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Aug 2025
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Home/Insights/Retailers/sportsmansguide.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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15.9M
Revenue
1.3M
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
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Sportsmansguide.com is a comprehensive online retail platform that offers a wide array of products geared towards various outdoor activities and sports. They provide a diverse range of items for hunting, fishing, camping, boating, and other recreational pursuits. The website enables customers to explore and purchase outdoor equipment, gear, clothing, and accessories.

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sportsmansguide.com's revenueOVER TIME
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Over the past three months, sportsmansguide.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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sportsmansguide.com revenue decline for last six months
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OVERVIEW
In August 2025, sportsmansguide.com in the SPORTS industry had online sales revenue of $15,864,355 with a median revenue of $81,949. The largest store in the category, garmin.com, generated $184,578,426. Conversion rate for sportsmansguide.com was 5.00-5.50%, higher than the SPORTS industry average of 2.98% but lower than 0.6%. Average order value (AOV) was $225-250, higher than the industry's high of $542 and low of $72. The website had 1,264,732 sessions, lower than garmin.com's 47,251,662 but higher than the industry's median of 32,111 sessions.
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sportsmansguide.com competitors

In August 2025, sportsmansguide.com generated $15,864,355 in revenue from 67,698 transactions and 1,264,732 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 5.00-5.50%. Comparing this data to its competitors, we see that cheaperthandirt.com had a lower revenue of $1,221,385 from 3,508 transactions and 485,093 sessions, with a higher AOV of $325-350 but a lower conversion rate of 0.50-1.00%. budsgunshop.com performed better with $8,863,622 in revenue from 24,404 transactions and 2,395,021 sessions, with an AOV of $350-375 and a conversion rate of 1.00-1.50%. midwayusa.com surpassed sportsmansguide.com with $23,622,780 in revenue from 103,790 transactions and 6,780,634 sessions, boasting a similar AOV of $225-250 but a higher conversion rate of 1.50-2.00%. ammo.com and vanceoutdoors.com fell below sportsmansguide.com in terms of revenue, transactions, sessions, AOV, and conversion rates.

cheaperthandirt.com screenshot
#1 cheaperthandirt.com
1.2M
Revenue
485.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.9M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#3 midwayusa.com
23.6M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ammo.com screenshot
#4 ammo.com
597.4K
Revenue
839.4K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
vanceoutdoors.com screenshot
#5 vanceoutdoors.com
2.7M
Revenue
375.8K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sportsmansguide.com vs top market performers
sportsmansguide.com
top retailers
conversion rate vs average order value for sportsmansguide.com and its competitors
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Revenue share by device at sportsmansguide.com

In August large majority of sales on sportsmansguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sportsmansguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sportsmansguide.com channels

Identify top traffic channels that drive growth for sportsmansguide.comand discover how performance of traffic channels has changed over time.

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sportsmansguide.com Google Ads spend

Evaluate sportsmansguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansguide.com devices

Review sportsmansguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansguide.com top markets

Explore sportsmansguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansguide.com country & global rank

Assess the ranking of sportsmansguide.com among other retailers within its primary country and worldwide.

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