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Jun 2025

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Home/Insights/Retailers/dm.de

TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

dm.de

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18.8M

Revenue

15.2M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.

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dm.de's revenueOVER TIME
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Over the past three months, dm.de revenue has experienced growth of 4.5%, compared to the preceding three months.

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dm.de revenue growth for last six months

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OVERVIEW

In June 2025, dm.de in the BEAUTY AND COSMETICS industry had online sales revenue of $18,750,306, a conversion rate of 2.50-3.00%, an AOV of $25-50, and 15,195,866 sessions. The median revenue in the industry is $43,095, with the largest online store being ulta.com at $86,039,297. The highest conversion rate is 4.4%, while the lowest is 1.06%. A very high AOV in the industry is $209, and a very low AOV is $50. The store with the most sessions is sephora.com at 36,910,068, and the median sessions are 19,241.

dm.de competitors

In June 2025, dm.de generated a revenue of €18,750,306 with 427,905 transactions and 15,195,866 sessions. Their average order value (AOV) falls in the range of €25-50, with a conversion rate of 2.50-3.00%. When comparing dm.de to its competitors, shop-apotheke.com leads in revenue with €23,735,146, 483,609 transactions, and 13,726,932 sessions. flaconi.de stands out with a high AOV of €75-100 and a conversion rate of 4.00-4.50%. rossmann.de and mueller.de have lower revenues compared to dm.de but similar AOV and conversion rates. douglas.de has a comparable revenue to dm.de, with a significantly higher AOV of €150-175 but a lower conversion rate. Overall, dm.de remains competitive in terms of revenue and transaction volume, with a balanced AOV and conversion rate compared to its rivals.

#1 rossmann.de

11M

Revenue

8.1M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#2 mueller.de

7.5M

Revenue

4.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 douglas.de

16.5M

Revenue

6.3M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 shop-apotheke.com

23.7M

Revenue

13.7M

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#5 flaconi.de

12.5M

Revenue

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

medikamente-per-klick.de

TOP MARKET PERFORMERSby revenue

medikamente-per-klick.de

dm.de vs top market performers

dm.de

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Revenue share by device at dm.de

In June large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

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dm.de channels

Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.

dm.de Google Ads spend

Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

dm.de devices

Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

dm.de top markets

Explore dm.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.