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Mar 2026
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Home/Insights/Retailers/kappahl.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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3.5M
Revenue
Mar 26
3.2M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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kappahl.com Annual Revenue and Growth

kappahl.com's annual sales on its online store amounted to $35.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$35.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kappahl.com revenue by year

kappahl.com's monthly revenueOVER TIME
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Over the past three months, kappahl.com revenue has experienced decline of 24%, compared to the preceding three months.

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kappahl.com revenue decline for last six months
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OVERVIEW
In March 2026, kappahl.com generated $3,525,205 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $83,040, though it falls short of the leading competitor, shein.com, which earned $945,812,338. The site's conversion rate ranges between 1.50-2.00%, below the high benchmark of 3.14% yet above the low of 0.7%. Kappahl's average order value (AOV) stands between $50-75, relatively close to the sector's low AOV of $73, while attracting 3,207,012 sessions, far exceeding the median of 36,457 but distant from shein.com’s remarkable 298,145,068 sessions.
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kappahl.com competitors

In March 2026, kappahl.com generated a revenue of $3,525,205 with 57,057 transactions and 3,207,012 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, H&M (hm.com) and Zara (zara.com) had significantly higher revenues of $124,278,509 and $173,647,150 respectively. While H&M had a similar AOV and conversion rate range to Kappahl, Zara had a higher AOV of $75-100 and a comparable conversion rate. NA-KD (na-kd.com) had a revenue of $6,328,245 with a similar AOV but a slightly lower conversion rate. Bonprix (bonprix.se) and Zalando (zalando.se) also had varying revenues, AOVs, and conversion rates, showcasing the competitive landscape in the online fashion retail industry.

hm.com screenshot
#1 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
zara.com screenshot
#2 zara.com
173.6M
Revenue
93.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#3 na-kd.com
6.3M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bonprix.se screenshot
#4 bonprix.se
2.2M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
zalando.se screenshot
#5 zalando.se
28.5M
Revenue
6.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
kappahl.com vs top market performers
kappahl.com
top retailers
conversion rate vs average order value for kappahl.com and its competitors
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Revenue share by device at kappahl.com

In March large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In March large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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kappahl.com channels

Identify top traffic channels that drive growth for kappahl.comand discover how performance of traffic channels has changed over time.

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kappahl.com Google Ads spend

Evaluate kappahl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kappahl.com devices

Review kappahl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kappahl.com top markets

Explore kappahl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kappahl.com country & global rank

Assess the ranking of kappahl.com among other retailers within its primary country and worldwide.

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