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May 2026
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Home/Insights/Retailers/jollyroom.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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188.2K
Revenue
May 26
55.2K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Jollyroom.de is an e-commerce website that offers a wide range of products for children and parents. They sell items such as clothing, toys, strollers, car seats, and furniture, catering to every stage of a childs growth. The platform provides a convenient shopping experience with a diverse selection of high-quality products.

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jollyroom.de Annual Revenue and Growth

jollyroom.de's annual sales on its online store amounted to $1.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
jollyroom.de revenue by year

jollyroom.de's monthly revenueOVER TIME
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Over the past three months, jollyroom.de revenue has experienced decline of 5%, compared to the preceding three months.

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jollyroom.de revenue decline for last six months
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OVERVIEW
In May 2026, jollyroom.de achieved online sales revenue of $188,164, significantly surpassing the e-commerce median of $82,750, while also boasting a conversion rate of 2.50-3.00%, just shy of the industry high of 3.88%. With an average order value (AOV) between $125-150, it remains below the industry high of $350, yet higher than the low of $58. The website recorded 55,220 sessions, outperforming the e-commerce median of 35,027, but far from the impressive 30,400,863 sessions seen by the largest competitor, qvc.com. Overall, jollyroom.de demonstrates strong performance in a competitive landscape.
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jollyroom.de competitors

In May 2026, jollyroom.de generated a revenue of $188,164 with 1,419 transactions from 55,220 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison, baby-walz.de significantly outperformed with $3,995,813 in revenue, driven by 30,372 transactions over 1,470,525 sessions, maintaining an AOV similar to jollyroom.de at $125-150 but a slightly lower conversion rate of 2.00-2.50%. cybex-online.com led the competition with a staggering $4,277,781 in revenue, although it had a low conversion rate of 0.50-1.00%. vertbaudet.de showed strong performance as well with $3,140,997 revenue and a better conversion rate of 3.00-3.50%. In contrast, babymarkt.de and tausendkind.de struggled, with revenues of just $575 and $2,515, respectively, highlighting the competitive landscape in the children's products market.

baby-walz.de screenshot
#1 baby-walz.de
4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babymarkt.de screenshot
#2 babymarkt.de
575.2
Revenue
243
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cybex-online.com screenshot
#3 cybex-online.com
4.3M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
smythstoys.com screenshot
#4 smythstoys.com
46.8M
Revenue
15.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tausendkind.de screenshot
#5 tausendkind.de
2.5K
Revenue
297
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
jollyroom.de vs top market performers
jollyroom.de
top retailers
conversion rate vs average order value for jollyroom.de and its competitors
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Revenue share by device at jollyroom.de

In May large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jollyroom.de channels

Identify top traffic channels that drive growth for jollyroom.deand discover how performance of traffic channels has changed over time.

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jollyroom.de Google Ads spend

Evaluate jollyroom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jollyroom.de devices

Review jollyroom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jollyroom.de top markets

Explore jollyroom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jollyroom.de country & global rank

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