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May 2025
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Home/Insights/Retailers/thenorthface.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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9.8M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.

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thenorthface.com's revenueOVER TIME
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Over the past three months, thenorthface.com revenue has experienced decline of 58%, compared to the preceding three months.

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thenorthface.com revenue decline for last six months
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OVERVIEW
The performance metrics for thenorthface.com in the SPORTS industry for May 2025 include a revenue of $9,823,297, a conversion rate of 1.50-2.00%, an average order value (AOV) of $125-150, and 3,694,930 sessions. The highest revenue in the industry is $189,203,870 from garmin.com, with a conversion rate of 3.0% and an AOV of $565. The lowest revenue is $84,330, with a conversion rate of 0.65% and an AOV of $79. The highest number of sessions is 47,255,232, while the median is 29,719 sessions.
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thenorthface.com competitors

In May 2025, thenorthface.com stands out with a revenue of $9,823,297 from 67,593 transactions and 3,694,930 sessions, boasting an Average Order Value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, thenorthface.com holds its own but falls behind backcountry.com in terms of revenue with $22,906,024 from 123,113 transactions and 6,331,934 sessions, albeit with a slightly lower AOV of $175-200 and the same conversion rate. While peterglenn.com lags significantly behind with only $148,329 in revenue from 431 transactions and 45,194 sessions, it commands a higher AOV of $325-350. sunandski.com performs well with $1,894,217 in revenue from 7,929 transactions and 298,127 sessions, boasting an AOV of $225-250 and a higher conversion rate of 2.50-3.00%. columbia.com falls within the same revenue range as thenorthface.com, generating $14,089,787 from 109,109 transactions and 4,795,042 sessions, with a slightly higher AOV of $125-150 and a conversion rate of 2.00-2.50%. Lastly, bobssportschalet.com trails behind with $120,063 in revenue from 540 transactions and 51,205 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50%.

bobssportschalet.com screenshot
#1 bobssportschalet.com
120.1K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
backcountry.com screenshot
#2 backcountry.com
22.9M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
peterglenn.com screenshot
#3 peterglenn.com
148.3K
Revenue
45.2K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
columbia.com screenshot
#4 columbia.com
14.1M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sunandski.com screenshot
#5 sunandski.com
1.9M
Revenue
298.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
thenorthface.com vs top market performers
thenorthface.com
top retailers
conversion rate vs average order value for thenorthface.com and its competitors
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Revenue share by device at thenorthface.com

In May large majority of sales on thenorthface.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on thenorthface.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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thenorthface.com channels

Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.

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thenorthface.com Google Ads spend

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thenorthface.com devices

Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenorthface.com top markets

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thenorthface.com country & global rank

Assess the ranking of thenorthface.com among other retailers within its primary country and worldwide.

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