decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $182.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced decline of 13%, compared to the preceding three months.
decathlon.co.uk competitors
In December 2025, decathlon.co.uk had a revenue of $12,522,365 with 120,986 transactions and 5,105,948 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, gooutdoors.co.uk had a revenue of $9,087,778 with 83,447 transactions and 2,865,643 sessions, showing a slightly higher conversion rate of 2.50-3.00% but lower revenue. On the other hand, sportsdirect.com led in revenue with $54,918,831 and had the most transactions and sessions among the competitors, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. In terms of AOV and conversion rate, decathlon.co.uk falls within the range of mountainwarehouse.com and adidas.co.uk, but lags behind halfords.com in terms of revenue and conversion rate.
Revenue share by device at decathlon.co.uk
In December large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
