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Oct 2025
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9.2M
Revenue
Oct 25
3.6M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $86.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced growth of 72%, compared to the preceding three months.

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hobbycraft.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, hobbycraft.co.uk generated $9,192,941 in online sales, significantly exceeding the e-commerce sector's median of $93,795, although still far behind the leading store, michaels.com, at $105,162,923. With a conversion rate of 4.50-5.00%, it surpasses the industry average of 3.89%. The average order value (AOV) ranges from $50-75, slightly below the sector's high of $350. The site recorded 3,609,956 sessions, notably lower than michaels.com’s 32,351,606 sessions, but still within a competitive range against the median of 39,049 sessions in the e-commerce sector.
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hobbycraft.co.uk competitors

In October 2025, hobbycraft.co.uk stands out among its competitors in terms of revenue with $9,192,941, ranking above theworks.co.uk at $2,171,477 and cassart.co.uk at $381,941. However, in terms of transactions, hobbycraft.co.uk falls behind therange.co.uk with 168,784 transactions compared to therange.co.uk's 214,937. The AOV for hobbycraft.co.uk falls within the range of $50-75, similar to notonthehighstreet.com, while therange.co.uk boasts the highest AOV at $150-175. hobbycraft.co.uk's conversion rate of 4.50-5.00% aligns with notonthehighstreet.com, but lags behind therange.co.uk's 2.00-2.50%. Despite facing stiff competition in various metrics, hobbycraft.co.uk's strong revenue and competitive conversion rate showcase its position as a key player in the crafting industry.

theworks.co.uk screenshot
#1 theworks.co.uk
2.2M
Revenue
1.9M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
7.5M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
33.5M
Revenue
10.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
381.9K
Revenue
340.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
7.5M
Revenue
2.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In October large majority of sales on hobbycraft.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hobbycraft.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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