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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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24.6M
Revenue
Jan 26
6M
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $225.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$225.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced growth of 74%, compared to the preceding three months.

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hy-vee.com revenue growth for last six months
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OVERVIEW
In January 2026, hy-vee.com reported online sales revenue of $24,609,309, significantly below the FOOD AND DRINK median of $54,450 and far from industry leader kroger.com at $286,165,357. The site achieved a conversion rate of 5.00-5.50%, slightly under the high of 5.96% for the category, while its average order value (AOV) ranged from $75-100, lower than the category high of $182. With 5,981,475 sessions, hy-vee.com is below kroger.com’s 46,188,522 but above the category median of 18,973 sessions, highlighting mixed performance metrics within the competitive landscape.
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hy-vee.com competitors

In January 2026, hy-vee.com reported a revenue of $24,609,309 with 313,414 transactions and 5,981,475 sessions. Their average order value (AOV) ranged from $75-100 with a conversion rate of 5.00-5.50%. Comparing this data to its competitors, heb.com generated $118,960,748 in revenue with 1,072,690 transactions and 13,870,223 sessions. Their AOV was between $100-125, and the conversion rate was 7.50-8.00%. safeway.com outperformed with a revenue of $163,489,149, 1,687,430 transactions, and 13,012,018 sessions. Their AOV ranged from $75-100, with a high conversion rate of 12.50-13.00%. kroger.com reported the highest revenue of $286,165,357, 3,312,272 transactions, and 46,188,522 sessions, with a conversion rate of 7.00-7.50%. vons.com had revenue of $18,356,919, 129,780 transactions, 1,725,662 sessions, an AOV between $125-150, and a conversion rate of 7.50-8.00%. Overall, hy-vee.com falls behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

heb.com screenshot
#1 heb.com
119M
Revenue
13.9M
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
163.5M
Revenue
13M
Sessions
12.5-13.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#3 kroger.com
286.2M
Revenue
46.2M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#4 vons.com
18.4M
Revenue
1.7M
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
harristeeter.com screenshot
#5 harristeeter.com
23.9M
Revenue
5.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In January large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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