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Sep 2025
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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28.6M
Revenue
Sep 25
4.8M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $259.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$259.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
In September 2025, overstock.com generated $28,636,180 in online sales, significantly lower than the home and garden median of $113,901, while the market leader, homedepot.com, dominated with $1,279,366,314. The company's conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.36% but above the low of 0.64%. Overstock's average order value (AOV) was between $325 and $350, compared to the sector high of $677 and low of $94. The site attracted 4,800,730 sessions, a fraction of homedepot.com's impressive 148,597,767, with the median sessions in the industry at 32,433.
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overstock.com competitors

In September 2025, overstock.com reported revenue of $28,636,180 with 86,762 transactions and 4,800,730 sessions. The average order value (AOV) ranged from $325 to $350, and the conversion rate was between 1.50% and 2.00%. Compared to its competitors, wayfair.com stood out with a revenue of $809,582,031, 2,068,266 transactions, and 77,365,596 sessions. Its AOV was between $375 and $400, with a conversion rate of 2.50% to 3.00%. bedbathandbeyond.com had revenue of $86,085,208, 752,175 transactions, and 22,359,145 sessions, boasting an AOV of $100 to $125 and a high conversion rate of 3.00% to 3.50%. Overall, while overstock.com performed well in terms of revenue and transactions, its competitors wayfair.com and bedbathandbeyond.com showed higher conversion rates and sessions, indicating stronger performance in those areas.

wayfair.com screenshot
#1 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
86.1M
Revenue
22.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
37.1M
Revenue
11M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ikea.com screenshot
#4 ikea.com
948.7M
Revenue
238.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
86.6M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In September large majority of sales on overstock.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on overstock.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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