iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 40%, compared to the preceding three months.
iceland.co.uk competitors
In June 2026, sainsburys.co.uk leads significantly with a revenue of $193,004,872 and the highest conversion rate of 9.00-9.50%. It boasts a high transaction volume of 2,048,534, despite a similar average order value (AOV) to iceland.co.uk, which ranges between $75-100. In comparison, iceland.co.uk generated $49,980,604 from 556,275 transactions over 8,190,370 sessions, reflecting a conversion rate of 6.50-7.00%. morrisons.com follows with a revenue of $62,499,214 and a lower conversion rate of 5.50-6.00%. asda.com and tesco.com exhibit robust performance too, with revenues of $82,267,994 and $118,807,978, respectively, but with lower conversion rates of 4.50-5.00% and 5.50-6.00%. Meanwhile, britishcornershop.co.uk shows minimal revenue at $86,345. Overall, iceland.co.uk ranks solidly among its competitors, particularly with its strong transaction efficiency.
Revenue share by device at iceland.co.uk
In June large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
