decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 6.8%, compared to the preceding three months.
decathlon.co.uk competitors
When comparing decathlon.co.uk to its competitors in March 2026, several metrics stand out. decathlon.co.uk had a revenue of $17,661,913 with 160,907 transactions and 6,564,908 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In contrast, gooutdoors.co.uk had a revenue of $10,406,690 with 79,344 transactions and 2,888,404 sessions, boasting a higher AOV of $125-150 but a similar conversion rate of 2.50-3.00%. sportsdirect.com outperformed decathlon.co.uk in revenue with $40,201,766 and 519,205 transactions from 17,304,522 sessions, but had a lower AOV of $75-100 and a comparable conversion rate of 2.50-3.00%. decathlon.co.uk fared better than mountainwarehouse.com and adidas.co.uk in terms of revenue, but fell behind halfords.com in both revenue and conversion rate.
Revenue share by device at decathlon.co.uk
In March large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
