douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
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douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $318.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced growth of 31%, compared to the preceding three months.
douglas.de competitors
In November 2025, when comparing douglas.de to its competitors in the online cosmetics and fragrance market, we see that douglas.de outperforms in terms of revenue, with $33,340,622. Its closest competitor, flaconi.de, follows with $26,522,707. However, flaconi.de has a higher conversion rate of 6.00-6.50%, compared to douglas.de's 2.00-2.50%. In terms of average order value (AOV), douglas.de and easycosmetic.de lead the pack with a range of $150-175, while others like parfumdreams.de and notino.de fall in the $75-100 range. douglas.de also boasts the highest number of transactions at 217,996, compared to its competitors. Overall, douglas.de maintains a strong position in the market with its high revenue and transaction volume, although its conversion rate may be an area for improvement when compared to some competitors.
Revenue share by device at douglas.de
In November large majority of sales on douglas.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
