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May 2025
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.3M
Revenue
1.2M
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com's revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced decline of 18%, compared to the preceding three months.

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sportsmansguide.com revenue decline for last six months
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OVERVIEW
In May 2025, sportsmansguide.com in the SPORTS industry had online sales revenue of $16,337,638 with a median revenue of $84,330, while garmin.com had the highest revenue at $189,203,870. The conversion rate for sportsmansguide.com was 5.50-6.00%, higher than the industry's very high rate of 3.0% and low rate of 0.65%. The average order value (AOV) for sportsmansguide.com was $225-250, with a very high AOV in the industry at $565 and a low AOV at $79. The website had 1,161,580 sessions, compared to the highest of 47,255,232 from garmin.com and a median of 29,719 in the industry.
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sportsmansguide.com competitors

In May 2025, sportsmansguide.com reported revenue of $16,337,638 from 67,022 transactions and 1,161,580 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 5.50% to 6.00%. When comparing these metrics to its competitors, we see that budsgunshop.com generated $8,341,741 in revenue from 22,500 transactions and 2,277,897 sessions, with a higher AOV of $350 to $375 but a lower conversion rate of 0.50% to 1.00%. cheaperthandirt.com had revenue of $1,531,853 from 4,379 transactions and 566,615 sessions, with a higher AOV of $325 to $350 but a similar conversion rate. midwayusa.com outperformed sportsmansguide.com in revenue with $22,709,985 from 98,527 transactions and 6,169,602 sessions, but had a slightly higher AOV and conversion rate. Overall, sportsmansguide.com falls within the competitive range among its peers in the online sportsman retail industry.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.5M
Revenue
566.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
22.7M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
598.6K
Revenue
795.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
2.6M
Revenue
338.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In May large majority of sales on sportsmansguide.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on sportsmansguide.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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