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Sep 2024
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Home/Insights/Retailers/bonprix.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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50.1M
Revenue
13.3M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for bonprix.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

bonprix.de’s revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 22%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In September 2024, bonprix.de in the FASHION AND APPAREL industry generated $50,136,629 in online sales revenue with a conversion rate of 3.00-3.50% and an Average Order Value (AOV) of $100-125. The store had 13,276,837 sessions. Compared to the industry median revenue of $94,472, bonprix.de performed below average. The highest revenue was achieved by shein.com with $621,844,493, while the highest conversion rate was 3.32% and the highest AOV was $399. shein.com also had the highest number of sessions at 175,831,303, with a median of 36,862 sessions in the FASHION AND APPAREL category.
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bonprix.de competitors

In September 2024, bonprix.de reported a revenue of 50,136,629 with 425,008 transactions and 13,276,837 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 3.00-3.50. When compared to its competitors, bonprix.de outperforms witt-weiden.de in all aspects, including revenue, transactions, sessions, and conversion rate. However, bonprix.de falls behind baur.de in terms of revenue and sessions, with a lower conversion rate. peek-cloppenburg.de records more transactions and sessions than bonprix.de but has a slightly lower conversion rate. heine.de showcases a higher conversion rate and a similar AOV compared to bonprix.de. Lastly, aboutyou.de surpasses bonprix.de in revenue, transactions, and sessions, with a higher AOV but a comparable conversion rate. Overall, bonprix.de demonstrates solid performance in the online retail market, excelling in some areas while facing competition in others.

#1 peek-cloppenburg.de
14.9M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 baur.de
31.6M
Revenue
5.7M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#3 aboutyou.de
39.4M
Revenue
9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 heine.de
11.4M
Revenue
1.4M
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
#5 witt-weiden.de
9.1M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for hm.comhm.com
Favicon for zara.comzara.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
Favicon for bonprix.debonprix.de
$50.1M
Favicon for tchibo.detchibo.de
Favicon for zalando.chzalando.ch
Favicon for aboutyou.deaboutyou.de
Favicon for baur.debaur.de
Favicon for breuninger.combreuninger.com
TOP MARKET PERFORMERSby revenue
1
Favicon for shein.comshein.com
$621.8M
2
Favicon for otto.deotto.de
3
Favicon for hm.comhm.com
4
Favicon for zara.comzara.com
5
Favicon for asos.comasos.com
6
Favicon for zalando.dezalando.de
7
Favicon for bonprix.debonprix.de
8
Favicon for tchibo.detchibo.de
9
Favicon for zalando.chzalando.ch
10
Favicon for aboutyou.deaboutyou.de
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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bonprix.de brandsby revenue

1
Logo for sesselSessel
Top retailers:hoeffner.dedouglas.dexxxlutz.de
2
Logo for baggy jeansBaggy Jeans
Top retailers:hm.com
3
Logo for trenchcoatTrenchcoat
Top retailers:hm.competerhahn.debreuninger.com
4
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Top retailers:moemax.dedouglas.dexxxlutz.de
5
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Top retailers:moemax.dexxxlutz.dekik.de

bonprix.de categoriesby revenue

1
Furniture
Top retailers:macys.comzara.comralphlauren.com
2
Pants
Top retailers:levi.comgap.comlululemon.com
3
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
4
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Top retailers:revolve.comlulus.comfashionnova.com
5
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Top retailers:sleepnumber.comwayfair.comamazon.com
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brands overtime comparison

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bonprix.de channels

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bonprix.de Google Ads spend

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

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