bonprix.de
Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bonprix.de Annual Revenue and Growth
bonprix.de's annual sales on its online store amounted to $691.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bonprix.de's monthly revenueOVER TIME
Over the past three months, bonprix.de revenue has experienced decline of 8.6%, compared to the preceding three months.
bonprix.de competitors
In August 2025, bonprix.de stands out among its competitors in terms of revenue, with a total of 40,263,406. In comparison, Peek & Cloppenburg has 10,081,269, Baur has 21,155,590, About You has 37,297,744, Heine has 6,344,496, and Witt Weiden has 5,750,649. bonprix.de also leads in the number of transactions with 333,499, followed by About You with 220,956 being the closest. In terms of sessions, bonprix.de has 11,724,376, which surpasses the sessions of all its competitors. Additionally, bonprix.de maintains a competitive average order value (AOV) in the range of 100-125, similar to Peek & Cloppenburg and Witt Weiden, while Heine has the highest AOV range. bonprix.de also showcases a commendable conversion rate of 2.50-3.00%, aligning with the average conversion rates of its competitors.
Revenue share by device at bonprix.de
In August large majority of sales on bonprix.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
Gain even more insights with the Grips app
bonprix.de channels
Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.
bonprix.de Google Ads spend
Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bonprix.de devices
Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
