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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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45.7M
Revenue
Mar 26
13.2M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $610.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$610.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 23%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In March 2026, bonprix.de generated $45,683,919 in online sales within the FASHION AND APPAREL industry, significantly lower than the median of $83,040, with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.14%. Its average order value (AOV) ranged from $100-125, below the high of $377 and above the low of $73 in the sector. With 13,248,816 sessions, bonprix.de's traffic remains substantially behind industry leader shein.com, which boasts 298,145,068 sessions, while the median for the category stands at 36,457 sessions, indicating room for growth in user engagement.
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bonprix.de competitors

When comparing bonprix.de to its competitors in March 2026, it is clear that bonprix.de stands out in terms of revenue with $45,683,919. Its closest competitor in revenue is aboutyou.de with $25,976,393. In terms of transactions, bonprix.de also leads with 402,532 transactions, while the next closest competitor is aboutyou.de with 165,177 transactions. In terms of sessions, bonprix.de leads again with 13,248,816 sessions, followed by aboutyou.de with 10,899,260 sessions. bonprix.de and heine.de share the same conversion rate of 3.00-3.50%, indicating a strong performance in converting sessions into transactions. Overall, bonprix.de outperforms its competitors in revenue, transactions, and sessions, making it a dominant player in the online fashion retail industry in March 2026.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
6.2M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
21.2M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
26M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
heine.de screenshot
#4 heine.de
8M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
8.9M
Revenue
2.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In March large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In March large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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