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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for rofu.derofu.de

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409.4K
Revenue
Nov 25
472.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced growth of 85%, compared to the preceding three months.

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rofu.de revenue growth for last six months
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OVERVIEW
In November 2025, rofu.de generated $409,435 in online sales, significantly surpassing the e-commerce median of $101,517, while achieving a conversion rate between 1.50-2.00%, lower than the industry high of 4.05%. With an average order value (AOV) between $25-50, it remains below the high benchmark of $337, and the site recorded 472,411 sessions, well above the median of 41,915, but far from the highest of 43,745,699 from boots.com, indicating solid performance in its e-commerce sector, though there is room for improvement in conversion and AOV metrics.
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rofu.de competitors

In November 2025, rofu.de generated a revenue of 409,435 with 8,750 transactions and 472,411 sessions, boasting an average order value (AOV) between 25-50 and a conversion rate of 1.50-2.00%. In comparison, mytoys.de had a revenue of 24,278 with 132 transactions and 3,082 sessions, offering a higher AOV of 175-200 but a significantly higher conversion rate of 4.00-4.50%. toys-for-fun.com achieved a revenue of 285,620 with 1,780 transactions and 94,385 sessions, featuring an AOV of 150-175 and a similar conversion rate to rofu.de. duo-shop.de had a revenue of 302,275 with 2,958 transactions and 176,951 sessions, with a lower AOV of 100-125 but the same conversion rate as rofu.de. Lastly, mueller.de outperformed all competitors with a revenue of 11,807,547, 130,179 transactions, and 5,484,028 sessions, showcasing a lower AOV of 75-100 but a higher conversion rate of 2.00-2.50%.

smythstoys.com screenshot
#1 smythstoys.com
118.5M
Revenue
26.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
24.3K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
285.6K
Revenue
94.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
302.3K
Revenue
177K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
11.8M
Revenue
5.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In November large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In November large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

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