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Nov 2025
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.4M
Revenue
Nov 25
4.7M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $86.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced growth of 153%, compared to the preceding three months.

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hobbycraft.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, hobbycraft.co.uk achieved online sales revenue of $12,380,067, significantly exceeding the e-commerce sector median of $101,517, while its conversion rate ranged between 4.00-4.50%, surpassing the sector's high benchmark of 4.05%. The average order value (AOV) was between $50-75, aligning closely with the sector's low AOV of $58, and the site attracted 4,710,870 sessions, considerably lower than the leading store, boots.com, with 43,745,699 sessions, yet above the sector median of 41,915. Overall, hobbycraft.co.uk demonstrated strong performance metrics within the competitive e-commerce landscape.
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hobbycraft.co.uk competitors

In November 2025, hobbycraft.co.uk stands out from its competitors in terms of revenue with $12,380,067, surpassing lovecrafts.com and cassart.co.uk but falling behind therange.co.uk. However, in terms of transactions, hobbycraft.co.uk leads with 202,744 transactions, outperforming all its competitors. The site also boasts a high number of sessions at 4,710,870, second only to therange.co.uk. The Average Order Value (AOV) for hobbycraft.co.uk falls in the mid-range at $50-75, comparable to notonthehighstreet.com, while its conversion rate ranges between 4.00-4.50, placing it in the middle ground compared to its competitors. Overall, hobbycraft.co.uk demonstrates strength in both transactions and revenue, positioning itself as a major player in the crafting and hobby retail market in November 2025.

theworks.co.uk screenshot
#1 theworks.co.uk
3.2M
Revenue
2.2M
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
9.4M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
41.3M
Revenue
12.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
487.5K
Revenue
395.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
16.4M
Revenue
4.1M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In November large majority of sales on hobbycraft.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hobbycraft.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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