bonprix.de
Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bonprix.de Annual Revenue and Growth
bonprix.de's annual sales on its online store amounted to $691.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bonprix.de's monthly revenueOVER TIME
Over the past three months, bonprix.de revenue has experienced decline of 19%, compared to the preceding three months.
bonprix.de competitors
In September 2025, bonprix.de outperformed most of its competitors in terms of revenue, with a total of 45,527,641. While bonprix.de had the highest number of transactions at 401,426, it also had a significant number of sessions at 13,075,407. The average order value (AOV) for bonprix.de ranged from 100-125, with a conversion rate of 3.00-3.50. In comparison, peek-cloppenburg.de had lower revenue, transactions, and sessions, with a slightly lower AOV and conversion rate. baur.de and aboutyou.de had higher revenue than bonprix.de, but fewer transactions and sessions, with varying AOV and conversion rates. heine.de and witt-weiden.de had significantly lower revenue, transactions, and sessions compared to bonprix.de, with similar AOV and conversion rates. Overall, bonprix.de emerged as a strong competitor in the online fashion retail industry in September 2025.
Revenue share by device at bonprix.de
In September large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
Gain even more insights with the Grips app
bonprix.de channels
Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.
bonprix.de Google Ads spend
Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bonprix.de devices
Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
