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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for douglas.dedouglas.de

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20.5M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.

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douglas.de's revenueOVER TIME
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Over the past three months, douglas.de revenue has experienced decline of 2%, compared to the preceding three months.

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douglas.de revenue decline for last six months
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OVERVIEW
In July 2025, douglas.de, a BEAUTY AND COSMETICS retailer, had online sales revenue of $20,482,071, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The store had 7,072,361 sessions. The highest online store revenue in the category was themancompany.com with $113,233,299, the highest conversion rate was 4.31%, the highest AOV was $211, and the highest sessions were 41,064,568 from sephora.com. The median revenue in the category was $48,182, the median sessions were 20,909, and the median AOV was $150.
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douglas.de competitors

In July 2025, douglas.de outperformed its competitors in terms of revenue, with $20,482,071, surpassing flaconi.de ($13,011,556), notino.de ($6,105,392), easycosmetic.de ($3,651,900), and pieper.de ($915,520). However, when it comes to the number of transactions, flaconi.de leads with 138,466, followed by douglas.de with 124,797. In terms of sessions, douglas.de had the highest at 7,072,361, compared to its competitors. The Average Order Value (AOV) for douglas.de ranged from $150 to $175, putting it in line with easycosmetic.de, while flaconi.de and notino.de had lower AOVs. In conversion rates, flaconi.de had the highest at 4.50-5.00%, followed by notino.de and easycosmetic.de, with douglas.de and pieper.de tied at 1.50-2.00%. Despite douglas.de's lower conversion rate, its higher revenue and sessions show its competitive strength in the market.

flaconi.de screenshot
#1 flaconi.de
13M
Revenue
2.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#2 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#4 pieper.de
915.5K
Revenue
443.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
7.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de vs top market performers
douglas.de
top retailers
conversion rate vs average order value for douglas.de and its competitors
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Revenue share by device at douglas.de

In July large majority of sales on douglas.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on douglas.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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douglas.de channels

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douglas.de Google Ads spend

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douglas.de devices

Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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douglas.de top markets

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douglas.de country & global rank

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