thenorthface.com
Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.
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thenorthface.com Annual Revenue and Growth
thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
thenorthface.com's monthly revenueOVER TIME
Over the past three months, thenorthface.com revenue has experienced decline of 35%, compared to the preceding three months.
thenorthface.com competitors
In March 2026, thenorthface.com generated a revenue of $32,302,311 with 168,362 transactions and 8,998,929 sessions, resulting in an average order value (AOV) of $175-$200 and a conversion rate of 1.50-2.00%. When compared to its competitors, thenorthface.com stands out with a higher revenue and session count than bobssportschalet.com ($171,864, 102,880 sessions), peterglenn.com ($608,038, 199,223 sessions), columbia.com ($9,735,485, 4,090,449 sessions), and sunandski.com ($4,689,989, 768,056 sessions). However, thenorthface.com falls slightly behind backcountry.com, which generated $25,573,525 in revenue with 135,003 transactions and 7,344,563 sessions. Additionally, the AOV and conversion rate of thenorthface.com are comparable to those of backcountry.com and columbia.com, indicating similar levels of customer engagement and spending on outdoor apparel and gear.
Revenue share by device at thenorthface.com
In March large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thenorthface.com channels
Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.
thenorthface.com Google Ads spend
Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thenorthface.com devices
Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
