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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for douglas.dedouglas.de

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18.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.

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douglas.de's revenueOVER TIME
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Over the past three months, douglas.de revenue has experienced decline of 27%, compared to the preceding three months.

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douglas.de revenue decline for last six months
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OVERVIEW
In May 2025, douglas.de, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $18,426,533, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. This puts them below the highest conversion rate of 4.51% and AOV of $213, but above the lowest conversion rate of 1.17% and AOV of $53. With a total of 7,083,289 sessions, they fall short of the highest sessions from sephora.com at 38,510,361, but exceed the median sessions in the industry of 19,997.
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douglas.de competitors

In May 2025, douglas.de outperformed some of its competitors in certain key metrics. For instance, when compared to pieper.de, douglas.de had significantly higher revenue of €18,426,533 as opposed to pieper.de's €1,039,149. In terms of transactions, douglas.de recorded 114,334 transactions while pieper.de had only 9,502. However, douglas.de lagged behind parfumdreams.de in terms of conversion rate, as parfumdreams.de had a higher rate of 3.50-4.00 compared to douglas.de's 1.50-2.00. flaconi.de stood out with the highest revenue of €13,840,317 and a strong conversion rate of 4.00-4.50. easycosmetic.de matched douglas.de in terms of AOV at €150-175, but douglas.de surpassed them in revenue and sessions. Overall, while douglas.de excelled in revenue and transactions, there were areas where competitors like parfumdreams.de and flaconi.de showcased stronger performance in conversion rates and AOV.

flaconi.de screenshot
#1 flaconi.de
13.8M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
6M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#3 notino.de
6.8M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#4 easycosmetic.de
3.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#5 pieper.de
1M
Revenue
620.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de vs top market performers
douglas.de
top retailers
conversion rate vs average order value for douglas.de and its competitors
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Revenue share by device at douglas.de

In May large majority of sales on douglas.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on douglas.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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douglas.de channels

Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.

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douglas.de Google Ads spend

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douglas.de devices

Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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douglas.de top markets

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douglas.de country & global rank

Assess the ranking of douglas.de among other retailers within its primary country and worldwide.

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