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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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14.6M
Revenue
5.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com's revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 16%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In July 2025, hy-vee.com in the FOOD AND DRINK industry generated $14,562,553 in online sales, with a conversion rate of 4.00-4.50% and an AOV of $50-75. The highest online store revenue in the category was $345,606,941 from kroger.com, with a conversion rate of 5.17% and an AOV of $184. hy-vee.com had 5,287,468 sessions, while kroger.com had 47,052,121 sessions, and the median sessions in the industry were 15,792. A very low conversion rate in the FOOD AND DRINK category was 1.28%, with a very low AOV of $47.
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hy-vee.com competitors

In July 2025, hy-vee.com reported a revenue of $14,562,553 with 236,272 transactions and 5,287,468 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Compared to its competitors, hy-vee.com falls behind in revenue when looking at heb.com with $102,898,309, safeway.com with $195,486,779, kroger.com with $345,606,941, albertsons.com with $21,849,555, and vons.com with $20,937,319. Additionally, hy-vee.com lags in transactions and sessions when compared to its competitors, especially kroger.com. However, hy-vee.com's AOV and conversion rate are in line with the industry standard, falling between the ranges of its competitors. Overall, while hy-vee.com may not be leading in revenue or traffic metrics, its AOV and conversion rate suggest that it is effectively capitalizing on the traffic it does receive.

heb.com screenshot
#1 heb.com
102.9M
Revenue
13.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
195.5M
Revenue
14M
Sessions
11.5-12.0%
Conv. rate
$100-125
AOV
kroger.com screenshot
#3 kroger.com
345.6M
Revenue
47.1M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
21.8M
Revenue
5.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
20.9M
Revenue
2M
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In July large majority of sales on hy-vee.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hy-vee.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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