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Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for murad.commurad.com

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945.6K
Revenue
Apr 26
225.4K
Sessions
Apr 26
4.5-5.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Murad.com is an online platform offering a range of skincare products. The website features a variety of items, including cleansers, moisturizers, serums, masks, and supplements. Customers can browse through different collections, such as anti-aging, acne solutions, brighteners, and environmental shielding, to enhance their skincare routine.

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murad.com Annual Revenue and Growth

murad.com's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
murad.com revenue by year

murad.com's monthly revenueOVER TIME
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Over the past three months, murad.com revenue has experienced decline of 28%, compared to the preceding three months.

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murad.com revenue decline for last six months
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OVERVIEW
In April 2026, murad.com generated $945,583 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, with a strong conversion rate of 4.50-5.00%, above the category average of 4.38%. The site's average order value (AOV) ranged from $75-100, positioned between the sector's low of $45 and high of $195. With 225,352 sessions, murad.com outperformed the median of 20,819 but lagged behind sephora.com, which garnered 84,653,344 sessions, highlighting murad's competitive performance in a robust market.
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murad.com competitors

In April 2026, murad.com reported impressive metrics with a revenue of $945,583, 10,375 transactions, and sessions totaling 225,352, yielding an average order value (AOV) of $75-100 and a conversion rate between 4.50-5.00%. In contrast, murad.co.uk generated $159,551 in revenue with a higher conversion rate of 5.50-6.00% but only 2,547 transactions from 42,581 sessions. Competitor umaoils.com had a lower revenue of $21,272 with an AOV of $125-150, yet it maintained a modest conversion rate of 2.00-2.50%. skin-beauty.com, generating $39,697, had an AOV similar to murad.com but suffered from a conversion rate of only 1.00-1.50%. apothecarie.com and skinstore.com displayed revenues of $32,555 and $50,192, respectively, but their conversion rates fell between 3.00-4.00%. Overall, murad.com excels in revenue and transaction volume compared to its competitors while maintaining competitive conversion rates.

murad.co.uk screenshot
#1 murad.co.uk
159.6K
Revenue
42.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
umaoils.com screenshot
#2 umaoils.com
21.3K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
skin-beauty.com screenshot
#3 skin-beauty.com
39.7K
Revenue
34.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
apothecarie.com screenshot
#4 apothecarie.com
32.6K
Revenue
5.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
skinstore.com screenshot
#5 skinstore.com
50.2K
Revenue
13.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
murad.com vs top market performers
murad.com
top retailers
conversion rate vs average order value for murad.com and its competitors
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murad.com channels

Identify top traffic channels that drive growth for murad.comand discover how performance of traffic channels has changed over time.

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murad.com Google Ads spend

Evaluate murad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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murad.com devices

Review murad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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murad.com top markets

Explore murad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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murad.com country & global rank

Assess the ranking of murad.com among other retailers within its primary country and worldwide.

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