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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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34.7M
Revenue
Aug 26
13.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $610.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to continue at a similar pace.

Annual Revenue (GMV)2025
$610.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 13%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
bonprix.de generated $34.7 million in revenue from online sales in August 2026. A typical store in the fashion and apparel category earns around $87,900 per month. The website's conversion rate stands between 2.00% and 2.50%, which falls within the typical range of 0.65% to 3.1% for the category. Additionally, bonprix.de's average order value (AOV) is between $100 and $125, aligning with the category's typical range of $84 to $408. The site attracted 13.3 million sessions, compared to around 37,200 sessions for a typical store in the fashion and apparel category, while the most-visited, shein.com, sees 279.5 million sessions.
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bonprix.de competitors

In August 2026, aboutyou.de achieved a revenue of $42.6 million, positioning it as the market leader. However, bonprix.de follows closely with a revenue of $34.7 million, making it the second highest among competitors. In terms of transactions, bonprix.de excels with 291,000, outperforming all rivals, including peek-cloppenburg.de, which had 102,000 transactions. When looking at sessions, bonprix.de again leads with 13.3 million, significantly surpassing peek-cloppenburg.de's 4.2 million. Competitors like baur.de reported a revenue of $14.6 million and 76,600 transactions, while heine.de and witt-weiden.de trailed behind with $7.4 million and $6.5 million, respectively. In average order value, bonprix.de shares a range of $100-125 with competitors like peek-cloppenburg.de and witt-weiden.de, whereas baur.de enjoys a higher range of $175-200. The conversion rates for bonprix.de range from 2.00-2.50%, aligning with its peers but highlighting its overall strength in transactions and sessions.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
11.7M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
14.6M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aboutyou.de screenshot
#3 aboutyou.de
42.6M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
heine.de screenshot
#4 heine.de
7.4M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
6.5M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In August large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In August large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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