dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $254.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 61%, compared to the preceding three months.
dm.de competitors
The competitive set includes dm.de, rossmann.de, mueller.de, douglas.de, shop-apotheke.com, and flaconi.de. In July 2026, dm.de generated $41.9 million in revenue from 668,000 transactions across 20.2 million sessions, boasting a conversion rate of 3.00-3.50%. Comparatively, shop-apotheke.com, the closest competitor, earned $27.1 million, with 557,000 transactions and 15.5 million sessions, trailing dm.de by $14.8 million in revenue, 111,000 transactions, and 4.7 million sessions. Other competitors, like rossmann.de and mueller.de, lag significantly, with revenues of $15.1 million and $7.5 million, respectively. Notably, flaconi.de leads in conversion rate at 4.50-5.00%, but overall, dm.de remains the market leader.
Revenue share by device at dm.de
In July large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
