iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $458.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 2.5%, compared to the preceding three months.
iceland.co.uk competitors
In October 2025, iceland.co.uk generated a revenue of £38,767,567 from 501,816 transactions and 9,033,892 sessions, with an average order value (AOV) of £75-100 and a conversion rate of 5.50-6.00%. Compared to its competitors, iceland.co.uk falls behind in terms of revenue when compared to sainsburys.co.uk (£195,452,195) and asda.com (£164,768,622). However, iceland.co.uk has a higher conversion rate than tesco.com (5.50-6.00% vs. 5.50-6.00%) and a similar AOV to both tesco.com and sainsburys.co.uk. In terms of session numbers, iceland.co.uk is on par with morrisons.com (9,033,892 vs. 9,045,974), but significantly higher than britishcornershop.co.uk (155,586). Overall, iceland.co.uk performs well within its competitive landscape, particularly excelling in conversion rate compared to some of its larger competitors.
Revenue share by device at iceland.co.uk
In October large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
