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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

mona.de

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362.7K

Revenue

112.1K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: FASHION AND APPAREL

The website mona.de offers a range of products for sale. Their inventory comprises clothing and accessories for women of various ages, including a selection of dresses, tops, jackets, pants, and footwear. Additionally, the website provides a size guide to assist customers in finding the right fit for their items.

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mona.de's revenueOVER TIME
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Over the past three months, mona.de revenue has experienced decline of 29%, compared to the preceding three months.

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mona.de revenue decline for last six months

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OVERVIEW

mona.de in the FASHION AND APPAREL industry had a revenue of $362,728, conversion rate of 2.00-2.50%, AOV of $125-150, and 112,056 sessions in May 2025. Compared to the industry median revenue of $81,783, the largest online store shein.com made $731,622,726. A very high conversion rate is 3.09% and a very low is 0.67%. A very high AOV is $415 and a very low is $82. The store with the highest sessions is shein.com with 224,142,058 while the industry median is 33,223 sessions.

mona.de competitors

In May 2025, when comparing mona.de to its competitors, it is evident that Mona falls behind in terms of revenue, with only $362,728 compared to Happy Size at $2,413,961 and Klingel at $1,258,623. However, mona.de has a competitive number of transactions at 2,432, although it is significantly lower than Happy Size's 15,685. In terms of sessions, mona.de stands at 112,056, which is notably lower than Happy Size's 932,788 and Klingel's 264,877. mona.de's Average Order Value (AOV) falls in line with the industry standard at $125-$150, similar to Klingel and Happy Size. However, mona.de's conversion rate of 2.00-2.50% is slightly lower than Wenz's high conversion rate of 2.50-3.00% and Klingel's 3.00-3.50%. Overall, while mona.de is holding its own in some metrics, there is room for improvement to compete with its higher-performing rivals.

#1 wenz.de

6.8K

Revenue

Sessions

2.5-3.0%

Conv. rate

$250-275

AOV

#2 klingel.de

1.3M

Revenue

264.9K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 happy-size.de

2.4M

Revenue

932.8K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 bader.de

4.2M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#5 witt-weiden.de

6.8M

Revenue

1.9M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

mona.de vs top market performers

mona.de

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Revenue share by device at mona.de

In May large majority of sales on mona.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

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mona.de channels

Identify top traffic channels that drive growth for mona.deand discover how performance of traffic channels has changed over time.

mona.de Google Ads spend

Evaluate mona.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mona.de devices

Review mona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mona.de top markets

Explore mona.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.