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Sep 2025
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Home/Insights/Retailers/shadyrays.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.9M
Revenue
Sep 25
690.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Shadyrays.com is an e-commerce website that specializes in sunglasses for various outdoor activities. Their product range includes polarized sunglasses constructed using durable materials like shatterproof lenses and reinforced frames. Additionally, the website offers a wide selection of designs and lens options, catering to different style preferences.

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shadyrays.com Annual Revenue and Growth

shadyrays.com's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shadyrays.com revenue by year

shadyrays.com's monthly revenueOVER TIME
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Over the past three months, shadyrays.com revenue has experienced decline of 14%, compared to the preceding three months.

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shadyrays.com revenue decline for last six months
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Top products on shadyrays.comby revenue

#1 Mystery Polarized Pair (No Returns/Replacements)
$18.7
Price
$846.3K
Revenue
#2 Priority Order Processing
$3.5
Price
$833.2K
Revenue
#3 Eyeglasses Lens Type
$53.1
Price
$443.1K
Revenue
#4 Signature Live Hard Case EXCLUSIVE – Large
$10
Price
Revenue
#5 Mystery Polarized Pair (No Returns/Replacements)
$15.2
Price
Revenue
#6 Classic Timber - Black Ocean Polarized
$71.2
Price
Revenue
#7 Cayman - Black Ocean Polarized
$84.3
Price
Revenue
#8 Eyeglasses Lens Color
$41.5
Price
Revenue
#9 Classic Timber - Black Timber Polarized
$78.1
Price
Revenue
#10 Women's Mystery Polarized Pair (No Returns/Replacements)
$19.1
Price
Revenue
#1 Mystery Polarized Pair (No Returns/Replacements)
$18.7
Price
$846.3K
Revenue
#2 Priority Order Processing
$3.5
Price
$833.2K
Revenue
#3 Eyeglasses Lens Type
$53.1
Price
$443.1K
Revenue
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OVERVIEW
In September 2025, Shady Rays achieved online sales revenue of $1,933,827, significantly surpassing the sports industry median of $77,565, yet far behind Garmin's $183,476,907. With a conversion rate between 2.50-3.00%, Shady Rays is competitive, though slightly below the industry's high of 3.05%. Their average order value (AOV) ranged from $100-125, which is healthy compared to the high of $539 and low of $73 in the sector. Shady Rays recorded 690,371 sessions, outpacing the median of 30,275, yet a fraction of Garmin's impressive 47,231,640 sessions, highlighting its growth potential.
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shadyrays.com competitors

When comparing shadyrays.com to its competitors in September 2025, shadyrays.com stands out in terms of revenue and transactions. With a revenue of $1,933,827 and 17,574 transactions, shadyrays.com outperforms detoursunglasses.com, toroeeyewear.com, and fostergrant.com in these metrics. In comparison, sunski.com and randolphusa.com have higher revenues at $509,871 and $500,239, respectively, but shadyrays.com has a higher number of transactions. shadyrays.com also has a higher average order value (AOV) compared to detoursunglasses.com, sunski.com, and fostergrant.com. Additionally, shadyrays.com's conversion rate of 2.50-3.00% falls in line with fostergrant.com, but is lower than sunski.com. Overall, shadyrays.com demonstrates strong performance in revenue and transactions when compared to its competitors in the sunglasses industry.

detoursunglasses.com screenshot
#1 detoursunglasses.com
24.5K
Revenue
22.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
sunski.com screenshot
#2 sunski.com
509.9K
Revenue
133.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
toroeeyewear.com screenshot
#3 toroeeyewear.com
29.1K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
randolphusa.com screenshot
#4 randolphusa.com
500.2K
Revenue
222.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
fostergrant.com screenshot
#5 fostergrant.com
239.5K
Revenue
133.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shadyrays.com vs top market performers
shadyrays.com
top retailers
conversion rate vs average order value for shadyrays.com and its competitors
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Revenue share by device at shadyrays.com

In September large majority of sales on shadyrays.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shadyrays.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shadyrays.com channels

Identify top traffic channels that drive growth for shadyrays.comand discover how performance of traffic channels has changed over time.

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shadyrays.com Google Ads spend

Evaluate shadyrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shadyrays.com devices

Review shadyrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shadyrays.com top markets

Explore shadyrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shadyrays.com country & global rank

Assess the ranking of shadyrays.com among other retailers within its primary country and worldwide.

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