rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $115.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 36%, compared to the preceding three months.
rossmann.de competitors
In December 2025, rossmann.de generated $14,053,944 in revenue from 218,385 transactions with a conversion rate of 2.00-2.50%. Compared to its competitors, rossmann.de falls behind dm.de and douglas.de in terms of revenue, with both competitors earning significantly more at $31,349,085 and $31,742,618 respectively. However, rossmann.de outperforms mueller.de, shop-apotheke.com, and flaconi.de in terms of revenue. When looking at conversion rates, rossmann.de is on par with its competitors, all falling within the range of 2.00-2.50%. Additionally, rossmann.de has a higher Average Order Value (AOV) compared to dm.de and shop-apotheke.com, but lags behind douglas.de and flaconi.de. Overall, rossmann.de holds its own in the competitive landscape, showcasing consistent performance in revenue and conversion rates compared to its counterparts.
Revenue share by device at rossmann.de
In December large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
