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Dec 2025
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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43M
Revenue
Dec 25
7.2M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $259.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$259.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 33%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In December 2025, overstock.com reported online sales revenue of $42,957,071, significantly below the home and garden industry median of $114,229, with a conversion rate between 1.50-2.00%, lower than the sector high of 3.32%. Their average order value (AOV) ranged from $325-350, compared to a high of $667, while total sessions reached 7,200,507, starkly lower than Home Depot's 141,891,489 sessions and above the industry median of 33,723, reflecting competitive challenges in a crowded market.
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overstock.com competitors

In December 2025, overstock.com had a revenue of $42,957,071 from 130,459 transactions and 7,200,507 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. Compared to its competitors, overstock.com falls behind in revenue to wayfair.com, which had a revenue of $889,129,418 from 2,246,735 transactions and 94,053,493 sessions. However, overstock.com outperforms bedbathandbeyond.com in terms of conversion rate, as bedbathandbeyond.com had a conversion rate of 3.00-3.50% compared to overstock.com's 1.50-2.00%. When it comes to average order value, crateandbarrel.com leads with an AOV of $550-575. Overall, overstock.com competes closely with its competitors in terms of revenue and conversion rate, but may need to focus on increasing its average order value to remain competitive.

wayfair.com screenshot
#1 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
98.1M
Revenue
23.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
53.2M
Revenue
15.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
120.6M
Revenue
17.2M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In December large majority of sales on overstock.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on overstock.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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