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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for hy-vee.comhy-vee.com

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18.6M
Revenue
Jul 26
6M
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Hy-Vee.com is an online grocery shopping platform offering a wide range of products and services. Customers can find groceries, fresh produce, meat, dairy, frozen foods, pantry items, household supplies, and health and beauty products. The website also provides digital coupons, online ordering for pickup or delivery, meal ideas, and recipes.

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hy-vee.com Annual Revenue and Growth

hy-vee.com's annual sales on its online store amounted to $225.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$225.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hy-vee.com revenue by year

hy-vee.com's monthly revenueOVER TIME
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Over the past three months, hy-vee.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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hy-vee.com revenue decline for last six months
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OVERVIEW
In July 2026, hy-vee.com, a member of the groceries category, reported online sales revenue of $18.6 million, while a typical store in the groceries category generates around $35,900 monthly. The site's conversion rate ranged from 4.00-4.50%, which is within the typical conversion rates of 1.36% to 5.3% for the category. Additionally, hy-vee.com had an average order value (AOV) of $50-75, fitting within the typical AOV range of $51 to $186. The website attracted 6 million sessions, compared to approximately 13,000 sessions that a typical store in the groceries category experiences each month, far below the most-visited kroger.com, which sees 47.3 million.
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hy-vee.com competitors

In July 2026, hy-vee.com ranks last in revenue among its competitors, with only $18.6 million, trailing kroger.com by a staggering $457.1 million. Its 270,000 transactions and 6 million sessions also place it fifth, significantly behind kroger.com, which boasts 3.5 million more transactions and 41.3 million additional sessions. While hy-vee.com’s average order value (AOV) of $50-75 is competitive, it still falls short when compared to others, such as heb.com and safeway.com, both of which enjoy an AOV of $125-150. Furthermore, hy-vee.com’s conversion rate of 4.00-4.50% lags behind the higher rates of its rivals, including kroger.com at 8.00-8.50% and safeway.com at 11.50-12.00%. Overall, hy-vee.com faces significant challenges in catching up to its competitors in these key metrics.

heb.com screenshot
#1 heb.com
135M
Revenue
15.2M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
safeway.com screenshot
#2 safeway.com
225.5M
Revenue
14.2M
Sessions
11.5-12.0%
Conv. rate
$125-150
AOV
kroger.com screenshot
#3 kroger.com
475.7M
Revenue
47.3M
Sessions
8.0-8.5%
Conv. rate
$125-150
AOV
albertsons.com screenshot
#4 albertsons.com
43.7M
Revenue
7.8M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
vons.com screenshot
#5 vons.com
18.5M
Revenue
2.1M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
hy-vee.com vs top market performers
hy-vee.com
top retailers
conversion rate vs average order value for hy-vee.com and its competitors
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Industries hy-vee.com operates in

hy-vee.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hy-vee.com channels

Identify top traffic channels that drive growth for hy-vee.comand discover how performance of traffic channels has changed over time.

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hy-vee.com Google Ads spend

Evaluate hy-vee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hy-vee.com devices

Review hy-vee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hy-vee.com top markets

Explore hy-vee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hy-vee.com country & global rank

Assess the ranking of hy-vee.com among other retailers within its primary country and worldwide.

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