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Jan 2026
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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44.6M
Revenue
Jan 26
7.6M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $381.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$381.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 44%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In January 2026, overstock.com generated $44,645,463 in online sales within the home and garden sector, significantly below the median of $122,772 and far from industry leader homedepot.com's $1,456,474,205. With a conversion rate of 1.50-2.00%, Overstock's performance lags behind the high of 3.41%. The average order value (AOV) ranged from $325 to $350, well below the top tier AOV of $677, while sessions totaled 7,552,832, a stark contrast to homedepot.com’s 138,848,672, yet still above the median of 34,453 in the industry.
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overstock.com competitors

In January 2026, overstock.com reported a revenue of $44,645,463 with 134,427 transactions and 7,552,832 sessions. The average order value (AOV) ranged from $325 to $350, and the conversion rate was between 1.50% and 2.00%. Comparing overstock.com to its competitors, wayfair.com stood out with a significantly higher revenue of $950,158,292, 2,398,405 transactions, and 101,203,419 sessions. Their AOV was between $375 and $400, with a conversion rate of 2.00% to 2.50%. On the other hand, bedbathandbeyond.com, crateandbarrel.com, ikea.com, and ashleyfurniture.com all had varying levels of revenue, transactions, sessions, AOV, and conversion rates, showing a diverse competitive landscape in the online retail industry. overstock.com's performance falls within the range of its competitors in terms of AOV and conversion rate, but lags behind in revenue, transactions, and sessions compared to wayfair.com.

wayfair.com screenshot
#1 wayfair.com
950.2M
Revenue
101.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
96.3M
Revenue
21.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
43M
Revenue
12.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
892.7M
Revenue
286.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
133.3M
Revenue
18.7M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In January large majority of sales on overstock.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on overstock.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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