rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $115.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 1%, compared to the preceding three months.
rossmann.de competitors
In October 2025, rossmann.de generated a revenue of €13,142,597 from 204,307 transactions and 8,110,698 sessions, with an average order value (AOV) of €50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, rossmann.de falls behind shop-apotheke.com in terms of revenue and transactions, but outperforms mueller.de and flaconi.de in terms of revenue and sessions. However, it lags behind douglas.de in terms of revenue, transactions, and AOV. In terms of conversion rate, rossmann.de falls between the rates of dm.de and mueller.de, while shop-apotheke.com and flaconi.de have higher conversion rates. Overall, rossmann.de holds its ground among its competitors in terms of revenue and transactions, but could improve its conversion rate to compete with the higher performing websites in the industry.
Revenue share by device at rossmann.de
In October large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
