thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
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thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced decline of 38%, compared to the preceding three months.
thenorthface.com competitors
In May 2026, thenorthface.com generated $16,984,375 in revenue with 118,427 transactions across 7,845,307 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparatively, backcountry.com led in revenue with $32,985,517 and had 173,310 transactions from 9,817,173 sessions, showing a similar conversion rate but higher AOV at $175-200. columbia.com, despite lower revenue of $11,297,752, boasted a higher conversion rate of 2.50-3.00%, reflecting effective customer engagement. Competitors like bobssportschalet.com and peterglenn.com struggled with lower revenues of $132,442 and $228,683, respectively, indicating a need for improved conversion strategies. sunandski.com achieved $2,291,101 in revenue, with an AOV of $225-250, while also enjoying a respectable conversion rate of 2.00-2.50%. Overall, thenorthface.com maintains a strong position, but faces significant competition from backcountry.com and columbia.com.
Revenue share by device at thenorthface.com
In May large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries thenorthface.com operates in
thenorthface.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
