prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
GRIPS CUSTOMERS & RESEARCH PARTNERS
prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $86.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced growth of 18%, compared to the preceding three months.
prettylittlething.com competitors
prettylittlething.com falls behind its competitors in terms of revenue, with only $5,181,970 compared to the highest earner, asos.com, with $142,254,322. However, prettylittlething.com does have a respectable number of transactions at 113,949, although still lower than some competitors like asos.com with 995,558 transactions. In terms of sessions, prettylittlething.com ranks in the middle with 6,752,816, whereas the highest number of sessions is seen on hm.com with 115,623,082. The average order value (AOV) for prettylittlething.com falls in the lower range at $25-50, with competitors like asos.com and newlook.com reaching AOVs of $125-150. However, prettylittlething.com shares a similar conversion rate of 1.50-2.00% with asos.com. Overall, prettylittlething.com shows potential for growth in revenue and sessions to compete more effectively with its higher-performing competitors.
Revenue share by device at prettylittlething.com
In December large majority of sales on prettylittlething.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
