Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for sportsmansguide.comsportsmansguide.com

Start benchmarking for free
Sign in with GoogleSign up with Google
14.5M
Revenue
Apr 26
1M
Sessions
Apr 26
5.0-5.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
Loading...

Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sportsmansguide.com Annual Revenue and Growth

sportsmansguide.com's annual sales on its online store amounted to $230.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$230.6M
Annual growth forecast2025/2026
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sportsmansguide.com revenue by year

sportsmansguide.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sportsmansguide.com revenue has experienced decline of 38%, compared to the preceding three months.

View real-time data
sportsmansguide.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, sportsmansguide.com generated online sales revenue of $14,490,037, significantly surpassing the sports industry median of $80,719, with a robust conversion rate of 5.00-5.50%, exceeding the industry's high of 2.97%. The site's average order value (AOV) ranged from $250 to $275, well above the low AOV of $81, but below the high of $542. With 1,030,013 sessions, sportsmansguide.com outperformed the industry median of 33,547 sessions, yet fell short compared to the leading store, dickssportinggoods.com, which achieved 47,861,942 sessions, highlighting a competitive landscape in the sports retail sector.
Read more

sportsmansguide.com competitors

As of April 2026, sportsmansguide.com leads in revenue with $14,490,037 and a commendable transaction count of 56,444 from 1,030,013 sessions, translating to an AOV of $250-275 and a conversion rate of 5.00-5.50%. In comparison, midwayusa.com surpasses sportsmansguide.com in revenue at $23,219,687 but has a significantly higher session count of 8,503,566 and a lower AOV of $200-225 with a conversion rate of 1.00-1.50%. budsgunshop.com has $6,510,079 in revenue but a much higher AOV of $350-375. cheaperthandirt.com trails with $1,612,162 in revenue, and an AOV of $325-350, showing a much lower conversion rate of 0.50-1.00%. Notably, vanceoutdoors.com demonstrates a higher AOV ($375-400) than sportsmansguide.com while maintaining a lower revenue of $3,329,214. Overall, sportsmansguide.com performs robustly against its competitors in both revenue and conversion efficiency.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.6M
Revenue
687.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
6.5M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
23.2M
Revenue
8.5M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ammo.com screenshot
#4 ammo.com
957.3K
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
3.3M
Revenue
415.8K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sportsmansguide.com

In April large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sportsmansguide.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard