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Sep 2026
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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594K
Revenue
Sep 26
399.7K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com Annual Revenue and Growth

hornady.com's annual sales on its online store amounted to $11.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hornady.com revenue by year

hornady.com's monthly revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced decline of 0.82%, compared to the preceding three months.

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hornady.com revenue decline for last six months
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OVERVIEW
In September 2026, hornady.com, a prominent player in the hunting and shooting category, generated $594,000 in online sales, significantly higher than a typical hunting and shooting store's revenue of $94,600. Its conversion rate stood at 0.00-0.50%, which is below the typical range of 0.45% to 2.59%. The average order value (AOV) was $350-375, placing it within the typical range of $109 to $691. With 400,000 sessions, hornady.com far exceeds a typical hunting and shooting store's 36,300 sessions.
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hornady.com competitors

In September 2026, hornady.com trails significantly in transactions with 1,683, falling behind federalpremium.com, which leads with 12,800. Although hornady.com ranks second in sessions at 400,000, it still does not match the 421,000 sessions of federalpremium.com. hornady.com generates $594,000 in revenue, placing it third, while midsouthshooterssupply.com outperforms it with $1.3 million. The average order value (AOV) for hornady.com is between $350-375, which surpasses the AOV of both midsouthshooterssupply.com and federalpremium.com. However, hornady.com’s conversion rate of 0.00-0.50 is considerably lower than the 1.00-1.50 seen with competitors like midsouthshooterssupply.com and nosler.com.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.3M
Revenue
392.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
federalpremium.com screenshot
#2 federalpremium.com
782.3K
Revenue
420.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
478.4K
Revenue
249.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
397.9K
Revenue
131.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
105.4K
Revenue
71.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In September large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hornady.com operates in

hornady.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

Assess the ranking of hornady.com among other retailers within its primary country and worldwide.

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