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May 2026
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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32.7M
Revenue
May 26
5.9M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$175-200
AOV
May 26
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $346.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$346.2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced growth of 7.6%, compared to the preceding three months.

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netto-online.de revenue growth for last six months
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OVERVIEW
In May 2026, netto-online.de generated $32,651,650 in online sales within the FOOD AND DRINK sector, significantly below the median revenue of $39,829 and far from the market leader kroger.com at $401,561,521; its conversion rate ranged between 2.50-3.00%, lower than the category high of 5.98%, while its average order value (AOV) stood between $175-200, slightly above the high AOV of $186; with 5,945,631 sessions, netto-online.de faced a considerable gap compared to kroger.com’s 41,139,307 sessions and the sector median of 13,181 sessions, highlighting areas for potential improvement.
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netto-online.de competitors

As of May 2026, netto-online.de significantly outperforms several competitors in key metrics. For instance, kaufland.de leads in revenue at $96,796,588 but has a lower Average Order Value (AOV) of $100-125 compared to netto-online.de’s AOV of $175-200. However, netto-online.de trails in overall transactions, with 169,898 compared to kaufland.de's 921,714. In contrast, norma24.de generates $6,757,882 with a conversion rate of 2.00-2.50, which is competitive with netto-online.de's rate of 2.50-3.00. marktkauf.de and edeka24.de lag behind, with revenues of $928,853 and $505,592, respectively, both showing lower conversion rates and AOVs. Notably, manomano.de matches netto-online.de’s conversion rate of 2.50-3.00 but remains below in revenue and transactions, underscoring netto-online.de’s solid position in the market.

marktkauf.de screenshot
#1 marktkauf.de
928.9K
Revenue
294.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
norma24.de screenshot
#2 norma24.de
6.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
kaufland.de screenshot
#3 kaufland.de
96.8M
Revenue
30.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
505.6K
Revenue
758.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
8.8M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In May large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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