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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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107.3M
Revenue
Sep 25
12.6M
Sessions
Sep 25
6.5-7.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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HEB.com is a website established in Texas. It is an online platform that offers a range of products, including groceries, household items, personal care products, clothing, and electronics. The site allows users to search and purchase items, and also offers delivery and pickup services for customer convenience.

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heb.com Annual Revenue and Growth

heb.com's annual sales on its online store amounted to $1.1B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.1B
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
heb.com revenue by year

heb.com's monthly revenueOVER TIME
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Over the past three months, heb.com revenue has experienced growth of 19%, compared to the preceding three months.

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heb.com revenue growth for last six months
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OVERVIEW
In September 2025, heb.com generated online sales revenue of $107,324,437, significantly outperforming the median of $38,144 in the food and drink/groceries industry, though still behind kroger.com’s $315,080,626. The site achieved a strong conversion rate of 6.50-7.00%, surpassing the high benchmark of 5.26% for the category. With an average order value (AOV) ranging from $100-125, heb.com remains competitive, though below the high AOV of $182. The website attracted 12,592,707 sessions, close to the median of 14,912, yet well below kroger.com's leading figure of 38,495,850 sessions, indicating potential for growth.
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heb.com competitors

In September 2025, heb.com had a revenue of $107,324,437 with 868,022 transactions and 12,592,707 sessions, boasting a conversion rate of 6.50-7.00% and an average order value (AOV) of $100-125. Comparing this data to its competitors, kroger.com stands out with a revenue of $315,080,626, 2,767,013 transactions, and 38,495,850 sessions, with a slightly higher conversion rate of 7.00-7.50%. safeway.com follows with $161,348,942 in revenue, 1,597,756 transactions, and 12,989,969 sessions, boasting a conversion rate of 12.00-12.50%. hy-vee.com, albertsons.com, and riteaid.com lag behind in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, heb.com competes well with its competitors in terms of revenue and transactions, although there is room for improvement in increasing sessions and conversion rates to match the top performers in the industry.

kroger.com screenshot
#1 kroger.com
315.1M
Revenue
38.5M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
161.3M
Revenue
13M
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
hy-vee.com screenshot
#3 hy-vee.com
14.4M
Revenue
4.8M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
albertsons.com screenshot
#4 albertsons.com
27.9M
Revenue
5.3M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
riteaid.com screenshot
#5 riteaid.com
477.1K
Revenue
433.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
heb.com vs top market performers
heb.com
top retailers
conversion rate vs average order value for heb.com and its competitors
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Revenue share by device at heb.com

In September large majority of sales on heb.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on heb.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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heb.com channels

Identify top traffic channels that drive growth for heb.comand discover how performance of traffic channels has changed over time.

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heb.com Google Ads spend

Evaluate heb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heb.com devices

Review heb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heb.com top markets

Explore heb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heb.com country & global rank

Assess the ranking of heb.com among other retailers within its primary country and worldwide.

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