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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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2.5M
Revenue
Sep 26
1.6M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 49%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months
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OVERVIEW
vidaxl.de performs remarkably well compared to the typical marketplace retailer, generating $2.5 million in online sales during September 2026, whereas the typical marketplace retailer generates around $234,000 monthly. With a conversion rate of 1.00-1.50%, vidaxl.de sits within the typical marketplace retailer range of 0.9% to 4.33%. Its average order value (AOV) of $125-150 also falls within the typical marketplace retailer range of $52 to $291. Additionally, vidaxl.de attracted 1.6 million sessions, significantly higher than the typical marketplace retailer's 119,000 sessions. However, the most-visited marketplace, amazon.com, sees 2.6 billion sessions, highlighting the competitive landscape.
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vidaxl.de competitors

In September 2026, vidaxl.de stands out with a solid transaction count of 17,700, surpassing competitors like beliani.de and roller.de. However, when it comes to revenue, vidaxl.de ranks fourth among its peers, generating $2.5 million, while home24.de leads significantly with $25 million. In terms of sessions, vidaxl.de performs respectably with 1.6 million, ranking third, though home24.de again dominates with 7.2 million. The average order value (AOV) for vidaxl.de ranges from $125-150, which is considerably lower than the AOV for competitors like beliani.de, which ranges from $350-375. Additionally, vidaxl.de's conversion rate, between 1.00-1.50%, aligns with several competitors, including home24.de and wayfair.de, but trails behind beliani.de, which boasts a higher range of 1.50-2.00%. Overall, while vidaxl.de excels in transactions, it faces stiff competition in revenue and AOV from larger rivals.

home24.de screenshot
#1 home24.de
25M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beliani.de screenshot
#2 beliani.de
3.8M
Revenue
568.5K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
185.3K
Revenue
59.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
40.9K
Revenue
18.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
4.4M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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