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Jun 2026
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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8.3M
Revenue
Jun 26
775.5K
Sessions
Jun 26
4.0-4.5%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced decline of 40%, compared to the preceding three months.

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sportsmansguide.com revenue decline for last six months
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OVERVIEW
In June 2026, sportsmansguide.com generated $8,292,167 in online sales, significantly higher than the median revenue of $78,932 in the sports industry, with a conversion rate between 4.00-4.50%, exceeding the industry average of 3.1%. Their average order value (AOV) ranged from $225-250, notably above the low end of $81 but below the high of $569. The site recorded 775,517 sessions, vastly outpacing the median of 28,902 but falling short of dickssportinggoods.com's 60,839,512 sessions, indicating a solid yet competitive market presence in the sports retail sector.
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sportsmansguide.com competitors

In June 2026, sportsmansguide.com generated $8,292,167 in revenue from 33,984 transactions across 775,517 sessions, boasting an AOV of $225-250 and a conversion rate of 4.00-4.50%. Its closest competitor, budsgunshop.com, recorded $8,577,862 in revenue but with fewer transactions at 23,504 and a higher AOV of $350-375. Meanwhile, midwayusa.com outperformed both with $22,416,432 in revenue and a significant 96,000 transactions, although its conversion rate (1.00-1.50%) fell short of sportsmansguide.com's. cheaperthandirt.com lagged considerably, generating $1,574,308 from 4,634 transactions, with a lower AOV of $325-350 and a meager conversion rate of 0.50-1.00%. Overall, sportsmansguide.com stands out for its robust conversion rate and competitive revenue, despite being outmatched by midwayusa.com in sheer revenue and transaction volume.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.6M
Revenue
617.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.6M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
22.4M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
594.6K
Revenue
858.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
2.9M
Revenue
332.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In June large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sportsmansguide.com operates in

sportsmansguide.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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