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Jul 2025
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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676.1K
Revenue
370.5K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com's revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced decline of 38%, compared to the preceding three months.

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hornady.com revenue decline for last six months
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OVERVIEW
In July 2025, hornady.com in the SPORTS industry had a revenue of $676,098 with a median revenue of $101,851. The conversion rate ranged from 0.00% to 0.50%, while the AOV was between $375 and $400. With 370,468 sessions, hornady.com falls below the highest sessions of 12,741,838 from gunbroker.com. A very high conversion rate in the industry is 2.42%, while a very low is 0.48%. Additionally, a very high AOV is $642 and a very low is $112. These performance metrics give insight into hornady.com's online sales performance.
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hornady.com competitors

In July 2025, when comparing hornady.com to its competitors, hornady.com falls behind in terms of revenue, with $676,098 compared to midsouthshooterssupply.com's $966,373 and nosler.com's $766,411. However, hornady.com excels in transactions with 1,797, surpassing federalpremium.com's 7,238 but falling short of nosler.com's 4,540. In terms of sessions, hornady.com ranks second with 370,468, trailing behind nosler.com's 402,378. The Average Order Value (AOV) for hornady.com falls between $375-$400, higher than all its competitors, including graf.com, which falls between $175-$200. Despite a lower conversion rate of 0.00-0.50%, hornady.com remains competitive within the market. Overall, hornady.com stands out for its higher AOV, indicating a higher value per customer transaction compared to its competitors in July 2025.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
966.4K
Revenue
358.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
500.8K
Revenue
293.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
766.4K
Revenue
402.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
505.6K
Revenue
172.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
78.6K
Revenue
60.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In July large majority of sales on hornady.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hornady.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

Assess the ranking of hornady.com among other retailers within its primary country and worldwide.

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