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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for zalando.sezalando.se

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18.8M
Revenue
Jan 26
7.5M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se Annual Revenue and Growth

zalando.se's annual sales on its online store amounted to $239.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$239.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
zalando.se revenue by year

zalando.se's monthly revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 5.9%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In January 2026, zalando.se achieved impressive online sales revenue of $18,793,762, significantly higher than the median of $91,806 in the FASHION AND APPAREL industry. Its conversion rate ranged from 2.50% to 3.00%, approaching the industry high of 3.1%. The average order value (AOV) fell between $75 and $100, just above the low of $76 but far below the high of $390. zalando.se attracted 7,480,781 sessions, markedly above the industry median of 38,909 but still distant from the leader shein.com, which recorded 279,580,739 sessions, indicating potential for growth in audience reach.
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zalando.se competitors

In January 2026, zalando.se reported a revenue of $18,793,762 with 204,412 transactions and 7,480,781 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, asos.com leads the pack with a revenue of $121,373,839, 836,627 transactions, and 58,321,788 sessions, offering an AOV of $125-150 and a conversion rate of 1.00-1.50%. H&m.com follows closely with a revenue of $133,995,744, 2,075,362 transactions, and 103,893,409 sessions, presenting an AOV of $50-75 and a conversion rate of 1.50-2.00%. zara.com also stands out with a revenue of $167,667,007, 1,806,664 transactions, and 111,968,896 sessions, providing an AOV of $75-100 and a conversion rate of 1.50-2.00%. Despite facing tough competition, zalando.se remains competitive in the online fashion market.

asos.com screenshot
#1 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
91M
Revenue
27M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
6.4M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In January large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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