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Sep 2025
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Home/Insights/Retailers/partzilla.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.7M
Revenue
Sep 25
1.8M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Partzilla.com is an online retail platform that specializes in selling a wide range of genuine powersports parts and accessories. It offers a vast inventory of products, including components for motorcycles, ATVs, UTVs, snowmobiles, watercraft, and power equipment. Customers can find parts from various well-known brands on the website.

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partzilla.com Annual Revenue and Growth

partzilla.com's annual sales on its online store amounted to $63.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$63.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
partzilla.com revenue by year

partzilla.com's monthly revenueOVER TIME
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Over the past three months, partzilla.com revenue has experienced decline of 13%, compared to the preceding three months.

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partzilla.com revenue decline for last six months
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OVERVIEW
In September 2025, partzilla.com generated $6,694,144 in revenue from online sales, significantly higher than the vehicle/motorcycle industry median of $95,598. With a conversion rate of 1.50-2.00%, it remains competitive, though slightly below the high benchmark of 2.28%. The average order value (AOV) ranged from $225 to $250, while industry standards show a high of $902 and a low of $126. The website attracted 1,843,611 sessions, notably lower than the leader, harley-davidson.com, with 4,313,416 sessions, yet still far exceeding the median of 35,288 sessions in the sector.
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partzilla.com competitors

In September 2025, partzilla.com outperformed its competitors in terms of revenue, with $6,694,144 in comparison to babbittsonline.com's $345,096, hondapartshouse.com's $128,610, cmsnl.com's $552,828, yamahapartshouse.com's $105,760, and rockymountainatvmc.com's $5,105,038. partzilla.com also had the highest number of transactions with 29,726, followed by Rocky Mountain ATV/MC with 20,942. In terms of sessions, partzilla.com had 1,843,611, surpassing Rocky Mountain ATV/MC's 1,221,319. partzilla.com's Average Order Value (AOV) fell within the competitive range of $225-$250, similar to Rocky Mountain ATV/MC, while its conversion rate of 1.50-2.00% also matched Rocky Mountain ATV/MC's performance. Overall, partzilla.com emerged as a leader in the industry in September 2025, showcasing strong revenue, transaction volume, and session numbers, as well as competitive AOV and conversion rates when compared to its rivals.

babbittsonline.com screenshot
#1 babbittsonline.com
345.1K
Revenue
87.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
hondapartshouse.com screenshot
#2 hondapartshouse.com
128.6K
Revenue
87K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cmsnl.com screenshot
#3 cmsnl.com
552.8K
Revenue
655.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
yamahapartshouse.com screenshot
#4 yamahapartshouse.com
105.8K
Revenue
119.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
rockymountainatvmc.com screenshot
#5 rockymountainatvmc.com
5.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
partzilla.com vs top market performers
partzilla.com
top retailers
conversion rate vs average order value for partzilla.com and its competitors
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Revenue share by device at partzilla.com

In September large majority of sales on partzilla.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on partzilla.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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partzilla.com channels

Identify top traffic channels that drive growth for partzilla.comand discover how performance of traffic channels has changed over time.

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partzilla.com Google Ads spend

Evaluate partzilla.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partzilla.com devices

Review partzilla.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partzilla.com top markets

Explore partzilla.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partzilla.com country & global rank

Assess the ranking of partzilla.com among other retailers within its primary country and worldwide.

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