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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for zalando.sezalando.se

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19.3M
Revenue
8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se's revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced decline of 5.2%, compared to the preceding three months.

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zalando.se revenue decline for last six months
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OVERVIEW
In August 2025, zalando.se in the FASHION AND APPAREL industry had online sales revenue of $19,348,218 with a median revenue of $77,469. The conversion rate was 2.50-3.00%, with a very high rate of 3.01% and a very low rate of 0.62%. The average order value (AOV) was $75-100, with a very high AOV of $393 and a very low AOV of $75. The number of sessions for zalando.se was 8,017,893, compared to the highest of 323,426,413 from shein.com and a median of 36,717 in the FASHION AND APPAREL category.
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zalando.se competitors

In August 2025, zalando.se reported a revenue of 19,348,218 SEK from 214,759 transactions and 8,017,893 sessions, with an Average Order Value (AOV) ranging from 75-100 SEK and a conversion rate of 2.50-3.00%. Comparing zalando.se to its competitors, asos.com leads with a revenue of 110,785,627 SEK from 771,922 transactions and 56,051,942 sessions, with an AOV of 125-150 SEK but a lower conversion rate of 1.00-1.50%. H&M follows with revenue of 154,323,481 SEK from 2,017,248 transactions and 90,136,731 sessions, similar AOV and conversion rate to zalando.se. farfetch.com boasts a higher AOV of 300-325 SEK but a lower conversion rate. zara.com has a comparable AOV and conversion rate. Lastly, na-kd.com lags behind in revenue and transactions but shows promise with a competitive AOV and conversion rate.

asos.com screenshot
#1 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
86M
Revenue
24.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
128.7M
Revenue
80.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
7.1M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In August large majority of sales on zalando.se, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on zalando.se, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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