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Jul 2025

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Home/Insights/Retailers/hobbycraft.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

hobbycraft.co.uk

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3.8M

Revenue

2.8M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk's revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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hobbycraft.co.uk revenue decline for last six months

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OVERVIEW

hobbycraft.co.uk in the e-commerce_and_shopping industry had a revenue of $3,767,508, a conversion rate of 2.50-3.00%, and an AOV of $50-75 in July 2025. It had 2,767,959 sessions. The largest online store in this category was qvc.com with $122,268,926 in revenue and boots.com had the highest sessions at 28,051,919. The median revenue was $85,151, the median sessions were 40,404, the very high conversion rate was 3.64%, the very low conversion rate was 0.7%, the very high AOV was $346, and the very low AOV was $57.

hobbycraft.co.uk competitors

In July 2025, hobbycraft.co.uk generated £3,767,508 in revenue from 69,472 transactions with 2,767,959 sessions, boasting an Average Order Value (AOV) of £50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, lovecrafts.com stands out with similar revenue at £3,864,703 but fewer transactions and sessions, indicating a higher AOV of £100-125 and a lower conversion rate of 1.50-2.00%. The Range takes the lead in revenue with £27,245,970 from 173,475 transactions and 9,638,038 sessions, with an AOV of £150-175 but a similar conversion rate to lovecrafts.com. notonthehighstreet.com shows strong performance as well, with £5,800,679 in revenue from 76,648 transactions and 1,893,767 sessions, a higher AOV of £75-100, and the highest conversion rate among the competitors at 4.00-4.50%. hobbycraft.co.uk's focus on a moderate AOV and conversion rate places it in a competitive position within the market.

#1 theworks.co.uk

745.5K

Revenue

1.5M

Sessions

2.0-2.5%

Conv. rate

$0-25

AOV

#2 lovecrafts.com

3.9M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 therange.co.uk

27.2M

Revenue

9.6M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 cassart.co.uk

258.3K

Revenue

316.5K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#5 notonthehighstreet.com

5.8M

Revenue

1.9M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

hobbycraft.co.uk vs top market performers

hobbycraft.co.uk

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Revenue share by device at hobbycraft.co.uk

In July large majority of sales on hobbycraft.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.