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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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3.5M
Revenue
Jul 26
2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 13%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months
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OVERVIEW
vidaxl.de stands out significantly in the marketplace category, generating $3.5 million in online sales during July 2026, whereas the typical marketplace retailer brings in around $286,000 a month. Its conversion rate of 1.00-1.50% is comfortably within the typical marketplace retailer's range of 0.93% to 4.53%. The average order value (AOV) for vidaxl.de is $150-175, which is also within the typical marketplace retailer's AOV range of $61 to $308. Additionally, vidaxl.de attracted 2 million sessions, a stark contrast to the typical marketplace retailer's 134,000 sessions, although it remains far behind the 2.7 billion sessions of amazon.com.
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vidaxl.de competitors

In July 2026, vidaxl.de stands out with a commendable conversion rate of 1.00-1.50%, placing it on par with competitors like home24.de and wayfair.de. However, it ranks fourth in revenue, generating $3.5 million, significantly trailing home24.de by $20.7 million. In terms of transactions, vidaxl.de leads with 22,600, second only to home24.de, which boasts 93,300 transactions, placing vidaxl.de behind by 70,700. Although vidaxl.de has attracted 2 million sessions, it still falls short compared to home24.de's impressive 6.7 million sessions, lagging by 4.7 million. The average order value (AOV) for vidaxl.de ranges from $150-175, notably lower than competitors like beliani.de, which has an AOV of $350-375. Overall, while vidaxl.de performs well in conversions, it faces challenges in revenue, transactions, and session volume against its larger competitors.

home24.de screenshot
#1 home24.de
24.2M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beliani.de screenshot
#2 beliani.de
3.6M
Revenue
569.2K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
219.5K
Revenue
69K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.6M
Revenue
387.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
roller.de screenshot
#5 roller.de
4M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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