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May 2025
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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29.8M
Revenue
5.1M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com's revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced decline of 14%, compared to the preceding three months.

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overstock.com revenue decline for last six months
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OVERVIEW
In May 2025, overstock.com in the home_and_garden industry had online sales revenue of $29,848,741 with a median revenue of $131,378, while homedepot.com led with $1,523,750,068. Conversion rate ranged from 1.50-2.00%, compared to a high of 3.35% and a low of 0.68% in the category. AOV was between $325-350, with a high of $677 and a low of $94. overstock.com had 5,089,834 sessions, while homedepot.com topped at 181,263,132, and the median sessions were 36,055 in the HOME AND GARDEN sector.
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overstock.com competitors

In May 2025, overstock.com had a revenue of $29,848,741 with 88,861 transactions and 5,089,834 sessions. The average order value (AOV) ranged from $325 to $350, with a conversion rate of 1.50% to 2.00%. When comparing these metrics to its competitors, wayfair.com had the highest revenue of $787,297,147, with 2,058,383 transactions and 93,936,394 sessions. The AOV for Wayfair was between $375 and $400, with a conversion rate of 2.00% to 2.50%. On the other hand, ikea.com had a revenue of $586,811,843, with 1,655,300 transactions and 212,449,318 sessions. The AOV for IKEA was $350 to $375, with a conversion rate of 0.50% to 1.00%. Additionally, ashleyfurniture.com, bedbathandbeyond.com, and crateandbarrel.com also had varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates compared to overstock.com.

wayfair.com screenshot
#1 wayfair.com
787.3M
Revenue
93.9M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
71.1M
Revenue
21M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
29.6M
Revenue
8.9M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
586.8M
Revenue
212.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
92.1M
Revenue
16.1M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
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conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In May large majority of sales on overstock.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on overstock.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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