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Jul 2026
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Home/Insights/Retailers/overstock.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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50.8M
Revenue
Jul 26
9.1M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Overstock.com is an online retailer that offers a wide range of products. Their inventory encompasses furniture, home decor, bedding, electronics, clothing, accessories, pet supplies, and more. The website provides customers with discounted prices and a platform to sell excess inventory from various vendors around the world.

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overstock.com Annual Revenue and Growth

overstock.com's annual sales on its online store amounted to $381.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$381.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
overstock.com revenue by year

overstock.com's monthly revenueOVER TIME
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Over the past three months, overstock.com revenue has experienced growth of 32%, compared to the preceding three months.

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overstock.com revenue growth for last six months
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OVERVIEW
overstock.com operates in the home and garden category, achieving notable performance metrics for July 2026. With online sales revenue of $50.8 million, it stands out against the typical home and garden retailer's $118,000 monthly revenue. The site's conversion rate ranges from 1.50-2.00%, aligning well within the category's typical range of 0.64% to 3.35%. Additionally, overstock.com boasts an average order value (AOV) of $350-375, comfortably situated within the typical range of $99 to $687, while attracting 9.1 million sessions compared to the typical home and garden retailer's 33,500 sessions.
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overstock.com competitors

The largest gap for overstock.com is in revenue, trailing wayfair.com by $1.1 billion. As of July 2026, overstock.com generated $50.8 million from 144,000 transactions, significantly lower than wayfair.com’s $1.2 billion from 2.9 million transactions. While overstock.com’s average order value (AOV) is competitive at $350-375, it still lags behind competitors like crateandbarrel.com with an AOV of $650-675. In terms of website traffic, overstock.com recorded 9.1 million sessions, far fewer than ikea.com’s 261.1 million, indicating a 252 million session deficit. Furthermore, overstock.com’s conversion rate of 1.50-2.00% is lower than both wayfair.com and bedbathandbeyond.com, which boast rates of 2.00-2.50% and 2.50-3.00%, respectively.

wayfair.com screenshot
#1 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#2 bedbathandbeyond.com
87.6M
Revenue
26M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
crateandbarrel.com screenshot
#3 crateandbarrel.com
72.7M
Revenue
14.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ikea.com screenshot
#4 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
ashleyfurniture.com screenshot
#5 ashleyfurniture.com
175.5M
Revenue
26.8M
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
overstock.com vs top market performers
overstock.com
top retailers
conversion rate vs average order value for overstock.com and its competitors
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Revenue share by device at overstock.com

In July large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on overstock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries overstock.com operates in

overstock.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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overstock.com channels

Identify top traffic channels that drive growth for overstock.comand discover how performance of traffic channels has changed over time.

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overstock.com Google Ads spend

Evaluate overstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overstock.com devices

Review overstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overstock.com top markets

Explore overstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overstock.com country & global rank

Assess the ranking of overstock.com among other retailers within its primary country and worldwide.

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