iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $458.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 14%, compared to the preceding three months.
iceland.co.uk competitors
In November 2025, iceland.co.uk recorded a revenue of $45,249,345 with 540,569 transactions and 9,489,791 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 5.50-6.00%. Compared to its competitors, morrisons.com outperformed Iceland with a revenue of $73,125,277, 668,569 transactions, and 9,879,638 sessions, a higher AOV of $100-125, and a conversion rate of 6.50-7.00%. sainsburys.co.uk also surpassed Iceland with a revenue of $222,831,924, 2,556,635 transactions, and 25,826,629 sessions, along with a conversion rate of 9.50-10.00%. asda.com and tesco.com also outperformed Iceland in revenue, transactions, and sessions, while britishcornershop.co.uk had significantly lower revenue, transactions, and sessions compared to Iceland and its other competitors.
Revenue share by device at iceland.co.uk
In November large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
