dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $293.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 6.5%, compared to the preceding three months.
dm.de competitors
In November 2025, dm.de reported a revenue of €23,240,749 with 531,289 transactions and 16,901,285 sessions, resulting in an average order value (AOV) of €25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, dm.de outperformed rossmann.de in revenue, transactions, sessions, and conversion rate. However, rossmann.de had a higher AOV range of €50-75. In contrast, dm.de lagged behind douglas.de in revenue and sessions, but had a higher conversion rate. douglas.de also had a significantly higher AOV of €150-175. shop-apotheke.com surpassed dm.de in revenue and sessions, with a higher conversion rate of 4.50-5.00%, but had a similar AOV range. Lastly, flaconi.de outperformed dm.de in revenue and conversion rate, but had fewer transactions and sessions, with a higher AOV range of €75-100.
Revenue share by device at dm.de
In November large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
