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Sep 2025
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.8M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com Annual Revenue and Growth

diffordsguide.com's annual sales on its online store amounted to $28.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$28.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diffordsguide.com revenue by year

diffordsguide.com's monthly revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced growth of 6%, compared to the preceding three months.

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diffordsguide.com revenue growth for last six months
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OVERVIEW
In September 2025, diffordsguide.com generated $1,830,600 in online sales with a conversion rate between 1.50-2.00%, and an average order value (AOV) of $75-100, outperforming the FOOD AND DRINK median revenue of $40,541. However, it remains significantly below totalwine.com, the category leader, which achieved $65,110,628 in sales and had 7,332,666 sessions. diffordsguide.com attracted 1,231,485 sessions, which is notably higher than the industry median of 9,968, while its conversion rate exceeds the low benchmark of 1.38% but falls short of the high rate of 4.83% within the sector.
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diffordsguide.com competitors

In September 2025, diffordsguide.com outperformed some of its competitors in terms of revenue and transactions, but fell behind in sessions. diffordsguide.com had a revenue of $1,830,600 from 19,687 transactions and 1,231,485 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, wineenthusiast.com had higher revenue at $2,602,865 but lower transactions at 6,872, with 782,538 sessions. thewhiskyexchange.com also had higher revenue at $2,227,337 from 19,850 transactions and 949,702 sessions. On the other hand, vinepair.com had lower revenue and transactions at $563,025 and 5,806 respectively, with 757,390 sessions. masterofmalt.com performed well with $2,548,971 revenue, 14,837 transactions, and 815,483 sessions. drizly.com had the lowest revenue at $314,219 but a high conversion rate of 3.50-4.00%.

vinepair.com screenshot
#1 vinepair.com
563K
Revenue
757.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
2.6M
Revenue
782.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
2.2M
Revenue
949.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
314.2K
Revenue
36.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
2.5M
Revenue
815.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In September large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

Evaluate diffordsguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

Explore diffordsguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffordsguide.com country & global rank

Assess the ranking of diffordsguide.com among other retailers within its primary country and worldwide.

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