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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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80.7M
Revenue
12.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
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HEB.com is a website established in Texas. It is an online platform that offers a range of products, including groceries, household items, personal care products, clothing, and electronics. The site allows users to search and purchase items, and also offers delivery and pickup services for customer convenience.

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heb.com's revenueOVER TIME
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Over the past three months, heb.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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heb.com revenue decline for last six months
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OVERVIEW
In May 2025, heb.com in the FOOD AND DRINK industry reported an online sales revenue of $80,697,199, with a conversion rate of 5.00-5.50% and an average order value (AOV) of $125-150. The store had a total of 12,462,349 sessions, ranking below kroger.com with 41,111,924 sessions. The median revenue in the category was $43,931, while the highest conversion rate was 5.52% and the highest AOV was $188. On the other hand, the lowest conversion rate observed was 1.54% and the lowest AOV was $49.
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heb.com competitors

In May 2025, heb.com generated a revenue of $80,697,199 with 634,911 transactions and 12,462,349 sessions. The average order value (AOV) ranged between $125-$150, and the conversion rate was 5.00-5.50%. Comparing heb.com to its competitors, kroger.com had the highest revenue of $363,978,512 with 3,055,406 transactions and 41,111,924 sessions. safeway.com also outperformed heb.com in revenue with $217,032,759, 1,728,463 transactions, and 13,679,123 sessions, boasting a higher conversion rate of 12.50-13.00%. albertsons.com, riteaid.com, and hy-vee.com had lower revenues compared to heb.com, with varying metrics such as transactions, sessions, AOV, and conversion rates. Overall, heb.com holds its own among competitors in terms of revenue and conversion rate, while lagging slightly behind in transaction volume and sessions compared to Kroger and Safeway.

kroger.com screenshot
#1 kroger.com
364M
Revenue
41.1M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
safeway.com screenshot
#2 safeway.com
217M
Revenue
13.7M
Sessions
12.5-13.0%
Conv. rate
$125-150
AOV
hy-vee.com screenshot
#3 hy-vee.com
17.7M
Revenue
5.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
albertsons.com screenshot
#4 albertsons.com
22.7M
Revenue
5M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
riteaid.com screenshot
#5 riteaid.com
3M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
heb.com vs top market performers
heb.com
top retailers
conversion rate vs average order value for heb.com and its competitors
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Revenue share by device at heb.com

In May large majority of sales on heb.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on heb.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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heb.com channels

Identify top traffic channels that drive growth for heb.comand discover how performance of traffic channels has changed over time.

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heb.com Google Ads spend

Evaluate heb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heb.com devices

Review heb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heb.com top markets

Explore heb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heb.com country & global rank

Assess the ranking of heb.com among other retailers within its primary country and worldwide.

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