Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for sportsmansguide.comsportsmansguide.com

Start benchmarking for free
Sign in with GoogleSign up with Google
18M
Revenue
Mar 26
1.2M
Sessions
Mar 26
5.5-6.0%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
Loading...

Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sportsmansguide.com revenue has experienced decline of 25%, compared to the preceding three months.

View real-time data
sportsmansguide.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, sportsmansguide.com achieved impressive performance metrics within the sports industry, generating online sales revenue of $18,022,798, notably above the median of $85,085, while boasting a conversion rate between 5.50-6.00%, surpassing the industry's average of 3.09%. With an average order value (AOV) of $225-250, it stands strong against high and low AOV benchmarks. The site attracted 1,244,666 sessions, significantly exceeding the industry median of 31,259 sessions, though still trailing behind the leading competitor, dickssportinggoods.com, with 42,240,065 sessions, showcasing its robust market presence and competitive performance in the SPORTS sector.
Read more

sportsmansguide.com competitors

In March 2026, sportsmansguide.com generated $18,022,798 in revenue from 73,839 transactions and 1,244,666 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 5.50% and 6.00%. When compared to its competitors, cheaperthandirt.com had lower revenue of $1,916,333 from 5,495 transactions and 778,729 sessions, with a higher AOV of $325 to $350 but a lower conversion rate of 0.50% to 1.00%. budsgunshop.com had revenue of $9,664,747 from 26,172 transactions and 2,649,864 sessions, with a higher AOV of $350 to $375 and a similar conversion rate range. midwayusa.com outperformed sportsmansguide.com with revenue of $27,767,059 from 125,521 transactions and 9,026,077 sessions, although their AOV was lower at $200 to $225 but with a higher conversion rate of 1.00% to 1.50%. ammo.com and vanceoutdoors.com also had varying metrics compared to sportsmansguide.com in terms of revenue, transactions, sessions, AOV, and conversion rates.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.9M
Revenue
778.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.7M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
27.8M
Revenue
9M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ammo.com screenshot
#4 ammo.com
1M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.5M
Revenue
465.4K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sportsmansguide.com

In March large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard