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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for zalando.sezalando.se

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23.5M
Revenue
Nov 25
10.5M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se Annual Revenue and Growth

zalando.se's annual sales on its online store amounted to $206.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$206.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.se revenue by year

zalando.se's monthly revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 6.3%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In November 2025, zalando.se generated $23,450,157 in online sales within the FASHION AND APPAREL sector, significantly below the median of $93,064 and far from the category leader shein.com at $916,157,774. The site's conversion rate ranged from 2.50-3.00%, slightly below the high of 3.37%, while the average order value (AOV) was $75-100, close to the lower threshold in the industry. With 10,528,225 sessions, zalando.se's traffic is notably higher than the median of 36,492 but still dwarfed by shein.com’s staggering 342,497,064 sessions, highlighting a competitive landscape in online fashion retail.
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zalando.se competitors

When comparing zalando.se to its competitors as of November 2025, we see that asos.com leads in terms of revenue with $159,325,130, followed by zara.com with $221,760,558, and H&m.com with $356,999,826. In terms of transactions, H&m.com leads with 4,621,697 transactions, while asos.com has 1,112,833 transactions. When looking at the number of sessions, H&m.com again leads with 129,233,654 sessions, followed by asos.com with 63,562,508 sessions. farfetch.com has the highest average order value (AOV) of $275-300, followed by asos.com and zara.com with an AOV of $125-150. zalando.se falls in the middle in most categories, showcasing competitive numbers across revenue, transactions, sessions, AOV, and conversion rate.

asos.com screenshot
#1 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
221.8M
Revenue
116.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
7.2M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In November large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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