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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for zalando.sezalando.se

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21.4M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Zalando.se is an online platform providing a wide range of fashion and lifestyle products for both men and women. Their inventory includes clothing, footwear, accessories, and beauty products from various popular brands. Customers can browse and purchase items, benefiting from convenient online shopping and delivery services.

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zalando.se's revenueOVER TIME
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Over the past three months, zalando.se revenue has experienced growth of 25%, compared to the preceding three months.

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zalando.se revenue growth for last six months
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OVERVIEW
In May 2025, zalando.se in the FASHION AND APPAREL industry had online sales revenue of $21,441,070, a conversion rate of 2.50-3.00%, and an AOV of $75-100. The store had 7,941,063 sessions, while the highest sessions were 224,142,058 for shein.com. The median revenue for FASHION AND APPAREL was $81,783, the highest revenue was $731,622,726 for shein.com, the highest conversion rate was 3.09%, the lowest conversion rate was 0.67%, the highest AOV was $415, and the lowest AOV was $82.
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zalando.se competitors

In May 2025, when comparing zalando.se to its competitors, some interesting insights emerge. zalando.se, with a revenue of 21,441,070 SEK from 223,525 transactions and 7,941,063 sessions, has an Average Order Value (AOV) of 75-100 SEK and a conversion rate of 2.50-3.00%. Looking at its competitors, hm.com stands out with a revenue of 201,009,880 SEK from 2,663,858 transactions and 96,615,594 sessions, sharing the same AOV and conversion rate range as zalando.se. In contrast, farfetch.com has a higher AOV range of 350-375 SEK but a lower conversion rate of 1.00-1.50% despite generating 88,260,840 SEK in revenue. zara.com leads in revenue with 210,048,851 SEK and 2,293,629 transactions but has a slightly lower conversion rate compared to zalando.se. Overall, while zalando.se holds its ground in the market, it faces stiff competition from other players in terms of revenue and performance metrics.

asos.com screenshot
#1 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
201M
Revenue
96.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
88.3M
Revenue
20.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
zara.com screenshot
#4 zara.com
210M
Revenue
93.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
7.1M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.se vs top market performers
zalando.se
top retailers
conversion rate vs average order value for zalando.se and its competitors
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Revenue share by device at zalando.se

In May large majority of sales on zalando.se, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on zalando.se, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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zalando.se channels

Identify top traffic channels that drive growth for zalando.seand discover how performance of traffic channels has changed over time.

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zalando.se Google Ads spend

Evaluate zalando.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.se devices

Review zalando.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.se top markets

Explore zalando.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.se country & global rank

Assess the ranking of zalando.se among other retailers within its primary country and worldwide.

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