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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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50.9M
Revenue
Oct 25
13.4M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $691.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$691.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 18%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In October 2025, bonprix.de generated $50,940,295 in online sales within the FASHION AND APPAREL industry, notably below the median revenue of $80,524. The site's conversion rate ranged between 3.00-3.50%, slightly above the industry's low of 0.74% but below the high of 3.36%. With an Average Order Value (AOV) of $100-125, bonprix.de also lags behind the high of $378. The site recorded 13,383,116 sessions, significantly lower than shein.com’s 321,650,758, though above the FASHION AND APPAREL median of 33,163. Overall, bonprix.de shows room for growth in both revenue and user engagement metrics.
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bonprix.de competitors

When comparing bonprix.de to its competitors in October 2025, we can see that bonprix.de leads in terms of revenue with $50,940,295. However, in terms of transactions, aboutyou.de has the highest with 271,137 transactions. In sessions, bonprix.de ranks second with 13,383,116 sessions, just behind aboutyou.de with 11,479,794 sessions. The Average Order Value (AOV) for bonprix.de falls within the range of $100-125, similar to peek-cloppenburg.de and witt-weiden.de. In terms of conversion rate, bonprix.de falls in the middle with a rate of 3.00-3.50%, while heine.de leads with a conversion rate of 4.50-5.00%. Overall, bonprix.de performs well across these domains compared to its competitors in the online fashion retail sector.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
13.8M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
23.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
43.8M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
heine.de screenshot
#4 heine.de
8.5M
Revenue
1.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
5.8M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In October large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In October large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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