rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $115.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 21%, compared to the preceding three months.
rossmann.de competitors
In November 2025, rossmann.de reported a revenue of 15,321,101 with 233,288 transactions and 9,833,818 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50. Comparing this data to its competitors, we see that dm.de generated a higher revenue of 23,240,749 with 531,289 transactions and 16,901,285 sessions, but had a lower AOV of 25-50 and a higher conversion rate of 3.00-3.50. On the other hand, mueller.de had a revenue of 11,807,547 with 130,179 transactions and 5,484,028 sessions, offering a higher AOV of 75-100 and a similar conversion rate of 2.00-2.50. Despite strong competition from douglas.de, shop-apotheke.com, and flaconi.de, rossmann.de holds its ground with consistent performance metrics in the online retail sector.
Revenue share by device at rossmann.de
In November large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
