bonprix.de
Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.
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bonprix.de Annual Revenue and Growth
bonprix.de's annual sales on its online store amounted to $691.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bonprix.de's monthly revenueOVER TIME
Over the past three months, bonprix.de revenue has experienced growth of 7.7%, compared to the preceding three months.
bonprix.de competitors
In November 2025, bonprix.de stood out among its competitors in terms of revenue, with a total of €65,843,891. Its closest competitor in terms of revenue was aboutyou.de, which generated €50,090,922. However, bonprix.de surpassed all its competitors in the number of transactions, with 525,612 transactions, compared to aboutyou.de's 307,386 transactions. Additionally, bonprix.de had the highest number of sessions at 13,853,385, indicating a strong level of user engagement. While bonprix.de had a competitive average order value (AOV) ranging from €125-€150 and a solid conversion rate of 3.50-4.00%, its competitors varied in these metrics. baur.de had the highest AOV at €200-€225, while heine.de had the highest conversion rate at 4.00-4.50%. Overall, bonprix.de demonstrated strong performance across various domains compared to its competitors.
Revenue share by device at bonprix.de
In November large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels
Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.
bonprix.de Google Ads spend
Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bonprix.de devices
Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
