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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for zalando.sezalando.se

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20.2M
Revenue
8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se's revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 8.6%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In July 2025, zalando.se in the FASHION AND APPAREL industry had a revenue of $20,201,454, conversion rate of 2.50-3.00%, AOV of $75-100, and 8,028,090 sessions. The median revenue in the industry was $82,875, the largest store was shein.com with $817,680,251 in revenue, a very high conversion rate was 2.96%, a very low was 0.62%, a very high AOV was $402, a very low AOV was $82, the median sessions were 36,317, and shein.com had the highest sessions at 294,721,604.
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zalando.se competitors

In July 2025, zalando.se recorded a revenue of 20,201,454 SEK with 223,086 transactions and 8,028,090 sessions. The average order value (AOV) ranged from 75-100 SEK, while the conversion rate stood at 2.50-3.00%. Comparing zalando.se to its competitors, asos.com generated the highest revenue of 88,730,078 SEK with 591,249 transactions and 58,805,240 sessions. H&m.com followed closely with a revenue of 175,814,682 SEK, 2,131,782 transactions, and 95,303,973 sessions. farfetch.com boasted a high AOV of 325-350 SEK but had a lower revenue compared to zalando.se. zara.com had similar revenue numbers but a slightly lower conversion rate. na-kd.com lagged behind with lower revenue, transactions, and sessions compared to zalando.se. Overall, zalando.se performed well in terms of revenue and conversion rate among its competitors.

asos.com screenshot
#1 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hm.com screenshot
#2 hm.com
175.8M
Revenue
95.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
75.1M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
zara.com screenshot
#4 zara.com
160.1M
Revenue
94.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
7.3M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In July large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on zalando.se, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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