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Home/Insights/Retailers/jumia.com.eg

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

jumia.com.eg

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4.8M

Revenue

Oct 25

2.6M

Sessions

Oct 25

2.5-3.0%

Conv. rate

Oct 25

$50-75

AOV

Oct 25

Main country of store: EGYPT
Website category: MARKETPLACE

Jumia.com.eg is an online shopping platform that operates in Egypt. The website offers a wide range of products, including electronics, home appliances, fashion items, beauty essentials, groceries, and more. Users can browse and buy from various categories with convenient delivery options available throughout Egypt.

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jumia.com.eg Annual Revenue and Growth

jumia.com.eg's annual sales on its online store amounted to $51M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$51M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

jumia.com.eg's monthly revenueOVER TIME
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Over the past three months, jumia.com.eg revenue has experienced growth of 18%, compared to the preceding three months.

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jumia.com.eg revenue growth for last six months

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OVERVIEW

In October 2025, jumia.com.eg reported impressive performance metrics for its e-commerce marketplace, achieving online sales revenue of $4,844,383, significantly above the median of $373,562. With a conversion rate between 2.50-3.00%, it performed well, though below the high of 4.48%. The average order value (AOV) ranged from $50-75, comparable to the very low benchmark of $53 but far from the high of $301. Additionally, the site attracted 2,609,303 sessions, showcasing robust user engagement, despite being substantially lower than the leading amazon.com with 2,778,032,849 sessions.

jumia.com.eg competitors

In October 2025, jumia.com.eg generated a revenue of 4,844,383 EGP with 71,110 transactions and 2,609,303 sessions, resulting in an average order value (AOV) of 50-75 EGP and a conversion rate of 2.50-3.00%. Compared to its competitors, jumia.com.eg falls behind in terms of revenue when compared to giants like amazon.com and walmart.com, which generated revenues in the billions. However, jumia.com.eg has a higher conversion rate than carrefouregypt.com and target.com, but a lower AOV compared to rayashop.com and target.com. It seems that jumia.com.eg may need to focus on increasing its revenue and sessions to better compete with the top players in the e-commerce industry.

#1 carrefouregypt.com

2.1M

Revenue

1.3M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 walmart.com

3.2B

Revenue

499.3M

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#3 amazon.com

15.2B

Revenue

2.8B

Sessions

7.5-8.0%

Conv. rate

$50-75

AOV

#4 rayashop.com

1.3M

Revenue

942.7K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

#5 target.com

Revenue

194.2M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

carrefouregypt.com

rayashop.com

TOP MARKET PERFORMERSby revenue

jumia.com.eg vs top market performers

jumia.com.eg

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jumia.com.eg channels

Identify top traffic channels that drive growth for jumia.com.egand discover how performance of traffic channels has changed over time.

jumia.com.eg Google Ads spend

Evaluate jumia.com.eg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

jumia.com.eg devices

Review jumia.com.eg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

jumia.com.eg top markets

Explore jumia.com.eg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.