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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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16.1M
Revenue
Oct 25
5.2M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $333.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$333.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 6.1%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In October 2025, hy-vee.com generated $16,090,261 in online sales, significantly surpassing the FOOD AND DRINK median of $43,384, though still far behind kroger.com’s $358,991,540. With a conversion rate of 4.50-5.00%, hy-vee.com performed well against the industry high of 5.49% and low of 1.42%. Its average order value (AOV) ranged from $50 to $75, close to the low end of the market range, while sessions totaled 5,233,304, below kroger.com’s 41,924,642 but above the median of 15,100 in the FOOD AND DRINK sector, indicating solid engagement and performance.
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hy-vee.com competitors

In October 2025, hy-vee.com generated a revenue of $16,090,261 from 254,027 transactions and 5,233,304 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, heb.com stands out with a revenue of $106,661,979 from 929,396 transactions and 12,641,519 sessions, AOV of $100-125, and a conversion rate of 7.00-7.50%. safeway.com also performs well with a revenue of $212,679,945, 1,679,822 transactions, and 13,017,897 sessions, AOV of $125-150, and a conversion rate of 12.50-13.00%. kroger.com leads the pack with a revenue of $358,991,540, 3,059,786 transactions, and 41,924,642 sessions, AOV of $100-125, and a conversion rate of 7.00-7.50%. albertsons.com and vons.com also show strong performances in various metrics compared to hy-vee.com.

heb.com screenshot
#1 heb.com
106.7M
Revenue
12.6M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
212.7M
Revenue
13M
Sessions
12.5-13.0%
Conv. rate
$125-150
AOV
kroger.com screenshot
#3 kroger.com
359M
Revenue
41.9M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
30.6M
Revenue
5.4M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
20.6M
Revenue
1.8M
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In October large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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