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Oct 2025
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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32.8M
Revenue
Oct 25
5.6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $259.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$259.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 2.3%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In October 2025, overstock.com generated $32,839,298 in online sales, significantly below the home and garden industry median of $117,921, with a conversion rate of 1.50-2.00%, lower than the high of 3.47%. Its average order value (AOV) ranged between $325-350, notably beneath the category's high of $676. With 5,596,892 sessions, overstock.com lagged far behind the leading site, homedepot.com, which attracted 152,722,965 sessions, highlighting a challenging competitive landscape in the home and garden sector.
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overstock.com competitors

When comparing overstock.com to its competitors in October 2025, some clear trends emerge. wayfair.com leads the pack in revenue with $853,039,023, followed by ikea.com at $725,591,313. overstock.com comes in with revenue of $32,839,298. In terms of transactions, wayfair.com also leads with 2,168,994, while overstock.com has 100,192 transactions. In terms of sessions, ikea.com has the highest with 238,858,819, followed by wayfair.com with 86,450,928, and overstock.com with 5,596,892. When looking at the average order value (AOV), crateandbarrel.com has the highest at $575-600, followed by wayfair.com at $375-400, and overstock.com at $325-350. Overall, overstock.com holds its own in the market but faces stiff competition from larger players like wayfair.com and ikea.com.

wayfair.com screenshot
#1 wayfair.com
853M
Revenue
86.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
78.9M
Revenue
17.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
38.9M
Revenue
11M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
725.6M
Revenue
238.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
82.2M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In October large majority of sales on overstock.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on overstock.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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