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May 2026
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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734K
Revenue
May 26
319.4K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$350-375
AOV
May 26
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com Annual Revenue and Growth

hornady.com's annual sales on its online store amounted to $11.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hornady.com revenue by year

hornady.com's monthly revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced decline of 17%, compared to the preceding three months.

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hornady.com revenue decline for last six months
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OVERVIEW
In May 2026, hornady.com generated online sales revenue of $734,016, significantly surpassing the SPORTS median of $105,886, although still dwarfed by the $328,707,341 from gunbroker.com. Its conversion rate ranged from 0.50-1.00%, below the high of 2.62% and above the low of 0.51% for the industry. The average order value (AOV) was between $350-375, notably lower than the high of $630 and above the low of $112 in the sector. Additionally, hornady.com had 319,443 sessions, markedly higher than the median of 40,086, yet minuscule compared to gunbroker.com's 13,226,206 sessions.
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hornady.com competitors

In May 2026, hornady.com generated a revenue of $734,016 with a total of 2,048 transactions and 319,443 sessions, leading to an average order value (AOV) of $350-375 and a conversion rate of 0.50-1.00%. In contrast, midsouthshooterssupply.com outperformed with $1,201,484 in revenue from 4,888 transactions across 432,431 sessions, resulting in a lower AOV of $225-250 but a higher conversion rate of 1.00-1.50%. federalpremium.com had revenue of $607,908 with an impressive 8,452 transactions, indicating a strong conversion rate of 2.50-3.00%. nosler.com and grafs.com also showed competitive metrics, with revenues of $472,664 and $419,473, respectively. While hornady.com excels in AOV, its overall conversion rate lags behind competitors, highlighting areas for potential growth.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.2M
Revenue
432.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
607.9K
Revenue
333.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
472.7K
Revenue
228.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
419.5K
Revenue
135K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
98.8K
Revenue
63.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In May large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hornady.com operates in

hornady.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

Evaluate hornady.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

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