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Sep 2025
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Home/Insights/Retailers/kappahl.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.9M
Revenue
Sep 25
2.7M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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kappahl.com Annual Revenue and Growth

kappahl.com's annual sales on its online store amounted to $34.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$34.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kappahl.com revenue by year

kappahl.com's monthly revenueOVER TIME
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Over the past three months, kappahl.com revenue has experienced decline of 19%, compared to the preceding three months.

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kappahl.com revenue decline for last six months
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OVERVIEW
In September 2025, kappahl.com, operating in the FASHION AND APPAREL sector, generated $2,923,988 in online sales, significantly outperforming the median revenue of $74,931, but lagging behind the category leader, shein.com, with $819,580,923. Its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.2%, while its average order value (AOV) stood at $50-75, close to the low end of the market spectrum. With 2,735,670 sessions, kappahl.com demonstrated robust engagement, though still far from shein.com's dominant 297,137,690 sessions and the median of 34,221 in its category.
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kappahl.com competitors

In September 2025, kappahl.com performed well in terms of revenue with $2,923,988, but fell behind its competitors in other metrics. hm.com outshined with a revenue of $200,639,994, followed by zara.com with $155,685,133. na-kd.com also surpassed Kappahl with $6,696,836 in revenue. In terms of transactions, H&M and Zara led the way with 2,732,442 and 1,706,813 respectively, while Kappahl had 51,022 transactions. Kappahl's sessions of 2,735,670 were higher than bonprix.se and na-kd.com, but lower than H&M and zalando.se. Conversion rates for Kappahl fell in the middle range at 1.50-2.00, with bonprix.se boasting the highest at 3.00-3.50 and zara.com at 2.00-2.50. Overall, kappahl.com showed solid performance but has room for improvement compared to its competitors in various key metrics.

hm.com screenshot
#1 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
zara.com screenshot
#2 zara.com
155.7M
Revenue
83M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#3 na-kd.com
6.7M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bonprix.se screenshot
#4 bonprix.se
2.1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zalando.se screenshot
#5 zalando.se
20.1M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kappahl.com vs top market performers
kappahl.com
top retailers
conversion rate vs average order value for kappahl.com and its competitors
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Revenue share by device at kappahl.com

In September large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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kappahl.com channels

Identify top traffic channels that drive growth for kappahl.comand discover how performance of traffic channels has changed over time.

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kappahl.com Google Ads spend

Evaluate kappahl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kappahl.com devices

Review kappahl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kappahl.com top markets

Explore kappahl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kappahl.com country & global rank

Assess the ranking of kappahl.com among other retailers within its primary country and worldwide.

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