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Jul 2026

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Home/Insights/Retailers/hobbycraft.co.uk

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

hobbycraft.co.uk

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5.5M

Revenue

Jul 26

2.5M

Sessions

Jul 26

3.0-3.5%

Conv. rate

Jul 26

$50-75

AOV

Jul 26

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $74.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$74.8M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced growth of 13%, compared to the preceding three months.

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hobbycraft.co.uk revenue growth for last six months

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OVERVIEW

hobbycraft.co.uk operates in the e-commerce and shopping category, where it generated $5.5 million in online sales for the month of July 2026. Its conversion rate of 3.00-3.50% falls within the typical e-commerce and shopping store range of 0.75% to 3.8%. The average order value (AOV) is $50-75, which is also within the typical range of $59 to $332. Additionally, hobbycraft.co.uk attracted 2.5 million sessions, significantly higher than the approximately 35,800 sessions seen by a typical e-commerce and shopping store. This performance illustrates hobbycraft.co.uk's strong presence within its category, despite the vast differences in scale compared to leading sites like qvc.com.

hobbycraft.co.uk competitors

The most significant gap between hobbycraft.co.uk and its competitor therange.co.uk is in revenue, with hobbycraft.co.uk trailing by $52.2 million. In July 2026, hobbycraft.co.uk generated $5.5 million from 86,500 transactions across 2.5 million sessions, yielding an average order value (AOV) between $50-75 and a conversion rate of 3.00-3.50%. In comparison, therange.co.uk dominated the market with $57.7 million in revenue from 253,000 transactions over 14.1 million sessions, resulting in an AOV of $225-250 and a conversion rate of 1.50-2.00%. Meanwhile, lovecrafts.com also showed impressive figures with $4.2 million in revenue from 35,700 transactions and an AOV of $100-125, but its conversion rate of 1.50-2.00% fell short of hobbycraft.co.uk's. Notably, notonthehighstreet.com edged ahead in conversion rate with 4.00-4.50%, despite generating slightly higher revenue at $5.7 million from 74,400 transactions.

#1 theworks.co.uk

1.4M

Revenue

1.1M

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#2 lovecrafts.com

4.2M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 therange.co.uk

57.7M

Revenue

14.1M

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#4 cassart.co.uk

655.8K

Revenue

417.3K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 notonthehighstreet.com

5.7M

Revenue

1.8M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

etsy.com

therange.co.uk

wilko.com

notonthehighstreet.com

TOP MARKET PERFORMERSby revenue

notonthehighstreet.com

hobbycraft.co.uk vs top market performers

hobbycraft.co.uk

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Revenue share by device at hobbycraft.co.uk

In July large majority of sales on hobbycraft.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.