prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
GRIPS CUSTOMERS & RESEARCH PARTNERS
prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $86.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced decline of 9.9%, compared to the preceding three months.
prettylittlething.com competitors
In September 2025, prettylittlething.com lags behind its competitors in terms of revenue, transactions, and sessions. While prettylittlething.com generated $7,270,213 in revenue from 135,532 transactions and 5,717,076 sessions, boohoo.com outperformed with $10,027,347 revenue from 172,452 transactions and 6,430,250 sessions. newlook.com excelled further with a revenue of $23,684,482 from 353,366 transactions and 8,077,330 sessions. asos.com led the pack with an impressive $106,131,166 revenue from 757,633 transactions and 49,719,352 sessions. Despite having a similar Average Order Value (AOV) range of 50-75 and conversion rate range of 2.00-2.50%, prettylittlething.com has room for growth to compete with the top performers in the online fashion retail market.
Revenue share by device at prettylittlething.com
In September large majority of sales on prettylittlething.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
