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Sep 2026
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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12.7M
Revenue
Sep 26
1.2M
Sessions
Sep 26
4.5-5.0%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced growth of 4.8%, compared to the preceding three months.

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sportsmansguide.com revenue growth for last six months
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OVERVIEW
In September 2026, sportsmansguide.com generated $12.7 million in online sales, significantly exceeding the revenue of a typical store in the sports category, which is around $63,600. Its conversion rate ranged from 4.50-5.00%, well above the typical range of 0.59% to 3.07%. The average order value (AOV) was $225-250, also within the typical range of $79 to $562. With 1.2 million sessions, sportsmansguide.com far surpassed a typical store in the sports category, which sees about 25,800 sessions a month.
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sportsmansguide.com competitors

In September 2026, sportsmansguide.com excels in conversion rate, achieving between 4.50-5.00%, well ahead of competitors like cheaperthandirt.com, which has a conversion rate of 0.50-1.00%. While sportsmansguide.com ranks second in revenue at $12.7 million and transactions with 53,800, it trails midwayusa.com, which leads with $30.6 million in revenue and 120,000 transactions. In terms of sessions, sportsmansguide.com sees 1.2 million, placing it third behind midwayusa.com with 7.9 million sessions. vanceoutdoors.com and budsgunshop.com follow with 530,000 and 1.9 million sessions, respectively. Although sportsmansguide.com has a lower average order value ranging from $225-250 compared to its rivals, its strong conversion rate suggests effective customer engagement and satisfaction.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.4M
Revenue
530.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
6.9M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
midwayusa.com screenshot
#3 midwayusa.com
30.6M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
ammo.com screenshot
#4 ammo.com
737.8K
Revenue
987.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
4.7M
Revenue
529.7K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In September large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sportsmansguide.com operates in

sportsmansguide.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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