iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced decline of 18%, compared to the preceding three months.
iceland.co.uk competitors
In March 2026, iceland.co.uk generated $34,285,172 in revenue from 451,057 transactions with 8,910,182 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 5.00-5.50%. When compared to its competitors, morrisons.com leads in revenue with $69,403,449, followed by tesco.com with $151,475,852. sainsburys.co.uk has the highest number of transactions at 1,659,224, while asda.com had the most sessions at 25,997,698. In terms of AOV, tesco.com and sainsburys.co.uk share a similar range of $75-100 with iceland.co.uk. However, britishcornershop.co.uk lags significantly behind in revenue and transactions, suggesting a niche market focus. Overall, iceland.co.uk competes well in revenue and conversion rate among its major supermarket competitors, although there is room for growth in transaction volume and sessions.
Revenue share by device at iceland.co.uk
In March large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
