rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced decline of 29%, compared to the preceding three months.
rossmann.de competitors
In March 2026, rossmann.de lagged behind its competitors in terms of revenue, with $8,734,178. The closest competitor in revenue was mueller.de with $9,187,930, followed by flaconi.de at $9,633,386. However, rossmann.de outperformed in terms of conversion rate, ranging from 1.00-1.50%, compared to douglas.de at 1.50-2.00% and shop-apotheke.com at 3.00-3.50%. In transactions and sessions, rossmann.de fell short compared to dm.de, which had the highest number of transactions at 508,323 and sessions at 16,464,503. Despite the lower revenue, rossmann.de had a competitive Average Order Value (AOV) ranging from $50-75, on par with mueller.de and flaconi.de. Overall, rossmann.de showed strength in conversion rate but faced challenges in revenue and overall traffic compared to its competitors.
Revenue share by device at rossmann.de
In March large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
