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Nov 2025
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Home/Insights/Retailers/shadyrays.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2M
Revenue
Nov 25
495.4K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Shadyrays.com is an e-commerce website that specializes in sunglasses for various outdoor activities. Their product range includes polarized sunglasses constructed using durable materials like shatterproof lenses and reinforced frames. Additionally, the website offers a wide selection of designs and lens options, catering to different style preferences.

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shadyrays.com Annual Revenue and Growth

shadyrays.com's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shadyrays.com revenue by year

shadyrays.com's monthly revenueOVER TIME
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Over the past three months, shadyrays.com revenue has experienced decline of 58%, compared to the preceding three months.

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shadyrays.com revenue decline for last six months
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Top products on shadyrays.comby revenue

#1 Priority Order Processing
$3.4
Price
$1.2M
Revenue
#2 Eyeglasses Lens Type
$54.1
Price
$614.8K
Revenue
#3 Eyeglasses Lens Color
$40.9
Price
$469.8K
Revenue
#4 Eyeglasses Prescription Type
$26.9
Price
Revenue
#5 Eyeglasses Lens Material
$37.5
Price
Revenue
#6 Signature Live Hard Case EXCLUSIVE – Large
$9.8
Price
Revenue
#7 Cayman - Black Ocean Polarized
$82.2
Price
Revenue
#8 Classic Timber - Black Timber Polarized
$74.9
Price
Revenue
#9 Classic Original - Blackout Polarized
$64.6
Price
Revenue
#10 Talon - Blackout Polarized INCOGNITO
$83.3
Price
Revenue
#1 Priority Order Processing
$3.4
Price
$1.2M
Revenue
#2 Eyeglasses Lens Type
$54.1
Price
$614.8K
Revenue
#3 Eyeglasses Lens Color
$40.9
Price
$469.8K
Revenue
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OVERVIEW
In November 2025, shadyrays.com achieved online sales revenue of $2,027,672, significantly surpassing the sports industry median of $89,556, with a conversion rate between 3.50-4.00%, higher than the industry average of 3.31%. Their average order value (AOV) ranged from $100-125, above the lower industry benchmark of $76 but below the high of $552. With 495,369 sessions, shadyrays.com outperformed the median sessions in sports but fell short of the leading competitor, dickssportinggoods.com, which garnered 57,640,222 sessions, highlighting shadyrays.com's strong market presence within the sports category.
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shadyrays.com competitors

In November 2025, shadyrays.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. shadyrays.com generated a revenue of $2,027,672 from 18,513 transactions and 495,369 sessions with a conversion rate of 3.50-4.00%. In comparison, detoursunglasses.com only made $41,857 in revenue from 415 transactions and 24,495 sessions with a lower conversion rate of 1.50-2.00%. Similarly, toroeeyewear.com and randolphusa.com also fell behind shadyrays.com with $49,073 and $721,681 in revenue, respectively. On the other hand, sunski.com and fostergrant.com showed competitive performance, with sunski.com generating $840,772 in revenue with a conversion rate of 6.00-6.50% and fostergrant.com making $494,992 in revenue with a conversion rate of 5.00-5.50%. However, shadyrays.com remained a strong player in the market with its impressive metrics.

detoursunglasses.com screenshot
#1 detoursunglasses.com
41.9K
Revenue
24.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sunski.com screenshot
#2 sunski.com
840.8K
Revenue
120.5K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
toroeeyewear.com screenshot
#3 toroeeyewear.com
49.1K
Revenue
20.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
randolphusa.com screenshot
#4 randolphusa.com
721.7K
Revenue
163.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
fostergrant.com screenshot
#5 fostergrant.com
495K
Revenue
148K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
shadyrays.com vs top market performers
shadyrays.com
top retailers
conversion rate vs average order value for shadyrays.com and its competitors
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Revenue share by device at shadyrays.com

In November large majority of sales on shadyrays.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on shadyrays.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shadyrays.com channels

Identify top traffic channels that drive growth for shadyrays.comand discover how performance of traffic channels has changed over time.

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shadyrays.com Google Ads spend

Evaluate shadyrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shadyrays.com devices

Review shadyrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shadyrays.com top markets

Explore shadyrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shadyrays.com country & global rank

Assess the ranking of shadyrays.com among other retailers within its primary country and worldwide.

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