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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mona.demona.de

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193.8K
Revenue
Oct 25
62K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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The website mona.de offers a range of products for sale. Their inventory comprises clothing and accessories for women of various ages, including a selection of dresses, tops, jackets, pants, and footwear. Additionally, the website provides a size guide to assist customers in finding the right fit for their items.

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mona.de Annual Revenue and Growth

mona.de's annual sales on its online store amounted to $7.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mona.de revenue by year

mona.de's monthly revenueOVER TIME
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Over the past three months, mona.de revenue has experienced decline of 44%, compared to the preceding three months.

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mona.de revenue decline for last six months
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OVERVIEW
In October 2025, mona.de achieved online sales revenue of $193,829, significantly surpassing the FASHION AND APPAREL median of $80,524, while its conversion rate ranged between 2.00-2.50%, below the industry's high of 3.36%. With an average order value (AOV) between $125-150, mona.de also fell short of the category's peak AOV of $378. The website attracted 62,002 sessions, well above the median of 33,163, but dwarfed by industry leader shein.com, which had 321,650,758 sessions and generated $977,396,912 in revenue, highlighting the competitive landscape of the online fashion market.
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mona.de competitors

In October 2025, when comparing mona.de to its competitors klingel.de and happy-size.de, mona.de lags behind in terms of revenue, transactions, and sessions. mona.de generated $193,829 in revenue from 1,305 transactions and 62,002 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%. In contrast, klingel.de saw revenue of $1,402,794 from 9,188 transactions and 236,518 sessions, with an AOV of $150-$175 and a conversion rate of 3.50-4.00%. Similarly, happy-size.de outperformed mona.de with revenue of $1,617,116 from 11,098 transactions and 546,733 sessions, a comparable AOV of $125-$150, and the same conversion rate of 2.00-2.50%. Overall, mona.de needs to increase its performance metrics to stay competitive with klingel.de and happy-size.de in the online retail space.

klingel.de screenshot
#1 klingel.de
1.4M
Revenue
236.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
happy-size.de screenshot
#2 happy-size.de
1.6M
Revenue
546.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bader.de screenshot
#3 bader.de
3.4M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#4 witt-weiden.de
5.8M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
wellsana.de screenshot
#5 wellsana.de
29.8K
Revenue
10.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
mona.de vs top market performers
mona.de
top retailers
conversion rate vs average order value for mona.de and its competitors
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Revenue share by device at mona.de

In October large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on mona.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mona.de channels

Identify top traffic channels that drive growth for mona.deand discover how performance of traffic channels has changed over time.

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mona.de Google Ads spend

Evaluate mona.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mona.de devices

Review mona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mona.de top markets

Explore mona.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mona.de country & global rank

Assess the ranking of mona.de among other retailers within its primary country and worldwide.

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