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May 2026
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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13.9M
Revenue
May 26
1M
Sessions
May 26
5.5-6.0%
Conv. rate
May 26
$225-250
AOV
May 26
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced decline of 34%, compared to the preceding three months.

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sportsmansguide.com revenue decline for last six months
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OVERVIEW
In May 2026, sportsmansguide.com achieved impressive online sales revenue of $13,932,028, significantly outperforming the sports industry median of $78,603, though still trailing behind market leader rei.com's $178,835,132. The site recorded a strong conversion rate of 5.50-6.00%, surpassing the industry average of 3.11%, while maintaining an average order value (AOV) of $225-250, well above the low end of $80. With sessions totaling 1,018,902, sportsmansguide.com stands out against the median of 29,369, though it still falls short of rei.com's leading figure of 54,842,465.
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sportsmansguide.com competitors

In May 2026, sportsmansguide.com generated $13,932,028 in revenue from 56,731 transactions over 1,018,902 sessions, boasting a conversion rate of 5.50-6.00% with an average order value (AOV) of $225-250. Comparatively, midwayusa.com led the competition with $21,878,700 in revenue, though it attracted a staggering 7,168,605 sessions, yielding a lower conversion rate of 1.00-1.50%. budsgunshop.com earned $7,368,845 with an AOV of $375-400, resulting in 19,465 transactions. cheaperthandirt.com and ammo.com struggled, generating only $1,903,350 and $725,736, respectively, with notably low conversion rates of 0.50-1.00% and 0.00-0.50%. vanceoutdoors.com saw moderate success with $3,388,418, benefiting from an AOV of $350-375 but a conversion rate of only 2.00-2.50%. Overall, sportsmansguide.com holds a strong position in revenue and conversion relative to its competitors.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.9M
Revenue
754.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
7.4M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
midwayusa.com screenshot
#3 midwayusa.com
21.9M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
725.7K
Revenue
998.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.4M
Revenue
395.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In May large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sportsmansguide.com operates in

sportsmansguide.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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