Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/shadyrays.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for shadyrays.comshadyrays.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Dec 25
418.4K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
Loading...

Shadyrays.com is an e-commerce website that specializes in sunglasses for various outdoor activities. Their product range includes polarized sunglasses constructed using durable materials like shatterproof lenses and reinforced frames. Additionally, the website offers a wide selection of designs and lens options, catering to different style preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shadyrays.com Annual Revenue and Growth

shadyrays.com's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
shadyrays.com revenue by year

shadyrays.com's monthly revenueOVER TIME
View real-time data

Over the past three months, shadyrays.com revenue has experienced decline of 50%, compared to the preceding three months.

View real-time data
shadyrays.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on shadyrays.comby revenue

#1 Priority Order Processing
$3.4
Price
$1.4M
Revenue
#2 Eyeglasses Lens Type
$53.9
Price
$659.5K
Revenue
#3 Eyeglasses Lens Color
$40.3
Price
$500.7K
Revenue
#4 Eyeglasses Prescription Type
$27.4
Price
Revenue
#5 Eyeglasses Lens Material
$37.9
Price
Revenue
#6 Shady Rays E-Gift Card
$76.7
Price
Revenue
#7 Classic Rx - Black Timber
$91.8
Price
Revenue
#8 Cayman - Black Ocean Polarized
$81.6
Price
Revenue
#9 Classic Original - Blackout Polarized
$62.8
Price
Revenue
#10 Eyeglasses Anti-Reflective Coating
$67.2
Price
Revenue
#1 Priority Order Processing
$3.4
Price
$1.4M
Revenue
#2 Eyeglasses Lens Type
$53.9
Price
$659.5K
Revenue
#3 Eyeglasses Lens Color
$40.3
Price
$500.7K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In December 2025, Shady Rays reported online sales revenue of $1,661,620, significantly surpassing the sports industry's median of $90,105, though still far behind Garmin's $197,575,281. With a strong conversion rate between 3.50-4.00%, it exceeded the industry high of 3.13%, while its average order value (AOV) ranged from $100-125, well above the low of $72 but below the high of $535. Shady Rays attracted 418,411 sessions, markedly higher than the median of 34,350 in the sports sector, but still a fraction of the leading store, DicksSportingGoods, which recorded 64,737,034 sessions.
Read more

shadyrays.com competitors

In December 2025, shadyrays.com outperformed its competitors in terms of revenue, with a total of $1,661,620 compared to the closest competitor sunski.com at $696,650. shadyrays.com also had the highest number of transactions at 15,107, significantly more than the competitors with the next highest being randolphusa.com at 2,586. Despite having a high number of sessions, shadyrays.com maintained a competitive conversion rate of 3.50-4.00%, falling between the conversion rates of sunski.com (7.00-7.50%) and fostergrant.com (3.00-3.50%). Additionally, shadyrays.com had a similar average order value (AOV) to sunski.com at $100-125, indicating a comparable level of customer spending across both sites. Overall, shadyrays.com demonstrated strong performance across revenue, transactions, and AOV, making it a formidable competitor in the eyewear industry.

detoursunglasses.com screenshot
#1 detoursunglasses.com
44.8K
Revenue
38.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
sunski.com screenshot
#2 sunski.com
696.6K
Revenue
92.9K
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
toroeeyewear.com screenshot
#3 toroeeyewear.com
27.4K
Revenue
10.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
randolphusa.com screenshot
#4 randolphusa.com
676.1K
Revenue
187.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
fostergrant.com screenshot
#5 fostergrant.com
288.5K
Revenue
135.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
shadyrays.com vs top market performers
shadyrays.com
top retailers
conversion rate vs average order value for shadyrays.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shadyrays.com

In December large majority of sales on shadyrays.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on shadyrays.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shadyrays.com channels

Identify top traffic channels that drive growth for shadyrays.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shadyrays.com Google Ads spend

Evaluate shadyrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shadyrays.com devices

Review shadyrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shadyrays.com top markets

Explore shadyrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shadyrays.com country & global rank

Assess the ranking of shadyrays.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard