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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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18.4M
Revenue
Sep 26
6M
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $225.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$225.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced growth of 11%, compared to the preceding three months.

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hy-vee.com revenue growth for last six months
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OVERVIEW
In September 2026, hy-vee.com, categorized under groceries, generated $18.4 million in online sales. A typical store in the groceries category generates around $33,500 a month, while kroger.com generates $418.4 million. hy-vee.com’s conversion rate ranged from 4.00-4.50%, which is within the typical range of 1.34% to 5.31%. The average order value (AOV) was between $50-75, aligning with the typical range of $50 to $189 in the groceries category. The site recorded 6 million sessions, whereas a typical store in the groceries category sees around 12,200 sessions monthly, with kroger.com seeing 45.1 million sessions.
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hy-vee.com competitors

hy-vee.com trails its competitors significantly in revenue, generating $18.4 million compared to kroger.com’s $418.4 million, safeway.com’s $156.7 million, and heb.com’s $134.3 million in September 2026. In terms of transactions, hy-vee.com achieved 261,000, which is less than heb.com at 930,000 and safeway.com at 1.6 million. Additionally, hy-vee.com recorded 6 million sessions, falling behind both heb.com, which had 14.8 million sessions, and kroger.com, leading with 45.1 million. However, hy-vee.com maintains a respectable average order value (AOV) of $50-75, similar to albertsons.com at $75-100, but lower than competitors like kroger.com and safeway.com, which boast AOVs of $100-125. In conversion rates, hy-vee.com’s 4.00-4.50% falls short of the higher rates achieved by competitors like kroger.com at 7.50-8.00%. Overall, hy-vee.com demonstrates solid performance, yet remains behind its main rivals in several key metrics.

heb.com screenshot
#1 heb.com
134.3M
Revenue
14.8M
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
safeway.com screenshot
#2 safeway.com
156.7M
Revenue
13.6M
Sessions
11.0-11.5%
Conv. rate
$100-125
AOV
kroger.com screenshot
#3 kroger.com
418.4M
Revenue
45.1M
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
39M
Revenue
8.2M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
19.7M
Revenue
2.6M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Industries hy-vee.com operates in

hy-vee.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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