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Dec 2025
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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11.7M
Revenue
Dec 25
4.8M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $86.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced growth of 128%, compared to the preceding three months.

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hobbycraft.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, hobbycraft.co.uk generated impressive online sales revenue of $11,668,091, significantly exceeding the e-commerce industry median of $110,409, while its conversion rate ranged between 3.50% and 4.00%, close to the high benchmark of 3.94%. The average order value (AOV) was between $50 and $75, relatively low compared to the industry high of $338, but above the low threshold of $55. Additionally, hobbycraft.co.uk recorded 4,761,041 sessions, though this figure falls short of the top performer, boots.com, which achieved 49,388,130 sessions, while the median for the industry stands at 47,805.
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hobbycraft.co.uk competitors

In December 2025, hobbycraft.co.uk generated $11,668,091 in revenue from 184,422 transactions with 4,761,041 sessions, boasting an average order value (AOV) range of $50-75 and a conversion rate of 3.50-4.00%. Comparing hobbycraft.co.uk to its competitors, it falls behind the likes of therange.co.uk in terms of revenue, which generated $34,493,569 with 238,861 transactions from 13,680,478 sessions. However, hobbycraft.co.uk outperforms theworks.co.uk, lovecrafts.com, cassart.co.uk, and notonthehighstreet.com in terms of revenue. The AOV and conversion rates of hobbycraft.co.uk are competitive across the board, with some competitors like lovecrafts.com having a higher AOV of $100-125 and others like notonthehighstreet.com boasting a higher conversion rate of 4.50-5.00%. Despite facing tough competition, hobbycraft.co.uk remains a strong player in the market.

theworks.co.uk screenshot
#1 theworks.co.uk
2.5M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
9.2M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
34.5M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
441.3K
Revenue
394.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
23.1M
Revenue
6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In December large majority of sales on hobbycraft.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hobbycraft.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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