iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 17%, compared to the preceding three months.
iceland.co.uk competitors
In January 2026, iceland.co.uk reported a revenue of $38,210,546 from 513,739 transactions and 11,105,519 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Comparing these metrics to its competitors, morrisons.com outperformed iceland.co.uk with a revenue of $70,446,744 from 650,688 transactions and 10,758,432 sessions, boasting a higher AOV of $100-125 and a conversion rate of 6.00-6.50%. Similarly, sainsburys.co.uk, asda.com, and tesco.com all surpassed iceland.co.uk in revenue, transactions, sessions, AOV, and conversion rate. Only britishcornershop.co.uk fell behind iceland.co.uk in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, iceland.co.uk faces tough competition in the online grocery market, with several key competitors outperforming them in various metrics.
Revenue share by device at iceland.co.uk
In January large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
