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Home/Insights/Retailers/ernstings-family.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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6.2M
Revenue
Aug 26
2.8M
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Ernstings-family.de is a website that offers a wide range of clothing and accessories. The website provides customers with options for shopping in categories such as men, women, and children. It also includes sections for maternity wear, shoes, lingerie, sportswear, and homeware, catering to diverse customer needs.

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ernstings-family.de Annual Revenue and Growth

ernstings-family.de's annual sales on its online store amounted to $82.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$82.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ernstings-family.de revenue by year

ernstings-family.de's monthly revenueOVER TIME
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Over the past three months, ernstings-family.de revenue has experienced decline of 8.6%, compared to the preceding three months.

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ernstings-family.de revenue decline for last six months
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OVERVIEW
With a conversion rate of 3.50-4.00%, ernstings-family.de generates substantial revenue of $6.2 million in August 2026. Its average order value (AOV) ranges from $50 to $75, placing it within the typical range for e-commerce and shopping stores, which is $58 to $343. Traffic is impressive, with 2.8 million sessions, significantly higher than the average e-commerce and shopping store's 41,000 sessions per month. These metrics reflect ernstings-family.de's solid performance in the e-commerce and shopping category.
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ernstings-family.de competitors

A stark contrast emerges between ernstings-family.de and hm.com, with ernstings-family.de achieving a revenue of 6.2 million compared to hm.com’s 264.9 million. In August 2026, ernstings-family.de recorded 102,000 transactions against hm.com’s 3.2 million. Despite having a solid conversion rate of 3.50-4.00%, ernstings-family.de trails behind hm.com, which has a conversion rate of 2.50-3.00%. ernstings-family.de's 2.8 million sessions reflect a performance that is well ahead of takko.com, which recorded 1.2 million sessions, but lags behind c-and-a.com with 8.6 million. While ernstings-family.de’s average order value of 50-75 aligns closely with takko.com, it clearly ranks fourth in revenue and overall transactions among its competitors.

vertbaudet.de screenshot
#1 vertbaudet.de
2.6M
Revenue
757.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
c-and-a.com screenshot
#2 c-and-a.com
17.6M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
264.9M
Revenue
111.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
takko.com screenshot
#4 takko.com
1.3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bonprix.de screenshot
#5 bonprix.de
34.7M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
ernstings-family.de vs top market performers
ernstings-family.de
top retailers
conversion rate vs average order value for ernstings-family.de and its competitors
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Revenue share by device at ernstings-family.de

In August large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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ernstings-family.de channels

Identify top traffic channels that drive growth for ernstings-family.deand discover how performance of traffic channels has changed over time.

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ernstings-family.de Google Ads spend

Evaluate ernstings-family.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ernstings-family.de devices

Review ernstings-family.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ernstings-family.de top markets

Explore ernstings-family.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ernstings-family.de country & global rank

Assess the ranking of ernstings-family.de among other retailers within its primary country and worldwide.

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