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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.3M
Revenue
Dec 25
927.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Eintauchen in die Welt günstiger Mode im NKD Online Shop. Jetzt sparen! Mit Best-Preis-Garantie für alle Artikel. Kauf auf Rechnung. Diverse Zahlungsmethoden. Trusted Shops Gütesiegel. Gratis Filiallieferung. 1.800 Filialen.

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nkd.com Annual Revenue and Growth

nkd.com's annual sales on its online store amounted to $20.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nkd.com revenue by year

nkd.com's monthly revenueOVER TIME
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Over the past three months, nkd.com revenue has experienced growth of 16%, compared to the preceding three months.

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nkd.com revenue growth for last six months
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OVERVIEW
In December 2025, nkd.com generated online sales of $1,312,803, significantly outperforming the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.00-2.50%, just below the high benchmark of 3.17%. Its average order value (AOV) ranged from $50 to $75, notably lower than the sector's high of $389, and its total sessions reached 927,174, far exceeding the median of 39,789 but dwarfed by shein.com's 304,519,814 sessions, highlighting nkd.com’s competitive positioning within the industry.
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nkd.com competitors

When comparing nkd.com to its competitors in December 2025, we can see that nkd.com had a revenue of $1,312,803 with 19,478 transactions and 927,174 sessions. The average order value (AOV) ranged between $50-75 with a conversion rate of 2.00-2.50%. In comparison, kik.de had a higher revenue of $4,016,221 with 79,604 transactions and 2,526,504 sessions. Their AOV was similar at $50-75 but they had a higher conversion rate of 3.00-3.50%. Similarly, ernstings-family.de outperformed nkd.com with a revenue of $10,066,749 and a higher conversion rate of 3.00-3.50%. However, nkd.com was ahead of outlets46.de in terms of revenue, transactions, and sessions. Overall, nkd.com falls within the mid-range of its competitors in terms of revenue and performance metrics.

kik.de screenshot
#1 kik.de
4M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
takko.com screenshot
#2 takko.com
1.9M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
ernstings-family.de screenshot
#3 ernstings-family.de
10.1M
Revenue
4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
outlet46.de screenshot
#4 outlet46.de
553.2K
Revenue
484.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bonprix.de screenshot
#5 bonprix.de
47.6M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nkd.com vs top market performers
nkd.com
top retailers
conversion rate vs average order value for nkd.com and its competitors
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Revenue share by device at nkd.com

In December large majority of sales on nkd.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In December large majority of sales on nkd.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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nkd.com channels

Identify top traffic channels that drive growth for nkd.comand discover how performance of traffic channels has changed over time.

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nkd.com Google Ads spend

Evaluate nkd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nkd.com devices

Review nkd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nkd.com top markets

Explore nkd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nkd.com country & global rank

Assess the ranking of nkd.com among other retailers within its primary country and worldwide.

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