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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

nkd.com

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1.5M

Revenue

Oct 25

Sessions

Oct 25

2.0-2.5%

Conv. rate

Oct 25

$50-75

AOV

Oct 25

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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nkd.com Annual Revenue and Growth

nkd.com's annual sales on its online store amounted to $20.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$20.4M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

nkd.com's monthly revenueOVER TIME
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Over the past three months, nkd.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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nkd.com revenue growth for last six months

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OVERVIEW

In October 2025, nkd.com, a player in the FASHION AND APPAREL sector, reported impressive online sales of $1,537,331, significantly surpassing the median of $80,524 for the industry. With a conversion rate of 2.00-2.50%, it performed admirably compared to the sector's high of 3.36%. The average order value (AOV) ranged from $50 to $75, aligning closely with the low end of industry metrics, while its sessions reached 1,031,958, well above the median of 33,163 but far behind market leader shein.com’s 321,650,758 sessions, indicating strong engagement and potential for growth.

nkd.com competitors

In October 2025, nkd.com generated a revenue of 1,537,331 with 23,397 transactions and 1,031,958 sessions, boasting an AOV of 50-75 and a conversion rate of 2.00-2.50. When compared to its competitors, nkd.com falls behind in terms of revenue, transactions, and sessions. For instance, ernstings-family.de outperformed nkd.com with a revenue of 8,119,690, 140,913 transactions, and 3,799,814 sessions. In terms of conversion rate, nkd.com is on par with kik.de and ernstings-family.de but lags behind bonprix.de. However, nkd.com's AOV falls within a competitive range similar to takko.com and ernstings-family.de. Overall, while nkd.com may not lead in revenue and transactions, its AOV and conversion rate remain steady compared to its competitors in the fashion retail industry.

#1 kik.de

4.2M

Revenue

2.4M

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#2 takko.com

1.8M

Revenue

2.1M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#3 ernstings-family.de

8.1M

Revenue

3.8M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 outlet46.de

605.7K

Revenue

533.6K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 bonprix.de

50.9M

Revenue

13.4M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

awg-mode.de

resales.de

adlermode.com

TOP MARKET PERFORMERSby revenue

nkd.com vs top market performers

nkd.com

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Revenue share by device at nkd.com

In October large majority of sales on nkd.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

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nkd.com channels

Identify top traffic channels that drive growth for nkd.comand discover how performance of traffic channels has changed over time.

nkd.com Google Ads spend

Evaluate nkd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nkd.com devices

Review nkd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nkd.com top markets

Explore nkd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.