douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
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douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $318.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced decline of 4.7%, compared to the preceding three months.
douglas.de competitors
In September 2025, douglas.de outperformed its competitors in terms of revenue, with a total of €14,832,469. In comparison, flaconi.de generated €13,869,557, parfumdreams.de generated €3,936,669, notino.de generated €6,141,507, easycosmetic.de generated €3,232,944, and pieper.de generated €909,175. In terms of transactions, douglas.de had 96,101 transactions, followed by flaconi.de with 153,706 transactions, notino.de with 58,229 transactions, parfumdreams.de with 48,753 transactions, easycosmetic.de with 21,077 transactions, and pieper.de with 8,471 transactions. Additionally, douglas.de had the highest sessions with 5,538,615, followed by flaconi.de with 2,944,106 sessions, parfumdreams.de with 1,372,204 sessions, notino.de with 1,497,910 sessions, easycosmetic.de with 886,206 sessions, and pieper.de with 522,946 sessions. The average order value (AOV) for douglas.de ranged from €150-175, similar to easycosmetic.de, while the other competitors had AOVs ranging from €75-125. The conversion rate for douglas.de was 1.50-2.00%, while flaconi.de had the highest conversion rate of 5.00-5.50%, followed by parfumdreams.de and notino.de with 3.50-4.00%,
Revenue share by device at douglas.de
In September large majority of sales on douglas.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
