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Nov 2025
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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30.8M
Revenue
Nov 25
1.9M
Sessions
Nov 25
6.5-7.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $269.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$269.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced growth of 54%, compared to the preceding three months.

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sportsmansguide.com revenue growth for last six months
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OVERVIEW
In November 2025, sportsmansguide.com generated online sales revenue of $30,762,829, well below the SPORTS median of $89,556, with a high conversion rate of 6.50-7.00%, surpassing the industry average of 3.31%. Its average order value (AOV) ranged from $225 to $250, below the high of $552 in the category. With 1,877,495 sessions, sportsmansguide.com significantly outperformed the median of 31,405, though far from the leading store, dickssportinggoods.com, which achieved 57,640,222 sessions, while the largest competitor, garmin.com, led revenue with $203,335,992.
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sportsmansguide.com competitors

When comparing sportsmansguide.com to its competitors in the firearms and outdoor industry as of November 2025, it stands out for its strong performance metrics. sportsmansguide.com generated a revenue of $30,762,829 from 129,750 transactions with 1,877,495 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 6.50-7.00%. In contrast, cheaperthandirt.com had a lower revenue of $1,910,806 from 5,447 transactions and 755,848 sessions, with an AOV of $350-375 and a conversion rate of 0.50-1.00%. While budsgunshop.com performed better with a revenue of $9,117,789 from 26,425 transactions and 2,652,277 sessions, its AOV and conversion rate were comparable to sportsmansguide.com. midwayusa.com emerged as a strong competitor with the highest revenue of $32,295,570 from 143,102 transactions and 8,895,287 sessions, showcasing a higher conversion rate of 1.50-2.00%.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.9M
Revenue
755.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.1M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
midwayusa.com screenshot
#3 midwayusa.com
32.3M
Revenue
8.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
561.9K
Revenue
839.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.7M
Revenue
504.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In November large majority of sales on sportsmansguide.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sportsmansguide.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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