thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced decline of 63%, compared to the preceding three months.
thenorthface.com competitors
In April 2026, thenorthface.com generated impressive revenue of $24,557,560 from 123,491 transactions over 6,781,365 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 1.50-2.00%. In comparison, backcountry.com, a close competitor, earned $23,429,553 with slightly fewer transactions at 109,918, but had a higher AOV of $200-225 and the same conversion rate. columbia.com lagged with revenue of $8,038,159 from 69,722 transactions and a lower AOV of $100-125, yet maintained a comparable conversion rate. Other competitors like bobssportschalet.com and peterglenn.com saw significantly lower revenues of $118,244 and $213,387 respectively, despite bobssportschalet.com having the highest AOV at $225-250. sunandski.com, while having the highest conversion rate at 2.00-2.50%, only generated $2,838,982, showcasing the diverse strategies and market positions of these outdoor retailers.
Revenue share by device at thenorthface.com
In April large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
