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May 2026
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Home/Insights/Retailers/hobbycraft.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.4M
Revenue
May 26
2.2M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbycraft.co.uk is an online retailer providing a wide range of hobby and crafting supplies. Their inventory includes art materials, sewing and knitting supplies, papercraft essentials, home décor items, and various DIY tools. The website also offers project ideas and tutorials to inspire creative individuals.

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hobbycraft.co.uk Annual Revenue and Growth

hobbycraft.co.uk's annual sales on its online store amounted to $74.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$74.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
hobbycraft.co.uk revenue by year

hobbycraft.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbycraft.co.uk revenue has experienced decline of 46%, compared to the preceding three months.

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hobbycraft.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, hobbycraft.co.uk generated $4,371,985 in online sales, significantly surpassing the e-commerce industry median of $82,750, with a conversion rate between 3.50-4.00%, slightly above the high benchmark of 3.88%. The average order value (AOV) ranged from $50 to $75, lower than the high AOV of $350, with 2,150,766 sessions, well below the leading store's 30,400,863 sessions and the median of 35,027, highlighting room for growth despite solid revenue performance in the competitive e-commerce and shopping landscape.
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hobbycraft.co.uk competitors

In May 2026, hobbycraft.co.uk generated a revenue of $4,371,985 from 76,398 transactions across 2,150,766 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. In contrast, theworks.co.uk had a significantly lower revenue of $701,456 from 33,176 transactions and an AOV of $0-25, though it maintained a conversion rate of 3.00-3.50%. Meanwhile, lovecrafts.com led with a revenue of $5,336,283, though it had a lower conversion rate of 2.50-3.00%. The range.co.uk dominated in sessions with 11,573,206 and revenue of $36,764,736, but its AOV of $150-175 suggests a different customer focus. notonthehighstreet.com performed well with $3,886,745 revenue and a similar conversion rate to hobbycraft.co.uk, while cassart.co.uk fell behind with just $483,937 in revenue. Overall, hobbycraft.co.uk competes well within its niche, though not the leader.

theworks.co.uk screenshot
#1 theworks.co.uk
701.5K
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$0-25
AOV
lovecrafts.com screenshot
#2 lovecrafts.com
5.3M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#3 therange.co.uk
36.8M
Revenue
11.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
483.9K
Revenue
443.2K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
notonthehighstreet.com screenshot
#5 notonthehighstreet.com
3.9M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hobbycraft.co.uk vs top market performers
hobbycraft.co.uk
top retailers
conversion rate vs average order value for hobbycraft.co.uk and its competitors
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Revenue share by device at hobbycraft.co.uk

In May large majority of sales on hobbycraft.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hobbycraft.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hobbycraft.co.uk channels

Identify top traffic channels that drive growth for hobbycraft.co.ukand discover how performance of traffic channels has changed over time.

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hobbycraft.co.uk Google Ads spend

Evaluate hobbycraft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbycraft.co.uk devices

Review hobbycraft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbycraft.co.uk top markets

Explore hobbycraft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbycraft.co.uk country & global rank

Assess the ranking of hobbycraft.co.uk among other retailers within its primary country and worldwide.

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