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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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6.6M
Revenue
May 26
2.8M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 102%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In May 2026, vidaxl.de generated $6,611,928 in online sales, significantly surpassing the e-commerce marketplace median of $272,090, while its conversion rate ranged between 1.50-2.00%, below the high benchmark of 4.41%. The average order value (AOV) was between $150-175, compared to the marketplace high of $289, with 2,768,164 sessions, far exceeding the median of 122,379 but dwarfed by amazon.com's staggering 2,668,424,650 sessions.
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vidaxl.de competitors

In May 2026, vidaxl.de generated a revenue of $6,611,928 from 43,289 transactions over 2,768,164 sessions, yielding an AOV of $150-175 and a conversion rate of 1.50-2.00%. In comparison, home24.de led the competitors with $18,952,814 in revenue from 68,688 transactions and a higher AOV of $275-300, although it had a lower conversion rate of 1.00-1.50%. beliani.de reported $3,610,414 in revenue with a notable AOV of $350-375, yet also a conversion rate of 1.00-1.50%. wayfair.de struggled with only $185,166 in revenue and a low conversion rate of 0.50-1.00%. kauf-unique.de and roller.de had revenues of $2,050,264 and $4,047,021, respectively, both with AOVs around $375-400 and $300-325, but their conversion rates ranged from 0.50-1.00%. Overall, vidaxl.de performs competitively, particularly with its higher transaction volume relative to several rivals.

home24.de screenshot
#1 home24.de
19M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
beliani.de screenshot
#2 beliani.de
3.6M
Revenue
674.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
185.2K
Revenue
73.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
2.1M
Revenue
496.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
roller.de screenshot
#5 roller.de
4M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In May large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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