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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for mona.demona.de

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160.7K
Revenue
Nov 25
50.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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The website mona.de offers a range of products for sale. Their inventory comprises clothing and accessories for women of various ages, including a selection of dresses, tops, jackets, pants, and footwear. Additionally, the website provides a size guide to assist customers in finding the right fit for their items.

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mona.de Annual Revenue and Growth

mona.de's annual sales on its online store amounted to $7.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mona.de revenue by year

mona.de's monthly revenueOVER TIME
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Over the past three months, mona.de revenue has experienced decline of 39%, compared to the preceding three months.

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mona.de revenue decline for last six months
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OVERVIEW
In November 2025, mona.de, a lifestyle and fashion apparel retailer, achieved online sales revenue of $160,722, surpassing the industry median of $93,064, while significantly trailing behind the category leader, shein.com, at $916,157,774. The site’s conversion rate ranged from 2.00-2.50%, below the high of 3.37% but above the low of 0.73%, and its average order value (AOV) fell between $125-150, well below the sector's high of $375. With 50,370 sessions, mona.de outperformed the industry median of 36,492 but remained far from shein.com's staggering 342,497,064 sessions.
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mona.de competitors

In November 2025, when comparing mona.de to its competitors, it is clear that mona.de lags behind in terms of revenue, transactions, and sessions. mona.de generated a revenue of 160,722 with 1,075 transactions and 50,370 sessions. In comparison, klingel.de reported revenue of 1,295,553 with 8,767 transactions and 248,205 sessions, showcasing significantly higher numbers across the board. Similarly, happy-size.de also outperformed mona.de with a revenue of 1,715,458, 11,699 transactions, and 541,175 sessions. Despite having a similar Average Order Value (AOV) and conversion rate to happy-size.de, mona.de falls short in overall performance metrics when compared to its competitors in the same industry during the same time period.

klingel.de screenshot
#1 klingel.de
1.3M
Revenue
248.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
happy-size.de screenshot
#2 happy-size.de
1.7M
Revenue
541.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bader.de screenshot
#3 bader.de
3.8M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#4 witt-weiden.de
5.3M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
wellsana.de screenshot
#5 wellsana.de
41.1K
Revenue
12.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
mona.de vs top market performers
mona.de
top retailers
conversion rate vs average order value for mona.de and its competitors
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Revenue share by device at mona.de

In November large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mona.de channels

Identify top traffic channels that drive growth for mona.deand discover how performance of traffic channels has changed over time.

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mona.de Google Ads spend

Evaluate mona.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mona.de devices

Review mona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mona.de top markets

Explore mona.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mona.de country & global rank

Assess the ranking of mona.de among other retailers within its primary country and worldwide.

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