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Jan 2026

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Home/Insights/Retailers/jumia.com.eg

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

jumia.com.eg

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5.3M

Revenue

Jan 26

2.6M

Sessions

Jan 26

2.5-3.0%

Conv. rate

Jan 26

$50-75

AOV

Jan 26

Main country of store: EGYPT
Website category: MARKETPLACE

Jumia.com.eg is an online shopping platform that operates in Egypt. The website offers a wide range of products, including electronics, home appliances, fashion items, beauty essentials, groceries, and more. Users can browse and buy from various categories with convenient delivery options available throughout Egypt.

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jumia.com.eg Annual Revenue and Growth

jumia.com.eg's annual sales on its online store amounted to $46.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$46.7M

Annual growth forecast2025/2026

50%+

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eCommerce Revenue

jumia.com.eg's monthly revenueOVER TIME
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Over the past three months, jumia.com.eg revenue has experienced growth of 50%, compared to the preceding three months.

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jumia.com.eg revenue growth for last six months

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OVERVIEW

In January 2026, jumia.com.eg generated $5,253,551 in online sales, significantly surpassing the e-commerce and shopping marketplace median of $529,306. With a conversion rate of 2.50-3.00%, it remains competitive, though still below the high of 4.66%. The average order value (AOV) ranged from $50-75, close to the low end of the marketplace spectrum. With 2,563,395 sessions, jumia.com.eg's traffic is notable compared to the median of 161,813, but pales in comparison to industry leader amazon.com, which boasts over 2.7 billion sessions and revenues exceeding $12 billion.

jumia.com.eg competitors

In January 2026, jumia.com.eg generated a revenue of $5,253,551 with 76,147 transactions and 2,563,395 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was between 2.50-3.00%. Compared to its competitors, jumia.com.eg falls behind in terms of revenue when compared to giants like Walmart and Amazon, which recorded revenues of $2,818,545,747 and $12,297,703,393 respectively. However, jumia.com.eg outperformed Carrefour Egypt and Raya Shop in terms of revenue. jumia.com.eg's conversion rate also lags behind Amazon but is similar to Carrefour Egypt. Despite facing stiff competition from industry giants, jumia.com.eg holds its own in the market by maintaining a steady revenue stream and a decent conversion rate compared to its competitors.

#1 carrefouregypt.com

3.4M

Revenue

1.6M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#2 walmart.com

2.8B

Revenue

498.1M

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#3 amazon.com

12.3B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

#4 rayashop.com

Revenue

965.1K

Sessions

0.0-0.5%

Conv. rate

$225-250

AOV

#5 target.com

995.9M

Revenue

201.2M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

carrefouregypt.com

rayashop.com

TOP MARKET PERFORMERSby revenue

jumia.com.eg vs top market performers

jumia.com.eg

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jumia.com.eg channels

Identify top traffic channels that drive growth for jumia.com.egand discover how performance of traffic channels has changed over time.

jumia.com.eg Google Ads spend

Evaluate jumia.com.eg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

jumia.com.eg devices

Review jumia.com.eg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

jumia.com.eg top markets

Explore jumia.com.eg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.