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Nov 2025
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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44.5M
Revenue
Nov 25
7.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $259.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$259.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 17%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In November 2025, overstock.com generated $44,526,851 in online sales within the home and garden industry, significantly lower than the median of $122,040. With a conversion rate between 1.50-2.00%, it lags behind the industry high of 3.53%. The average order value (AOV) ranges from $325-350, well below the industry high of $672. The site attracted 7,328,888 sessions, substantially fewer than the leader, homedepot.com, which had 171,906,089 sessions, while the median for the category stands at 32,500. These metrics highlight Overstock's position in a competitive market.
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overstock.com competitors

In November 2025, overstock.com reported a revenue of $44,526,851 from 131,317 transactions and 7,328,888 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.50% to 2.00%. In comparison, wayfair.com outperformed overstock.com significantly with a revenue of over $1 billion, 2,543,255 transactions, and 104,270,168 sessions, boasting a higher AOV of $375 to $400 and a conversion rate of 2.00% to 2.50%. bedbathandbeyond.com also surpassed overstock.com with a revenue of $97,601,528, 809,098 transactions, and 20,340,520 sessions, showcasing a lower AOV of $100 to $125 but a higher conversion rate of 3.50% to 4.00%. Other competitors such as crateandbarrel.com, ikea.com, and ashleyfurniture.com had varying performance metrics, indicating a competitive landscape in the online retail sector.

wayfair.com screenshot
#1 wayfair.com
1B
Revenue
104.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
97.6M
Revenue
20.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
59.7M
Revenue
17.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
813.2M
Revenue
239.7M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
160.8M
Revenue
20.8M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In November large majority of sales on overstock.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on overstock.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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