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Oct 2025
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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25M
Revenue
Oct 25
1.8M
Sessions
Oct 25
6.0-6.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $269.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$269.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced growth of 21%, compared to the preceding three months.

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sportsmansguide.com revenue growth for last six months
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OVERVIEW
In October 2025, sportsmansguide.com generated $24,987,200 in online sales with a conversion rate of 6.00-6.50%, significantly exceeding the industry average of 3.14%. Its average order value (AOV) ranged between $225-250, well above the sector's low of $75 but below the high of $550. The site recorded 1,750,022 sessions, far outpaced by the leading competitor, dickssportinggoods.com, with 38,669,098 sessions, while the median for the industry stood at 29,455. Despite being lower than the largest player, garmin.com, with $185,372,405 in revenue, sportsmansguide.com showed strong performance metrics within its category.
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sportsmansguide.com competitors

When comparing sportsmansguide.com to its competitors in October 2025, we see that sportsmansguide.com generated a revenue of $24,987,200 from 106,631 transactions with 1,750,022 sessions. Their average order value (AOV) falls in the range of $225-$250 with a conversion rate of 6.00-6.50%. In contrast, cheaperthandirt.com had a revenue of $1,608,737 from 4,558 transactions and 673,138 sessions, with a higher AOV of $350-$375 but a lower conversion rate of 0.50-1.00%. budsgunshop.com performed better with a revenue of $9,824,554 from 26,993 transactions and 2,676,158 sessions, AOV of $350-$375, and a conversion rate of 1.00-1.50%. midwayusa.com surpassed all with a revenue of $27,739,064 from 125,019 transactions and 6,835,815 sessions, AOV of $200-$225, and a conversion rate of 1.50-2.00%. ammo.com and vanceoutdoors.com also showed varying performances in different metrics compared to sportsmansguide.com.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.6M
Revenue
673.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.8M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
27.7M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
ammo.com screenshot
#4 ammo.com
649.9K
Revenue
974.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.7M
Revenue
503.1K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In October large majority of sales on sportsmansguide.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sportsmansguide.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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