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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for marmot.commarmot.com

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1.1M
Revenue
Aug 25
417.4K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Marmot.com is an online platform offering a wide array of outdoor clothing and gear. The website showcases products such as jackets, pants, sleeping bags, tents, and accessories designed for activities such as camping, hiking, and climbing. It provides customers with a diverse range of options for their outdoor adventure needs.

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marmot.com Annual Revenue and Growth

marmot.com's annual sales on its online store amounted to $27.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
marmot.com revenue by year

marmot.com's monthly revenueOVER TIME
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Over the past three months, marmot.com revenue has experienced decline of 35%, compared to the preceding three months.

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marmot.com revenue decline for last six months
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OVERVIEW
marmot.com's August 2025 performance metrics: revenue $1,126,419 (median $88,799), conversion rate 1.50-2.00% (high 3.66%, low 0.69%), AOV $150-175 (high $348, low $57), sessions 417,420 (highest 28,050,888 from boots.com, median 41,767) in E COMMERCE AND SHOPPING category.
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marmot.com competitors

In August 2025, marmot.com generated $1,126,419 in revenue from 6,702 transactions with 417,420 sessions, boasting an Average Order Value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, outdoorsgeek.com had significantly lower revenue at $34,788 from 276 transactions and 22,652 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. gorewear.com performed similarly to Marmot, earning $1,158,901 in revenue from 6,396 transactions and 421,654 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%. hoardingmarmot.com, despite the similar name, had lower revenue at $5,691 from 27 transactions and 1,134 sessions, but with a higher AOV of $200-225 and conversion rate of 2.00-2.50%. mountainhardwear.com excelled with $1,301,659 in revenue from 5,273 transactions and 486,274 sessions, featuring an AOV of $225-250 and a conversion rate of 1.00-1.50%. boathouse.com lagged behind with $25,838 in revenue from 143 transactions and 33,811 sessions, displaying an AOV of $175-200 and a low conversion rate of 0.00-0.50%.

outdoorsgeek.com screenshot
#1 outdoorsgeek.com
34.8K
Revenue
22.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
gorewear.com screenshot
#2 gorewear.com
1.2M
Revenue
421.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
hoardingmarmot.com screenshot
#3 hoardingmarmot.com
5.7K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
mountainhardwear.com screenshot
#4 mountainhardwear.com
1.3M
Revenue
486.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
boathouse.com screenshot
#5 boathouse.com
25.8K
Revenue
33.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
marmot.com vs top market performers
marmot.com
top retailers
conversion rate vs average order value for marmot.com and its competitors
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Revenue share by device at marmot.com

In August large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marmot.com channels

Identify top traffic channels that drive growth for marmot.comand discover how performance of traffic channels has changed over time.

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marmot.com Google Ads spend

Evaluate marmot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marmot.com devices

Review marmot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marmot.com top markets

Explore marmot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marmot.com country & global rank

Assess the ranking of marmot.com among other retailers within its primary country and worldwide.

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