prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
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prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $90.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced decline of 13%, compared to the preceding three months.
prettylittlething.com competitors
In January 2026, prettylittlething.com reported a revenue of $4,914,798 from 100,341 transactions with 5,591,200 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In comparison, boohoo.com generated $14,914,345 in revenue from 244,406 transactions and 8,416,876 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. newlook.com outperformed prettylittlething.com and boohoo.com with a revenue of $20,215,416, 291,064 transactions, 6,096,542 sessions, an AOV of $50-75, and a conversion rate of 4.50-5.00%. asos.com leads the pack with a revenue of $121,373,839, 836,627 transactions, 58,321,788 sessions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. prettylittlething.com falls behind its competitors in terms of revenue and transactions, but remains competitive in conversion rate and AOV.
Revenue share by device at prettylittlething.com
In January large majority of sales on prettylittlething.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
