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May 2025
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Home/Insights/Retailers/hannaford.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.6M
Revenue
1.9M
Sessions
6.0-6.5%
Conv. rate
$175-200
AOV
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Hannaford.com is an online platform that offers customers a wide range of products for purchase. Their inventory includes groceries, fresh produce, household essentials, personal care items, and more. The website aims to provide convenience and accessibility for users, enabling them to shop for various daily necessities from the comfort of their own homes.

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hannaford.com's revenueOVER TIME
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Over the past three months, hannaford.com revenue has experienced decline of 14%, compared to the preceding three months.

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hannaford.com revenue decline for last six months
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OVERVIEW
In May 2025, hannaford.com in the FOOD AND DRINK industry had a revenue of $20,606,016 with a median revenue of $43,931. The conversion rate was 6.00-6.50%, with a high of 5.52% and a low of 1.54%. The AOV was $175-200, with a high of $188 and a low of $49. Sessions reached 1,901,492, while kroger.com had the highest at 41,111,924. The median sessions in the FOOD AND DRINK industry were 14,871.
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hannaford.com competitors

In May 2025, hannaford.com reported revenue of $20,606,016 with 117,467 transactions and 1,901,492 sessions. Their Average Order Value (AOV) ranged from $175 to $200, and they had a conversion rate of 6.00-6.50%. In comparison, heb.com led the pack with $80,697,199 in revenue, 634,911 transactions, and 12,462,349 sessions. Shaw's.com closely trailed hannaford.com with $19,918,460 in revenue, 90,913 transactions, and 1,799,319 sessions, boasting a higher AOV of $200-$225. freshdirect.com had a similar conversion rate to hannaford.com at 6.50-7.00% but higher revenue of $8,343,943. foodservicedirect.com and greenchoicenow.com lagged behind in revenue and metrics, with the latter only generating $14,870 in revenue. Overall, hannaford.com held its ground among its competitors but could potentially improve its revenue and transaction numbers to match the top performers in the industry.

shaws.com screenshot
#1 shaws.com
19.9M
Revenue
1.8M
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
greenchoicenow.com screenshot
#2 greenchoicenow.com
14.9K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
freshdirect.com screenshot
#3 freshdirect.com
8.3M
Revenue
729.9K
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
heb.com screenshot
#4 heb.com
80.7M
Revenue
12.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
foodservicedirect.com screenshot
#5 foodservicedirect.com
2.3M
Revenue
826.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hannaford.com vs top market performers
hannaford.com
top retailers
conversion rate vs average order value for hannaford.com and its competitors
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Revenue share by device at hannaford.com

In May large majority of sales on hannaford.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on hannaford.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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hannaford.com channels

Identify top traffic channels that drive growth for hannaford.comand discover how performance of traffic channels has changed over time.

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hannaford.com Google Ads spend

Evaluate hannaford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hannaford.com devices

Review hannaford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hannaford.com top markets

Explore hannaford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hannaford.com country & global rank

Assess the ranking of hannaford.com among other retailers within its primary country and worldwide.

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