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Sep 2025
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Home/Insights/Retailers/jollyroom.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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113.5K
Revenue
Sep 25
43.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Jollyroom.de is an e-commerce website that offers a wide range of products for children and parents. They sell items such as clothing, toys, strollers, car seats, and furniture, catering to every stage of a childs growth. The platform provides a convenient shopping experience with a diverse selection of high-quality products.

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jollyroom.de Annual Revenue and Growth

jollyroom.de's annual sales on its online store amounted to $2.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jollyroom.de revenue by year

jollyroom.de's monthly revenueOVER TIME
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Over the past three months, jollyroom.de revenue has experienced growth of 3%, compared to the preceding three months.

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jollyroom.de revenue growth for last six months
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OVERVIEW
In September 2025, jollyroom.de generated $113,526 in online sales, outperforming the e-commerce industry's median revenue of $81,105. The site's conversion rate ranged between 2.00-2.50%, slightly below the high benchmark of 3.72%. Its average order value (AOV) fell between $125-150, significantly lower than the industry's peak of $351. With 43,417 sessions, jollyroom.de exceeded the median of 37,786 but lagged far behind industry leader michaels.com, which boasts 30,281,186 sessions. Overall, jollyroom.de demonstrates solid performance, though there is room for improvement in conversion and AOV compared to industry leaders.
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jollyroom.de competitors

In September 2025, jollyroom.de reported a revenue of 113,526 with 894 transactions and 43,417 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, jollyroom.de falls behind in revenue when looking at baby-walz.de with 3,391,164 in revenue, babymarkt.de with 106,217, and cybex-online.com with 3,739,571. However, jollyroom.de excels in conversion rate when compared to cybex-online.com with a 0.50-1.00% conversion rate. Despite its lower revenue compared to some competitors, jollyroom.de competes closely with vertbaudet.de in terms of transactions and sessions, as well as in AOV and conversion rate. Overall, jollyroom.de stands out for its high conversion rate, while its competitors outperform in terms of revenue.

baby-walz.de screenshot
#1 baby-walz.de
3.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
babymarkt.de screenshot
#2 babymarkt.de
106.2K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cybex-online.com screenshot
#3 cybex-online.com
3.7M
Revenue
995.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
smythstoys.com screenshot
#4 smythstoys.com
40.5M
Revenue
12.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vertbaudet.de screenshot
#5 vertbaudet.de
2.4M
Revenue
855.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jollyroom.de vs top market performers
jollyroom.de
top retailers
conversion rate vs average order value for jollyroom.de and its competitors
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Revenue share by device at jollyroom.de

In September large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jollyroom.de channels

Identify top traffic channels that drive growth for jollyroom.deand discover how performance of traffic channels has changed over time.

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jollyroom.de Google Ads spend

Evaluate jollyroom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jollyroom.de devices

Review jollyroom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jollyroom.de top markets

Explore jollyroom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jollyroom.de country & global rank

Assess the ranking of jollyroom.de among other retailers within its primary country and worldwide.

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