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Sep 2025
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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15.2M
Revenue
Sep 25
1.5M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $269.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$269.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced growth of 0.82%, compared to the preceding three months.

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sportsmansguide.com revenue growth for last six months
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OVERVIEW
In September 2025, sportsmansguide.com achieved online sales revenue of $15,206,699, significantly above the sports industry median of $77,565, but far below the leading store, garmin.com, at $183,476,907. With a strong conversion rate of 4.00-4.50%, it exceeds the industry average of 3.05% while maintaining an average order value (AOV) of $225-250, lower than the sector's high of $539. The site attracted 1,476,224 sessions, compared to garmin.com’s impressive 47,231,640 and the industry median of 30,275 sessions, illustrating solid performance metrics within the competitive sports retail landscape.
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sportsmansguide.com competitors

When comparing sportsmansguide.com to its competitors in September 2025, we can see that it falls in the middle of the pack in terms of revenue and transactions. While sportsmansguide.com generated $15,206,699 in revenue from 65,044 transactions with 1,476,224 sessions, its average order value (AOV) ranged from $225 to $250, and its conversion rate was between 4.00% to 4.50%. In contrast, midwayusa.com outperformed in revenue with $24,116,152, transactions with 107,093, and sessions with 6,819,443, but had a similar AOV of $225 to $250 and a slightly higher conversion rate of 1.50% to 2.00%. On the other hand, cheaperthandirt.com had the lowest revenue and transactions, while ammo.com had the lowest AOV and conversion rate. Overall, sportsmansguide.com demonstrates solid performance but has room for improvement in conversion rate compared to some competitors.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.6M
Revenue
664.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
24.1M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
692.8K
Revenue
932.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3M
Revenue
404.8K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In September large majority of sales on sportsmansguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sportsmansguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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