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Nov 2025
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Home/Insights/Retailers/peterhahn.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.2M
Revenue
Nov 25
549.1K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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peterhahn.de is an e-commerce platform that offers a wide range of clothing, accessories, and home goods. Products available for purchase include womens and mens apparel, footwear, and accessories from various luxury and high-end brands. The website also provides a selection of home textiles, furniture, and decorative items for customers to browse and shop.

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peterhahn.de Annual Revenue and Growth

peterhahn.de's annual sales on its online store amounted to $74.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$74.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peterhahn.de revenue by year

peterhahn.de's monthly revenueOVER TIME
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Over the past three months, peterhahn.de revenue has experienced growth of 21%, compared to the preceding three months.

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peterhahn.de revenue growth for last six months
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OVERVIEW
In November 2025, peterhahn.de, a player in the lifestyle/fashion and apparel sector, achieved $4,211,591 in online sales, significantly surpassing the median revenue of $93,064 for its industry. With a conversion rate of 4.00-4.50%, it exceeds the high benchmark of 3.37%, while its average order value (AOV) ranged between $175-200, falling short of the high AOV of $375. The site garnered 549,079 sessions, far exceeding the median of 36,492, although it still lags behind the leader, shein.com, which amassed 342,497,064 sessions and $916,157,774 in revenue.
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peterhahn.de competitors

In November 2025, when comparing peterhahn.de to its competitors, it is evident that Peter Hahn falls behind in terms of revenue generation. With a revenue of 4,211,591 euros, Peter Hahn is outperformed by Witt Weiden with 5,250,379 euros, Heine with 8,745,301 euros, and Peek & Cloppenburg with a staggering 19,114,332 euros. However, in terms of transactions and sessions, Peter Hahn is also behind its competitors, especially when compared to Bonprix with 525,612 transactions and 13,853,385 sessions. Despite this, Peter Hahn does have a higher Average Order Value (AOV) than most of its competitors, ranging from 175 to 200 euros, which could indicate a more premium customer base. Additionally, Peter Hahn's conversion rate falls within the mid-range compared to its competitors, showing that there is room for improvement in this aspect.

witt-weiden.de screenshot
#1 witt-weiden.de
5.3M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#2 bonprix.de
65.8M
Revenue
13.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
heine.de screenshot
#3 heine.de
8.7M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
19.1M
Revenue
6.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#5 breuninger.com
37.1M
Revenue
9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
peterhahn.de vs top market performers
peterhahn.de
top retailers
conversion rate vs average order value for peterhahn.de and its competitors
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Revenue share by device at peterhahn.de

In November large majority of sales on peterhahn.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on peterhahn.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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peterhahn.de channels

Identify top traffic channels that drive growth for peterhahn.deand discover how performance of traffic channels has changed over time.

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peterhahn.de Google Ads spend

Evaluate peterhahn.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peterhahn.de devices

Review peterhahn.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peterhahn.de top markets

Explore peterhahn.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peterhahn.de country & global rank

Assess the ranking of peterhahn.de among other retailers within its primary country and worldwide.

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