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Oct 2025
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Home/Insights/Retailers/kappahl.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.3M
Revenue
Oct 25
3.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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kappahl.com Annual Revenue and Growth

kappahl.com's annual sales on its online store amounted to $34.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$34.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kappahl.com revenue by year

kappahl.com's monthly revenueOVER TIME
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Over the past three months, kappahl.com revenue has experienced growth of 0.2%, compared to the preceding three months.

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kappahl.com revenue growth for last six months
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OVERVIEW
In October 2025, kappahl.com, operating in the FASHION AND APPAREL sector, achieved online sales revenue of $3,339,344, significantly higher than the industry median of $80,524. Its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.36%, with an average order value (AOV) between $50-75, which is notably low compared to the sector's high AOV of $378. With 3,166,351 sessions, kappahl.com outperformed the median of 33,163 but remained far behind the market leader shein.com, which recorded 321,650,758 sessions, highlighting the competitive landscape of online fashion retail.
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kappahl.com competitors

In October 2025, kappahl.com generated a revenue of 3,339,344 with 58,076 transactions and 3,166,351 sessions, boasting an AOV of 50-75 and a conversion rate of 1.50-2.00. Comparatively, hm.com outperformed with a revenue of 252,353,350, 3,458,982 transactions, and 106,474,601 sessions, featuring an AOV of 50-75 and a conversion rate of 3.00-3.50. zara.com followed with a revenue of 176,164,971, 1,941,506 transactions, and 93,097,686 sessions, showcasing an AOV of 75-100 and a conversion rate of 2.00-2.50. na-kd.com ranked third with a revenue of 7,054,380, 62,636 transactions, and 2,923,064 sessions, displaying an AOV of 100-125 and a conversion rate of 2.00-2.50. bonprix.se and zalando.se also presented strong numbers, illustrating the competitive landscape in the online retail industry.

hm.com screenshot
#1 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zara.com screenshot
#2 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#3 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bonprix.se screenshot
#4 bonprix.se
2.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zalando.se screenshot
#5 zalando.se
19.9M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kappahl.com vs top market performers
kappahl.com
top retailers
conversion rate vs average order value for kappahl.com and its competitors
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Revenue share by device at kappahl.com

In October large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In October large majority of sales on kappahl.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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kappahl.com channels

Identify top traffic channels that drive growth for kappahl.comand discover how performance of traffic channels has changed over time.

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kappahl.com Google Ads spend

Evaluate kappahl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kappahl.com devices

Review kappahl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kappahl.com top markets

Explore kappahl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kappahl.com country & global rank

Assess the ranking of kappahl.com among other retailers within its primary country and worldwide.

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