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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for zalando.sezalando.se

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20.7M
Revenue
Dec 25
8.6M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se Annual Revenue and Growth

zalando.se's annual sales on its online store amounted to $206.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$206.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.se revenue by year

zalando.se's monthly revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 7.3%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In December 2025, zalando.se, operating in the lifestyle/fashion and apparel industry, generated $20,668,501 in online sales, significantly below the median of $92,600, with a conversion rate of 2.50-3.00%, which is close to the industry average but below the high of 3.17%. The average order value (AOV) ranged from $75 to $100, matching the lower end of the spectrum, while sessions reached 8,584,023, far less than the leading store, shein.com, with 304,519,814 sessions, illustrating the competitive challenges zalando.se faces within its market segment.
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zalando.se competitors

In December 2025, zalando.se reported a revenue of $20,668,501 with 235,809 transactions and 8,584,023 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, its competitors show varying performance metrics. asos.com leads in revenue with $142,254,322, 995,558 transactions, and 60,338,504 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. H&m.com follows closely with $161,811,569 revenue, 2,637,481 transactions, and 115,623,082 sessions, but has a lower AOV of $50-75 and a slightly higher conversion rate of 2.00-2.50%. zara.com shows similar revenue to zalando.se at $208,466,333, 2,350,951 transactions, and 119,844,811 sessions, with a comparable AOV and conversion rate. farfetch.com stands out with a higher AOV of $300-325, but a lower conversion rate of 1.00-1.50%. na-kd.com lags behind in revenue at $6,306,334, with 55,189 transactions and 2,819,275 sessions, showing a decent AOV and conversion rate similar to zalando.se.

asos.com screenshot
#1 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
208.5M
Revenue
119.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
6.3M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In December large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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