Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sportsmansguide.comsportsmansguide.com

Start benchmarking for free
Sign in with GoogleSign up with Google
25M
Revenue
Jan 26
2M
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
Loading...

Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sportsmansguide.com revenue has experienced growth of 48%, compared to the preceding three months.

View real-time data
sportsmansguide.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, sportsmansguide.com generated $24,998,412 in online sales, well above the sports industry median of $84,141, and boasts a robust conversion rate of 5.00-5.50%, surpassing the high industry benchmark of 3.0%. With an average order value (AOV) between $225-250, it remains competitive, although lower than the high AOV of $556. The site attracted 1,994,458 sessions, significantly exceeding the industry median of 31,579 but falling short of the leading store, dickssportinggoods.com, which recorded 40,123,045 sessions, showcasing a strong performance relative to its category.
Read more

sportsmansguide.com competitors

In January 2026, sportsmansguide.com generated a revenue of $24,998,412 from 102,353 transactions and 1,994,458 sessions, with an Average Order Value (AOV) ranging from $225 to $250 and a conversion rate of 5.00% to 5.50%. When comparing sportsmansguide.com to its competitors, we see that midwayusa.com leads in revenue with $29,851,629, followed by budsgunshop.com with $9,283,109. However, sportsmansguide.com has the highest conversion rate among the competitors, surpassing cheaperthandirt.com, budsgunshop.com, and vanceoutdoors.com. In terms of AOV, midwayusa.com and budsgunshop.com have higher values compared to sportsmansguide.com. Despite facing tough competition, sportsmansguide.com stands out with its impressive conversion rate and solid revenue performance.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.8M
Revenue
748K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
29.9M
Revenue
9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
ammo.com screenshot
#4 ammo.com
779.7K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3M
Revenue
423.2K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sportsmansguide.com

In January large majority of sales on sportsmansguide.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sportsmansguide.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard