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Apr 2026
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for hobbycraft.co.ukhobbycraft.co.uk

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4.2M
Revenue
Apr 26
2.6M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $74.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$74.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced decline of 59%, compared to the preceding three months.

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hobbycraft.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, hobbycraft.co.uk generated $4,229,242 in online sales, significantly above the e-commerce and shopping median of $80,332, yet far behind the category leader, qvc.com at $100,348,122. Its conversion rate ranged from 3.00% to 3.50%, close to the high of 3.67%, with an average order value (AOV) between $50-$75, compared to the e-commerce high of $321. With 2,559,652 sessions, hobbycraft.co.uk trails behind the leader, boots.com, at 28,182,023 sessions, yet remains well above the median of 37,000 sessions within the industry.
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hobbycraft.co.uk competitors

In April 2026, hobbycraft.co.uk reported a revenue of $4,229,242 from 81,545 transactions over 2,559,652 sessions, achieving an AOV of $50-75 and a conversion rate of 3.00-3.50%. Its closest competitor, lovecrafts.com, generated $4,027,773 with 58,655 transactions across 1,797,165 sessions, also boasting an AOV of $50-75 and the same conversion rate range. In contrast, notonthehighstreet.com outperformed both with a revenue of $4,663,369 and a higher conversion rate of 4.00-4.50%, despite having a similar AOV. theworks.co.uk and cassart.co.uk lag behind, with revenues of $889,708 and $349,495, respectively, and lower conversion rates. The most significant competitor, therange.co.uk, reported an astounding revenue of $37,441,716 but with a higher AOV of $175-200 and a much lower conversion rate of 1.50-2.00%, indicating a different market focus.

theworks.co.uk screenshot
#1 theworks.co.uk
889.7K
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
4M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
therange.co.uk screenshot
#3 therange.co.uk
37.4M
Revenue
12.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
349.5K
Revenue
367.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
4.7M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In April large majority of sales on hobbycraft.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on hobbycraft.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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