Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sportsmansguide.comsportsmansguide.com

Start benchmarking for free
Sign in with GoogleSign up with Google
26.9M
Revenue
Dec 25
1.8M
Sessions
Dec 25
6.0-6.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
Loading...

Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $269.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$269.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sportsmansguide.com revenue has experienced growth of 76%, compared to the preceding three months.

View real-time data
sportsmansguide.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, sportsmansguide.com generated $26,929,154 in online sales with a conversion rate of 6.00-6.50%, significantly above the industry average of 3.13%. Its average order value (AOV) ranged from $225-250, contrasting with the sector's high of $535. The website recorded 1,835,801 sessions, a figure far exceeding the median of 34,350, though still below the leading competitor, dickssportinggoods.com, which boasted 64,737,034 sessions. Overall, while sportsmansguide.com performs strongly in conversion and sessions, it trails behind industry leader garmin.com, which earned $197,575,281.
Read more

sportsmansguide.com competitors

When comparing sportsmansguide.com to its competitors in December 2025, we can see that it falls in the middle in terms of revenue. sportsmansguide.com generated $26,929,154 with 114,317 transactions and 1,835,801 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 6.00-6.50%. In contrast, midwayusa.com leads the pack with $31,371,921 in revenue, 139,909 transactions, and 8,999,492 sessions, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. While cheaperthandirt.com lags behind with $1,853,921 in revenue, 5,283 transactions, and 751,357 sessions, offering an AOV of $350-375 and a conversion rate of 0.50-1.00%. Overall, sportsmansguide.com competes well with its rivals, showing solid performance in revenue and conversion rates within the firearms and outdoor industry.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.9M
Revenue
751.4K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.3M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
31.4M
Revenue
9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
ammo.com screenshot
#4 ammo.com
633.7K
Revenue
975.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.6M
Revenue
507K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sportsmansguide.com

In December large majority of sales on sportsmansguide.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sportsmansguide.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard