Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for rofu.derofu.de

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224.6K
Revenue
Sep 25
300.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 13%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In September 2025, rofu.de, operating in the e-commerce sector, generated $224,563 in online sales, significantly above the industry median of $81,105, though far from the leader qvc.com’s $118,237,048. Its conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.72% but above the low of 0.71%. The average order value (AOV) was between $50 and $75, again under the impressive high of $351 but close to the low of $57. The site attracted 300,798 sessions, considerably higher than the industry median of 37,786 but dwarfed by michaels.com’s 30,281,186 sessions.
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rofu.de competitors

In September 2025, rofu.de reported a revenue of 224,563 with 4,390 transactions and 300,798 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 1.00-1.50. Comparing rofu.de to its competitors, mytoys.de had lower revenue at 21,895 with only 125 transactions and 3,049 sessions, but a higher AOV of 175-200 and a conversion rate of 4.00-4.50. On the other hand, toys-for-fun.com outperformed rofu.de in revenue with 262,958 and had 1,630 transactions and 86,914 sessions, with an AOV of 150-175 and a conversion rate of 1.50-2.00. duo-shop.de fell in between with 174,877 revenue, 1,727 transactions, and 99,449 sessions, with an AOV of 100-125 and a conversion rate of 1.50-2.00. mueller.de stood out with significantly higher revenue at 5,323,740, 81,004 transactions, and 3,907,915 sessions, but shared the same AOV and conversion rate range as rofu.de.

smythstoys.com screenshot
#1 smythstoys.com
40.5M
Revenue
12.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
21.9K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
263K
Revenue
86.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
174.9K
Revenue
99.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
5.3M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In September large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In September large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

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