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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.3M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $87.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 12%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In November 2025, norma24.de generated $4,254,102 in online sales, significantly outperforming the e-commerce marketplace median of $470,147. With a conversion rate of 1.50-2.00%, it sits within a competitive range, although still below the high benchmark of 4.97%. The Average Order Value (AOV) ranged from $175 to $200, while the median AOV is notably lower at $285. Additionally, norma24.de attracted 1,336,312 sessions, far exceeding the marketplace median of 159,615 but trailing behind industry leader Amazon, which boasts an astonishing 2,883,966,808 sessions. Overall, norma24.de demonstrates strong performance metrics within its sector.
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norma24.de competitors

In November 2025, norma24.de outperformed some of its competitors in certain metrics. While norma24.de had a revenue of 4,254,102 and 21,356 transactions with a conversion rate of 1.50-2.00%, scheppach.com lagged behind with revenue of 830,311 and 3,214 transactions, and a lower conversion rate of 0.50-1.00%. Similarly, lefeld.de also fell short with revenue of 731,247 and 2,725 transactions, although it had a higher conversion rate of 2.00-2.50%. netto-online.de was the standout competitor with a revenue of 34,768,486 and 181,379 transactions, as well as a higher conversion rate of 3.00-3.50%, showcasing its dominance in the market. Despite this, norma24.de held its own with a solid AOV range of 175-200, proving to be a strong contender among its competitors.

scheppach.com screenshot
#1 scheppach.com
830.3K
Revenue
352.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
731.2K
Revenue
127.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
marktkauf.de screenshot
#3 marktkauf.de
907.3K
Revenue
326.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
netto-online.de screenshot
#4 netto-online.de
34.8M
Revenue
5.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
1.3M
Revenue
432.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In November large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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