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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.sezalando.se

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28.5M
Revenue
Mar 26
6.8M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se Annual Revenue and Growth

zalando.se's annual sales on its online store amounted to $239.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$239.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.se revenue by year

zalando.se's monthly revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 0.36%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In March 2026, zalando.se generated $28,502,527 in online sales, significantly below the FASHION AND APPAREL median of $83,040, while achieving a conversion rate of 3.00-3.50%, slightly above the category's high of 3.14%. With an average order value (AOV) of $125-150, zalando.se is positioned between the high of $377 and low of $73. The site attracted 6,807,932 sessions, well below shein.com’s impressive 298,145,068 sessions, but exceeding the FASHION AND APPAREL median of 36,457 sessions, indicating a robust engagement despite challenges in revenue compared to industry leaders.
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zalando.se competitors

In March 2026, zalando.se reported a revenue of $28,502,527 with 211,085 transactions and 6,807,932 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. When comparing these metrics to its competitors, Zalando falls behind in revenue compared to zara.com, which generated $173,647,150, with 1,917,233 transactions and 93,648,167 sessions. However, Zalando outperforms na-kd.com in terms of revenue, transactions, and sessions. asos.com leads in revenue with $93,847,389, but lags behind in conversion rate when compared to Zalando. H&M and Farfetch also have higher revenues than Zalando, but Zalando has a better conversion rate than both. Overall, zalando.se holds its own among its competitors in various key performance indicators.

asos.com screenshot
#1 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
zara.com screenshot
#4 zara.com
173.6M
Revenue
93.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
6.3M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In March large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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