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Aug 2025
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2M
Revenue
Aug 25
1.4M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com Annual Revenue and Growth

diffordsguide.com's annual sales on its online store amounted to $28.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$28.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diffordsguide.com revenue by year

diffordsguide.com's monthly revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced growth of 14%, compared to the preceding three months.

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diffordsguide.com revenue growth for last six months
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OVERVIEW
diffordsguide.com, an industry leader in FOOD AND DRINK, reported a revenue of $1,978,078 for online sales in August 2025, with a median revenue of $43,184. Their conversion rate ranged between 1.50-2.00%, with a very high rate of 4.77% and a low rate of 1.36%. The average order value (AOV) fell between $75-100, compared to a high AOV of $275 and a low AOV of $56. With 1,395,953 sessions, diffordsguide.com lagged behind totalwine.com's 8,179,145 sessions in the FOOD AND DRINK category, where the median sessions were 11,356.
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diffordsguide.com competitors

In August 2025, diffordsguide.com had a revenue of $1,978,078 from 21,112 transactions and 1,395,953 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, vinepair.com had a revenue of $617,431 from 6,115 transactions and 790,999 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. wineenthusiast.com generated $2,622,708 in revenue from 6,558 transactions and 835,949 sessions, with an AOV of $375-400 and a conversion rate of 0.50-1.00%. thewhiskyexchange.com had a revenue of $2,196,302 from 19,144 transactions and 874,691 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. drizly.com brought in $335,628 in revenue from 1,508 transactions and 40,199 sessions, with an AOV of $200-225 and a conversion rate of 3.50-4.00%. masterofmalt.com achieved a revenue of $2,359,803 from 13,623 transactions and 761,448 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%.

vinepair.com screenshot
#1 vinepair.com
617.4K
Revenue
791K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
2.6M
Revenue
835.9K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
2.2M
Revenue
874.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
335.6K
Revenue
40.2K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
2.4M
Revenue
761.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In August large majority of sales on diffordsguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on diffordsguide.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

Evaluate diffordsguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

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diffordsguide.com country & global rank

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