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Dec 2025
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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.4M
Revenue
Dec 25
1.2M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $87.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 5.9%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In December 2025, norma24.de achieved impressive online sales revenue of $4,404,687, significantly surpassing the e-commerce and shopping marketplace median of $558,585. The website's conversion rate ranged from 1.50-2.00%, aligning closely with industry benchmarks, while its average order value (AOV) of $200-225 also demonstrated strong performance compared to the marketplace's high of $293. With 1,170,618 sessions, norma24.de attracted substantial traffic, far exceeding the median of 184,801 sessions in its category, though still a fraction of amazon.com’s staggering 3,099,241,882 sessions. Overall, norma24.de's metrics indicate a solid positioning in the competitive e-commerce landscape.
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norma24.de competitors

In December 2025, norma24.de stood out among its competitors with a revenue of $4,404,687 from 21,613 transactions and 1,170,618 sessions. The Average Order Value (AOV) ranged from $200 to $225 with a conversion rate of 1.50% to 2.00%. In comparison, scheppach.com generated $683,378 in revenue from 2,578 transactions and 405,515 sessions with an AOV of $250 to $275 and a conversion rate of 0.50% to 1.00%. lefeld.de recorded $715,635 in revenue from 2,579 transactions and 119,875 sessions, with an AOV of $275 to $300 and a conversion rate of 2.00% to 2.50%. Meanwhile, netto-online.de outperformed the others with a revenue of $36,406,535 from 185,501 transactions and 6,220,663 sessions, featuring an AOV of $175 to $200 and a conversion rate of 2.50% to 3.00%. aldi-onlineshop.de achieved $660,288 in revenue from 2,645 transactions and 255,052 sessions, with an AOV of $225 to $250 and a conversion rate of 1.00% to 1.50%.

scheppach.com screenshot
#1 scheppach.com
683.4K
Revenue
405.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
715.6K
Revenue
119.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
marktkauf.de screenshot
#3 marktkauf.de
791.8K
Revenue
381.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
netto-online.de screenshot
#4 netto-online.de
36.4M
Revenue
6.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
660.3K
Revenue
255.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In December large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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