prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
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prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $86.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced decline of 9.1%, compared to the preceding three months.
prettylittlething.com competitors
In August 2025, prettylittlething.com had a revenue of $7,106,891 with 135,424 transactions and 5,715,613 sessions. Their average order value (AOV) ranged between $50-75, and they had a conversion rate of 2.00-2.50%. Comparing this data to its competitors, boohoo.com had higher revenue at $9,336,300 with 165,580 transactions and 6,432,107 sessions. newlook.com outperformed prettylittlething.com significantly with a revenue of $25,927,879, 362,308 transactions, and 9,491,199 sessions. asos.com was the top performer among the competitors with a revenue of $110,785,627, 771,922 transactions, and 56,051,942 sessions, although their AOV was higher at $125-150. prettylittlething.com was ahead of nastygal.com and hm.com in terms of revenue, transactions, and sessions, but lagged behind in comparison to newlook.com, asos.com, and boohoo.com.
Revenue share by device at prettylittlething.com
In August large majority of sales on prettylittlething.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
