Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for vidaxl.devidaxl.de

Start benchmarking for free
Sign in with GoogleSign up with Google
2.8M
Revenue
Sep 25
1.4M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
Loading...
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $48.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$48.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
View real-time data

Over the past three months, vidaxl.de revenue has experienced decline of 19%, compared to the preceding three months.

View real-time data
vidaxl.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, vidaxl.de, an e-commerce marketplace, generated $2,801,907 in online sales, significantly exceeding the industry median of $292,070, though far behind amazon.com's massive $13,518,439,469. With a conversion rate of 1.00-1.50%, vidaxl.de performs moderately compared to the high end of 4.09% in the sector, while its average order value (AOV) of $150-175 remains below the industry high of $309. Additionally, vidaxl.de attracted 1,388,941 sessions, outpacing the median of 136,251 but still trailing behind the overwhelming traffic of amazon.com.
Read more

vidaxl.de competitors

When comparing vidaxl.de to its competitors in September 2025, we see that vidaxl.de had a revenue of 2,801,907 with 17,796 transactions and 1,388,941 sessions, resulting in an AOV of 150-175 and a conversion rate of 1.00-1.50. In contrast, home24.de outperformed vidaxl.de with a revenue of 22,145,092, 69,851 transactions, and 5,058,021 sessions, boasting an AOV of 300-325 and a similar conversion rate. beliani.de also surpassed vidaxl.de in revenue with 2,734,563, 7,213 transactions, and 435,252 sessions, having a higher AOV of 375-400 and a conversion rate of 1.50-2.00. However, vidaxl.de performed better than wayfair.de, kauf-unique.de, and roller.de in terms of revenue, transactions, and sessions, with competitive AOV and conversion rates in comparison to these competitors.

home24.de screenshot
#1 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
beliani.de screenshot
#2 beliani.de
2.7M
Revenue
435.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
wayfair.de screenshot
#3 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.2M
Revenue
494.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
3.8M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at vidaxl.de

In September large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard