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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for murad.commurad.com

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748.9K
Revenue
261.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Murad.com is an online platform offering a range of skincare products. The website features a variety of items, including cleansers, moisturizers, serums, masks, and supplements. Customers can browse through different collections, such as anti-aging, acne solutions, brighteners, and environmental shielding, to enhance their skincare routine.

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murad.com's revenueOVER TIME
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Over the past three months, murad.com revenue has experienced decline of 0.44%, compared to the preceding three months.

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murad.com revenue decline for last six months
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OVERVIEW
In May 2025, murad.com in the BEAUTY AND COSMETICS industry had online sales revenue of $748,945, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $75-100. With 261,912 sessions, murad.com outperformed the median industry AOV of $46,882, but lagged behind ulta.com's revenue of $96,002,620 and sephora.com's sessions of 38,510,361. Despite falling short of the industry's highest conversion rate of 4.51% and AOV of $213, murad.com demonstrated solid performance metrics compared to competitors within the BEAUTY AND COSMETICS sector.
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murad.com competitors

In May 2025, murad.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. murad.com generated $748,945 in revenue from 8,068 transactions and 261,912 sessions with a conversion rate of 3.00-3.50%. In comparison, its closest competitor in revenue was apothecarie.com with $67,384 in revenue from 343 transactions and 5,725 sessions, but with a higher conversion rate of 5.50-6.00%. Other competitors like skin-beauty.com, skinstore.com, and uma oils.com trailed behind in terms of revenue, transactions, sessions, and conversion rates. murad.co.uk was the closest competitor in terms of revenue with $144,999, but had fewer transactions and sessions compared to murad.com. Overall, murad.com demonstrated strong performance across key metrics in the beauty and skincare industry in May 2025.

murad.co.uk screenshot
#1 murad.co.uk
145K
Revenue
40.2K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
umaoils.com screenshot
#2 umaoils.com
23.8K
Revenue
5.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
skin-beauty.com screenshot
#3 skin-beauty.com
27.4K
Revenue
33.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
apothecarie.com screenshot
#4 apothecarie.com
67.4K
Revenue
5.7K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
skinstore.com screenshot
#5 skinstore.com
28.5K
Revenue
4.4K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
murad.com vs top market performers
murad.com
top retailers
conversion rate vs average order value for murad.com and its competitors
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Revenue share by device at murad.com

In May large majority of sales on murad.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on murad.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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murad.com channels

Identify top traffic channels that drive growth for murad.comand discover how performance of traffic channels has changed over time.

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murad.com Google Ads spend

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murad.com devices

Review murad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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murad.com top markets

Explore murad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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murad.com country & global rank

Assess the ranking of murad.com among other retailers within its primary country and worldwide.

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