iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 14%, compared to the preceding three months.
iceland.co.uk competitors
In May 2026, iceland.co.uk generated a revenue of $49,796,655 with a conversion rate of 6.50-7.00%. Competitors like morrisons.com and sainsburys.co.uk performed notably better, earning $64,320,554 and $184,498,694 respectively. sainsburys.co.uk not only had a higher revenue but also boasted a superior conversion rate of 9.00-9.50% over iceland.co.uk. On the other hand, asda.com and tesco.com achieved revenues of $77,340,407 and $148,213,044, with conversion rates ranging from 4.50-5.00% to 5.50-6.00%. iceland.co.uk managed a commendable average order value (AOV) of $75-100, similar to that of sainsburys.co.uk and tesco.com. However, in terms of total sessions, iceland.co.uk's 8,796,214 fell short compared to the higher traffic figures seen by asda.com and tesco.com, indicating potential for improvement in customer engagement and acquisition.
Revenue share by device at iceland.co.uk
In May large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
