decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 27%, compared to the preceding three months.
decathlon.co.uk competitors
In May 2026, decathlon.co.uk generated a revenue of $19,193,870 from 164,477 transactions over 8,240,798 sessions, yielding an AOV of $100-125 and a conversion rate of 1.50-2.00%. In comparison, gooutdoors.co.uk earned $12,937,995 with a higher AOV of $125-150, yet had fewer transactions at 95,450 and a lower total revenue. sportsdirect.com led the market with a substantial revenue of $41,413,555 from 521,091 transactions, benefiting from a higher conversion rate of 2.50-3.00%. halfords.com, while boasting the highest revenue of $45,934,445 and a robust conversion rate of 3.50-4.00%, had a comparable AOV to decathlon.co.uk. Meanwhile, mountainwarehouse.com and adidas.co.uk displayed lower revenues of $10,268,353 and $16,613,096, respectively, yet outperformed decathlon.co.uk in conversion rates. Overall, decathlon.co.uk holds a solid position, but it faces stiff competition from larger retailers in the sector.
Revenue share by device at decathlon.co.uk
In May large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries decathlon.co.uk operates in
decathlon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
