iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $458.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced decline of 6.9%, compared to the preceding three months.
iceland.co.uk competitors
In September 2025, iceland.co.uk generated a revenue of £34,364,695 from 446,861 transactions with 8,461,375 sessions. The average order value (AOV) ranged from £75-100, and the conversion rate was between 5.00-5.50%. Comparing this data to its competitors, morrisons.com had higher revenue at £43,452,424 but fewer transactions and sessions. sainsburys.co.uk had significantly higher revenue at £172,364,421 with over 2 million transactions and 24 million sessions, boasting a high conversion rate of 8.50-9.00%. asda.com and tesco.com also outperformed iceland.co.uk in revenue, transactions, and sessions. However, iceland.co.uk had a higher conversion rate than both Asda and Tesco. britishcornershop.co.uk had significantly lower metrics compared to iceland.co.uk and its major competitors.
Revenue share by device at iceland.co.uk
In September large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
