thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $226M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced growth of 84%, compared to the preceding three months.
thenorthface.com competitors
When comparing thenorthface.com to its competitors in September 2025, several key metrics stand out. thenorthface.com has a revenue of $19,693,435 with 142,379 transactions and 8,646,272 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In contrast, bobssportschalet.com has a significantly lower revenue of $116,663 with 539 transactions and 59,629 sessions, a higher AOV of $200-225, but a lower conversion rate of 0.50-1.00%. backcountry.com, another competitor, has a revenue of $14,002,342 with 88,127 transactions and 5,154,616 sessions, similar AOV of $150-175, and the same conversion rate as thenorthface.com. Other competitors like peterglenn.com, columbia.com, and sunandski.com also show varying revenue, transaction, session, AOV, and conversion rate metrics, with each having its strengths and weaknesses compared to thenorthface.com.
Revenue share by device at thenorthface.com
In September large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
