decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 28%, compared to the preceding three months.
decathlon.co.uk competitors
In April 2026, decathlon.co.uk generated $17,594,907 in revenue with a conversion rate of 2.00-2.50%. In comparison, competitors like sportsdirect.com and halfords.com outperformed decathlon.co.uk, earning $37,155,280 and $45,750,819, respectively, with halfords.com achieving the highest conversion rate at 4.00-4.50%. gooutdoors.co.uk, while generating lower revenue at $10,953,345, had a higher average order value (AOV) of $125-150 compared to decathlon's $100-125. Meanwhile, mountainwarehouse.com reported $7,387,122 in revenue but managed to secure more transactions (120,719) than decathlon.co.uk, which had 164,129 transactions. On the other hand, adidas.co.uk generated $16,483,763 with an AOV of $75-100 and a competitive conversion rate. Overall, while decathlon.co.uk holds a strong position, it faces significant competition, particularly from halfords.com and sportsdirect.com.
Revenue share by device at decathlon.co.uk
In April large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
