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Oct 2025
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Home/Insights/Retailers/murad.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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122K
Revenue
Oct 25
38.3K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Murad.co.uk is an eCommerce website that sells skincare products. Their product range includes a variety of skincare solutions, such as cleansers, moisturizers, serums, and treatments. Customers can find items for various skincare concerns, such as acne, aging, and brightening. The website offers an easy shopping experience with secure payment options.

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murad.co.uk Annual Revenue and Growth

murad.co.uk's annual sales on its online store amounted to $2.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
murad.co.uk revenue by year

murad.co.uk's monthly revenueOVER TIME
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Over the past three months, murad.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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murad.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, murad.co.uk, operating in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $122,008, significantly surpassing the median of $41,294; it boasts a conversion rate of 4.50-5.00%, exceeding the category's high rate of 4.65%, and its average order value (AOV) stands at $50-75, close to the low end of the market. The website attracted 38,272 sessions, outperforming the median of 18,156 but trailing the top competitor, sephora.com, with 49,510,502 sessions, highlighting murad.co.uk's strong market presence in a competitive landscape.
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murad.co.uk competitors

In October 2025, murad.co.uk generated a revenue of £122,008 with 1,764 transactions from 38,272 sessions, resulting in an average order value (AOV) of £50-75 and a conversion rate of 4.50-5.00%. Comparing this data to its competitors, we see that umaoils.com had a revenue of £44,791 from 273 transactions and 10,326 sessions, with an AOV of £150-175 and a conversion rate of 2.50-3.00%. skinmedica.com and skinceuticals.co.uk both outperformed murad.co.uk in terms of revenue, transactions, sessions, and AOV, although they had slightly lower conversion rates. lovelyskin.com, on the other hand, significantly surpassed all competitors with a revenue of £2,752,632 from 22,266 transactions and 634,541 sessions, showcasing a strong performance across all metrics. Overall, murad.co.uk's metrics fall within the mid-range compared to its competitors in the skincare industry.

umaoils.com screenshot
#1 umaoils.com
44.8K
Revenue
10.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
skinmedica.com screenshot
#2 skinmedica.com
522.1K
Revenue
108.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
skinceuticals.co.uk screenshot
#3 skinceuticals.co.uk
552.1K
Revenue
113.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
lovelyskin.com screenshot
#4 lovelyskin.com
2.8M
Revenue
634.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
slmdskincare.com screenshot
#5 slmdskincare.com
271.3K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
murad.co.uk vs top market performers
murad.co.uk
top retailers
conversion rate vs average order value for murad.co.uk and its competitors
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Revenue share by device at murad.co.uk

In October large majority of sales on murad.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on murad.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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murad.co.uk channels

Identify top traffic channels that drive growth for murad.co.ukand discover how performance of traffic channels has changed over time.

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murad.co.uk Google Ads spend

Evaluate murad.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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murad.co.uk devices

Review murad.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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murad.co.uk top markets

Explore murad.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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murad.co.uk country & global rank

Assess the ranking of murad.co.uk among other retailers within its primary country and worldwide.

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