rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced decline of 42%, compared to the preceding three months.
rossmann.de competitors
In April 2026, rossmann.de reported a revenue of $7,630,177 from 118,938 transactions and 10,190,531 sessions, resulting in a conversion rate of 1.00-1.50%. In comparison, dm.de outperformed significantly with a revenue of $19,746,750 and a much higher conversion rate of 3.00-3.50%, albeit with a lower average order value (AOV) of $25-50. douglas.de, although it has fewer transactions (111,463) than rossmann.de, achieved a higher revenue of $16,575,189 with a conversion rate of 1.50-2.00% and a high AOV of $125-150. On the other hand, shop-apotheke.com and flaconi.de excelled in both revenue and conversion, each at $22,426,782 and $8,493,124 respectively, both maintaining a conversion rate of 3.00-3.50%. Thus, rossmann.de is performing adequately but trails behind key competitors in several key metrics.
Revenue share by device at rossmann.de
In April large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
