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Jul 2026
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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13.1M
Revenue
Jul 26
992.5K
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced decline of 31%, compared to the preceding three months.

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sportsmansguide.com revenue decline for last six months
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OVERVIEW
In July 2026, sportsmansguide.com generated $13.1 million in revenue from online sales, significantly exceeding the $77,200 typical store in the sports category. Its conversion rate of 5.00-5.50% is well above the typical range of 0.64% to 3.02%. With an average order value of $225-250, sportsmansguide.com remains within the category's typical range of $82 to $571. Additionally, it recorded 993,000 sessions, a stark contrast to the 28,500 sessions a typical store in the sports category sees.
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sportsmansguide.com competitors

In July 2026, sportsmansguide.com excels in conversion rates, achieving 5.00-5.50% compared to its competitors. However, it ranks second in revenue, generating $13.1 million, trailing midwayusa.com by $17.5 million. With 52,600 transactions, sportsmansguide.com again takes second place but lags behind midwayusa.com by 72,400 transactions. In terms of traffic, sportsmansguide.com sees 993,000 sessions, ranking fourth and falling short of midwayusa.com by 7.3 million sessions. While its average order value (AOV) of $225-250 matches midwayusa.com, competitors like cheaperthandirt.com and vanceoutdoors.com struggle with lower revenues and conversion rates, highlighting sportsmansguide.com’s stronger overall performance in the market despite being outpaced by midwayusa.com.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.3M
Revenue
479.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
7.6M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
30.6M
Revenue
8.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
698.6K
Revenue
999.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.2M
Revenue
389.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In July large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sportsmansguide.com operates in

sportsmansguide.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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