iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk's revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 11%, compared to the preceding three months.
iceland.co.uk competitors
In July 2025, iceland.co.uk generated a revenue of £33,753,723 from 433,789 transactions with 8,594,573 sessions. The average order value (AOV) ranged between £75-£100, and the conversion rate was between 5.00%-5.50%. Compared to its competitors, Iceland lags behind in revenue when compared to giants like Sainsbury's (£168,807,109) and Tesco (£125,292,900). However, Iceland's conversion rate is on par with Morrisons and Tesco, and its AOV falls within a competitive range. Despite having fewer transactions and sessions than some competitors like Asda and Tesco, Iceland maintains a steady performance. In terms of revenue, Iceland is significantly ahead of British Corner Shop (£71,799), indicating a strong market presence. While Iceland may not be the top performer in every metric, it holds its own against the competition in the online grocery market.
Revenue share by device at iceland.co.uk
In July large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
