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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for vidaxl.devidaxl.de

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2.9M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $48.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$48.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 22%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months
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OVERVIEW
In October 2025, vidaxl.de achieved $2,880,495 in online sales, significantly surpassing the MARKETPLACE median of $373,562. With a conversion rate of 1.00-1.50%, vidaxl.de falls within the average range, yet below the high of 4.48%. Its average order value (AOV) ranged from $150-175, higher than the low of $53 but below the industry peak of $301. The website attracted 1,227,764 sessions, substantially above the median of 158,011 but far below amazon.com's record of 2,778,032,849 sessions, indicating strong performance in the competitive marketplace.
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vidaxl.de competitors

When comparing vidaxl.de to its competitors in October 2025, some interesting insights can be gleaned. home24.de leads the pack with the highest revenue of €25,493,851 and the most transactions at 78,841, while boasting a competitive AOV of €300-325. beliani.de follows with €4,013,477 in revenue and a high AOV of €375-400, along with a strong conversion rate of 1.50-2.00. vidaxl.de falls in the middle in terms of revenue, transactions, and sessions, with an AOV ranging from €150-175 and a conversion rate of 1.00-1.50. Meanwhile, kauf-unique.de stands out with a higher AOV of €425-450 but a lower conversion rate of 0.50-1.00. Overall, vidaxl.de remains competitive but may benefit from increasing its AOV and conversion rate to reach the level of top performers like home24.de and beliani.de.

home24.de screenshot
#1 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
beliani.de screenshot
#2 beliani.de
4M
Revenue
542.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
wayfair.de screenshot
#3 wayfair.de
213.5K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.3M
Revenue
417.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
4.4M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In October large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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