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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

thenorthface.com

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29.3M

Revenue

Jul 26

10.2M

Sessions

Jul 26

1.5-2.0%

Conv. rate

Jul 26

$150-175

AOV

Jul 26

Main country of store: UNITED STATES
Website category: SPORTS

Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.

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thenorthface.com Annual Revenue and Growth

thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$262.6M

Annual growth forecast2025/2026

50%+

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eCommerce Revenue

thenorthface.com's monthly revenueOVER TIME
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Over the past three months, thenorthface.com revenue has experienced decline of 24%, compared to the preceding three months.

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thenorthface.com revenue decline for last six months

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OVERVIEW

thenorthface.com shows impressive performance metrics compared to an average sports store. In July 2026, it generated $29.3 million in online sales, significantly higher than the $77,200 of an average sports store, while the leading store, dickssportinggoods.com, earned $210.6 million. Its conversion rate stands at 1.50-2.00%, which is within the typical range of 0.64% to 3.02%. The average order value (AOV) is $150-175, comfortably within the typical range of $82 to $571. Additionally, thenorthface.com attracted 10.2 million sessions, whereas an average sports store sees around 28,500 sessions monthly.

thenorthface.com competitors

The competitive set includes thenorthface.com, backcountry.com, columbia.com, bobssportschalet.com, peterglenn.com, and sunandski.com. In July 2026, thenorthface.com generated $29.3 million in revenue, leading all competitors by $700,000 over backcountry.com, which earned $28.6 million. Additionally, thenorthface.com recorded 190,000 transactions, outpacing backcountry.com by 51,000. The site also attracted 10.2 million sessions, exceeding backcountry.com’s 8.1 million by 2.1 million. While thenorthface.com’s average order value (AOV) ranged from $150-175, backcountry.com's AOV was higher at $200-225. The conversion rates were similar, with thenorthface.com at 1.50-2.00% and backcountry.com at the same rate. Competitors like columbia.com, with a revenue of $12.5 million and 88,100 transactions, lagged significantly behind thenorthface.com.

#1 bobssportschalet.com

168.6K

Revenue

68.7K

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

#2 backcountry.com

28.6M

Revenue

8.1M

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

#3 peterglenn.com

162K

Revenue

66.4K

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

#4 columbia.com

12.5M

Revenue

3.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#5 sunandski.com

2.9M

Revenue

505.7K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dickssportinggoods.com

thenorthface.com vs top market performers

thenorthface.com

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Industries thenorthface.com operates in

thenorthface.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Outdoor Footwear and Apparel Outdoor Clothing and Gear Outdoor Sports Equipment and Apparel Outdoor Adventure Gear and Apparel Outdoor Lifestyle and Gear Outdoor Camping Gear Outdoor Recreation Outdoor Gear and Apparel

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thenorthface.com channels

Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.

thenorthface.com Google Ads spend

Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thenorthface.com devices

Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thenorthface.com top markets

Explore thenorthface.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.