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Apr 2026
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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38.8M
Revenue
Apr 26
6.7M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$375-400
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $381.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to continue at a similar pace.

Annual Revenue (GMV)2025
$381.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced decline of 9%, compared to the preceding three months.

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overstock.com revenue decline for last six months
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OVERVIEW
In April 2026, overstock.com generated $38,784,479 in online sales, significantly below the home and garden sector median of $116,511. With a conversion rate of 1.00-1.50%, it lags behind the high benchmark of 3.31%, while its average order value (AOV) ranges from $375-400, far from the high of $676. The website attracted 6,729,282 sessions, a stark contrast to the leading competitor, homedepot.com, which boasts 184,735,892 sessions, illustrating Overstock's challenges in engagement and market penetration within the competitive home and garden industry.
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overstock.com competitors

In April 2026, overstock.com reported revenue of $38,784,479 with 100,952 transactions from 6,729,282 sessions, translating to an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. In comparison, wayfair.com significantly outperformed with a revenue of $860,011,783 from 1,994,654 transactions and 104,754,804 sessions, featuring an AOV of $425-450 and a conversion rate of 1.50-2.00%. bedbathandbeyond.com generated $95,282,527, yet achieved a higher conversion rate of 3.00-3.50% with a lower AOV of $175-200. ikea.com, with revenue of $551,149,294 and 1,824,048 transactions, reported a lower AOV of $300-325 but a conversion rate of 0.50-1.00%. In contrast, crateandbarrel.com and ashleyfurniture.com both struggled with lower revenues of $50,855,072 and $112,750,249, respectively, and their AOVs indicated niche market pricing.

wayfair.com screenshot
#1 wayfair.com
860M
Revenue
104.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
95.3M
Revenue
16.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
50.9M
Revenue
11.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ikea.com screenshot
#4 ikea.com
551.1M
Revenue
214.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
112.8M
Revenue
22.5M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In April large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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