patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 34%, compared to the preceding three months.
patmcgrath.com competitors
When comparing patmcgrath.com to its competitors as of March 2026, it is clear that cultbeauty.com is the top performer in terms of revenue, generating $9,388,097 with 1,619,767 sessions and a conversion rate of 3.00-3.50%. In comparison, patmcgrath.com has revenue of $643,633 with 294,685 sessions and a conversion rate of 1.50-2.00%. smashbox.com and stilacosmetics.com fall below patmcgrath.com in revenue, transactions, and sessions. netflix.shop, although generating more revenue at $2,091,444, has a lower conversion rate of 0.50-1.00% compared to patmcgrath.com. fwrd.com stands out with the highest revenue of $21,393,802, but also has the highest average order value at $500-525 and a slightly lower conversion rate of 1.00-1.50% compared to patmcgrath.com.
Revenue share by device at patmcgrath.com
In March large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
