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Dec 2025
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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882.7K
Revenue
Dec 25
529.2K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com Annual Revenue and Growth

hornady.com's annual sales on its online store amounted to $10.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
hornady.com revenue by year

hornady.com's monthly revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced growth of 28%, compared to the preceding three months.

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hornady.com revenue growth for last six months
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OVERVIEW
In December 2025, hornady.com, operating in the SPORTS industry, generated $882,667 in online sales, significantly outperforming the median revenue of $110,843; however, its conversion rate ranged from 0.00-0.50%, falling below the high of 2.62% in the industry. With an average order value (AOV) of $350-375, it remains below the sector's high of $632 and well above the low of $106. The website attracted 529,244 sessions, substantially lower than the industry leader, gunbroker.com, which recorded 14,932,027 sessions, but notably above the median of 41,382 sessions in the category.
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hornady.com competitors

In December 2025, hornady.com generated $882,667 in revenue from 2,522 transactions and 529,244 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 0.00-0.50%. Comparing this to its competitors, midsouthshooterssupply.com outperformed with $1,171,415 in revenue from 5,057 transactions and 439,303 sessions, boasting an AOV of $225-250 and a conversion rate of 1.00-1.50%. federalpremium.com had lower revenue at $543,020 but a higher number of transactions at 9,365 and sessions at 353,790, with a lower AOV of $50-75 and a higher conversion rate of 2.50-3.00%. nosler.com, grafs.com, and sierrabullets.com all fell behind hornady.com in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, hornady.com demonstrated strong performance in revenue generation and customer engagement compared to its competitors in December 2025.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.2M
Revenue
439.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
543K
Revenue
353.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
605.1K
Revenue
262.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
650.2K
Revenue
216.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
130K
Revenue
86.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In December large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

Evaluate hornady.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

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