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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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51.4M
Revenue
14.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de's revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced growth of 13%, compared to the preceding three months.

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bonprix.de revenue growth for last six months
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OVERVIEW
In July 2025, bonprix.de in the FASHION AND APPAREL industry had a revenue of $51,417,852, a conversion rate of 2.50-3.00%, and an AOV of $125-150. The store recorded 14,269,312 sessions during the month. Comparatively, shein.com had the highest revenue at $817,680,251, the highest conversion rate of 2.96%, and the highest AOV of $402. shein.com also had the highest number of sessions at 294,721,604. The median revenue in the industry was $82,875, the median sessions were 36,317, the lowest conversion rate was 0.62%, and the lowest AOV was $82.
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bonprix.de competitors

In July 2025, bonprix.de outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of €51,417,852 and 398,817 transactions from 14,269,312 sessions, bonprix.de demonstrated a strong performance in the market. In comparison, peek-cloppenburg.de had a revenue of €12,936,279 from 98,837 transactions and 4,085,920 sessions. baur.de followed with €23,180,398 revenue, 109,995 transactions, and 4,422,028 sessions. aboutyou.de recorded €35,773,062 revenue, 194,817 transactions, and 8,927,040 sessions. heine.de and witt-weiden.de trailed behind in revenue and sessions, showcasing the dominance of bonprix.de in the online fashion retail sector during July 2025. The competitors' average order values (AOV) and conversion rates were similar, ranging between 2.00-4.00 and 2.00-3.50 respectively.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
12.9M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#2 baur.de
23.2M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
35.8M
Revenue
8.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
heine.de screenshot
#4 heine.de
7.3M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
6M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In July large majority of sales on bonprix.de, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In July large majority of sales on bonprix.de, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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brands overtime comparison

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bonprix.de channels

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bonprix.de Google Ads spend

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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