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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for marmot.commarmot.com

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3.5M
Revenue
Dec 25
677.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Marmot.com is an online platform offering a wide array of outdoor clothing and gear. The website showcases products such as jackets, pants, sleeping bags, tents, and accessories designed for activities such as camping, hiking, and climbing. It provides customers with a diverse range of options for their outdoor adventure needs.

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marmot.com Annual Revenue and Growth

marmot.com's annual sales on its online store amounted to $27.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
marmot.com revenue by year

marmot.com's monthly revenueOVER TIME
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Over the past three months, marmot.com revenue has experienced growth of 313%, compared to the preceding three months.

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marmot.com revenue growth for last six months
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OVERVIEW
In December 2025, marmot.com generated $3,462,556 in online sales, significantly surpassing the e-commerce sector's median revenue of $110,409, although it remains far below the category leader, qvc.com, at $151,023,785. The site achieved a conversion rate between 2.00-2.50%, slightly below the industry's high of 3.94% and well above the low of 0.85%. Marmot's average order value (AOV) ranged from $200 to $225, below the top AOV of $338 but above the minimum of $55. With 677,159 sessions, marmot.com significantly exceeded the median of 47,805 sessions in its industry.
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marmot.com competitors

In December 2025, marmot.com reported a revenue of $3,462,556 with 16,375 transactions and 677,159 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In comparison, outdoorsgeek.com generated only $20,116 in revenue with 157 transactions and 13,562 sessions, showing an AOV of $125-150 and a conversion rate of 1.00-1.50%. Similarly, hoardingmarmot.com achieved $16,035 in revenue from 77 transactions and 3,201 sessions, mirroring marmot.com's AOV of $200-225 and conversion rate of 2.00-2.50%. Meanwhile, mountainhardwear.com recorded a revenue of $2,848,988 with 11,372 transactions and 805,051 sessions, displaying an AOV of $250-275 and a conversion rate of 1.00-1.50%. Overall, marmot.com stands out among its competitors with strong revenue and conversion rate metrics.

outdoorsgeek.com screenshot
#1 outdoorsgeek.com
20.1K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
gorewear.com screenshot
#2 gorewear.com
1.7M
Revenue
690K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hoardingmarmot.com screenshot
#3 hoardingmarmot.com
16K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
mountainhardwear.com screenshot
#4 mountainhardwear.com
2.8M
Revenue
805.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
boathouse.com screenshot
#5 boathouse.com
57.2K
Revenue
44.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
marmot.com vs top market performers
marmot.com
top retailers
conversion rate vs average order value for marmot.com and its competitors
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Revenue share by device at marmot.com

In December large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marmot.com channels

Identify top traffic channels that drive growth for marmot.comand discover how performance of traffic channels has changed over time.

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marmot.com Google Ads spend

Evaluate marmot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marmot.com devices

Review marmot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marmot.com top markets

Explore marmot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marmot.com country & global rank

Assess the ranking of marmot.com among other retailers within its primary country and worldwide.

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