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Oct 2025
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Home/Insights/Retailers/hornady.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1M
Revenue
Oct 25
572.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Hornady provides information and products related to firearms, ammunition, and related accessories. The website offers a wide range of sporting, personal defense, and hunting ammunition, reloading tools, bullet types, firearm accessories, apparel, and comprehensive content on ballistics, reloading techniques, and more.

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hornady.com Annual Revenue and Growth

hornady.com's annual sales on its online store amounted to $10.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hornady.com revenue by year

hornady.com's monthly revenueOVER TIME
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Over the past three months, hornady.com revenue has experienced growth of 21%, compared to the preceding three months.

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hornady.com revenue growth for last six months
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OVERVIEW
In October 2025, hornady.com generated $1,041,182 in online sales, significantly exceeding the SPORTS median of $103,393, although far below the leading gunbroker.com at $307,190,709. With a conversion rate of 0.50-1.00%, hornady.com falls at the low end of the spectrum, where a high rate is 2.58%. The average order value (AOV) ranged from $325 to $350, also below the category high of $652. With 572,927 sessions, hornady.com vastly outperformed the median of 38,088 but remained a fraction of gunbroker.com’s impressive 13,734,560 sessions, highlighting competitive market dynamics.
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hornady.com competitors

In October 2025, hornady.com stands out in terms of revenue compared to its competitors. With a revenue of $1,041,182 and 3,020 transactions from 572,927 sessions, it shows a strong performance. In contrast, midsouthshooterssupply.com generates slightly higher revenue at $1,096,224 but with more transactions from fewer sessions. federalpremium.com has a high number of transactions at 8,946 but lower revenue, indicating a lower average order value (AOV). nosler.com and grafs.com have similar revenue levels to each other, with nosler.com having a slightly higher conversion rate. Sierra Bullets lags behind in revenue, transactions, and sessions, suggesting a smaller market share. Overall, hornady.com maintains a competitive position in the market based on its revenue, AOV, and conversion rate compared to its competitors.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1.1M
Revenue
403.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
federalpremium.com screenshot
#2 federalpremium.com
547.3K
Revenue
314.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nosler.com screenshot
#3 nosler.com
523K
Revenue
220K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
grafs.com screenshot
#4 grafs.com
427.4K
Revenue
161.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
84.2K
Revenue
54.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hornady.com vs top market performers
hornady.com
top retailers
conversion rate vs average order value for hornady.com and its competitors
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Revenue share by device at hornady.com

In October large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hornady.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hornady.com channels

Identify top traffic channels that drive growth for hornady.comand discover how performance of traffic channels has changed over time.

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hornady.com Google Ads spend

Evaluate hornady.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hornady.com devices

Review hornady.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornady.com top markets

Explore hornady.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornady.com country & global rank

Assess the ranking of hornady.com among other retailers within its primary country and worldwide.

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