dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $293.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 2%, compared to the preceding three months.
dm.de competitors
In September 2025, dm.de outperformed some of its competitors in terms of revenue and conversion rate. While dm.de had a revenue of 20,441,769 euros and a conversion rate of 2.50-3.00%, rossmann.de lagged behind with a revenue of 10,315,230 euros and a conversion rate of 1.50-2.00%. mueller.de also fell short with a revenue of 5,323,740 euros and a conversion rate of 2.00-2.50%. However, dm.de was surpassed by shop-apotheke.com in terms of revenue, with the latter generating 24,610,407 euros. flaconi.de had the highest conversion rate at 5.00-5.50%, while dm.de's conversion rate was in the middle range compared to its competitors. Overall, dm.de demonstrated solid performance in revenue and conversion rate compared to some competitors but faced tough competition from others in the market.
Revenue share by device at dm.de
In September large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
