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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for heine.deheine.de

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6.4M
Revenue
Jan 26
1.6M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

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heine.de Annual Revenue and Growth

heine.de's annual sales on its online store amounted to $100.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
heine.de revenue by year

heine.de's monthly revenueOVER TIME
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Over the past three months, heine.de revenue has experienced decline of 5.9%, compared to the preceding three months.

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heine.de revenue decline for last six months
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OVERVIEW
In January 2026, heine.de generated online sales revenue of $6,384,668, significantly outperforming the lifestyle/fashion and apparel median of $91,806, yet still far behind the leading store shein.com with $809,875,018. The site's conversion rate ranged from 2.50-3.00%, closely approaching the high of 3.1% for the industry, while its average order value (AOV) was between $125-150, below the industry's high of $390. With 1,587,342 sessions, heine.de saw impressive traffic compared to the median of 38,909, yet it still trails the market leader's staggering 279,580,739 sessions, highlighting potential for growth.
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heine.de competitors

When comparing heine.de to its competitors in January 2026, it is evident that heine.de falls in the middle range in terms of revenue with $6,384,668. Its transaction numbers are also average at 46,979, and it has a respectable number of sessions at 1,587,342. The Average Order Value (AOV) falls within the range of $125-150, and the conversion rate is between 2.50-3.00%. In comparison, witt-weiden.de has slightly lower revenue at $4,797,471 but a higher conversion rate of 3.00-3.50%. bonprix.de leads in revenue with $42,759,521 but has a similar conversion rate to heine.de. peterhahn.de has lower revenue but a higher AOV, while peek-cloppenburg.de falls in the mid-range like heine.de in terms of revenue and AOV.

witt-weiden.de screenshot
#1 witt-weiden.de
4.8M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#2 bonprix.de
42.8M
Revenue
12.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
peterhahn.de screenshot
#3 peterhahn.de
2.7M
Revenue
601.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
13.1M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
gerryweber.com screenshot
#5 gerryweber.com
27.4K
Revenue
11.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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Revenue share by device at heine.de

In January large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In January large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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