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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for norma24.denorma24.de

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4.2M
Revenue
Apr 26
1.3M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$64M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 2.3%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In April 2026, norma24.de, operating in the e-commerce and shopping marketplace, generated impressive online sales revenue of $4,244,362, significantly surpassing the median of $370,530. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 4.36%, while the average order value (AOV) stood between $175 and $200, compared to a high of $300 in the sector. With a total of 1,318,760 sessions, norma24.de far exceeded the marketplace median of 143,015 but remained distant from the staggering 2,525,357,109 sessions seen by the largest player, amazon.com.
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norma24.de competitors

In April 2026, norma24.de generated a revenue of $4,244,362 from 21,693 transactions, resulting in a conversion rate of 1.50-2.00% over 1,318,760 sessions. In comparison, netto-online.de significantly outperformed with $20,508,592 in revenue and 110,076 transactions, although it shared a similar average order value (AOV) range of $175-200. scheppach.com, despite its higher AOV of $250-275, only reached $1,167,766 in revenue from 4,355 transactions and a lower conversion rate of 0.50-1.00%. lefeld.de, while also maintaining a conversion rate of 1.50-2.00%, earned $641,437 from 2,089 transactions with a higher AOV of $300-325. Meanwhile, marktkauf.de and aldi-onlineshop.de lagged behind with revenues of $697,989 and $244,291 respectively, both showcasing lower conversion rates and transaction volumes. Overall, norma24.de stands competitively within its niche, particularly in terms of conversion efficiency.

scheppach.com screenshot
#1 scheppach.com
1.2M
Revenue
445.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
641.4K
Revenue
107.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
marktkauf.de screenshot
#3 marktkauf.de
698K
Revenue
338.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
netto-online.de screenshot
#4 netto-online.de
20.5M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
244.3K
Revenue
219.2K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In April large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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