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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.5M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $87.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 22%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In September 2025, norma24.de generated $4,549,899 in online sales, significantly exceeding the e-commerce marketplace median of $292,070, yet far below the leader, amazon.com, at $13.5 billion. The site achieved a conversion rate between 1.50-2.00%, below the high benchmark of 4.09% but above the low of 0.87%. Its average order value (AOV) ranged from $175-200, again lower than the high of $309 and higher than the low of $53. With 1,163,634 sessions, norma24.de outperformed the median of 136,251 sessions but trailed behind amazon.com's staggering 2.56 billion sessions.
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norma24.de competitors

In September 2025, norma24.de outperformed some of its competitors in certain metrics. For example, when compared to scheppach.com, norma24.de had significantly higher revenue of 4,549,899 compared to 745,553. Similarly, norma24.de had more transactions (22,962) and sessions (1,163,634) than lefeld.de and marktkauf.de. However, when compared to netto-online.de and aldi-onlineshop.de, norma24.de fell short in terms of revenue, transactions, and sessions. netto-online.de generated a much higher revenue of 26,958,115 with 141,385 transactions and 5,015,827 sessions, while aldi-onlineshop.de also surpassed norma24.de in revenue, transactions, and sessions. Despite these variations in performance, norma24.de maintained a competitive AOV and conversion rate within the range of its competitors.

scheppach.com screenshot
#1 scheppach.com
745.6K
Revenue
473.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
565.9K
Revenue
100K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
marktkauf.de screenshot
#3 marktkauf.de
647.3K
Revenue
286.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
netto-online.de screenshot
#4 netto-online.de
27M
Revenue
5M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
9.4M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In September large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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