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May 2025
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.2M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk's revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced decline of 25%, compared to the preceding three months.

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hobbycraft.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, hobbycraft.co.uk, an e-commerce website, generated $4,161,705 in online sales with a conversion rate of 2.50-3.00% and an AOV of $50-75. This performance places hobbycraft.co.uk below qvc.com, the largest store in the category with $120,848,035 in revenue. The website had 2,816,598 sessions, significantly lower than the highest performer boots.com with 27,739,926 sessions. hobbycraft.co.uk's metrics fall within the industry norms, with room for improvement in conversion rate and sessions to compete with top performers.
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hobbycraft.co.uk competitors

In May 2025, hobbycraft.co.uk reported a revenue of £4,161,705 with 73,569 transactions and 2,816,598 sessions. The average order value (AOV) falls between £50-75, with a conversion rate of 2.50-3.00%. Comparing this data to its competitors, lovecrafts.com generated slightly higher revenue at £4,361,895 but had fewer transactions and sessions. The AOV was significantly higher at £100-125, with a slightly lower conversion rate. On the other hand, The range.co.uk outperformed with a revenue of £31,856,435, 193,916 transactions, and 9,873,551 sessions. Their AOV was much higher at £150-175, but the conversion rate was lower. The works.co.uk had a lower revenue compared to hobbycraft.co.uk, with a smaller AOV range and similar conversion rates. notonthehighstreet.com had higher revenue, transactions, and sessions, with a slightly higher AOV range and conversion rate. Lastly, cassart.co.uk had the lowest revenue and metrics overall, with a smaller AOV range and lower conversion rate.

theworks.co.uk screenshot
#1 theworks.co.uk
779K
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
4.4M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
31.9M
Revenue
9.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
276K
Revenue
334.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
4.5M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In May large majority of sales on hobbycraft.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on hobbycraft.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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