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May 2026
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Home/Insights/Retailers/diffordsguide.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.7M
Revenue
May 26
1.2M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Diffordsguide.com is an online platform dedicated to cocktails and spirits. It provides a rich collection of recipes, alongside detailed ingredient guides and well-crafted reviews on various alcoholic beverages. The site also offers invaluable insights into influential bartenders, cocktail bars, industry events, as well as promotional merchandise related to mixology.

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diffordsguide.com Annual Revenue and Growth

diffordsguide.com's annual sales on its online store amounted to $23.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
diffordsguide.com revenue by year

diffordsguide.com's monthly revenueOVER TIME
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Over the past three months, diffordsguide.com revenue has experienced decline of 41%, compared to the preceding three months.

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diffordsguide.com revenue decline for last six months
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OVERVIEW
In May 2026, diffordsguide.com, operating in the FOOD AND DRINK sector, achieved $1,650,412 in online sales, significantly exceeding the median of $38,214, yet trailing industry leader totalwine.com's $83,220,189. With a conversion rate of 1.00-1.50%, it fell below the high benchmark of 4.67% but remained above the low of 1.47%. The average order value (AOV) ranged from $75-100, again lower than the high of $271, while sessions reached 1,202,171, notably less than totalwine.com's 9,833,531 and close to the median of 9,722 in the category.
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diffordsguide.com competitors

As of May 2026, diffordsguide.com reported revenue of $1,650,412 from 16,776 transactions across 1,202,171 sessions, with a conversion rate of 1.00-1.50%. In comparison, vinepair.com generated $655,099 with a conversion rate of 0.50-1.00%, while wineenthusiast.com earned $2,201,001 despite a lower transaction count of 5,287 and a similar conversion rate. thewhiskyexchange.com surpassed diffordsguide.com in revenue at $1,710,302 but had a higher conversion rate of 2.00-2.50%. masterofmalt.com leads in both revenue at $3,349,616 and transactions at 18,658, maintaining a strong conversion rate of 2.00-2.50%. drizly.com lagged significantly with $142,919 in revenue, despite a high AOV of $225-250 and an impressive conversion rate of 3.00-3.50%. Overall, diffordsguide.com performs well among its peers, with solid engagement metrics and competitive revenue.

vinepair.com screenshot
#1 vinepair.com
655.1K
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
wineenthusiast.com screenshot
#2 wineenthusiast.com
2.2M
Revenue
640K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thewhiskyexchange.com screenshot
#3 thewhiskyexchange.com
1.7M
Revenue
660.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
drizly.com screenshot
#4 drizly.com
142.9K
Revenue
17.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
masterofmalt.com screenshot
#5 masterofmalt.com
3.3M
Revenue
849.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
diffordsguide.com vs top market performers
diffordsguide.com
top retailers
conversion rate vs average order value for diffordsguide.com and its competitors
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Revenue share by device at diffordsguide.com

In May large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on diffordsguide.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diffordsguide.com channels

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diffordsguide.com Google Ads spend

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diffordsguide.com devices

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diffordsguide.com top markets

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diffordsguide.com country & global rank

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