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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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791.3K
Revenue
May 26
247.4K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Murad.com is an online platform offering a range of skincare products. The website features a variety of items, including cleansers, moisturizers, serums, masks, and supplements. Customers can browse through different collections, such as anti-aging, acne solutions, brighteners, and environmental shielding, to enhance their skincare routine.

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murad.com Annual Revenue and Growth

murad.com's annual sales on its online store amounted to $9.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
murad.com revenue by year

murad.com's monthly revenueOVER TIME
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Over the past three months, murad.com revenue has experienced decline of 15%, compared to the preceding three months.

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murad.com revenue decline for last six months
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OVERVIEW
In May 2026, murad.com generated online sales of $791,309, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, with a conversion rate between 3.00-3.50%, close to the category's high of 4.55%. The average order value (AOV) ranged from $75 to $100, below the industry peak of $205, while attracting 247,425 sessions, markedly higher than the median of 16,416 but dwarfed by sephora.com's 60,095,887 sessions. Overall, murad.com showcases strong performance in revenue and conversion rates within its sector.
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murad.com competitors

In May 2026, murad.com generated a revenue of $791,309 from 8,490 transactions across 247,425 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. In comparison, murad.co.uk achieved a revenue of $138,340 from 1,982 transactions with a conversion rate of 5.00-5.50%, showcasing a higher conversion despite lower overall revenue and sessions. Competitors like apothecarie.com, with a revenue of $73,069, boasted a remarkable conversion rate of 6.50-7.00%, indicating strong sales efficiency. In contrast, umaoils.com and skin-beauty.com faced challenges, generating $17,497 and $59,462, respectively, with lower conversion rates of 1.50-2.00%. Notably, skinstore.com matched murad.com's conversion range but with a significantly lower revenue of $62,615. Overall, murad.com outperforms its competitors in absolute revenue while maintaining competitive conversion rates.

murad.co.uk screenshot
#1 murad.co.uk
138.3K
Revenue
39.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
umaoils.com screenshot
#2 umaoils.com
17.5K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
skin-beauty.com screenshot
#3 skin-beauty.com
59.5K
Revenue
35.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
apothecarie.com screenshot
#4 apothecarie.com
73.1K
Revenue
6.7K
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
skinstore.com screenshot
#5 skinstore.com
62.6K
Revenue
11.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
murad.com vs top market performers
murad.com
top retailers
conversion rate vs average order value for murad.com and its competitors
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Industries murad.com operates in

murad.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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murad.com channels

Identify top traffic channels that drive growth for murad.comand discover how performance of traffic channels has changed over time.

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murad.com Google Ads spend

Evaluate murad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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murad.com devices

Review murad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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murad.com top markets

Explore murad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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murad.com country & global rank

Assess the ranking of murad.com among other retailers within its primary country and worldwide.

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