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Jun 2025
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Home/Insights/Retailers/patmcgrath.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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593.3K
Revenue
228.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.

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patmcgrath.com's revenueOVER TIME
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Over the past three months, patmcgrath.com revenue has experienced decline of 34%, compared to the preceding three months.

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patmcgrath.com revenue decline for last six months
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OVERVIEW
In June 2025, patmcgrath.com in the BEAUTY AND COSMETICS industry had a revenue of $593,254 with a median revenue of $43,095. The conversion rate was 1.50-2.00%, while the highest in the industry was 4.4% and the lowest was 1.06%. The average order value (AOV) was $125-150, with the highest AOV at $209 and the lowest at $50. The website had 228,594 sessions, compared to the highest at 36,910,068 from sephora.com and a median of 19,241 sessions in the BEAUTY AND COSMETICS category.
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patmcgrath.com competitors

In June 2025, patmcgrath.com reported revenue of $593,254 with 4,390 transactions and 228,594 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. When compared to its competitors, fwrd.com stands out with revenue of $11,094,579, 22,043 transactions, and 2,332,324 sessions, offering an AOV of $500-525 but a lower conversion rate of 0.50-1.00%. cultbeauty.com follows closely behind with $8,021,812 in revenue, 41,130 transactions, and 1,618,102 sessions, featuring an AOV of $175-200 and a higher conversion rate of 2.50-3.00%. stilacosmetics.com, netflix.shop, and smashbox.com fall behind patmcgrath.com in terms of revenue, transactions, sessions, AOV, and conversion rate, highlighting patmcgrath.com's strong performance in the beauty industry in June 2025.

cultbeauty.com screenshot
#1 cultbeauty.com
8M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
makeupbymario.com screenshot
#2 makeupbymario.com
784.5K
Revenue
174.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
smashbox.com screenshot
#3 smashbox.com
110.3K
Revenue
108.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
stilacosmetics.com screenshot
#4 stilacosmetics.com
89.2K
Revenue
113.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
netflix.shop screenshot
#5 netflix.shop
2.1M
Revenue
989.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
patmcgrath.com vs top market performers
patmcgrath.com
top retailers
conversion rate vs average order value for patmcgrath.com and its competitors
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Revenue share by device at patmcgrath.com

In June large majority of sales on patmcgrath.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on patmcgrath.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels

Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.

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patmcgrath.com Google Ads spend

Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patmcgrath.com devices

Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patmcgrath.com top markets

Explore patmcgrath.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patmcgrath.com country & global rank

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