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Dec 2025
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Home/Insights/Retailers/ernstings-family.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for ernstings-family.deernstings-family.de

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10.1M
Revenue
Dec 25
4M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Ernstings-family.de is a website that offers a wide range of clothing and accessories. The website provides customers with options for shopping in categories such as men, women, and children. It also includes sections for maternity wear, shoes, lingerie, sportswear, and homeware, catering to diverse customer needs.

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ernstings-family.de Annual Revenue and Growth

ernstings-family.de's annual sales on its online store amounted to $100.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$100.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ernstings-family.de revenue by year

ernstings-family.de's monthly revenueOVER TIME
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Over the past three months, ernstings-family.de revenue has experienced growth of 28%, compared to the preceding three months.

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ernstings-family.de revenue growth for last six months
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OVERVIEW
In December 2025, ernstings-family.de generated $10,066,749 in online sales, significantly outperforming the e-commerce industry's median revenue of $110,409, yet trailing behind the largest player, qvc.com at $151,023,785; the site achieved a conversion rate of 3.00-3.50%, close to the high benchmark of 3.94%, while its average order value (AOV) ranged between $50-75, below the industry high of $338; with 4,018,113 sessions, ernstings-family.de stands out compared to the median of 47,805 but is far from the 49,388,130 sessions recorded by boots.com.
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ernstings-family.de competitors

In December 2025, ernstings-family.de generated a revenue of $10,066,749 with 136,915 transactions and 4,018,113 sessions, resulting in a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. When compared to its competitors, it falls behind in revenue compared to hm.com which generated $161,811,569 and bonprix.de with $47,623,834. However, ernstings-family.de outperformed takko.com in revenue, transactions, and sessions. The AOV of ernstings-family.de is lower than vertbaudet.de and bonprix.de, but higher than takko.com. Its conversion rate falls within the same range as vertbaudet.de and bonprix.de, but lower than c-and-a.com. Overall, ernstings-family.de holds its ground among its competitors with a balanced performance in revenue, transactions, and conversion rate.

vertbaudet.de screenshot
#1 vertbaudet.de
3M
Revenue
884.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
c-and-a.com screenshot
#2 c-and-a.com
20M
Revenue
12.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
takko.com screenshot
#4 takko.com
1.9M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
bonprix.de screenshot
#5 bonprix.de
47.6M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
ernstings-family.de vs top market performers
ernstings-family.de
top retailers
conversion rate vs average order value for ernstings-family.de and its competitors
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Revenue share by device at ernstings-family.de

In December large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In December large majority of sales on ernstings-family.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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ernstings-family.de channels

Identify top traffic channels that drive growth for ernstings-family.deand discover how performance of traffic channels has changed over time.

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ernstings-family.de Google Ads spend

Evaluate ernstings-family.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ernstings-family.de devices

Review ernstings-family.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ernstings-family.de top markets

Explore ernstings-family.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ernstings-family.de country & global rank

Assess the ranking of ernstings-family.de among other retailers within its primary country and worldwide.

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