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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for vidaxl.devidaxl.de

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3.2M
Revenue
Nov 25
1.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $48.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$48.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 18%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months
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OVERVIEW
In November 2025, vidaxl.de, operating in the e-commerce and shopping marketplace, achieved impressive online sales revenue of $3,181,828, significantly surpassing the median of $470,147, though still distant from Amazon's colossal $16.3 billion. The site's conversion rate ranged from 1.00-1.50%, positioning it at the lower end compared to the high benchmark of 4.97%, while its average order value (AOV) of $150-175 falls short of the high AOV of $285 in the industry. Additionally, vidaxl.de garnered 1,397,625 sessions, well above the median of 159,615 but below Amazon's staggering 2.8 billion sessions.
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vidaxl.de competitors

When comparing vidaxl.de to its competitors in November 2025, we see that home24.de leads in revenue with €30,759,702 and transactions with 96,899, followed by roller.de with €6,524,500 in revenue and 22,402 transactions. beliani.de has a higher average order value (AOV) range of €350-375, while kauf-unique.de has the highest AOV range of €450-475. wayfair.de lags behind in revenue and transactions with €208,728 and 774, respectively. vidaxl.de falls in the middle of the pack in terms of revenue and transactions, but has a competitive AOV range of €150-175 and a conversion rate of 1.00-1.50%. Overall, while vidaxl.de may not be leading in revenue or transactions, it remains a strong competitor in the market with its solid AOV and conversion rate metrics.

home24.de screenshot
#1 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
beliani.de screenshot
#2 beliani.de
4.6M
Revenue
545.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.7M
Revenue
494.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
6.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In November large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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