thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
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thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $226M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced growth of 130%, compared to the preceding three months.
thenorthface.com competitors
In October 2025, thenorthface.com generated $29,483,866 in revenue from 215,327 transactions with 11,545,244 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, bobssportschalet.com lagged behind with $143,151 in revenue from 700 transactions and 80,325 sessions, an AOV of $200-$225, and a conversion rate of 0.50-1.00%. backcountry.com closely rivaled thenorthface.com with $23,339,204 in revenue from 145,566 transactions and 6,335,835 sessions, a slightly higher AOV of $150-$175, and a comparable conversion rate of 2.00-2.50%. Meanwhile, peterglenn.com and columbia.com also fell short in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to thenorthface.com.
Revenue share by device at thenorthface.com
In October large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
