prettylittlething.com
prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.
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prettylittlething.com Annual Revenue and Growth
prettylittlething.com's annual sales on its online store amounted to $90.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
prettylittlething.com's monthly revenueOVER TIME
Over the past three months, prettylittlething.com revenue has experienced decline of 36%, compared to the preceding three months.
prettylittlething.com competitors
As of April 2026, prettylittlething.com generated a revenue of $4,491,353 from 90,929 transactions across 4,943,417 sessions, reflecting a conversion rate of 1.50-2.00%. In comparison, its competitor boohoo.com outperformed it significantly with $10,445,010 in revenue and a conversion rate of 3.00-3.50%. newlook.com further surpassed both, achieving $13,967,033 in revenue and a conversion rate of 4.00-4.50%. Meanwhile, asos.com dominates the market with an impressive $95,385,517 in revenue, despite its lower conversion rate of 1.00-1.50%. nastygal.com, while smaller with $816,177 in revenue, maintains a conversion rate matching prettylittlething.com's. Lastly, hm.com stands out with a staggering revenue of $121,669,701 and a consistent conversion rate of 1.50-2.00%. Overall, prettylittlething.com has room for improvement against its more established competitors.
Revenue share by device at prettylittlething.com
In April large majority of sales on prettylittlething.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.com channels
Identify top traffic channels that drive growth for prettylittlething.comand discover how performance of traffic channels has changed over time.
prettylittlething.com Google Ads spend
Evaluate prettylittlething.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.com devices
Review prettylittlething.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
