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Sep 2024
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Home/Insights/Retailers/dm.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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23.9M
Revenue
17M
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for dm.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.

dm.de’s revenueOVER TIME
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Over the past three months, dm.de revenue has experienced growth of 5.8%, compared to the preceding three months.

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dm.de revenue growth for last six months
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OVERVIEW
In September 2024, dm.de, a BEAUTY AND COSMETICS industry player, generated $23,853,150 in online sales revenue, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The store had 17,044,740 sessions, falling below the highest in the industry (41,256,765 from sephora.com) but surpassing the median of 22,216. Despite not being the top earner in the category, dm.de's metrics show strong performance within the competitive landscape, with room for improvement in conversion rate and AOV to reach the industry highs of 4.62% and $191, respectively.
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dm.de competitors

When comparing dm.de to its competitors, we can see that dm.de falls slightly behind in terms of revenue, with a reported revenue of 23,853,150 euros. In comparison, shop-apotheke.com leads with 26,717,873 euros in revenue. However, dm.de surpasses most competitors in terms of transactions, boasting 461,529 transactions, higher than flaconi.de, rossmann.de, mueller.de, and douglas.de. In sessions, dm.de also leads the pack with 17,044,740 sessions, outperforming all its competitors. While dm.de has a competitive AOV range of 50-75 euros, its conversion rate falls within the mid-range at 2.50-3.00%. Overall, dm.de excels in sessions and transactions but can work on improving its revenue and conversion rate to compete more effectively with the top players in the market.

#1 rossmann.de
10.3M
Revenue
7.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#2 mueller.de
10.4M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 douglas.de
22.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#4 shop-apotheke.com
26.7M
Revenue
14.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#5 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for rewe.derewe.de
Favicon for medikamente-per-klick.demedikamente-per-klick.de
Favicon for shop-apotheke.comshop-apotheke.com
Favicon for dm.dedm.de
$23.9M
Favicon for douglas.dedouglas.de
Favicon for medpex.demedpex.de
Favicon for docmorris.dedocmorris.de
Favicon for flaconi.deflaconi.de
Favicon for mueller.demueller.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kaufland.dekaufland.de
$125.2M
2
Favicon for rewe.derewe.de
3
Favicon for medikamente-per-klick.demedikamente-per-klick.de
4
Favicon for shop-apotheke.comshop-apotheke.com
5
Favicon for dm.dedm.de
6
Favicon for douglas.dedouglas.de
7
Favicon for medpex.demedpex.de
8
Favicon for docmorris.dedocmorris.de
9
Favicon for flaconi.deflaconi.de
10
Favicon for mueller.demueller.de
dm.de vs top market performers
dm.de
top retailers
conversion rate vs average order value for dm.de and its competitors
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dm.de brandsby revenue

1
Logo for profissimoProfissimo
Top retailers:amazon.deebay.deotto.de
2
Logo for pampersPampers
Top retailers:amazon.comwalmart.comamazon.de
3
Logo for fujiFuji
Top retailers:walmart.comebay.comjiujitsu.com
4
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Top retailers:otakumode.comhip2save.comhouseofcb.com
5
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Top retailers:ebay.demygermancandy.comamazon.de

dm.de categoriesby revenue

1
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Vitamins & Supplements
Top retailers:amazon.comiherb.comvitacost.com
4
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Top retailers:amazon.comwalmart.comkroger.com
5
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Top retailers:amazon.comulta.comamazon.de
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brands overtime comparison

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dm.de channels

Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.

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dm.de Google Ads spend

Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dm.de devices

Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dm.de top markets

Explore dm.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dm.de country & global rank

Assess the ranking of dm.de among other retailers within its primary country and worldwide.

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