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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for norma24.denorma24.de

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4.6M
Revenue
Sep 26
1.3M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$64M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 26%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In September 2026, norma24.de achieved a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200, both within the category's typical range. The marketplace generated impressive revenue of $4.6 million from 1.3 million sessions, significantly higher than the approximately 119,000 sessions seen by a typical store in the marketplace category. While the largest, amazon.com, generates $14.3 billion, norma24.de's performance showcases its strength within the marketplace category, highlighting its successful engagement and sales potential.
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norma24.de competitors

In September 2026, norma24.de trails its competitors significantly in terms of sessions, achieving 1.3 million compared to netto-online.de's impressive 5.5 million. However, norma24.de ranks second in both revenue at $4.6 million and transactions with 24,900. The average order value (AOV) for norma24.de is in the range of $175-200, which is lower than competitors like lefeld.de and scheppach.com, both of which range from $250-275. Despite this, norma24.de's conversion rate of 1.50-2.00% is competitive, although it still lags behind lefeld.de's 2.00-2.50% and netto-online.de's leading 2.50-3.00%. Overall, norma24.de showcases strong performance but has opportunities for growth compared to its rivals.

scheppach.com screenshot
#1 scheppach.com
871.2K
Revenue
448.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
714K
Revenue
128.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
marktkauf.de screenshot
#3 marktkauf.de
795.9K
Revenue
333.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
netto-online.de screenshot
#4 netto-online.de
30.4M
Revenue
5.5M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
293K
Revenue
103.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In September large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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