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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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102.9M
Revenue
13.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
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HEB.com is a website established in Texas. It is an online platform that offers a range of products, including groceries, household items, personal care products, clothing, and electronics. The site allows users to search and purchase items, and also offers delivery and pickup services for customer convenience.

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heb.com's revenueOVER TIME
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Over the past three months, heb.com revenue has experienced growth of 17%, compared to the preceding three months.

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heb.com revenue growth for last six months
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OVERVIEW
In July 2025, heb.com showcased impressive performance metrics within the FOOD AND DRINK sector. With online sales revenue reaching $102,898,309, significantly surpassing the industry median of $39,659, heb.com stood out, though it still trailed behind the top performer kroger.com, which hit $345,606,941. Notably, heb.com's conversion rate ranged between 6.50-7.00%, outperforming the high industry benchmark of 5.17% and dwarfing the low of 1.28%. Its Average Order Value (AOV) fell between $100-125, higher than the very low industry AOV of $47 but below the high of $184. Website traffic was robust with 13,813,615 sessions, although below the median of 15,792 and much less than kroger.com’s leading 47,052,121 sessions.
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heb.com competitors

As of July 2025, heb.com faces tough competition from its rivals in the online grocery industry. In terms of revenue, heb.com falls behind kroger.com with $102,898,309 compared to $345,606,941. However, heb.com surpasses hy-vee.com, albertsons.com, and riteaid.com in revenue. When it comes to transactions and sessions, heb.com lags behind kroger.com and safeway.com but outperforms hy-vee.com, albertsons.com, and riteaid.com. Interestingly, safeway.com leads in conversion rate with 11.50-12.00%, while heb.com ranks second with 6.50-7.00%. Overall, while heb.com may not be the top performer in every domain, it holds its own in the competitive online grocery market against key players like Kroger, Safeway, and others.

kroger.com screenshot
#1 kroger.com
345.6M
Revenue
47.1M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
195.5M
Revenue
14M
Sessions
11.5-12.0%
Conv. rate
$100-125
AOV
hy-vee.com screenshot
#3 hy-vee.com
14.6M
Revenue
5.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
albertsons.com screenshot
#4 albertsons.com
21.8M
Revenue
5.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
riteaid.com screenshot
#5 riteaid.com
1.5M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
heb.com vs top market performers
heb.com
top retailers
conversion rate vs average order value for heb.com and its competitors
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Revenue share by device at heb.com

In July large majority of sales on heb.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on heb.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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heb.com channels

Identify top traffic channels that drive growth for heb.comand discover how performance of traffic channels has changed over time.

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heb.com Google Ads spend

Evaluate heb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heb.com devices

Review heb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heb.com top markets

Explore heb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heb.com country & global rank

Assess the ranking of heb.com among other retailers within its primary country and worldwide.

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