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Nov 2025
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Home/Insights/Retailers/happy-size.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.7M
Revenue
Nov 25
541.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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happy-size.de is a website that offers a wide range of clothing options for people with plus-size figures. They sell various clothing items such as dresses, tops, jeans, and outerwear, catering specifically to individuals who require sizes beyond what is typically available in mainstream fashion retailers.

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happy-size.de Annual Revenue and Growth

happy-size.de's annual sales on its online store amounted to $32.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happy-size.de revenue by year

happy-size.de's monthly revenueOVER TIME
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Over the past three months, happy-size.de revenue has experienced decline of 20%, compared to the preceding three months.

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happy-size.de revenue decline for last six months
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OVERVIEW
In November 2025, happy-size.de generated $1,715,458 in online sales, significantly outperforming the median FASHION AND APPAREL revenue of $93,064. Its conversion rate ranged from 2.00-2.50%, slightly below the high of 3.37% for the industry. With an average order value (AOV) between $125-150, it sits comfortably within the sector, though below the top AOV of $375. happy-size.de attracted 541,175 sessions, far exceeding the median of 36,492, yet still a fraction of shein.com’s 342,497,064 sessions, the largest online store in the category. Overall, happy-size.de demonstrates strong performance amidst industry competition.
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happy-size.de competitors

In November 2025, happy-size.de generated a revenue of 1,715,458 with 11,699 transactions and 541,175 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 2.00-2.50. Comparing this data to its competitors, we see that Ulla Popken (ullapopken.de) leads the pack with a revenue of 8,135,254, 48,451 transactions, and 1,038,319 sessions, offering an AOV of 150-175 and a conversion rate of 4.50-5.00. Zizzi (zizzi.de) follows with 825,535 revenue, 7,891 transactions, and 215,799 sessions, with an AOV of 100-125 and a conversion rate of 3.50-4.00. Yours Clothing (yoursclothing.de) and Klingel (klingel.de) also fall in the same revenue range as happy-size.de, but with varying transactions, sessions, AOV, and conversion rates. Overall, Ulla Popken stands out as the top performer among these competitors in the online plus-size fashion market.

ullapopken.de screenshot
#1 ullapopken.de
8.1M
Revenue
1M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
zizzi.de screenshot
#2 zizzi.de
825.5K
Revenue
215.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
yoursclothing.de screenshot
#3 yoursclothing.de
431K
Revenue
230K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
klingel.de screenshot
#4 klingel.de
1.3M
Revenue
248.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bigtex.de screenshot
#5 bigtex.de
278K
Revenue
69.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
happy-size.de vs top market performers
happy-size.de
top retailers
conversion rate vs average order value for happy-size.de and its competitors
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Revenue share by device at happy-size.de

In November large majority of sales on happy-size.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on happy-size.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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happy-size.de channels

Identify top traffic channels that drive growth for happy-size.deand discover how performance of traffic channels has changed over time.

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happy-size.de Google Ads spend

Evaluate happy-size.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happy-size.de devices

Review happy-size.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happy-size.de top markets

Explore happy-size.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happy-size.de country & global rank

Assess the ranking of happy-size.de among other retailers within its primary country and worldwide.

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