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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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31.2M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com's revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 11%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In July 2025, overstock.com in the home_and_garden industry had online sales revenue of $31,215,270, a conversion rate of 1.50-2.00%, an average order value of $325-350, and 5,397,001 sessions. Compared to the home_and_garden industry median revenue of $124,626, overstock.com's performance metrics indicate strong growth potential. However, it falls behind homedepot.com, the largest online store in the category with revenue of $1,339,846,577 and the highest sessions at 175,364,207. Despite the competition, overstock.com's AOV and conversion rate remain competitive, positioning them well within the home_and_garden sector.
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overstock.com competitors

In July 2025, overstock.com generated a revenue of $31,215,270 from 90,683 transactions and 5,397,001 sessions, with an average order value (AOV) of $325-$350 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, wayfair.com outperformed Overstock with a revenue of $867,056,580 from 2,246,397 transactions and 91,261,771 sessions, boasting a higher AOV of $375-$400 and conversion rate of 2.00-2.50%. bedbathandbeyond.com followed with $60,547,608 in revenue, 504,794 transactions, and 18,059,793 sessions, with a lower AOV of $100-$125 but a higher conversion rate of 2.50-3.00%. crateandbarrel.com had a revenue of $32,998,831, 57,345 transactions, and 9,568,329 sessions, with a high AOV of $575-$600 but a lower conversion rate of 0.50-1.00%. ikea.com and ashleyfurniture.com also had strong performances in revenue and transactions, showcasing varying AOV and conversion rates compared to Overstock.

wayfair.com screenshot
#1 wayfair.com
867.1M
Revenue
91.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
60.5M
Revenue
18.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
33M
Revenue
9.6M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
904.4M
Revenue
243.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
97.9M
Revenue
16M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In July large majority of sales on overstock.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on overstock.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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