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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for mona.demona.de

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241.4K
Revenue
Sep 25
77K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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The website mona.de offers a range of products for sale. Their inventory comprises clothing and accessories for women of various ages, including a selection of dresses, tops, jackets, pants, and footwear. Additionally, the website provides a size guide to assist customers in finding the right fit for their items.

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mona.de Annual Revenue and Growth

mona.de's annual sales on its online store amounted to $7.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mona.de revenue by year

mona.de's monthly revenueOVER TIME
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Over the past three months, mona.de revenue has experienced decline of 8.9%, compared to the preceding three months.

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mona.de revenue decline for last six months
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OVERVIEW
In September 2025, mona.de achieved impressive online sales revenue of $241,408, significantly outperforming the FASHION AND APPAREL median of $74,931, with a conversion rate of 2.00-2.50%, close to the high industry benchmark of 3.2%. The average order value (AOV) ranged between $125-150, also above the low end of $73 but below the high of $382. With 77,002 sessions, mona.de’s traffic exceeds the median of 34,221, though it falls short compared to industry leader shein.com’s staggering 297,137,690 sessions, indicating solid performance within its niche.
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mona.de competitors

In September 2025, compared to its competitors, mona.de lags behind in terms of revenue and transactions. mona.de has a revenue of 241,408 with 1,654 transactions, while klingel.de boasts a revenue of 1,214,614 with 7,896 transactions, and happy-size.de has a revenue of 1,327,278 with 8,981 transactions. However, mona.de has a higher conversion rate of 2.00-2.50% compared to happy-size.de's 1.50-2.00%, although klingel.de leads with a conversion rate of 3.50-4.00%. mona.de's average order value (AOV) falls within the same range as happy-size.de at 125-150, but klingel.de surpasses both with an AOV of 150-175. In terms of sessions, mona.de has 77,002 sessions, which is lower than both klingel.de with 208,152 sessions and happy-size.de with 483,450 sessions.

klingel.de screenshot
#1 klingel.de
1.2M
Revenue
208.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
happy-size.de screenshot
#2 happy-size.de
1.3M
Revenue
483.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bader.de screenshot
#3 bader.de
3M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#4 witt-weiden.de
5.5M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
wellsana.de screenshot
#5 wellsana.de
17.4K
Revenue
5.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
mona.de vs top market performers
mona.de
top retailers
conversion rate vs average order value for mona.de and its competitors
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Revenue share by device at mona.de

In September large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mona.de channels

Identify top traffic channels that drive growth for mona.deand discover how performance of traffic channels has changed over time.

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mona.de Google Ads spend

Evaluate mona.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mona.de devices

Review mona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mona.de top markets

Explore mona.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mona.de country & global rank

Assess the ranking of mona.de among other retailers within its primary country and worldwide.

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