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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for norma24.denorma24.de

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2.9M
Revenue
Aug 26
1.3M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$64M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 29%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In August 2026, norma24.de achieved a conversion rate of 1.00-1.50%, with an AOV ranging from $175 to $200. The marketplace generated $2.9 million in revenue, significantly higher than a typical store in the marketplace category, which generates around $307,000 monthly. Traffic was impressive, with 1.3 million sessions, vastly exceeding the typical store in the marketplace category that sees around 153,000 sessions a month. While norma24.de shows strong performance metrics, the landscape remains competitive, particularly with the leading marketplace, amazon.com, seeing 2.8 billion sessions.
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norma24.de competitors

In August 2026, norma24.de trails its competitors significantly in terms of conversion rate, achieving only 1.00-1.50%, while competitors like netto-online.de excel with 2.50-3.00%. In revenue, norma24.de ranks second with $2.9 million, surpassing marktkauf.de’s $1.6 million, but still well behind netto-online.de's impressive $29.2 million. In transactions, norma24.de also holds the second position with 16,200, significantly ahead of lefeld.de's 2,747 and scheppach.com’s 3,520, but still trailing netto-online.de, which leads with 143,000. With 1.3 million sessions, norma24.de is well ahead of competitors like aldi-onlineshop.de, which recorded 166,000 sessions, yet still falls short compared to netto-online.de’s substantial 5.6 million. The average order value (AOV) for norma24.de, ranging from $175-200, remains competitive within the market.

scheppach.com screenshot
#1 scheppach.com
891.6K
Revenue
529K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
748.4K
Revenue
143.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
marktkauf.de screenshot
#3 marktkauf.de
1.6M
Revenue
268.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
netto-online.de screenshot
#4 netto-online.de
29.2M
Revenue
5.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
327.7K
Revenue
166.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In August large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In August large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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