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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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17.3M
Revenue
Aug 25
5.7M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Thenorthface.com is an online platform that sells outdoor apparel, equipment, and accessories. From jackets, hoodies, and tops to backpacks, tents, and sleeping bags, the website offers a range of high-quality and durable products for activities like hiking, skiing, camping, and climbing. They cater to customers seeking reliable outdoor gear.

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thenorthface.com Annual Revenue and Growth

thenorthface.com's annual sales on its online store amounted to $226M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$226M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thenorthface.com revenue by year

thenorthface.com's monthly revenueOVER TIME
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Over the past three months, thenorthface.com revenue has experienced growth of 31%, compared to the preceding three months.

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thenorthface.com revenue growth for last six months
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OVERVIEW
thenorthface.com's revenue for online sales in the SPORTS industry was $17,299,199 in August 2025, with a conversion rate of 2.00-2.50% and an average order value of $125-150. The website had 5,693,411 sessions during the month. The highest online store revenue in the industry was garmin.com at $184,578,426, with a conversion rate of 2.98% and an average order value of $542. The highest number of sessions was 47,251,662 for garmin.com, while the median revenue and sessions in the SPORTS industry were $81,949 and 32,111 respectively.
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thenorthface.com competitors

In August 2025, thenorthface.com reported a revenue of $17,299,199 with 131,709 transactions and 5,693,411 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, thenorthface.com outperforms bobssportschalet.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. backcountry.com surpasses thenorthface.com in revenue with $18,658,460 and transactions with 116,415, but falls behind in sessions, AOV, and conversion rate. peterglenn.com and columbia.com have lower revenues than thenorthface.com, while sunandski.com lags behind in revenue and sessions. Overall, thenorthface.com stands out for its high revenue and strong performance in transactions, sessions, AOV, and conversion rate among its competitors in the outdoor retail industry.

bobssportschalet.com screenshot
#1 bobssportschalet.com
132.7K
Revenue
58.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
backcountry.com screenshot
#2 backcountry.com
18.7M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
peterglenn.com screenshot
#3 peterglenn.com
198.9K
Revenue
78.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
columbia.com screenshot
#4 columbia.com
14.6M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sunandski.com screenshot
#5 sunandski.com
2.9M
Revenue
458.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
thenorthface.com vs top market performers
thenorthface.com
top retailers
conversion rate vs average order value for thenorthface.com and its competitors
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Revenue share by device at thenorthface.com

In August large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on thenorthface.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thenorthface.com channels

Identify top traffic channels that drive growth for thenorthface.comand discover how performance of traffic channels has changed over time.

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thenorthface.com Google Ads spend

Evaluate thenorthface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenorthface.com devices

Review thenorthface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenorthface.com top markets

Explore thenorthface.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thenorthface.com country & global rank

Assess the ranking of thenorthface.com among other retailers within its primary country and worldwide.

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