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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for marmot.commarmot.com

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2.3M
Revenue
Jan 26
485.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Marmot.com is an online platform offering a wide array of outdoor clothing and gear. The website showcases products such as jackets, pants, sleeping bags, tents, and accessories designed for activities such as camping, hiking, and climbing. It provides customers with a diverse range of options for their outdoor adventure needs.

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marmot.com Annual Revenue and Growth

marmot.com's annual sales on its online store amounted to $19.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$19.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
marmot.com revenue by year

marmot.com's monthly revenueOVER TIME
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Over the past three months, marmot.com revenue has experienced growth of 229%, compared to the preceding three months.

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marmot.com revenue growth for last six months
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OVERVIEW
In January 2026, marmot.com, an e-commerce site, generated online sales revenue of $2,273,209, significantly surpassing the median of $104,613 in its category. With a conversion rate of 2.00-2.50%, it performs slightly below the high benchmark of 3.81%. The average order value (AOV) ranged between $200-225, well below the industry high of $348. The site recorded 485,819 sessions, far below the leading site, boots.com, which had 35,443,340 sessions, while the median for the category stood at 44,933, indicating potential for growth in visitor engagement.
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marmot.com competitors

In January 2026, marmot.com generated a revenue of $2,273,209 from 10,427 transactions with 485,819 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In comparison to its competitors, Marmot's closest competitor, hoardingmarmot.com, had a revenue of $12,398 from 59 transactions with 2,509 sessions, an AOV of $200-225, and a conversion rate of 2.00-2.50%. Other competitors like outdoorsgeek.com, gorewear.com, mountainhardwear.com, and boathouse.com had varying performances in terms of revenue, transactions, sessions, AOV, and conversion rates. marmot.com stands out in terms of revenue, transactions, and conversion rate, placing it in a competitive position within the outdoor apparel industry.

outdoorsgeek.com screenshot
#1 outdoorsgeek.com
24.7K
Revenue
14.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
gorewear.com screenshot
#2 gorewear.com
1.9M
Revenue
680K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hoardingmarmot.com screenshot
#3 hoardingmarmot.com
12.4K
Revenue
2.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
mountainhardwear.com screenshot
#4 mountainhardwear.com
2.2M
Revenue
676.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
boathouse.com screenshot
#5 boathouse.com
48.8K
Revenue
33.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
marmot.com vs top market performers
marmot.com
top retailers
conversion rate vs average order value for marmot.com and its competitors
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Revenue share by device at marmot.com

In January large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on marmot.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marmot.com channels

Identify top traffic channels that drive growth for marmot.comand discover how performance of traffic channels has changed over time.

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marmot.com Google Ads spend

Evaluate marmot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marmot.com devices

Review marmot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marmot.com top markets

Explore marmot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marmot.com country & global rank

Assess the ranking of marmot.com among other retailers within its primary country and worldwide.

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