iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk Annual Revenue and Growth
iceland.co.uk's annual sales on its online store amounted to $430.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
iceland.co.uk's monthly revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 26%, compared to the preceding three months.
iceland.co.uk competitors
The competitive set includes iceland.co.uk, morrisons.com, sainsburys.co.uk, asda.com, and tesco.com. As of July 2026, iceland.co.uk generated $41.5 million in revenue from 470,000 transactions across 7.7 million sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 6.00-6.50%. In contrast, sainsburys.co.uk leads with $193.8 million in revenue and 1.9 million transactions, while iceland.co.uk trails by $152.3 million and 1.4 million transactions. morrisons.com and tesco.com also outperform iceland.co.uk, with revenues of $56.7 million and $126.1 million respectively. Furthermore, iceland.co.uk's session count of 7.7 million is significantly lower, trailing tesco.com by 25.1 million sessions. The competitive landscape reveals iceland.co.uk's challenges in revenue and traffic generation compared to its larger rivals, which achieve higher conversion rates and AOVs, indicating a need for strategic improvements.
Revenue share by device at iceland.co.uk
In July large majority of sales on iceland.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
