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Sep 2024
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Home/Insights/Retailers/heine.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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11.4M
Revenue
1.4M
Sessions
6.0-6.5%
Conversion rate
$125-150
Average order value
Online only revenue for heine.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

heine.de’s revenueOVER TIME
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Over the past three months, heine.de revenue has experienced decline of 20%, compared to the preceding three months.

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heine.de revenue decline for last six months
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OVERVIEW
In September 2024, heine.de, a FASHION AND APPAREL online store, generated $11,424,321 in revenue, with a conversion rate of 6.00-6.50% and an AOV of $125-150. The highest online store in the category, shein.com, had a revenue of $621,844,493 and the highest AOV of $399. heine.de had 1,361,217 sessions, while the highest was 175,831,303 for shein.com and the median was 36,862 in the FASHION AND APPAREL industry. The very low conversion rate in the category is 0.81% and the lowest AOV is $79.
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heine.de competitors

When comparing heine.de to its competitors in September 2024, several key metrics stand out. witt-weiden.de has a lower revenue than heine.de, but higher transactions and sessions. peek-cloppenburg.de boasts the highest revenue among the competitors, with significantly more transactions and sessions. peterhahn.de has a lower revenue, transactions, and sessions compared to heine.de, but a higher average order value (AOV). bonprix.de stands out with a much higher revenue, transactions, and sessions than heine.de, but a slightly lower AOV. Finally, albamoda.de has a similar revenue to heine.de with fewer transactions and sessions, but a comparable AOV. Overall, heine.de falls somewhere in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

#1 witt-weiden.de
9.1M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 albamoda.de
13.7K
Revenue
4.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 bonprix.de
50.1M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 peterhahn.de
5M
Revenue
967.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#5 peek-cloppenburg.de
14.9M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for baur.debaur.de
Favicon for breuninger.combreuninger.com
Favicon for c-and-a.comc-and-a.com
Favicon for boohoo.comboohoo.com
Favicon for peek-cloppenburg.depeek-cloppenburg.de
Favicon for heine.deheine.de
$11.4M
Favicon for witt-weiden.dewitt-weiden.de
Favicon for na-kd.comna-kd.com
Favicon for walbusch.dewalbusch.de
Favicon for street-one.destreet-one.de
Favicon for bader.debader.de
TOP MARKET PERFORMERSby revenue
1
Favicon for hm.comhm.com
$201.3M
2
Favicon for asos.comasos.com
3
Favicon for bonprix.debonprix.de
4
Favicon for aboutyou.deaboutyou.de
5
Favicon for baur.debaur.de
6
Favicon for breuninger.combreuninger.com
7
Favicon for c-and-a.comc-and-a.com
8
Favicon for boohoo.comboohoo.com
9
Favicon for peek-cloppenburg.depeek-cloppenburg.de
10
Favicon for heine.deheine.de
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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heine.de brandsby revenue

1
Logo for lascanaLascana
Top retailers:aboutyou.dewitt-weiden.deotto.de
2
Logo for heine homeHeine Home
Top retailers:witt-weiden.deamazon.deotto.de
3
Logo for home affaireHome Affaire
Top retailers:otto.dequelle.deebay.de
4
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Top retailers:witt-weiden.deebay.deotto.de
5
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Top retailers:witt-weiden.deebay.demomoxfashion.com

heine.de categoriesby revenue

1
Furniture
Top retailers:macys.comzara.comralphlauren.com
2
Entertainment Centers & TV Stands
Top retailers:wayfair.comamazon.commarksandspencer.com
3
Dresses
Top retailers:revolve.comlulus.comfashionnova.com
4
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Top retailers:amazon.deamazon.comotto.de
5
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Top retailers:amazon.co.ukamazon.comamazon.de
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brands overtime comparison

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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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