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Home/Insights/Retailers/thenorthface.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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36.9M
Revenue
Aug 26
13.4M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.

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thenorthface.com Annual Revenue and Growth

thenorthface.com's annual sales on its online store amounted to $262.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thenorthface.com revenue by year

thenorthface.com's monthly revenueOVER TIME
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Over the past three months, thenorthface.com revenue has experienced growth of 13%, compared to the preceding three months.

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thenorthface.com revenue growth for last six months
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OVERVIEW
thenorthface.com performs robustly within the sports category, generating $36.9 million in online sales in August 2026, compared to an average sports store's $85,100. Its conversion rate of 1.50-2.00% falls within the typical range of 0.63% to 3.09%. The average order value (AOV) of $125-150 is also within the typical range of $76 to $556. With 13.4 million sessions, thenorthface.com attracts significantly more traffic than an average sports store, which sees around 33,500 sessions monthly.
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thenorthface.com competitors

The competitive set includes thenorthface.com, bobssportschalet.com, backcountry.com, peterglenn.com, columbia.com, and sunandski.com. As of August 2026, thenorthface.com leads in revenue with $36.9 million, significantly outperforming backcountry.com, which follows with $35.1 million. In terms of transactions, thenorthface.com achieves 250,000, well ahead of any competitor, with backcountry.com at 176,000. The site also garners the highest sessions at 13.4 million, surpassing backcountry.com’s 10.3 million. While thenorthface.com shares an average order value (AOV) range of $125-150 with columbia.com, columbia.com has a conversion rate of 2.00-2.50%, which trails thenorthface.com’s 1.50-2.00%. Overall, thenorthface.com maintains a strong position against its competitors across all key metrics.

bobssportschalet.com screenshot
#1 bobssportschalet.com
195.3K
Revenue
78.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
backcountry.com screenshot
#2 backcountry.com
35.1M
Revenue
10.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
peterglenn.com screenshot
#3 peterglenn.com
200.2K
Revenue
89.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
columbia.com screenshot
#4 columbia.com
17.8M
Revenue
5.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sunandski.com screenshot
#5 sunandski.com
2.5M
Revenue
505.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
thenorthface.com vs top market performers
thenorthface.com
top retailers
conversion rate vs average order value for thenorthface.com and its competitors
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Industries thenorthface.com operates in

thenorthface.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thenorthface.com channels

Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.

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thenorthface.com Google Ads spend

Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenorthface.com devices

Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenorthface.com top markets

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thenorthface.com country & global rank

Assess the ranking of thenorthface.com among other retailers within its primary country and worldwide.

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