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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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17.7M
Revenue
5.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com's revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 23%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In May 2025, hy-vee.com, a FOOD AND DRINK industry website, recorded $17,735,190 in revenue for online sales, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $50-75. The website had 5,550,620 sessions, below the industry median of 14,871. Despite these metrics, hy-vee.com lagged behind the industry leader kroger.com, which achieved $363,978,512 in revenue, a 5.52% conversion rate, and an AOV of $188 with 41,111,924 sessions. Notably, hy-vee.com's AOV of $50-75 fell within the industry's standard range, with the lowest AOV in the FOOD AND DRINK category being $49.
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hy-vee.com competitors

In May 2025, hy-vee.com generated a revenue of $17,735,190 with 274,432 transactions and 5,550,620 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. In comparison, kroger.com outperformed hy-vee.com with a revenue of $363,978,512, 3,055,406 transactions, and 41,111,924 sessions. kroger.com also had a higher AOV of $100-125 and a conversion rate of 7.00-7.50%. On the other hand, heb.com, safeway.com, and vons.com also surpassed hy-vee.com in terms of revenue, transactions, and sessions, with varying AOVs and conversion rates. However, hy-vee.com performed better than albertsons.com in revenue and sessions, although albertsons.com had a slightly higher conversion rate. Overall, hy-vee.com's metrics placed it in the middle among its competitors in the online grocery retail industry.

heb.com screenshot
#1 heb.com
80.7M
Revenue
12.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
safeway.com screenshot
#2 safeway.com
217M
Revenue
13.7M
Sessions
12.5-13.0%
Conv. rate
$125-150
AOV
kroger.com screenshot
#3 kroger.com
364M
Revenue
41.1M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
22.7M
Revenue
5M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
23.3M
Revenue
2M
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In May large majority of sales on hy-vee.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on hy-vee.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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