patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced growth of 64%, compared to the preceding three months.
patmcgrath.com competitors
In January 2026, patmcgrath.com reported revenue of $1,226,054 from 10,439 transactions and 465,865 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, cultbeauty.com outperformed patmcgrath.com with revenue of $11,180,189 from 58,050 transactions and 1,883,882 sessions, boasting a higher AOV of $175-200 and a conversion rate of 3.00-3.50%. smashbox.com lagged behind patmcgrath.com with revenue of $549,315 from 3,904 transactions and 205,161 sessions, showing an AOV of $125-150 and a conversion rate of 1.50-2.00%. stilacosmetics.com had even lower figures than patmcgrath.com, with revenue of $76,148 from 1,389 transactions and 145,900 sessions, indicating an AOV of $50-75 and a conversion rate of 0.50-1.00%. netflix.shop and fwrd.com also surpassed patmcgrath.com in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at patmcgrath.com
In January large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
