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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for zalando.sezalando.se

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19.9M
Revenue
Oct 25
7.9M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se Annual Revenue and Growth

zalando.se's annual sales on its online store amounted to $206.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$206.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
zalando.se revenue by year

zalando.se's monthly revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced decline of 3.9%, compared to the preceding three months.

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zalando.se revenue decline for last six months
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OVERVIEW
In October 2025, zalando.se achieved online sales revenue of $19,936,738, significantly surpassing the FASHION AND APPAREL median of $80,524, yet falling short of the industry's leading competitor, shein.com, which generated $977,396,912. The site reported a conversion rate between 2.50-3.00%, slightly below the high of 3.36% within the sector, with an average order value (AOV) ranging from $75-100, markedly lower than the high AOV of $378. zalando.se attracted 7,882,300 sessions, vastly exceeding the median of 33,163, but still lagging behind shein.com’s staggering 321,650,758 sessions.
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zalando.se competitors

In October 2025, when comparing zalando.se to its competitors in the online retail fashion industry, we see that asos.com leads in revenue with $127,814,446, followed by zara.com with $176,164,971. In terms of transactions, H&m.com leads with 3,458,982, while farfetch.com has the highest average order value (AOV) at $300-$325. zalando.se ranks in the middle in terms of revenue with $19,936,738, but excels in the number of transactions with 221,107. zalando.se also maintains a competitive AOV of $75-$100 and a solid conversion rate of 2.50-3.00%. Despite not leading in any specific domain, zalando.se holds its own among its competitors by maintaining a consistent performance across various metrics.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In October large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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