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Oct 2025
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com Annual Revenue and Growth

diffordsguide.com's annual sales on its online store amounted to $28.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$28.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diffordsguide.com revenue by year

diffordsguide.com's monthly revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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diffordsguide.com revenue decline for last six months
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OVERVIEW
In October 2025, diffordsguide.com achieved an impressive online revenue of $1,890,637, significantly surpassing the median of $40,501 in the FOOD AND DRINK sector, while totalwine.com leads the category with $86,982,437. The site maintained a conversion rate of 1.50-2.00%, falling slightly below the high industry benchmark of 4.9% but above the low of 1.58%. Its average order value ranged between $75-100, with the sector's high at $266 and low at $57. With 1,231,485 sessions, diffordsguide.com is performing well, yet still trails behind totalwine.com's 9,709,990 sessions, with the median at 10,026.
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diffordsguide.com competitors

In October 2025, diffordsguide.com reported a revenue of $1,890,637 with 19,828 transactions and 1,231,485 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, diffordsguide.com lags behind in revenue and number of transactions. wineenthusiast.com leads the pack with $3,631,634 in revenue from 9,526 transactions and 758,828 sessions, boasting a high AOV of $375-400. thewhiskyexchange.com follows closely with $3,034,271 in revenue, driven by 26,760 transactions and 990,076 sessions, and a conversion rate of 2.50-3.00%. While diffordsguide.com's AOV and conversion rate fall within the mid-range of its competitors, it could focus on increasing transactions and revenue to compete more effectively in the market.

wineenthusiast.com screenshot
#1 wineenthusiast.com
3.6M
Revenue
758.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
thewhiskyexchange.com screenshot
#2 thewhiskyexchange.com
3M
Revenue
990.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
drizly.com screenshot
#3 drizly.com
253.1K
Revenue
29.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
masterofmalt.com screenshot
#4 masterofmalt.com
3.8M
Revenue
976.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
abcfws.com screenshot
#5 abcfws.com
3.9M
Revenue
634.1K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In October large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

Evaluate diffordsguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

Explore diffordsguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffordsguide.com country & global rank

Assess the ranking of diffordsguide.com among other retailers within its primary country and worldwide.

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