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Sep 2024
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Home/Insights/Retailers/decathlon.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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17.1M
Revenue
6.4M
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for decathlon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.

decathlon.co.uk’s revenueOVER TIME
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Over the past three months, decathlon.co.uk revenue has experienced growth of 16%, compared to the preceding three months.

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decathlon.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, decathlon.co.uk in the SPORTS industry had a revenue of $17,070,799 with a conversion rate of 2.00-2.50% and an AOV of $100-125. The website had 6,384,022 sessions, compared to garmin.com which had 44,386,968 sessions. The median revenue in the industry was $95,412, while the highest revenue was $199,376,920. The highest conversion rate was 3.13%, and the highest AOV was $561, with a lowest AOV of $78. Median sessions in the industry were 34,499.
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decathlon.co.uk competitors

decathlon.co.uk, with a revenue of £17,070,799 and 155,166 transactions from 6,384,022 sessions, boasts an average order value (AOV) of £100-£125 and a conversion rate of 2.00-2.50%. Compared to its competitors, sportsdirect.com leads with a revenue of £52,207,702 from 644,559 transactions and 18,956,392 sessions, with an AOV of £75-£100 and a conversion rate of 3.00-3.50%. adidas.co.uk follows closely behind Decathlon with £15,216,928 revenue, 176,655 transactions, and 6,406,046 sessions, maintaining an AOV of £75-£100 and a conversion rate of 2.50-3.00%. halfords.com excels in conversion rate at 3.50-4.00% with £40,444,014 revenue, 416,069 transactions, and 11,114,700 sessions. mountainwarehouse.com focuses on a lower AOV range of £50-£75, while gooutdoors.co.uk stands out with a higher AOV of £125-£150.

#1 gooutdoors.co.uk
13M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 sportsdirect.com
52.2M
Revenue
19M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 mountainwarehouse.com
10.5M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 adidas.co.uk
15.2M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 halfords.com
40.4M
Revenue
11.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for sportsdirect.comsportsdirect.com
Favicon for gymshark.comgymshark.com
Favicon for halfords.comhalfords.com
Favicon for therange.co.uktherange.co.uk
Favicon for houseoffraser.co.ukhouseoffraser.co.uk
Favicon for decathlon.co.ukdecathlon.co.uk
$17.1M
Favicon for adidas.co.ukadidas.co.uk
Favicon for gooutdoors.co.ukgooutdoors.co.uk
Favicon for decathlon.comdecathlon.com
Favicon for mountainwarehouse.commountainwarehouse.com
Favicon for outdoorgearlab.comoutdoorgearlab.com
TOP MARKET PERFORMERSby revenue
1
Favicon for nike.comnike.com
$290.5M
2
Favicon for next.co.uknext.co.uk
3
Favicon for argos.co.ukargos.co.uk
4
Favicon for rei.comrei.com
5
Favicon for jdsports.co.ukjdsports.co.uk
6
Favicon for sportsdirect.comsportsdirect.com
7
Favicon for gymshark.comgymshark.com
8
Favicon for halfords.comhalfords.com
9
Favicon for therange.co.uktherange.co.uk
10
Favicon for houseoffraser.co.ukhouseoffraser.co.uk
decathlon.co.uk vs top market performers
decathlon.co.uk
top retailers
conversion rate vs average order value for decathlon.co.uk and its competitors
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decathlon.co.uk brandsby revenue

1
Logo for 15921592
Top retailers:decathlon.dedecathlon.fr
2
Logo for 639639
Top retailers:decathlon.dedecathlon.fr
3
Logo for ratedRated
4
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Top retailers:decathlon.de
5
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Top retailers:decathlon.dedecathlon.fr

decathlon.co.uk categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Hardware
Top retailers:ebay.comkroger.comuline.com
3
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
4
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Top retailers:rewe.demorrisons.comasda.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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decathlon.co.uk channels

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decathlon.co.uk Google Ads spend

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decathlon.co.uk devices

Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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decathlon.co.uk top markets

Explore decathlon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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decathlon.co.uk country & global rank

Assess the ranking of decathlon.co.uk among other retailers within its primary country and worldwide.

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