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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

jumia.com.eg

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3.7M

Revenue

Sep 25

2.4M

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: EGYPT
Website category: MARKETPLACE

Jumia.com.eg is an online shopping platform that operates in Egypt. The website offers a wide range of products, including electronics, home appliances, fashion items, beauty essentials, groceries, and more. Users can browse and buy from various categories with convenient delivery options available throughout Egypt.

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jumia.com.eg Annual Revenue and Growth

jumia.com.eg's annual sales on its online store amounted to $51M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$51M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

jumia.com.eg's monthly revenueOVER TIME
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Over the past three months, jumia.com.eg revenue has experienced decline of 1.4%, compared to the preceding three months.

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jumia.com.eg revenue decline for last six months

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OVERVIEW

In September 2025, jumia.com.eg generated $3,718,846 in online sales, significantly surpassing the e-commerce median of $292,070, while its conversion rate ranged between 2.00-2.50%, below the industry high of 4.09%. The average order value (AOV) stood between $50-75, with a very high AOV benchmark at $309, and sessions totaled 2,355,036, well above the median of 136,251 but far behind the leading Amazon’s 2,561,667,744 sessions, indicating a robust yet competitive presence in the e-commerce marketplace.

jumia.com.eg competitors

In September 2025, jumia.com.eg reported a revenue of 3,718,846 with 52,453 transactions and 2,355,036 sessions, boasting a conversion rate of 2.00-2.50 and an AOV of 50-75. When comparing jumia.com.eg to its competitors, it falls below Amazon, Walmart, and Target in terms of revenue, transactions, and sessions. Amazon leads the pack with a staggering revenue of 13,518,439,469, 187,707,899 transactions, and 2,561,667,744 sessions, achieving a conversion rate of 7.00-7.50. Walmart follows closely behind Amazon, while Target surpasses jumia.com.eg with 897,827,939 in revenue, 5,752,755 transactions, and 160,201,760 sessions, displaying a higher AOV of 150-175. Despite being outperformed by its competitors, jumia.com.eg holds its own within the online retail market in Egypt.

#1 carrefouregypt.com

1.8M

Revenue

1.1M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 walmart.com

2.9B

Revenue

478.3M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#3 amazon.com

13.5B

Revenue

2.6B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

#4 rayashop.com

895.8K

Revenue

868.1K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

#5 target.com

897.8M

Revenue

160.2M

Sessions

3.5-4.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

carrefouregypt.com

rayashop.com

TOP MARKET PERFORMERSby revenue

jumia.com.eg vs top market performers

jumia.com.eg

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jumia.com.eg channels

Identify top traffic channels that drive growth for jumia.com.egand discover how performance of traffic channels has changed over time.

jumia.com.eg Google Ads spend

Evaluate jumia.com.eg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

jumia.com.eg devices

Review jumia.com.eg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

jumia.com.eg top markets

Explore jumia.com.eg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.