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Oct 2025
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Home/Insights/Retailers/hannaford.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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20.5M
Revenue
Oct 25
1.7M
Sessions
Oct 25
7.0-7.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Hannaford.com is an online platform that offers customers a wide range of products for purchase. Their inventory includes groceries, fresh produce, household essentials, personal care items, and more. The website aims to provide convenience and accessibility for users, enabling them to shop for various daily necessities from the comfort of their own homes.

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hannaford.com Annual Revenue and Growth

hannaford.com's annual sales on its online store amounted to $384M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$384M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hannaford.com revenue by year

hannaford.com's monthly revenueOVER TIME
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Over the past three months, hannaford.com revenue has experienced decline of 0.82%, compared to the preceding three months.

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hannaford.com revenue decline for last six months
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OVERVIEW
In October 2025, hannaford.com generated $20,496,542 in online sales, with a strong conversion rate of 7.00-7.50%, significantly higher than the industry average of 5.49%. The site's average order value (AOV) ranged between $150-175, above the low end of $46 and nearing the high of $181 in the food and drink sector. With 1,699,954 sessions, hannaford.com significantly outperformed the median of 15,100 sessions in its category, although it remains distant from the market leader, kroger.com, which boasted 41,924,642 sessions and $358,991,540 in revenue.
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hannaford.com competitors

In October 2025, hannaford.com reported a revenue of $20,496,542 with 125,241 transactions and 1,699,954 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 7.00-7.50%. When compared to its competitors, shaws.com generated a similar revenue of $20,492,267 but with fewer transactions (94,191) and more sessions (2,169,239), resulting in a higher AOV of $200-225 but a lower conversion rate of 4.00-4.50%. freshdirect.com, on the other hand, had a lower revenue of $7,637,814 but a higher number of transactions (41,864) and sessions (572,828) with a comparable AOV of $175-200 and the same conversion rate as hannaford.com. heb.com stood out with a significantly higher revenue of $106,661,979 and a large number of transactions (929,396) and sessions (12,641,519) with a lower AOV of $100-125, but the same conversion rate as hannaford.com.

shaws.com screenshot
#1 shaws.com
20.5M
Revenue
2.2M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
greenchoicenow.com screenshot
#2 greenchoicenow.com
27.9K
Revenue
10.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
freshdirect.com screenshot
#3 freshdirect.com
7.6M
Revenue
572.8K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
heb.com screenshot
#4 heb.com
106.7M
Revenue
12.6M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
foodservicedirect.com screenshot
#5 foodservicedirect.com
1.6M
Revenue
621.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hannaford.com vs top market performers
hannaford.com
top retailers
conversion rate vs average order value for hannaford.com and its competitors
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Revenue share by device at hannaford.com

In October large majority of sales on hannaford.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hannaford.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hannaford.com channels

Identify top traffic channels that drive growth for hannaford.comand discover how performance of traffic channels has changed over time.

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hannaford.com Google Ads spend

Evaluate hannaford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hannaford.com devices

Review hannaford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hannaford.com top markets

Explore hannaford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hannaford.com country & global rank

Assess the ranking of hannaford.com among other retailers within its primary country and worldwide.

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