Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for sportsmansguide.comsportsmansguide.com

Start benchmarking for free
Sign in with GoogleSign up with Google
12.7M
Revenue
Aug 26
1M
Sessions
Aug 26
5.0-5.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
Loading...

Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sportsmansguide.com revenue has experienced decline of 27%, compared to the preceding three months.

View real-time data
sportsmansguide.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2026, sportsmansguide.com, a store in the sports category, generated $12.7 million in online sales. Its conversion rate of 5.00-5.50% is well above the typical range of 0.63% to 3.09%. The average order value (AOV) of $225-250 also falls within the category's typical range of $76 to $556. With 1 million sessions, sportsmansguide.com significantly outperforms a typical store in the sports category, which sees around 33,500 sessions monthly, while dickssportinggoods.com leads with 64.9 million sessions.
Read more

sportsmansguide.com competitors

In August 2026, sportsmansguide.com excels with a robust conversion rate of 5.00-5.50%, outperforming its competitors significantly. It ranks second in revenue at $12.7 million and transactions with 53,900, trailing only midwayusa.com. In sessions, however, it ranks fourth with 1 million, behind midwayusa.com’s impressive 7.9 million. Compared to cheaperthandirt.com, which generates $1.5 million in revenue from 4,199 transactions, sportsmansguide.com shows a strong advantage. While vanceoutdoors.com posts a higher average order value (AOV) of 375-400, its overall performance lags behind sportsmansguide.com’s solid metrics. budsgunshop.com and ammo.com also show lower revenue and transaction figures, with $7.1 million and $834,000 respectively, reinforcing sportsmansguide.com's competitive standing in the marketplace.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.5M
Revenue
569.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
7.1M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
29.9M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
ammo.com screenshot
#4 ammo.com
833.9K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
4.5M
Revenue
495.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sportsmansguide.com

In August large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sportsmansguide.com operates in

sportsmansguide.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard