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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for heine.deheine.de

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8.3M
Revenue
Sep 26
1.9M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

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heine.de Annual Revenue and Growth

heine.de's annual sales on its online store amounted to $100.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
heine.de revenue by year

heine.de's monthly revenueOVER TIME
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Over the past three months, heine.de revenue has experienced decline of 17%, compared to the preceding three months.

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heine.de revenue decline for last six months
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OVERVIEW
heine.de's revenue for online sales reached $8.3 million in September 2026. With a conversion rate of 3.00-3.50%, heine.de is well within the typical range of 0.67% to 3.16% for the fashion and apparel category. The average order value (AOV) stands between $125-150, also fitting within the category's typical range of $79 to $406. Additionally, heine.de recorded 1.9 million sessions, contrasting sharply with the average store in the fashion and apparel category, which sees around 26,000 sessions monthly.
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heine.de competitors

While bonprix.de leads significantly in revenue with $54.5 million, heine.de follows in third place with $8.3 million as of September 2026. In transactions, bonprix.de also outperforms heine.de with 412,000 compared to 61,800. However, heine.de matches bonprix.de's conversion rate of 3.00-3.50%, showing effective sales efficiency. In terms of sessions, heine.de trails behind bonprix.de, garnering 1.9 million compared to bonprix.de's 13.4 million. Competitors like peek-cloppenburg.de and witt-weiden.de have lower revenue figures at $17.1 million and $6.3 million, respectively, demonstrating heine.de's solid standing in the market. Overall, heine.de maintains a competitive edge, especially in its conversion rates within its revenue tier.

witt-weiden.de screenshot
#1 witt-weiden.de
6.3M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
albamoda.de screenshot
#2 albamoda.de
2.2K
Revenue
486.9
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
bonprix.de screenshot
#3 bonprix.de
54.5M
Revenue
13.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
peterhahn.de screenshot
#4 peterhahn.de
4.7M
Revenue
600.4K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#5 peek-cloppenburg.de
17.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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Revenue share by device at heine.de

In September large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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