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Oct 2025
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Home/Insights/Retailers/ilmakiage.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.4M
Revenue
Oct 25
6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Ilmakiage.com is a website that sells a variety of beauty products. Their range includes makeup items such as foundation, lipstick, eyeshadow, mascara, and more. They strive to offer a wide selection of high-quality and trendy products, catering to diverse customer preferences.

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ilmakiage.com Annual Revenue and Growth

ilmakiage.com's annual sales on its online store amounted to $151.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$151.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
ilmakiage.com revenue by year

ilmakiage.com's monthly revenueOVER TIME
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Over the past three months, ilmakiage.com revenue has experienced decline of 13%, compared to the preceding three months.

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ilmakiage.com revenue decline for last six months
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OVERVIEW
In October 2025, ilmakiage.com achieved $10,447,077 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged between 1.50-2.00%, lower than the high benchmark of 4.65%. With an average order value (AOV) of $100-125, it remained below the high AOV of $202 for the industry. The site recorded 5,955,900 sessions, far exceeding the median of 18,156 but still behind sephora.com’s impressive 49,510,502 sessions. Overall, ilmakiage.com demonstrates solid performance within a competitive sector, though there is potential for growth in conversion and AOV metrics.
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ilmakiage.com competitors

In October 2025, ilmakiage.com stands out with a revenue of $10,447,077 from 99,014 transactions and 5,955,900 sessions, with an Average Order Value (AOV) of $100-$125 and a conversion rate of 1.50-2.00. Compared to its competitors, coverfx.com has lower revenue at $29,094 with 707 transactions and 67,701 sessions, a lower AOV of $25-$50, but a similar conversion rate. milkmakeup.com also has lower revenue at $166,046 with 3,352 transactions and 194,479 sessions, and a similar AOV and conversion rate. toofaced.com outperforms ilmakiage.com in revenue at $682,520 with 5,538 transactions and 266,943 sessions, a similar AOV, but a higher conversion rate. narscosmetics.com leads in revenue at $3,109,585 with 31,092 transactions and 860,925 sessions, a similar AOV, but a higher conversion rate. makeupforever.com also has higher revenue at $1,630,815 with 12,574 transactions and 525,088 sessions, a higher AOV of $125-$150, and a similar conversion rate.

coverfx.com screenshot
#1 coverfx.com
29.1K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
166K
Revenue
194.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
toofaced.com screenshot
#3 toofaced.com
682.5K
Revenue
266.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
narscosmetics.com screenshot
#4 narscosmetics.com
3.1M
Revenue
860.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.6M
Revenue
525.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
ilmakiage.com vs top market performers
ilmakiage.com
top retailers
conversion rate vs average order value for ilmakiage.com and its competitors
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Revenue share by device at ilmakiage.com

In October large majority of sales on ilmakiage.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In October large majority of sales on ilmakiage.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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ilmakiage.com channels

Identify top traffic channels that drive growth for ilmakiage.comand discover how performance of traffic channels has changed over time.

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ilmakiage.com Google Ads spend

Evaluate ilmakiage.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ilmakiage.com devices

Review ilmakiage.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ilmakiage.com top markets

Explore ilmakiage.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ilmakiage.com country & global rank

Assess the ranking of ilmakiage.com among other retailers within its primary country and worldwide.

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