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May 2025
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com's revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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diffordsguide.com revenue decline for last six months
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OVERVIEW
In May 2025, diffordsguide.com in the FOOD AND DRINK industry had a revenue of $1,804,952 with a median of $38,998, a conversion rate of 1.00-1.50%, an AOV of $75-100, and 1,414,159 sessions. The highest revenue was from totalwine.com at $71,383,985, the highest conversion rate was 5.03%, the highest AOV was $277, and the highest sessions were 8,141,951. The lowest conversion rate was 1.37%, the lowest AOV was $59, and the median sessions were 10,585.
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diffordsguide.com competitors

In May 2025, diffordsguide.com generated a revenue of $1,804,952 from 19,193 transactions and 1,414,159 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, we see that The Whisky Exchange outperformed in revenue with $2,170,821 from 19,008 transactions and 853,286 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Master of Malt also excelled in revenue, generating $3,223,706 from 18,428 transactions and 849,835 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. However, diffordsguide.com had a higher conversion rate compared to its competitors like Drizly, Wine Enthusiast, and VinePair, showcasing its ability to drive more conversions from its sessions.

vinepair.com screenshot
#1 vinepair.com
550.2K
Revenue
834.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
3M
Revenue
826.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
2.2M
Revenue
853.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
415.3K
Revenue
55.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
3.2M
Revenue
849.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
diffordsguide.com vs top market performers
diffordsguide.com
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conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In May large majority of sales on diffordsguide.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

In May large majority of sales on diffordsguide.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

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diffordsguide.com country & global rank

Assess the ranking of diffordsguide.com among other retailers within its primary country and worldwide.

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