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Sep 2026
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Home/Insights/Retailers/ernstings-family.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for ernstings-family.deernstings-family.de

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7.4M
Revenue
Sep 26
3.9M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Ernstings-family.de is a website that offers a wide range of clothing and accessories. The website provides customers with options for shopping in categories such as men, women, and children. It also includes sections for maternity wear, shoes, lingerie, sportswear, and homeware, catering to diverse customer needs.

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ernstings-family.de Annual Revenue and Growth

ernstings-family.de's annual sales on its online store amounted to $82.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$82.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
ernstings-family.de revenue by year

ernstings-family.de's monthly revenueOVER TIME
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Over the past three months, ernstings-family.de revenue has experienced growth of 15%, compared to the preceding three months.

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ernstings-family.de revenue growth for last six months
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OVERVIEW
ernstings-family.de's conversion rate is between 3.00-3.50%, which is within the typical range for e-commerce and shopping stores. For September 2026, the site generated $7.4 million in revenue, significantly exceeding the $73,500 average for e-commerce and shopping stores. The average order value (AOV) ranges from $50-75, also within the typical range of $59 to $347. The site attracted 3.9 million sessions, far surpassing the average of 34,400 sessions for e-commerce and shopping stores.
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ernstings-family.de competitors

In stark contrast, hm.com leads with an impressive revenue of 277.9 million, far surpassing ernstings-family.de's 7.4 million. In September 2026, ernstings-family.de recorded 123,000 transactions, while competitors like bonprix.de, with 412,000 transactions, outperformed it. With 3.9 million sessions, ernstings-family.de trails hm.com's 119.1 million sessions significantly. Although ernstings-family.de maintains a competitive conversion rate of 3.00-3.50%, it is matched by bonprix.de and lags behind competitors such as vertbaudet.de, which stands at 2.50-3.00%. Despite its lower revenue and transaction figures, ernstings-family.de's average order value of 50-75 provides a solid customer base. Overall, it remains a notable player, yet trails in key performance metrics compared to its larger rivals.

vertbaudet.de screenshot
#1 vertbaudet.de
3.6M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
c-and-a.com screenshot
#2 c-and-a.com
21.6M
Revenue
10.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
277.9M
Revenue
119.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
takko.com screenshot
#4 takko.com
1.4M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
bonprix.de screenshot
#5 bonprix.de
54.5M
Revenue
13.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ernstings-family.de vs top market performers
ernstings-family.de
top retailers
conversion rate vs average order value for ernstings-family.de and its competitors
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Revenue share by device at ernstings-family.de

In September large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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ernstings-family.de channels

Identify top traffic channels that drive growth for ernstings-family.deand discover how performance of traffic channels has changed over time.

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ernstings-family.de Google Ads spend

Evaluate ernstings-family.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ernstings-family.de devices

Review ernstings-family.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ernstings-family.de top markets

Explore ernstings-family.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ernstings-family.de country & global rank

Assess the ranking of ernstings-family.de among other retailers within its primary country and worldwide.

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