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Home/Insights/Retailers/bobbibrowncosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.5M
Revenue
Nov 25
919.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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The website bobbibrowncosmetics.com offers a wide range of cosmetics and beauty products across categories like makeup, skincare, and fragrances. Customers can find various items such as foundations, lipsticks, moisturizers, and eyeshadows. The website provides an online platform for purchasing these products and offers detailed information regarding each item and its ingredients.

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bobbibrowncosmetics.com Annual Revenue and Growth

bobbibrowncosmetics.com's annual sales on its online store amounted to $16.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bobbibrowncosmetics.com revenue by year

bobbibrowncosmetics.com's monthly revenueOVER TIME
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Over the past three months, bobbibrowncosmetics.com revenue has experienced growth of 52%, compared to the preceding three months.

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bobbibrowncosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, bobbibrowncosmetics.com achieved impressive online sales revenue of $1,506,494, significantly outpacing the BEAUTY AND COSMETICS median of $52,547, despite ulta.com leading with $145,643,880. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 5.32% but above the low of 1.38%. The average order value (AOV) was between $125-150, compared to the sector's high of $204 and low of $48. With 919,942 sessions, bobbibrowncosmetics.com exceeded the median of 19,748, although it trails significantly behind sephora.com's leading figure of 76,114,809 sessions.
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bobbibrowncosmetics.com competitors

In November 2025, bobbibrowncosmetics.com generated a revenue of $1,506,494 with 10,581 transactions and 919,942 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In comparison, jonesroadbeauty.com outperformed with a revenue of $6,753,938, 79,512 transactions, and 2,644,725 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. bluemercury.com also showed strong numbers with a revenue of $3,415,090, 16,324 transactions, and 1,101,406 sessions, boasting an AOV of $200-225 and a conversion rate of 1.00-1.50%. makeupforever.com and toofaced.com had similar revenue to bobbibrowncosmetics.com, but charlottetilbury.com stood out with a significantly higher revenue of $10,930,438, 119,541 transactions, and 3,867,468 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%.

jonesroadbeauty.com screenshot
#1 jonesroadbeauty.com
6.8M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bluemercury.com screenshot
#2 bluemercury.com
3.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
makeupforever.com screenshot
#3 makeupforever.com
1.8M
Revenue
471.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
toofaced.com screenshot
#4 toofaced.com
1.2M
Revenue
337.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
10.9M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bobbibrowncosmetics.com vs top market performers
bobbibrowncosmetics.com
top retailers
conversion rate vs average order value for bobbibrowncosmetics.com and its competitors
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Revenue share by device at bobbibrowncosmetics.com

In November large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bobbibrowncosmetics.com channels

Identify top traffic channels that drive growth for bobbibrowncosmetics.comand discover how performance of traffic channels has changed over time.

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bobbibrowncosmetics.com Google Ads spend

Evaluate bobbibrowncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bobbibrowncosmetics.com devices

Review bobbibrowncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bobbibrowncosmetics.com top markets

Explore bobbibrowncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bobbibrowncosmetics.com country & global rank

Assess the ranking of bobbibrowncosmetics.com among other retailers within its primary country and worldwide.

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