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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.2M
Revenue
May 26
6.4M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $225.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$225.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 31%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In May 2026, hy-vee.com generated $17,236,355 in online sales, significantly lower than the grocery sector median of $39,829, while its conversion rate of 3.50-4.00% remains robust compared to the industry's range of 1.58% to a high of 5.98%. With an average order value (AOV) between $50-75, it aligns with the low end of the sector, where AOV can reach up to $186. Additionally, hy-vee.com recorded 6,404,451 sessions, far below kroger.com's leading 41,139,307 sessions, yet exceeding the sector median of 13,181 sessions, indicating a solid online presence in the competitive grocery market.
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hy-vee.com competitors

In May 2026, hy-vee.com generated a revenue of $17,236,355 with 255,405 transactions and 6,404,451 sessions, achieving a conversion rate between 3.50-4.00%. In contrast, heb.com outperformed hy-vee.com significantly, earning $87,615,936 with 784,533 transactions and a higher conversion rate of 5.50-6.00%. safeway.com topped the list with $196,328,153 in revenue, 1,479,490 transactions, and a robust conversion rate of 12.50-13.00%. kroger.com dominated with a staggering revenue of $401,561,521, 3,395,386 transactions, and a conversion rate of 8.00-8.50%. albertsons.com reported $43,150,162 in revenue and a conversion rate matching Kroger's at 8.00-8.50%, while vons.com showed revenue of $19,826,744 with a conversion rate of 6.00-6.50%. Overall, hy-vee.com trails its competitors in revenue and transaction volume, reflecting a need for improvement.

heb.com screenshot
#1 heb.com
87.6M
Revenue
14.1M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
196.3M
Revenue
11.4M
Sessions
12.5-13.0%
Conv. rate
$125-150
AOV
kroger.com screenshot
#3 kroger.com
401.6M
Revenue
41.1M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
43.2M
Revenue
6.7M
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
19.8M
Revenue
2M
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In May large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hy-vee.com operates in

hy-vee.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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