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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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2.9M
Revenue
Aug 26
2.2M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 46%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months
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OVERVIEW
Compared to the typical marketplace retailer, vidaxl.de showcases impressive performance metrics for the month of August 2026. With revenue from online sales at $2.9 million, it significantly exceeds the typical marketplace retailer's revenue of around $307,000. Its conversion rate, ranging from 0.50-1.00%, falls within the category's typical range of 0.91% to 4.36%. Additionally, the average order value (AOV) of $125-150 is also within the typical marketplace category range of $40 to $283. Notably, vidaxl.de attracted 2.2 million sessions, far surpassing the typical marketplace retailer's 153,000 sessions, illustrating its strong presence in the marketplace category.
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vidaxl.de competitors

In terms of transactions, vidaxl.de ranks second among its competitors, achieving 20,800 transactions, significantly outperforming roller.de's 14,400 transactions. However, in revenue, vidaxl.de trails behind home24.de, which leads with $23.5 million. As of August 2026, vidaxl.de has revenue of $2.9 million, placing it fourth in revenue rankings. It maintains a healthy session count of 2.2 million, which positions it in second place, again behind home24.de's 6.3 million sessions. The average order value (AOV) for vidaxl.de ranges from $125 to $150, considerably lower than the AOVs of competitors like beliani.de, which is between $350 and $375. vidaxl.de's conversion rate falls between 0.50% and 1.00%, tying with roller.de but trailing behind home24.de and others, which boast conversion rates of 1.00% to 1.50%. Overall, vidaxl.de shows competitive strengths in transactions and sessions, yet faces challenges in revenue and average order value.

home24.de screenshot
#1 home24.de
23.5M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beliani.de screenshot
#2 beliani.de
4.2M
Revenue
857K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
199.6K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
522.6K
Revenue
126.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
roller.de screenshot
#5 roller.de
4.8M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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