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Oct 2025
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Home/Insights/Retailers/bobbibrowncosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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879.8K
Revenue
Oct 25
362.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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The website bobbibrowncosmetics.com offers a wide range of cosmetics and beauty products across categories like makeup, skincare, and fragrances. Customers can find various items such as foundations, lipsticks, moisturizers, and eyeshadows. The website provides an online platform for purchasing these products and offers detailed information regarding each item and its ingredients.

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bobbibrowncosmetics.com Annual Revenue and Growth

bobbibrowncosmetics.com's annual sales on its online store amounted to $16.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bobbibrowncosmetics.com revenue by year

bobbibrowncosmetics.com's monthly revenueOVER TIME
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Over the past three months, bobbibrowncosmetics.com revenue has experienced decline of 16%, compared to the preceding three months.

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bobbibrowncosmetics.com revenue decline for last six months
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OVERVIEW
In October 2025, bobbibrowncosmetics.com generated $879,777 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged between 1.50-2.00%, below the high benchmark of 4.65%. The average order value (AOV) stood at $125-150, notably lower than the sector's high of $202, with total sessions reaching 362,483, far exceeding the median of 18,156 but minuscule compared to sephora.com's impressive 49,510,502 sessions, highlighting bobbibrowncosmetics' competitive yet challenging position within the beauty and cosmetics landscape.
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bobbibrowncosmetics.com competitors

In October 2025, bobbibrowncosmetics.com reported a revenue of $879,777 with 5,919 transactions and 362,483 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, bobbibrowncosmetics.com falls behind in terms of revenue, transactions, and sessions. For example, charlottetilbury.com outperformed with a revenue of $13,846,132, 148,702 transactions, and 2,439,800 sessions, boasting a higher AOV of $75-100 and a significantly higher conversion rate of 6.00-6.50%. Meanwhile, bluemercury.com had a similar revenue to bobbibrowncosmetics.com at $1,698,808 but achieved more transactions and sessions. Overall, bobbibrowncosmetics.com may need to focus on increasing its traffic and conversion rate to remain competitive in the market.

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6M
Revenue
2.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bluemercury.com screenshot
#2 bluemercury.com
1.7M
Revenue
718.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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#3 makeupforever.com
1.6M
Revenue
525.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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#4 toofaced.com
682.5K
Revenue
266.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
13.8M
Revenue
2.4M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
bobbibrowncosmetics.com vs top market performers
bobbibrowncosmetics.com
top retailers
conversion rate vs average order value for bobbibrowncosmetics.com and its competitors
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Revenue share by device at bobbibrowncosmetics.com

In October large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bobbibrowncosmetics.com channels

Identify top traffic channels that drive growth for bobbibrowncosmetics.comand discover how performance of traffic channels has changed over time.

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bobbibrowncosmetics.com Google Ads spend

Evaluate bobbibrowncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bobbibrowncosmetics.com devices

Review bobbibrowncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bobbibrowncosmetics.com top markets

Explore bobbibrowncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bobbibrowncosmetics.com country & global rank

Assess the ranking of bobbibrowncosmetics.com among other retailers within its primary country and worldwide.

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