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Oct 2025
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Home/Insights/Retailers/shadyrays.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.3M
Revenue
Oct 25
368.8K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Shadyrays.com is an e-commerce website that specializes in sunglasses for various outdoor activities. Their product range includes polarized sunglasses constructed using durable materials like shatterproof lenses and reinforced frames. Additionally, the website offers a wide selection of designs and lens options, catering to different style preferences.

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shadyrays.com Annual Revenue and Growth

shadyrays.com's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shadyrays.com revenue by year

shadyrays.com's monthly revenueOVER TIME
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Over the past three months, shadyrays.com revenue has experienced decline of 56%, compared to the preceding three months.

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shadyrays.com revenue decline for last six months
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Top products on shadyrays.comby revenue

#1 Priority Order Processing
$3.5
Price
$977.9K
Revenue
#2 Eyeglasses Lens Type
$53.6
Price
$524.4K
Revenue
#3 Eyeglasses Lens Color
$41.8
Price
$413.9K
Revenue
#4 Signature Live Hard Case EXCLUSIVE – Large
$10
Price
Revenue
#5 Cayman - Black Ocean Polarized
$84.5
Price
Revenue
#6 Classic Timber - Black Ocean Polarized
$72.1
Price
Revenue
#7 Classic Timber - Black Timber Polarized
$78.9
Price
Revenue
#8 Classic Original - Blackout Polarized
$63.7
Price
Revenue
#9 Eyeglasses Prescription Type
$26.4
Price
Revenue
#10 Eyeglasses Lens Material
$37.4
Price
Revenue
#1 Priority Order Processing
$3.5
Price
$977.9K
Revenue
#2 Eyeglasses Lens Type
$53.6
Price
$524.4K
Revenue
#3 Eyeglasses Lens Color
$41.8
Price
$413.9K
Revenue
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OVERVIEW
In October 2025, shadyrays.com generated $1,327,428 in online sales, significantly surpassing the SPORTS median of $84,340, with a conversion rate of 3.00-3.50%, slightly above the high average of 3.14%. The site's average order value (AOV) ranged from $100-125, well-positioned between the sector's low of $75 and high of $550. With 368,781 sessions, shadyrays.com outperformed the median of 29,455 sessions, though it remains far from industry leader dickssportinggoods.com's 38,669,098 sessions, highlighting its robust market presence within the sports industry.
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shadyrays.com competitors

In October 2025, shadyrays.com outperformed its competitors in terms of revenue, transactions, and conversion rate. shadyrays.com generated a revenue of $1,327,428 from 12,135 transactions with a conversion rate of 3.00-3.50%. In comparison, detoursunglasses.com only made $24,435 in revenue from 270 transactions with a conversion rate of 1.00-1.50%, while toroeeyewear.com had a revenue of $28,473 from 256 transactions with a conversion rate of 2.00-2.50%. sunski.com performed better with $531,907 in revenue from 5,233 transactions and a conversion rate of 5.50-6.00%, but shadyrays.com still had a higher revenue. randolphusa.com had a revenue of $541,233 from 1,944 transactions with a lower conversion rate, while fostergrant.com had $442,391 in revenue from 6,921 transactions with a similar conversion rate to shadyrays.com. Overall, shadyrays.com showed strong performance compared to its competitors in October 2025.

detoursunglasses.com screenshot
#1 detoursunglasses.com
24.4K
Revenue
18.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
sunski.com screenshot
#2 sunski.com
531.9K
Revenue
90.7K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
toroeeyewear.com screenshot
#3 toroeeyewear.com
28.5K
Revenue
11.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
randolphusa.com screenshot
#4 randolphusa.com
541.2K
Revenue
165.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
fostergrant.com screenshot
#5 fostergrant.com
442.4K
Revenue
175.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
shadyrays.com vs top market performers
shadyrays.com
top retailers
conversion rate vs average order value for shadyrays.com and its competitors
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Revenue share by device at shadyrays.com

In October large majority of sales on shadyrays.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shadyrays.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shadyrays.com channels

Identify top traffic channels that drive growth for shadyrays.comand discover how performance of traffic channels has changed over time.

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shadyrays.com Google Ads spend

Evaluate shadyrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shadyrays.com devices

Review shadyrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shadyrays.com top markets

Explore shadyrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shadyrays.com country & global rank

Assess the ranking of shadyrays.com among other retailers within its primary country and worldwide.

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