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Sep 2025
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Home/Insights/Retailers/bobbibrowncosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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651.4K
Revenue
Sep 25
362.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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The website bobbibrowncosmetics.com offers a wide range of cosmetics and beauty products across categories like makeup, skincare, and fragrances. Customers can find various items such as foundations, lipsticks, moisturizers, and eyeshadows. The website provides an online platform for purchasing these products and offers detailed information regarding each item and its ingredients.

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bobbibrowncosmetics.com Annual Revenue and Growth

bobbibrowncosmetics.com's annual sales on its online store amounted to $16.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bobbibrowncosmetics.com revenue by year

bobbibrowncosmetics.com's monthly revenueOVER TIME
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Over the past three months, bobbibrowncosmetics.com revenue has experienced decline of 29%, compared to the preceding three months.

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bobbibrowncosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, bobbibrowncosmetics.com generated $651,418 in online sales, significantly outperforming the median revenue of $40,540 in the BEAUTY AND COSMETICS industry. With a conversion rate of 1.00-1.50%, it hovers near the lower end of the industry range, where a high is 4.54%. The average order value (AOV) stands at $125-150, below the high benchmark of $203. The website attracted 362,612 sessions, far exceeding the median of 18,928 but pale compared to sephora.com's 45,764,193 sessions. Overall, Bobbi Brown's metrics reflect solid performance amidst a competitive landscape.
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bobbibrowncosmetics.com competitors

In September 2025, Bobbi Brown Cosmetics' website generated $651,418 in revenue from 4,465 transactions and 362,612 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.00-1.50%. Compared to its competitors, Bobbi Brown falls behind in revenue and transactions but remains competitive in AOV and conversion rate. Jones Road Beauty leads the pack with $3,668,798 in revenue from 42,726 transactions and 1,530,277 sessions, boasting a higher conversion rate of 2.50-3.00%. Charlotte Tilbury also outperforms Bobbi Brown significantly with $9,930,372 in revenue from 107,284 transactions and 2,393,519 sessions, showcasing a remarkable conversion rate of 4.00-4.50%. While Bobbi Brown holds its ground in certain metrics, it has room for improvement in driving higher revenue and increasing transactions to stay competitive in the cosmetics industry.

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1.5M
Sessions
2.5-3.0%
Conv. rate
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AOV
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1.5M
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718.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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1.7M
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Sessions
2.0-2.5%
Conv. rate
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AOV
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495.2K
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279.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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#5 charlottetilbury.com
9.9M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bobbibrowncosmetics.com vs top market performers
bobbibrowncosmetics.com
top retailers
conversion rate vs average order value for bobbibrowncosmetics.com and its competitors
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Revenue share by device at bobbibrowncosmetics.com

In September large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bobbibrowncosmetics.com channels

Identify top traffic channels that drive growth for bobbibrowncosmetics.comand discover how performance of traffic channels has changed over time.

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bobbibrowncosmetics.com Google Ads spend

Evaluate bobbibrowncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bobbibrowncosmetics.com devices

Review bobbibrowncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bobbibrowncosmetics.com top markets

Explore bobbibrowncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bobbibrowncosmetics.com country & global rank

Assess the ranking of bobbibrowncosmetics.com among other retailers within its primary country and worldwide.

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