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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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14M
Revenue
Aug 25
5.3M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $333.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$333.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 21%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In August 2025, hy-vee.com in the FOOD AND DRINK industry had a revenue of $13,981,102 with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The website had 5,256,370 sessions, significantly lower than kroger.com's 46,280,628 sessions. hy-vee.com's performance metrics fall below the highest in the industry, with a median revenue of $39,584, a very low conversion rate of 1.29%, a very high AOV of $181, and a median session count of 15,627. Despite this, hy-vee.com continues to strive for improvement in its online sales metrics.
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hy-vee.com competitors

In August 2025, hy-vee.com generated a revenue of $13,981,102 from 226,780 transactions with 5,256,370 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, heb.com leads the pack with a revenue of $101,489,273 from 896,154 transactions and 13,769,025 sessions, featuring an AOV of $100-125 and a conversion rate of 6.50-7.00%. safeway.com follows closely with a revenue of $196,669,138 from 1,592,626 transactions and 13,534,896 sessions, showing an AOV of $100-125 and a high conversion rate of 11.50-12.00%. kroger.com also outperforms hy-vee.com with a revenue of $338,531,978 from 2,972,097 transactions and 46,280,628 sessions, maintaining an AOV of $100-125 and a conversion rate of 6.00-6.50%. albertsons.com and vons.com lag behind with lower revenues and fewer transactions and sessions, but still present competitive AOV and conversion rates in comparison to hy-vee.com.

heb.com screenshot
#1 heb.com
101.5M
Revenue
13.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
196.7M
Revenue
13.5M
Sessions
11.5-12.0%
Conv. rate
$100-125
AOV
kroger.com screenshot
#3 kroger.com
338.5M
Revenue
46.3M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
albertsons.com screenshot
#4 albertsons.com
28.1M
Revenue
5.8M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
20.3M
Revenue
1.9M
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Revenue share by device at hy-vee.com

In August large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on hy-vee.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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