iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 0.99%, compared to the preceding three months.
iceland.co.uk competitors
The competitive set for iceland.co.uk includes morrisons.com, sainsburys.co.uk, asda.com, tesco.com, and britishcornershop.co.uk. In August 2026, iceland.co.uk generated revenue of $39.8 million from 450,000 transactions across 7.4 million sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 6.00-6.50%. In contrast, sainsburys.co.uk led significantly with $202.2 million in revenue and 2 million transactions, while tesco.com had the highest sessions at 32.3 million. morrisons.com reported $51.9 million in revenue and 463,000 transactions, but trailed iceland.co.uk in conversion rate at 4.50-5.00%. asda.com showed $71.2 million in revenue with an AOV of $50-75, while britishcornershop.co.uk had minimal performance with $79,800 in revenue. Overall, iceland.co.uk ranks 5th in revenue, transactions, and sessions compared to its competitors.
Revenue share by device at iceland.co.uk
In August large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
