prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
GRIPS CUSTOMERS & RESEARCH PARTNERS
prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $86.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced growth of 0.01%, compared to the preceding three months.
prettylittlething.com competitors
In October 2025, prettylittlething.com generated a revenue of $9,978,927 from 181,076 transactions and 5,739,922 sessions with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When compared to its competitors, boohoo.com performed slightly better with a revenue of $15,047,373 from 258,977 transactions and 6,850,315 sessions, boasting a higher conversion rate of 3.50-4.00%. On the other hand, newlook.com outperformed both prettylittlething.com and boohoo.com with a revenue of $24,224,269 from 371,476 transactions and 8,176,917 sessions, showcasing a higher AOV of $50-75 and an impressive conversion rate of 4.50-5.00%. asos.com leads the pack significantly, with a revenue of $127,814,446 from 903,675 transactions and 54,747,830 sessions, displaying a higher AOV of $125-150, albeit with a lower conversion rate of 1.50-2.00%. nastygal.com and hm.com also had respectable performances, but prettylittlething.com falls behind in terms of revenue and transactions when compared to its top competitors.
Revenue share by device at prettylittlething.com
In October large majority of sales on prettylittlething.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
