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Jan 2026
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.3M
Revenue
Jan 26
1.7M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com Annual Revenue and Growth

diffordsguide.com's annual sales on its online store amounted to $23.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
diffordsguide.com revenue by year

diffordsguide.com's monthly revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced growth of 37%, compared to the preceding three months.

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diffordsguide.com revenue growth for last six months
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OVERVIEW
In January 2026, diffordsguide.com generated $3,323,531 in revenue from online sales, significantly surpassing the FOOD AND DRINK median of $46,974, with a conversion rate of 1.50-2.00%, slightly below the industry high of 5.07%. The site's average order value (AOV) ranged from $100 to $125, compared to the sector's high of $275, while attracting 1,681,842 sessions, considerably less than totalwine.com's 10,579,770 sessions, but above the median of 11,152 in its category, reflecting strong performance within a competitive market landscape.
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diffordsguide.com competitors

When comparing diffordsguide.com to its competitors in January 2026, it is evident that diffordsguide.com falls in the middle in terms of revenue. With a revenue of $3,323,531, it outperforms vinepair.com ($610,180) and drizly.com ($239,251) but lags behind wineenthusiast.com ($4,446,807) and masterofmalt.com ($3,671,403). In terms of transactions, diffordsguide.com has more transactions (30,998) compared to vinepair.com (7,156) and drizly.com (1,045) but fewer transactions than wineenthusiast.com (11,541) and masterofmalt.com (21,326). Additionally, diffordsguide.com has a higher conversion rate (1.50-2.00%) than vinepair.com (0.50-1.00%) and drizly.com (3.50-4.00%) but is on par with wineenthusiast.com (1.00-1.50%) and masterofmalt.com (1.50-2.00%). Overall, diffordsguide.com shows competitive performance in the industry based on these metrics.

vinepair.com screenshot
#1 vinepair.com
610.2K
Revenue
853.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
4.4M
Revenue
962.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
2.4M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
239.3K
Revenue
27.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
3.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In January large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

Identify top traffic channels that drive growth for diffordsguide.comand discover how performance of traffic channels has changed over time.

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diffordsguide.com Google Ads spend

Evaluate diffordsguide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffordsguide.com devices

Review diffordsguide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffordsguide.com top markets

Explore diffordsguide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffordsguide.com country & global rank

Assess the ranking of diffordsguide.com among other retailers within its primary country and worldwide.

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