bonprix.de
Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bonprix.de Annual Revenue and Growth
bonprix.de's annual sales on its online store amounted to $610.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
bonprix.de's monthly revenueOVER TIME
Over the past three months, bonprix.de revenue has experienced growth of 14%, compared to the preceding three months.
bonprix.de competitors
In January 2026, bonprix.de outperformed its competitors in terms of revenue, with a total of $42,759,521. The closest competitor in revenue was aboutyou.de with $25,120,511, followed by baur.de with $23,703,949. In terms of transactions, bonprix.de also led the pack with 362,920 transactions, while aboutyou.de had 154,858 transactions and baur.de had 115,657 transactions. bonprix.de had the highest number of sessions with 12,780,418, compared to aboutyou.de with 8,499,335 sessions and baur.de with 4,794,863 sessions. bonprix.de and heine.de tied for the highest conversion rate at 2.50-3.00%, while witt-weiden.de had the highest conversion rate at 3.00-3.50%. Overall, bonprix.de showed strong performance across all metrics when compared to its competitors in the online retail clothing market.
Revenue share by device at bonprix.de
In January large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
Gain even more insights with the Grips app
bonprix.de channels
Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.
bonprix.de Google Ads spend
Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bonprix.de devices
Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
