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Jan 2026
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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28.1M
Revenue
Jan 26
5.1M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $346.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$346.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced growth of 17%, compared to the preceding three months.

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netto-online.de revenue growth for last six months
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OVERVIEW
In January 2026, netto-online.de generated $28,100,532 in online sales within the FOOD AND DRINK industry, significantly surpassing the median revenue of $54,450, yet trailing behind industry leader kroger.com at $286,165,357. The site's conversion rate ranged between 2.50-3.00%, which is above the lower threshold of 1.65% but below the high benchmark of 5.96%. With an average order value (AOV) of $175-200, netto-online.de performed well against the low AOV of $47 but fell short of the high AOV of $182. The website attracted 5,142,078 sessions, well below kroger.com’s 46,188,522 and the median of 18,973.
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netto-online.de competitors

In January 2026, netto-online.de achieved a revenue of $28,100,532 from 140,849 transactions with 5,142,078 sessions, boasting an AOV of $175-200 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, marktkauf.de lag significantly behind with a revenue of $649,547 from 2,832 transactions and 265,942 sessions, showcasing a higher AOV of $225-250 but a lower conversion rate of 1.00-1.50%. norma24.de performed better with a revenue of $4,418,906 from 22,175 transactions and 1,318,324 sessions, aligning closely with netto-online.de in terms of AOV and conversion rate. kaufland.de emerged as a top performer, generating a revenue of $117,192,536 from 1,032,853 transactions and 29,028,052 sessions, with a slightly lower AOV but a higher conversion rate. edeka24.de and manomano.de also demonstrated respectable performances in revenue, transactions, sessions, AOV, and conversion rates compared to netto-online.de and its other competitors.

marktkauf.de screenshot
#1 marktkauf.de
649.5K
Revenue
265.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
norma24.de screenshot
#2 norma24.de
4.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kaufland.de screenshot
#3 kaufland.de
117.2M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
795.9K
Revenue
896.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
10.6M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In January large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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