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Jul 2025
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com's revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced growth of 12%, compared to the preceding three months.

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diffordsguide.com revenue growth for last six months
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OVERVIEW
In July 2025, diffordsguide.com in the FOOD AND DRINK industry had a revenue of $2,030,331, with a median revenue of $42,449. The conversion rate ranged from 1.00-1.50%, with a high of 4.82% and a low of 1.33%. The average order value (AOV) was $75-100, while a high AOV was $275 and a low was $58. There were 1,425,980 sessions, with totalwine.com leading at 8,074,123 sessions, and a median of 11,400 sessions in the FOOD AND DRINK category.
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diffordsguide.com competitors

In July 2025, diffordsguide.com boasted a revenue of $2,030,331 with 21,355 transactions and 1,425,980 sessions, achieving an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, vinepair.com had a revenue of $641,536, wineenthusiast.com generated $2,506,748, thewhiskyexchange.com earned $2,234,397, drizly.com made $337,475, and masterofmalt.com brought in $2,873,669. In terms of transactions, sessions, AOV, and conversion rates, diffordsguide.com falls within the range of its competitors but is not the highest in any specific metric. Overall, diffordsguide.com remains competitive within the industry but may need to focus on specific areas to outperform its competitors in the future.

vinepair.com screenshot
#1 vinepair.com
641.5K
Revenue
826K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
2.5M
Revenue
799.1K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
2.2M
Revenue
874.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
337.5K
Revenue
39.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
2.9M
Revenue
862.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In July large majority of sales on diffordsguide.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on diffordsguide.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

Explore diffordsguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffordsguide.com country & global rank

Assess the ranking of diffordsguide.com among other retailers within its primary country and worldwide.

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