iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $458.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 23%, compared to the preceding three months.
iceland.co.uk competitors
In December 2025, iceland.co.uk generated $43,673,146 in revenue from 580,450 transactions and 13,208,574 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 4.00% and 4.50%. In comparison, morrisons.com had higher revenue at $82,497,132 from 788,822 transactions and 12,327,350 sessions, with an AOV of $100 to $125 and a conversion rate of 6.00% to 6.50%. sainsburys.co.uk surpassed both with revenue of $234,116,706 from 2,702,091 transactions and 34,152,152 sessions, AOV of $75 to $100, and a conversion rate between 7.50% and 8.00%. asda.com and tesco.com also outperformed iceland.co.uk in revenue and transactions. However, iceland.co.uk had a competitive conversion rate when compared to the industry giants, showing its strength in customer engagement and retention.
Revenue share by device at iceland.co.uk
In December large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
