rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 25%, compared to the preceding three months.
rossmann.de competitors
In January 2026, rossmann.de had a revenue of $13,271,077 from 203,070 transactions and 9,772,756 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, rossmann.de falls behind in terms of revenue when compared to shop-apotheke.com with $23,379,750, douglas.de with $20,077,732, and dm.de with $21,052,853. However, rossmann.de outperforms mueller.de and flaconi.de in revenue. In terms of transactions and sessions, rossmann.de is outperformed by shop-apotheke.com, dm.de, and douglas.de. The AOV of rossmann.de is on par with mueller.de and shop-apotheke.com, but lower than douglas.de. The conversion rate of rossmann.de is similar to mueller.de and lower than dm.de and shop-apotheke.com. Overall, rossmann.de faces stiff competition in the online retail market, especially from shop-apotheke.com, dm.de, and douglas.de.
Revenue share by device at rossmann.de
In January large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
