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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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51.2M
Revenue
May 26
16.8M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $610.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$610.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced growth of 13%, compared to the preceding three months.

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bonprix.de revenue growth for last six months
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OVERVIEW
In May 2026, bonprix.de generated $51,163,754 in online sales with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.18% in the FASHION AND APPAREL industry. With an average order value (AOV) between $100-125, it remains competitive but below the industry high of $405. The site recorded 16,831,857 sessions, significantly trailing the leader, shein.com, which boasts 309,473,559 sessions, while the median sessions in the industry sit at 29,212. Overall, bonprix.de demonstrates solid performance, yet faces challenges in conversion rates and engagement compared to top competitors.
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bonprix.de competitors

In May 2026, bonprix.de significantly outperformed its competitors in terms of revenue, generating $51,163,754 from 453,950 transactions over 16,831,857 sessions, yielding a conversion rate of 2.50-3.00%. In comparison, peek-cloppenburg.de made $6,715,936 with a conversion rate of 1.00-1.50% from 59,406 transactions. baur.de followed with $26,066,147 in revenue and a similar conversion rate to bonprix.de, but with far fewer transactions (126,254). aboutyou.de reported $28,286,049, but its lower conversion rate (1.00-1.50%) limited its efficiency. heine.de and witt-weiden.de both achieved revenue figures of $11,889,873 and $8,248,292 respectively, yet they boasted higher conversion rates of 3.50-4.00% and 4.00-4.50%. Overall, bonprix.de’s robust traffic and substantial revenue set it apart, demonstrating its competitive edge in the market.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
6.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
26.1M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
28.3M
Revenue
14M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
heine.de screenshot
#4 heine.de
11.9M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
8.2M
Revenue
2.2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In May large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In May large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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