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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

zalando.se

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16.7M

Revenue

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for zalando.se, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SWEDEN
Website category: FASHION AND APPAREL

Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

zalando.se’s revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced decline of 9.9%, compared to the preceding three months.

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zalando.se revenue decline for last six months

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OVERVIEW

In September 2024, zalando.se in the FASHION AND APPAREL industry had online sales revenue of $16,729,489 with a median of $94,472. The conversion rate ranged from 2.00-2.50%, while a very high conversion rate in the industry is 3.32% and a very low is 0.81%. The average order value (AOV) was between $75-100, compared to a very high AOV of $399 and a very low of $79. The site had 7,033,655 sessions, significantly lower than the highest at 175,831,303 on shein.com, with a median of 36,862 sessions in the FASHION AND APPAREL industry.

zalando.se competitors

zalando.se, with a revenue of 16,729,489 SEK, 172,358 transactions, and 7,033,655 sessions, boasts an average order value (AOV) of 75-100 SEK and a conversion rate of 2.00-2.50%. In comparison, asos.com leads the pack with a revenue of 112,323,374 SEK, 789,570 transactions, and 52,643,487 sessions, offering an AOV of 125-150 SEK and a conversion rate of 1.00-1.50%. farfetch.com follows with 89,615,423 SEK in revenue, 273,538 transactions, and 21,268,286 sessions, showcasing an impressive AOV of 325-350 SEK and a conversion rate of 1.00-1.50%. hm.com exceeds in transactions with 2,950,602, but falls slightly behind in revenue compared to zalando.se, while na-kd.com lags behind with 8,305,271 SEK in revenue and 66,488 transactions. zara.com matches zalando.se closely with 171,653,690 SEK in revenue, 2,197,674 transactions, and 84,728,951 sessions, boasting a similar AOV and conversion rate.

#1 asos.com

112.3M

Revenue

52.6M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 hm.com

201.3M

Revenue

101.3M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 farfetch.com

89.6M

Revenue

21.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#4 zara.com

171.7M

Revenue

84.7M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 na-kd.com

8.3M

Revenue

3.9M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zalando.se vs top market performers

zalando.se

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zalando.se brandsby revenue

Zalando

Top retailers:zalando.ch zalando.de zalando.pl

S.oliver

Top retailers:ebay.de zalando.de heine.de

zalando.se categoriesby revenue

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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zalando.se channels

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zalando.se Google Ads spend

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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