rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 57%, compared to the preceding three months.
rossmann.de competitors
In July 2026, rossmann.de trails its competitors significantly in revenue, earning $15.1 million compared to dm.de's $41.9 million, a gap of $26.8 million. Additionally, while rossmann.de recorded 242,000 transactions, it lags behind dm.de, which had 668,000 transactions, trailing by 426,000. With 12.2 million sessions, rossmann.de again falls short of dm.de's 20.2 million sessions, a difference of 8 million. Both sites have an AOV between $50-75, but the conversion rate for rossmann.de at 1.50-2.00% is notably lower than dm.de's 3.00-3.50%. Other competitors like flaconi.de and shop-apotheke.com also outperform rossmann.de across these metrics.
Revenue share by device at rossmann.de
In July large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
