iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced decline of 15%, compared to the preceding three months.
iceland.co.uk competitors
The competitive set includes iceland.co.uk, morrisons.com, sainsburys.co.uk, asda.com, tesco.com, and britishcornershop.co.uk. In September 2026, iceland.co.uk generated $42 million in revenue from 460,000 transactions over 7.3 million sessions, with an average order value (AOV) between $75 and $100 and a conversion rate of 6.00-6.50%. It trails behind competitors like sainsburys.co.uk, which leads with $163.2 million in revenue from 2 million transactions across 23 million sessions, achieving a conversion rate of 8.50-9.00%. Similarly, asda.com and tesco.com also outperform iceland.co.uk in revenue, transactions, and sessions, with asda.com at $124.5 million and tesco.com at $136 million. On the other hand, morrisons.com surpasses iceland.co.uk in revenue at $50.4 million, while britishcornershop.co.uk is significantly behind with $64,300. Overall, iceland.co.uk ranks 5th in both revenue and sessions within this competitive landscape.
Revenue share by device at iceland.co.uk
In September large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
