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May 2025
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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847.8K
Revenue
423.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com's revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced decline of 12%, compared to the preceding three months.

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hornady.com revenue decline for last six months
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OVERVIEW
In May 2025, hornady.com, an online store in the SPORTS industry, generated a revenue of $847,759, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $375-400. With a total of 423,745 sessions, hornady.com falls below the median of 38,858 sessions in the industry. Despite the impressive performance, the site lags behind the top performer, gunbroker.com, with a revenue of $308,086,874 and 13,843,748 sessions. Additionally, the highest AOV in the industry is $658, while the lowest is $114, emphasizing room for growth for hornady.com.
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hornady.com competitors

In May 2025, hornady.com generated $847,759 in revenue from 2,217 transactions and 423,745 sessions, with an average order value (AOV) ranging between $375-400 and a conversion rate of 0.50-1.00. Compared to its competitors, hornady.com falls behind in revenue compared to midsouthshooterssupply.com which generated $1,228,998, and nosler.com which brought in $982,454. However, hornady.com surpasses sierrabullets.com in revenue by a significant margin of $752,721. In terms of transactions, hornady.com lags behind nosler.com with 5,802 transactions but outperforms sierrabullets.com by 1,326 transactions. Additionally, hornady.com's AOV falls within the middle range among its competitors, with midsouthshooterssupply.com having the highest AOV of $225-250 and federalpremium.com the lowest at $50-75. Overall, while hornady.com may not be the top performer in all domains, it remains competitive within the market.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.2M
Revenue
439.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
487K
Revenue
270K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
982.5K
Revenue
449.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
679.4K
Revenue
217.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
95K
Revenue
63.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In May large majority of sales on hornady.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on hornady.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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hornady.com channels

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hornady.com Google Ads spend

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

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hornady.com country & global rank

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