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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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47.6M
Revenue
Dec 25
13.3M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $691.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$691.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced growth of 20%, compared to the preceding three months.

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bonprix.de revenue growth for last six months
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OVERVIEW
In December 2025, bonprix.de, a player in the lifestyle and fashion apparel sector, generated online sales revenue of $47,623,834, significantly lower than the industry median of $92,600, and much smaller than the leading competitor, macys.com, with $926,839,757. The site achieved a conversion rate of 3.00-3.50%, slightly above the industry's high rate of 3.17%. The average order value (AOV) ranged from $100 to $125, falling below the high AOV benchmark of $389, while total sessions reached 13,267,569, far fewer than the industry leader, shein.com, with 304,519,814 sessions.
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bonprix.de competitors

When comparing bonprix.de to its competitors in December 2025, we see that bonprix.de leads in revenue with $47,623,834. In terms of transactions, bonprix.de also leads with 411,940 transactions, and in sessions with 13,267,569. The Average Order Value (AOV) for bonprix.de falls within the range of $100-$125, and the conversion rate is between 3.00-3.50%. In comparison, Peek & Cloppenburg generates $14,636,872 in revenue with 131,579 transactions and 4,915,450 sessions. baur.de follows with $20,982,035 in revenue, 102,322 transactions, and 4,013,312 sessions. aboutyou.de surpasses both Peek & Cloppenburg and baur.de with $34,551,651 in revenue, 212,956 transactions, and 8,813,826 sessions. heine.de and witt-weiden.de trail behind bonprix.de in revenue, transactions, and sessions.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
14.6M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
21M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
34.6M
Revenue
8.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
heine.de screenshot
#4 heine.de
5.3M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
4.2M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In December large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In December large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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