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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for heine.deheine.de

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8M
Revenue
Mar 26
1.9M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

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heine.de Annual Revenue and Growth

heine.de's annual sales on its online store amounted to $100.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
heine.de revenue by year

heine.de's monthly revenueOVER TIME
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Over the past three months, heine.de revenue has experienced decline of 7.9%, compared to the preceding three months.

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heine.de revenue decline for last six months
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OVERVIEW
In March 2026, heine.de generated $7,952,747 in online sales, significantly outperforming the FASHION AND APPAREL median of $83,040, with a conversion rate between 3.00-3.50%, slightly above the sector average of 3.14%. The site's average order value (AOV) ranged from $125-150, while the industry’s high AOV is $377. heine.de attracted 1,925,731 sessions, contrasting sharply with shein.com’s 298,145,068 sessions, though this figure exceeds the sector median of 36,457. Overall, heine.de demonstrates strong performance in revenue and conversion metrics, although there's potential for growth in sessions compared to market leaders.
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heine.de competitors

When comparing heine.de to its competitors in March 2026, we can see that while heine.de has a revenue of $7,952,747 and a conversion rate of 3.00-3.50%, it falls behind in terms of revenue when compared to bonprix.de at $45,683,919. However, heine.de outperforms peek-cloppenburg.de in both revenue and conversion rate. In terms of transactions and sessions, witt-weiden.de leads with 98,251 transactions and 2,060,511 sessions, while peterhahn.de has a higher average order value of $175-200. Overall, heine.de holds its own in the competitive online retail market, showcasing solid revenue and conversion rate metrics compared to its competitors.

witt-weiden.de screenshot
#1 witt-weiden.de
8.9M
Revenue
2.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
bonprix.de screenshot
#2 bonprix.de
45.7M
Revenue
13.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
peterhahn.de screenshot
#3 peterhahn.de
3.4M
Revenue
786.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
6.2M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
gerryweber.com screenshot
#5 gerryweber.com
16.4K
Revenue
9.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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Revenue share by device at heine.de

In March large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In March large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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