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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for marmot.commarmot.com

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1.6M
Revenue
Oct 25
360.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Marmot.com is an online platform offering a wide array of outdoor clothing and gear. The website showcases products such as jackets, pants, sleeping bags, tents, and accessories designed for activities such as camping, hiking, and climbing. It provides customers with a diverse range of options for their outdoor adventure needs.

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marmot.com Annual Revenue and Growth

marmot.com's annual sales on its online store amounted to $27.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
marmot.com revenue by year

marmot.com's monthly revenueOVER TIME
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Over the past three months, marmot.com revenue has experienced decline of 11%, compared to the preceding three months.

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marmot.com revenue decline for last six months
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OVERVIEW
In October 2025, marmot.com generated $1,569,205 in online sales, significantly surpassing the e-commerce median of $93,795, yet far below the top competitor, michaels.com, at $105,162,923. The site achieved a conversion rate between 1.50-2.00%, below the high benchmark of 3.89%, while its average order value (AOV) ranged from $200-225, below the e-commerce high of $350. With 360,368 sessions, marmot.com performed well but remained far behind michaels.com's 32,351,606 sessions and above the median of 39,049 in the e-commerce sector. Overall, the metrics indicate robust performance within the competitive landscape.
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marmot.com competitors

In October 2025, when comparing marmot.com to its competitors, it is clear that marmot.com falls behind in terms of revenue, transactions, and sessions. marmot.com generated $1,569,205 in revenue from 7,157 transactions and 360,368 sessions, with an Average Order Value (AOV) ranging from $200-225 and a conversion rate of 1.50-2.00%. In contrast, competitors like hoardingmarmot.com outperformed marmot.com with a revenue of $7,230 from 35 transactions and 1,471 sessions, boasting a higher conversion rate of 2.00-2.50%. Other competitors like gorewear.com and mountainhardwear.com also surpassed marmot.com in revenue, transactions, and sessions, showcasing higher AOVs and comparable conversion rates. marmot.com can potentially improve its performance by focusing on increasing revenue and attracting more transactions and sessions to remain competitive in the market.

outdoorsgeek.com screenshot
#1 outdoorsgeek.com
11.3K
Revenue
9.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
gorewear.com screenshot
#2 gorewear.com
1.5M
Revenue
586.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hoardingmarmot.com screenshot
#3 hoardingmarmot.com
7.2K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
mountainhardwear.com screenshot
#4 mountainhardwear.com
1.9M
Revenue
576.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
boathouse.com screenshot
#5 boathouse.com
45.6K
Revenue
33.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
marmot.com vs top market performers
marmot.com
top retailers
conversion rate vs average order value for marmot.com and its competitors
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Revenue share by device at marmot.com

In October large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marmot.com channels

Identify top traffic channels that drive growth for marmot.comand discover how performance of traffic channels has changed over time.

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marmot.com Google Ads spend

Evaluate marmot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marmot.com devices

Review marmot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marmot.com top markets

Explore marmot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marmot.com country & global rank

Assess the ranking of marmot.com among other retailers within its primary country and worldwide.

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