thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
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thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced decline of 39%, compared to the preceding three months.
thenorthface.com competitors
In June 2026, thenorthface.com generated $16,949,462 in revenue from 117,311 transactions across 7,772,725 sessions, boasting an AOV of $125-150 and a conversion rate of 1.50-2.00%. backcountry.com outperformed with $29,245,769 in revenue from 153,961 transactions, showcasing a higher AOV of $175-200, while maintaining a similar conversion rate. In contrast, columbia.com, with revenue of $10,341,580, achieved a better conversion rate of 2.00-2.50% but had a lower AOV of $100-125. bobssportschalet.com struggled significantly with only $217,749 in revenue, a low conversion rate of 0.50-1.00%, and the highest AOV at $300-325, indicating potential inefficiencies in its sales strategy. Overall, thenorthface.com stands competitively in revenue and transaction volume, especially against its lower-performing rivals.
Revenue share by device at thenorthface.com
In June large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries thenorthface.com operates in
thenorthface.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
