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Apr 2026
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Home/Insights/Retailers/bobbibrowncosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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743K
Revenue
Apr 26
767.1K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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The website bobbibrowncosmetics.com offers a wide range of cosmetics and beauty products across categories like makeup, skincare, and fragrances. Customers can find various items such as foundations, lipsticks, moisturizers, and eyeshadows. The website provides an online platform for purchasing these products and offers detailed information regarding each item and its ingredients.

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bobbibrowncosmetics.com Annual Revenue and Growth

bobbibrowncosmetics.com's annual sales on its online store amounted to $11M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
bobbibrowncosmetics.com revenue by year

bobbibrowncosmetics.com's monthly revenueOVER TIME
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Over the past three months, bobbibrowncosmetics.com revenue has experienced decline of 41%, compared to the preceding three months.

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bobbibrowncosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, bobbibrowncosmetics.com reported online sales revenue of $742,976, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, yet far behind industry leader sephora.com at $117,760,640. The site achieved a conversion rate of 0.50-1.00%, below the high benchmark of 4.38%, while its average order value (AOV) ranged from $100-125, under the high of $195. With 767,086 sessions, bobbibrowncosmetics.com outperformed the sector's median of 20,819 but lagged dramatically behind Sephora's 84,653,344 sessions, highlighting its strong revenue performance against competitive traffic metrics in the beauty industry.
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bobbibrowncosmetics.com competitors

In April 2026, bobbibrowncosmetics.com reported a revenue of $742,976 from 6,266 transactions across 767,086 sessions, resulting in an AOV between $100-125 and a conversion rate of 0.50-1.00%. In comparison, its competitor jonesroadbeauty.com far surpassed it with a revenue of $4,168,064 from 48,298 transactions, achieving a conversion rate of 2.50-3.00%. bluemercury.com generated $1,731,575 in revenue with a higher AOV of $175-200 and a conversion rate of 1.00-1.50%. Other notable competitors include makeupforever.com, with a revenue of $1,066,643 and a conversion rate of 2.00-2.50%, and charlottetilbury.com, leading the market with $7,803,576 in revenue and a conversion rate of 3.00-3.50%. bobbibrowncosmetics.com's metrics indicate room for improvement in conversion and overall revenue to compete more effectively against these brands.

jonesroadbeauty.com screenshot
#1 jonesroadbeauty.com
4.2M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bluemercury.com screenshot
#2 bluemercury.com
1.7M
Revenue
812.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
makeupforever.com screenshot
#3 makeupforever.com
1.1M
Revenue
327.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toofaced.com screenshot
#4 toofaced.com
479.1K
Revenue
194.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
7.8M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bobbibrowncosmetics.com vs top market performers
bobbibrowncosmetics.com
top retailers
conversion rate vs average order value for bobbibrowncosmetics.com and its competitors
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Revenue share by device at bobbibrowncosmetics.com

In April large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bobbibrowncosmetics.com, 92% was finalized on desktop devices, with 7.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bobbibrowncosmetics.com channels

Identify top traffic channels that drive growth for bobbibrowncosmetics.comand discover how performance of traffic channels has changed over time.

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bobbibrowncosmetics.com Google Ads spend

Evaluate bobbibrowncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bobbibrowncosmetics.com devices

Review bobbibrowncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bobbibrowncosmetics.com top markets

Explore bobbibrowncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bobbibrowncosmetics.com country & global rank

Assess the ranking of bobbibrowncosmetics.com among other retailers within its primary country and worldwide.

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