Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for rofu.derofu.de

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168.7K
Revenue
265.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de's revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 41%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
rofu.de, an e-commerce_and_shopping website, had a revenue of $168,653 in June 2025, with a conversion rate of 1.00-1.50% and an AOV of $50-75. It received 265,428 sessions, compared to the industry median of 36,874. The largest online store in the category was qvc.com with a revenue of $115,379,008. The highest conversion rate in the industry was 3.7%, while the highest AOV was $348 and the lowest was $57. The store with the most sessions was boots.com with 27,765,702, highlighting rofu.de's performance metrics in the competitive e-commerce market.
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rofu.de competitors

In June 2025, rofu.de, with a revenue of 168,653 and 3,039 transactions, lags behind some of its competitors in terms of financial performance. toys-for-fun.com outperforms rofu.de with a revenue of 184,540 from 1,027 transactions, despite having fewer sessions at 55,934. mueller.de surpasses both with a significantly higher revenue of 7,456,132 from 110,107 transactions and a large number of sessions at 4,689,466. However, rofu.de has a similar Average Order Value (AOV) to mueller.de at 50-75. duo-shop.de also outperforms rofu.de with a revenue of 220,830 from 2,143 transactions and a higher AOV of 100-125. While rofu.de has a conversion rate in line with its competitors at 1.00-1.50, it faces stiff competition from duo-shop.de and toys-for-fun.com in terms of revenue and transactions.

smythstoys.com screenshot
#1 smythstoys.com
41.5M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com screenshot
#2 toys-for-fun.com
184.5K
Revenue
55.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
duo-shop.de screenshot
#3 duo-shop.de
220.8K
Revenue
114.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#4 mueller.de
7.5M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
baby-walz.de screenshot
#5 baby-walz.de
2.9M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In June large majority of sales on rofu.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In June large majority of sales on rofu.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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