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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

rossmann.de

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12.2M

Revenue

8.2M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: GERMANY
Website category: HEALTH

rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.

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rossmann.de's revenueOVER TIME
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Over the past three months, rossmann.de revenue has experienced growth of 30%, compared to the preceding three months.

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rossmann.de revenue growth for last six months

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OVERVIEW

In May 2025, rossmann.de in the HEALTH industry had online sales revenue of $12,244,113 with a median of $93,599. The conversion rate was between 2.00-2.50%, lower than the highest at 5.31% but higher than the lowest at 1.38%. The average order value (AOV) ranged from $50-75, lower than the highest AOV of $353 but higher than the lowest of $55. With 8,155,337 sessions, rossmann.de was surpassed by the store with the highest sessions at 54,921,193 from walgreens.com, while the median sessions in the HEALTH category stood at 27,872.

rossmann.de competitors

In May 2025, rossmann.de generated a revenue of €12,244,113 from 176,214 transactions and 8,155,337 sessions, with an average order value (AOV) ranging between €50-75 and a conversion rate of 2.00-2.50%. Comparing rossmann.de to its competitors, shop-apotheke.com leads in revenue with €25,672,300, 528,460 transactions, and 14,331,274 sessions. flaconi.de has the highest AOV at €75-100, while douglas.de boasts the highest conversion rate of 4.00-4.50%. rossman.de's closest competitor in terms of revenue is flaconi.de with €13,840,317, followed by dm.de with €21,060,711. In terms of transactions, dm.de leads with 474,386, and in sessions, dm.de also takes the lead with 16,791,664. Overall, rossmann.de competes well in the market, especially in terms of conversion rate, holding its ground among the top competitors.

#1 dm.de

21.1M

Revenue

16.8M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 mueller.de

6.6M

Revenue

4.3M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 douglas.de

18.4M

Revenue

7.1M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 shop-apotheke.com

25.7M

Revenue

14.3M

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#5 flaconi.de

13.8M

Revenue

3.7M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

ezebra.de

TOP MARKET PERFORMERSby revenue

medikamente-per-klick.de

rossmann.de vs top market performers

rossmann.de

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Revenue share by device at rossmann.de

In May large majority of sales on rossmann.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

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rossmann.de channels

Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.

rossmann.de Google Ads spend

Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rossmann.de devices

Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rossmann.de top markets

Explore rossmann.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.