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Jan 2026
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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8.7M
Revenue
Jan 26
3.7M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $74.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$74.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced growth of 63%, compared to the preceding three months.

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hobbycraft.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, hobbycraft.co.uk generated $8,697,584 in online sales, significantly outperforming the e-commerce sector median of $104,613, while its conversion rate ranged from 4.00% to 4.50%, surpassing the very high industry rate of 3.81%. The average order value (AOV) fell between $50 and $75, slightly lower than the high end of the market at $348. The site attracted 3,680,219 sessions, notably below the leading store, boots.com, with 35,443,340 sessions, and below the industry median of 44,933. Overall, hobbycraft.co.uk displays strong revenue and conversion metrics within the e-commerce landscape.
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hobbycraft.co.uk competitors

When comparing hobbycraft.co.uk to its competitors in January 2026, we see that lovecrafts.com stands out with the highest revenue of $9,867,849, followed by The Range with $30,339,805. However, hobbycraft.co.uk is still able to hold its own with a revenue of $8,697,584. In terms of transactions, The Range leads with 203,483, while hobbycraft.co.uk follows closely with 150,651 transactions. When looking at conversion rates, all competitors fall within a similar range of 1.50% to 4.50%. The Average Order Value (AOV) for lovecrafts.com is the highest at $100-125, whereas The Range has an AOV of $125-150. hobbycraft.co.uk falls within a competitive AOV range of $50-75. Overall, hobbycraft.co.uk maintains a strong position in the market, showing consistent performance among its competitors.

theworks.co.uk screenshot
#1 theworks.co.uk
1.7M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$0-25
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
9.9M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
30.3M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
483.8K
Revenue
467.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
6.9M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In January large majority of sales on hobbycraft.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hobbycraft.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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