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Home/Insights/Retailers/hannaford.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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17.3M
Revenue
Mar 26
1.8M
Sessions
Mar 26
6.0-6.5%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Hannaford.com is an online platform that offers customers a wide range of products for purchase. Their inventory includes groceries, fresh produce, household essentials, personal care items, and more. The website aims to provide convenience and accessibility for users, enabling them to shop for various daily necessities from the comfort of their own homes.

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hannaford.com Annual Revenue and Growth

hannaford.com's annual sales on its online store amounted to $251M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$251M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hannaford.com revenue by year

hannaford.com's monthly revenueOVER TIME
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Over the past three months, hannaford.com revenue has experienced decline of 14%, compared to the preceding three months.

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hannaford.com revenue decline for last six months
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OVERVIEW
In March 2026, hannaford.com achieved online sales of $17,301,701, significantly exceeding the median revenue of $47,624 in the FOOD AND DRINK sector, while its conversion rate of 6.00-6.50% surpasses the industry average of 5.72%. The site's average order value (AOV) ranged from $150 to $175, close to the high AOV of $176, and total sessions reached 1,791,299, well above the median of 15,746, although far below industry leader kroger.com, which recorded $253,527,911 in revenue and 39,860,145 sessions, reflecting Hannaford's strong online performance amidst fierce competition.
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hannaford.com competitors

In March 2026, hannaford.com reported a revenue of $17,301,701 with 109,845 transactions and 1,791,299 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 6.00-6.50%. In comparison to its competitors, Shaw's (shaws.com) generated a slightly higher revenue of $17,996,472 with 91,220 transactions and 1,983,492 sessions, with a higher AOV of $175-200 but a lower conversion rate of 4.50-5.00%. On the other hand, HEB (heb.com) led in revenue with $72,074,067, 656,211 transactions, and 11,602,684 sessions, though it had a lower AOV of $100-125 and a conversion rate of 5.50-6.00%. hannaford.com falls in the middle ground compared to its competitors in terms of revenue, transactions, and conversion rate, with a competitive AOV range.

shaws.com screenshot
#1 shaws.com
18M
Revenue
2M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
greenchoicenow.com screenshot
#2 greenchoicenow.com
22K
Revenue
17.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
freshdirect.com screenshot
#3 freshdirect.com
10.6M
Revenue
720.2K
Sessions
6.5-7.0%
Conv. rate
$200-225
AOV
heb.com screenshot
#4 heb.com
72.1M
Revenue
11.6M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
foodservicedirect.com screenshot
#5 foodservicedirect.com
3.6M
Revenue
859K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
hannaford.com vs top market performers
hannaford.com
top retailers
conversion rate vs average order value for hannaford.com and its competitors
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Revenue share by device at hannaford.com

In March large majority of sales on hannaford.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on hannaford.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hannaford.com channels

Identify top traffic channels that drive growth for hannaford.comand discover how performance of traffic channels has changed over time.

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hannaford.com Google Ads spend

Evaluate hannaford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hannaford.com devices

Review hannaford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hannaford.com top markets

Explore hannaford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hannaford.com country & global rank

Assess the ranking of hannaford.com among other retailers within its primary country and worldwide.

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