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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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48.6M
Revenue
Apr 26
13.2M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de Annual Revenue and Growth

bonprix.de's annual sales on its online store amounted to $610.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$610.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bonprix.de revenue by year

bonprix.de's monthly revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 15%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In April 2026, bonprix.de achieved online sales revenue of $48,560,222, significantly below the FASHION AND APPAREL median of $78,791, with a conversion rate between 3.00-3.50%, slightly above the sector's high of 3.05%. Its average order value (AOV) ranged from $100-125, notably lower than the industry's peak of $389, while it recorded 13,245,114 sessions, far from shein.com's leading 281,585,790 sessions, yet exceeding the median of 35,276. Overall, bonprix.de demonstrates strong conversion efficiency despite lower sales and AOV compared to leading competitors in the FASHION AND APPAREL market.
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bonprix.de competitors

In April 2026, bonprix.de significantly outperformed its competitors in terms of revenue, generating $48,560,222 from 408,573 transactions across 13,245,114 sessions, resulting in a conversion rate of 3.00-3.50%. In contrast, peek-cloppenburg.de earned $6,108,577 with a much lower conversion rate of 1.00-1.50%. baur.de reported $20,685,330 in revenue and a conversion rate of 2.00-2.50%, while aboutyou.de had $24,047,827 with a comparable conversion of 1.00-1.50%. heine.de achieved $7,510,585 with a conversion of 2.50-3.00%, and witt-weiden.de led in conversion rate at 4.50-5.00%, yet generated only $8,806,006. The average order value (AOV) ranged from $75-225 across these competitors, with bonprix.de's AOV being between $100-125. Overall, bonprix.de's performance highlights its strong market position relative to these brands.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
6.1M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
baur.de screenshot
#2 baur.de
20.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de screenshot
#3 aboutyou.de
24M
Revenue
11.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
heine.de screenshot
#4 heine.de
7.5M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
8.8M
Revenue
2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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Revenue share by device at bonprix.de

In April large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In April large majority of sales on bonprix.de, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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