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Nov 2025
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Home/Insights/Retailers/murad.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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135.7K
Revenue
Nov 25
44.3K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Murad.co.uk is an eCommerce website that sells skincare products. Their product range includes a variety of skincare solutions, such as cleansers, moisturizers, serums, and treatments. Customers can find items for various skincare concerns, such as acne, aging, and brightening. The website offers an easy shopping experience with secure payment options.

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murad.co.uk Annual Revenue and Growth

murad.co.uk's annual sales on its online store amounted to $2.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
murad.co.uk revenue by year

murad.co.uk's monthly revenueOVER TIME
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Over the past three months, murad.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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murad.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, murad.co.uk generated $135,718 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while maintaining a strong conversion rate of 4.50-5.00%, close to the industry high of 5.32%. With an average order value (AOV) ranging from $50-75, murad's AOV is competitive, albeit below the high of $204 in its category. The website attracted 44,322 sessions, exceeding the median of 19,748 yet falling short of the top competitor sephora.com, which recorded over 76 million sessions. Overall, murad.co.uk shows robust performance within its industry context.
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murad.co.uk competitors

In November 2025, murad.co.uk reported a revenue of $135,718 with 2,033 transactions and 44,322 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 4.50-5.00%. When compared to its competitors, murad.co.uk falls short in terms of revenue and transactions. For example, murad.com generated $1,749,820 in revenue from 16,635 transactions and 341,815 sessions, with a higher AOV range of $100-125. Similarly, lovelyskin.com outperformed murad.co.uk significantly with a revenue of $4,356,351, 34,376 transactions, and 890,443 sessions, also featuring a higher AOV range of $125-150. However, murad.co.uk fares better than some competitors like umaoils.com and skinmedica.com in terms of conversion rate, maintaining a steady 4.50-5.00% conversion rate while they have lower rates. Overall, while murad.co.uk may not be the top performer in revenue and transactions, its strong conversion rate sets it apart in the skincare market.

murad.com screenshot
#1 murad.com
1.7M
Revenue
341.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
umaoils.com screenshot
#2 umaoils.com
38.8K
Revenue
7.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
skinmedica.com screenshot
#3 skinmedica.com
744.7K
Revenue
119.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
skinceuticals.co.uk screenshot
#4 skinceuticals.co.uk
807.5K
Revenue
148.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
lovelyskin.com screenshot
#5 lovelyskin.com
4.4M
Revenue
890.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
murad.co.uk vs top market performers
murad.co.uk
top retailers
conversion rate vs average order value for murad.co.uk and its competitors
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Revenue share by device at murad.co.uk

In November large majority of sales on murad.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on murad.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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murad.co.uk channels

Identify top traffic channels that drive growth for murad.co.ukand discover how performance of traffic channels has changed over time.

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murad.co.uk Google Ads spend

Evaluate murad.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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murad.co.uk devices

Review murad.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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murad.co.uk top markets

Explore murad.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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murad.co.uk country & global rank

Assess the ranking of murad.co.uk among other retailers within its primary country and worldwide.

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