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Nov 2025
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
651.4K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com Annual Revenue and Growth

hornady.com's annual sales on its online store amounted to $10.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
hornady.com revenue by year

hornady.com's monthly revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced growth of 26%, compared to the preceding three months.

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hornady.com revenue growth for last six months
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OVERVIEW
In November 2025, hornady.com generated online sales revenue of $1,082,640, significantly surpassing the SPORTS median of $102,020, yet trailing far behind the market leader, gunbroker.com, at $315,148,670. The site’s conversion rate ranged between 0.00-0.50%, falling below the industry's high of 2.59%. Hornady's average order value (AOV) was between $350-375, lower than the sector's high of $634, while attracting 651,445 sessions, a stark contrast to GunBroker's impressive 14,084,614 and above the median of 38,956, reflecting its solid presence in the market.
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hornady.com competitors

In November 2025, when comparing hornady.com to its competitors, it is evident that hornady.com ranks high in terms of revenue with $1,082,640. However, in terms of transactions and sessions, midsouthshooterssupply.com leads the pack with $1,289,917 in revenue from 5,411 transactions and 463,106 sessions. federalpremium.com, with $642,999 in revenue from 10,817 transactions and 377,679 sessions, stands out with a high conversion rate of 2.50-3.00. nosler.com, grafs.com, and sierrabullets.com also show strong performance in revenue, transactions, sessions, and average order value (AOV) within the competitive landscape. Despite hornady.com having a solid AOV range of 350-375, its conversion rate falls behind some of its competitors. Overall, each competitor brings unique strengths to the market, showcasing the diversity and competitiveness within the industry.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.3M
Revenue
463.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
643K
Revenue
377.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
548K
Revenue
225.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
543.1K
Revenue
177.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
99.5K
Revenue
64.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In November large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

Evaluate hornady.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

Assess the ranking of hornady.com among other retailers within its primary country and worldwide.

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