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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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9.5M
Revenue
2.4M
Sessions
3.5-4.0%
Conversion rate
$100-125
Average order value
Online only revenue for wilko.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wilko.com is an online retail platform originally founded in the UK. It offers a wide variety of household products, ranging from home decor, garden essentials, pet supplies, stationery, health and beauty items, kitchenware, cleaning supplies, DIY tools, and more. The platform allows users to purchase products online and have them delivered to their preferred location.

wilko.com’s revenueOVER TIME
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Over the past three months, wilko.com revenue has experienced decline of 19%, compared to the preceding three months.

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wilko.com revenue decline for last six months
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OVERVIEW
In September 2024, wilko.com's e-commerce revenue was $9,549,854, with a conversion rate of 3.50-4.00% and an AOV of $100-125. The site had 2,414,056 sessions, lower than the median of 44,965 for the e-commerce industry. The highest revenue in the category was qvc.com at $119,268,006, while the highest conversion rate was 3.88%. The highest AOV was $349 and the lowest was $58. Despite the lower number of sessions, wilko.com maintained a competitive position within the e-commerce_and_shopping industry in terms of revenue and conversion rates.
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wilko.com competitors

In comparison to its competitors, wilko.com ranks lower in terms of revenue, transactions, and sessions. wilko.com has a revenue of 9,549,854, while its competitors such as wickes.co.uk and diy.com have revenues of 53,031,687 and 52,387,924 respectively. In terms of transactions, wilko.com has 87,116 transactions, whereas diy.com has 632,485 transactions. Similarly, wilko.com has 2,414,056 sessions, while wickes.co.uk has 8,158,151 sessions. Despite these lower metrics, wilko.com boasts a higher average order value (AOV) of 100-125 compared to its competitors like diy.com with an AOV of 75-100. Additionally, wilko.com has a higher conversion rate of 3.50-4.00% compared to competitors such as homebase.co.uk with a conversion rate of 1.50-2.00%. Overall, while wilko.com may lag behind in revenue and sessions, it excels in AOV and conversion rate metrics compared to its competitors.

#1 therange.co.uk
33.6M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 diy.com
52.4M
Revenue
30.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 homebase.co.uk
16.2M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#4 dunelm.com
51.6M
Revenue
22.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 wickes.co.uk
53M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
wilko.com vs top market performers
wilko.com
top retailers
conversion rate vs average order value for wilko.com and its competitors
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wilko.com brandsby revenue

2
Logo for rock faceRock Face
Top retailers:britishessentials.com

wilko.com categoriesby revenue

1
Deodorant & Anti-Perspirant
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brands overtime comparison

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wilko.com channels

Identify top traffic channels that drive growth for wilko.comand discover how performance of traffic channels has changed over time.

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wilko.com Google Ads spend

Evaluate wilko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilko.com devices

Review wilko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilko.com top markets

Explore wilko.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilko.com country & global rank

Assess the ranking of wilko.com among other retailers within its primary country and worldwide.

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