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Oct 2025
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Home/Insights/Retailers/jollyroom.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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121.1K
Revenue
Oct 25
43.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Jollyroom.de is an e-commerce website that offers a wide range of products for children and parents. They sell items such as clothing, toys, strollers, car seats, and furniture, catering to every stage of a childs growth. The platform provides a convenient shopping experience with a diverse selection of high-quality products.

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jollyroom.de Annual Revenue and Growth

jollyroom.de's annual sales on its online store amounted to $2.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jollyroom.de revenue by year

jollyroom.de's monthly revenueOVER TIME
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Over the past three months, jollyroom.de revenue has experienced growth of 18%, compared to the preceding three months.

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jollyroom.de revenue growth for last six months
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OVERVIEW
In October 2025, jollyroom.de achieved $121,129 in online sales, outperforming the e-commerce and shopping median of $93,795, with a conversion rate of 2.00-2.50%, below the high of 3.89%. The average order value (AOV) ranged from $125 to $150, significantly lower than the sector's high of $350, and the site recorded 43,457 sessions, exceeding the median of 39,049 but far behind michaels.com’s dominant 32,351,606 sessions. Overall, jollyroom.de demonstrates solid performance, maintaining competitiveness in the e-commerce landscape while still identifying areas for growth.
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jollyroom.de competitors

When comparing jollyroom.de to its competitors in October 2025, jollyroom.de stands out with a revenue of €121,129 from 938 transactions and 43,457 sessions. The average order value (AOV) falls within the range of €125-€150, with a conversion rate of 2.00-2.50%. In contrast, baby-walz.de leads the pack with a revenue of €3,689,869 from 29,841 transactions and over 1 million sessions. Despite having a lower AOV of €100-€125, baby-walz.de boasts a higher conversion rate of 2.50-3.00%. On the other hand, babymarkt.de records a revenue of €37,790 from 212 transactions and 11,171 sessions, with a higher AOV range of €175-€200 but a lower conversion rate of 1.50-2.00%. cybex-online.com and vertbaudet.de also present strong competition in terms of revenue and transactions, each with their unique strengths and weaknesses in AOV and conversion rates.

baby-walz.de screenshot
#1 baby-walz.de
3.7M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
babymarkt.de screenshot
#2 babymarkt.de
37.8K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cybex-online.com screenshot
#3 cybex-online.com
3.5M
Revenue
953.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
smythstoys.com screenshot
#4 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vertbaudet.de screenshot
#5 vertbaudet.de
2.7M
Revenue
995.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jollyroom.de vs top market performers
jollyroom.de
top retailers
conversion rate vs average order value for jollyroom.de and its competitors
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Revenue share by device at jollyroom.de

In October large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on jollyroom.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jollyroom.de channels

Identify top traffic channels that drive growth for jollyroom.deand discover how performance of traffic channels has changed over time.

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jollyroom.de Google Ads spend

Evaluate jollyroom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jollyroom.de devices

Review jollyroom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jollyroom.de top markets

Explore jollyroom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jollyroom.de country & global rank

Assess the ranking of jollyroom.de among other retailers within its primary country and worldwide.

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