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Sep 2026
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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44M
Revenue
Sep 26
8M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $381.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$381.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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overstock.com revenue decline for last six months
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OVERVIEW
overstock.com operates in the home and garden category, showcasing varied performance metrics for the month of September 2026. The site generated $44 million in online sales, whereas the typical home and garden retailer earns around $110,000 monthly. Its conversion rate of 1.50-2.00% falls within the typical home and garden retailer range of 0.64% to 3.34%. The average order value (AOV) of $350-375 is also within the typical home and garden retailer range of $98 to $681. Additionally, overstock.com attracted 8 million sessions, while the typical home and garden retailer sees about 30,400 sessions monthly.
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overstock.com competitors

The stark contrast between overstock.com and wayfair.com is evident, with overstock.com generating $44 million in revenue compared to wayfair.com's impressive $1 billion. In September 2026, overstock.com recorded 121,000 transactions from 8 million sessions, resulting in a conversion rate of 1.50-2.00%. In contrast, wayfair.com surpassed with 2.8 million transactions from 128 million sessions, achieving a conversion rate of 2.00-2.50%. Additionally, while overstock.com’s average order value (AOV) is between $350-375, competitors like crateandbarrel.com have a significantly higher AOV of $675-700. Even with 53.5 million in revenue, crateandbarrel.com trails wayfair.com but surpasses overstock.com. Overall, overstock.com ranks lower in every key metric against its competitors, indicating the challenges it faces in a competitive market.

wayfair.com screenshot
#1 wayfair.com
1B
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
108.6M
Revenue
27.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
53.5M
Revenue
13.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ikea.com screenshot
#4 ikea.com
816M
Revenue
274.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
208.2M
Revenue
26.7M
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In September large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries overstock.com operates in

overstock.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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