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Jul 2025
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Home/Insights/Retailers/hannaford.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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20.1M
Revenue
2M
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
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Hannaford.com is an online platform that offers customers a wide range of products for purchase. Their inventory includes groceries, fresh produce, household essentials, personal care items, and more. The website aims to provide convenience and accessibility for users, enabling them to shop for various daily necessities from the comfort of their own homes.

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hannaford.com's revenueOVER TIME
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Over the past three months, hannaford.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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hannaford.com revenue decline for last six months
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OVERVIEW
In July 2025, hannaford.com in the FOOD AND DRINK industry generated $20,073,899 in online sales revenue with a conversion rate of 5.50-6.00% and an AOV of $150-175. The store had 2,047,458 sessions, compared to the highest at 47,052,121 on kroger.com. The median revenue in the category was $39,659, with a very high conversion rate of 5.17% and AOV of $184. The lowest conversion rate was 1.28% and AOV $47. Median sessions were 15,792.
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hannaford.com competitors

In July 2025, hannaford.com reported a revenue of $20,073,899 from 119,940 transactions with 2,047,458 sessions. Their average order value (AOV) ranges from $150-175, and they have a conversion rate of 5.50-6.00%. When comparing hannaford.com to its competitors, shaws.com had slightly lower revenue at $19,153,011 but with fewer transactions and sessions. greenchoicenow.com had significantly lower revenue at $19,786 with a low number of transactions and sessions. freshdirect.com had a revenue of $6,725,738 with fewer transactions and sessions compared to hannaford.com. heb.com stood out with a much higher revenue of $102,898,309 from 909,364 transactions and 13,813,615 sessions, with a lower AOV but a higher conversion rate than hannaford.com. foodservicedirect.com had a lower revenue and conversion rate compared to hannaford.com.

shaws.com screenshot
#1 shaws.com
19.2M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
greenchoicenow.com screenshot
#2 greenchoicenow.com
19.8K
Revenue
11.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
freshdirect.com screenshot
#3 freshdirect.com
6.7M
Revenue
674.5K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
heb.com screenshot
#4 heb.com
102.9M
Revenue
13.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
foodservicedirect.com screenshot
#5 foodservicedirect.com
1.6M
Revenue
730.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hannaford.com vs top market performers
hannaford.com
top retailers
conversion rate vs average order value for hannaford.com and its competitors
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Revenue share by device at hannaford.com

In July large majority of sales on hannaford.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hannaford.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hannaford.com channels

Identify top traffic channels that drive growth for hannaford.comand discover how performance of traffic channels has changed over time.

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hannaford.com Google Ads spend

Evaluate hannaford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hannaford.com devices

Review hannaford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hannaford.com top markets

Explore hannaford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hannaford.com country & global rank

Assess the ranking of hannaford.com among other retailers within its primary country and worldwide.

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