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Sep 2024
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Home/Insights/Retailers/douglas.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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22.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for douglas.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.

douglas.de’s revenueOVER TIME
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Over the past three months, douglas.de revenue has experienced growth of 10%, compared to the preceding three months.

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douglas.de revenue growth for last six months
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OVERVIEW
douglas.de's performance metrics for September 2024 in the BEAUTY AND COSMETICS industry include online sales revenue of $22,394,699, conversion rate of 1.50-2.00%, average order value (AOV) of $150-175, and 7,376,620 sessions. Compared to the median values in the industry, douglas.de's revenue and AOV are below average while their conversion rate and sessions are above average. The largest online store in the category is ulta.com with revenue of $114,902,798 and the highest sessions are from sephora.com with 41,256,765. Additionally, a very high conversion rate in the industry is 4.62% and a very low AOV is $49.
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douglas.de competitors

When comparing douglas.de to its competitors in the beauty and fragrance industry, we can see that douglas.de leads in revenue with €22,394,699. flaconi.de follows closely behind with €12,669,542, while parfumdreams.de comes in third with €6,807,006. In terms of transactions, flaconi.de surpasses douglas.de with 158,098 transactions compared to douglas.de's 138,091. However, douglas.de excels in sessions with 7,376,620, outperforming its competitors significantly. In average order value (AOV), douglas.de and easycosmetic.de tie for the highest range at €150-175, indicating a strong purchasing power of their customers. Conversion rate wise, parfumdreams.de takes the lead with a range of 4.00-4.50%, while douglas.de maintains a respectable 1.50-2.00% conversion rate, staying competitive within the market.

#1 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 parfumdreams.de
6.8M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 notino.de
8.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 easycosmetic.de
5.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#5 pieper.de
1.6M
Revenue
743.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for zalando.dezalando.de
Favicon for breuninger.combreuninger.com
Favicon for shop-apotheke.comshop-apotheke.com
Favicon for dm.dedm.de
Favicon for douglas.dedouglas.de
$22.4M
Favicon for docmorris.dedocmorris.de
Favicon for flaconi.deflaconi.de
Favicon for christ.dechrist.de
Favicon for mueller.demueller.de
Favicon for rossmann.derossmann.de
TOP MARKET PERFORMERSby revenue
1
Favicon for zalando.dezalando.de
$96.8M
2
Favicon for breuninger.combreuninger.com
3
Favicon for shop-apotheke.comshop-apotheke.com
4
Favicon for dm.dedm.de
5
Favicon for douglas.dedouglas.de
6
Favicon for docmorris.dedocmorris.de
7
Favicon for flaconi.deflaconi.de
8
Favicon for christ.dechrist.de
9
Favicon for mueller.demueller.de
10
Favicon for rossmann.derossmann.de
douglas.de vs top market performers
douglas.de
top retailers
conversion rate vs average order value for douglas.de and its competitors
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douglas.de brandsby revenue

1
Logo for 1 million1 Million
Top retailers:fragrancedirect.co.ukparfumdreams.desephora.de
2
Logo for valentinaValentina
Top retailers:houseofcb.comamazon.comebay.com
3
Logo for born this wayBorn This Way
4
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5
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Top retailers:koffer.comotto.deamazon.de

douglas.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
4
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Top retailers:nike.comdsw.comzappos.com
5
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Top retailers:macys.comzara.comralphlauren.com
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brands overtime comparison

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douglas.de channels

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douglas.de Google Ads spend

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douglas.de devices

Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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douglas.de top markets

Explore douglas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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douglas.de country & global rank

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