdoors.co.uk screenshot
#1 gooutdoors.co.uk
9.5M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
62.4M
Revenue
17.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
mountainwarehouse.com screenshot
#3 mountainwarehouse.com
7.9M
Revenue
5.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adidas.co.uk screenshot
#4 adidas.co.uk
17.1M
Revenue
7.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
halfords.com screenshot
#5 halfords.com
38.4M
Revenue
11.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
decathlon.co.uk vs top market performers
decathlon.co.uk
top retailers
conversion rate vs average order value for decathlon.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries decathlon.co.uk operates in

decathlon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

decathlon.co.uk channels

Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

decathlon.co.uk Google Ads spend

Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

decathlon.co.uk devices

Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

decathlon.co.uk top markets

Explore decathlon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

decathlon.co.uk country & global rank

Assess the ranking of decathlon.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard