thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
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thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced growth of 130%, compared to the preceding three months.
thenorthface.com competitors
In January 2026, thenorthface.com reported a revenue of $36,942,635 with 262,905 transactions and 18,800,006 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, Bob's Sports Chalet lagged behind with only $341,489 in revenue, 1,834 transactions, and 190,852 sessions, while backcountry.com excelled with $31,031,718 in revenue, 172,368 transactions, and 7,809,114 sessions, along with an AOV of $175-200 and a conversion rate of 2.00-2.50%. Peter Glenn and The North Face had similar revenue figures at $1,073,273 and $24,060,298 respectively, with Peter Glenn boasting a higher AOV of $325-350 and both brands having a conversion rate of 1.00-1.50%. Columbia and Sun and Ski both had substantial revenue, $24,060,298 and $6,995,059 respectively, with high AOVs of $100-125 and $225-250, along with impressive conversion rates of 3.00-3.50%.
Revenue share by device at thenorthface.com
In January large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
