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Sep 2024
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Home/Insights/Retailers/iceland.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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35.9M
Revenue
6.4M
Sessions
6.5-7.0%
Conversion rate
$75-100
Average order value
Online only revenue for iceland.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.

iceland.co.uk’s revenueOVER TIME
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Over the past three months, iceland.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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iceland.co.uk revenue decline for last six months
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OVERVIEW
For iceland.co.uk in the FOOD AND DRINK industry, the revenue for online sales in September 2024 was $35,896,419, with a conversion rate of 6.50-7.00% and an AOV of $75-100. The store had 6,407,624 sessions during the month. The median revenue in the industry was $51,064, the highest revenue was from kroger.com at $340,850,342, the highest conversion rate was 5.61%, the lowest was 1.67%, the highest AOV was $188, the lowest was $53, and the median sessions were 17,767 with the highest at 42,085,541 from kroger.com.
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iceland.co.uk competitors

When comparing iceland.co.uk to its competitors in the online grocery market, some clear trends emerge. While iceland.co.uk has a revenue of £35,896,419 and 432,323 transactions with a conversion rate of 6.50-7.00%, its competitors like Tesco and Asda show higher revenues and more transactions. tesco.com, for example, has a revenue of £136,703,185 and 1,786,576 transactions, with a slightly lower conversion rate of 6.00-6.50%. sainsburys.co.uk also outperforms iceland.co.uk with a revenue of £180,239,760 and 2,066,550 transactions, boasting a higher conversion rate of 8.00-8.50%. However, iceland.co.uk seems to have a competitive advantage in terms of average order value (AOV) in the range of £75-100, while some competitors like britishcornershop.co.uk have lower AOVs of £50-75. Overall, iceland.co.uk holds its ground among competitors but could benefit from increasing transaction volume and conversion rates to stay competitive in the market.

#1 morrisons.com
46.5M
Revenue
9.5M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#2 sainsburys.co.uk
180.2M
Revenue
24.3M
Sessions
8.5-9.0%
Conv. rate
$75-100
AOV
#3 asda.com
138M
Revenue
28.6M
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#4 tesco.com
136.7M
Revenue
27.7M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#5 britishcornershop.co.uk
39.4K
Revenue
37.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
iceland.co.uk vs top market performers
iceland.co.uk
top retailers
conversion rate vs average order value for iceland.co.uk and its competitors
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iceland.co.uk brandsby revenue

1
Logo for toasterToaster
2
Logo for luxury foodLuxury Food

iceland.co.uk categoriesby revenue

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iceland.co.uk channels

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iceland.co.uk Google Ads spend

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iceland.co.uk devices

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iceland.co.uk top markets

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iceland.co.uk country & global rank

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