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Dec 2025
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Home/Insights/Retailers/ilmakiage.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13.9M
Revenue
Dec 25
7.1M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Ilmakiage.com is a website that sells a variety of beauty products. Their range includes makeup items such as foundation, lipstick, eyeshadow, mascara, and more. They strive to offer a wide selection of high-quality and trendy products, catering to diverse customer preferences.

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ilmakiage.com Annual Revenue and Growth

ilmakiage.com's annual sales on its online store amounted to $151.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$151.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
ilmakiage.com revenue by year

ilmakiage.com's monthly revenueOVER TIME
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Over the past three months, ilmakiage.com revenue has experienced growth of 53%, compared to the preceding three months.

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ilmakiage.com revenue growth for last six months
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OVERVIEW
In December 2025, ilmakiage.com generated $13,938,261 in revenue, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, yet falling short of ulta.com's $152,769,917. The site maintained a conversion rate of 2.00-2.50%, lower than the industry high of 4.87% but above the low of 1.29%. With an average order value (AOV) between $75-100, it performed well against the sector's high of $191 and low of $45. The site recorded 7,074,874 sessions, a strong figure compared to the median of 23,270, but notably below sephora.com’s 76,213,109 sessions.
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ilmakiage.com competitors

In December 2025, ilmakiage.com reported a revenue of $13,938,261 from 149,151 transactions and 7,074,874 sessions, with an Average Order Value (AOV) ranging from $75-100 and a conversion rate of 2.00-2.50%. When comparing ilmakiage.com to its competitors, we can see that it outperforms coverfx.com, milkmakeup.com, and too faced.com in terms of revenue, transactions, and sessions. However, narscosmetics.com and makeupforever.com both have higher revenues than ilmakiage.com, with makeupforever.com boasting the highest AOV of $100-125. In terms of conversion rates, too faced.com leads with 3.00-3.50%, followed closely by narscosmetics.com at 2.50-3.00%, while ilmakiage.com falls within the average range. Overall, ilmakiage.com stands out for its high revenue and transaction volume compared to most of its competitors but may need to focus on improving its AOV and conversion rate to stay competitive.

coverfx.com screenshot
#1 coverfx.com
86.7K
Revenue
91.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
192.1K
Revenue
230.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
toofaced.com screenshot
#3 toofaced.com
961.4K
Revenue
455K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
narscosmetics.com screenshot
#4 narscosmetics.com
3.4M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.7M
Revenue
447.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ilmakiage.com vs top market performers
ilmakiage.com
top retailers
conversion rate vs average order value for ilmakiage.com and its competitors
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Revenue share by device at ilmakiage.com

In December large majority of sales on ilmakiage.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In December large majority of sales on ilmakiage.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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ilmakiage.com channels

Identify top traffic channels that drive growth for ilmakiage.comand discover how performance of traffic channels has changed over time.

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ilmakiage.com Google Ads spend

Evaluate ilmakiage.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ilmakiage.com devices

Review ilmakiage.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ilmakiage.com top markets

Explore ilmakiage.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ilmakiage.com country & global rank

Assess the ranking of ilmakiage.com among other retailers within its primary country and worldwide.

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