patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 50%, compared to the preceding three months.
patmcgrath.com competitors
In April 2026, patmcgrath.com generated $511,233 in revenue from 4,323 transactions, achieving a conversion rate of 2.00-2.50% across 205,326 sessions. In contrast, cultbeauty.com led the market with $10,844,232 in revenue and 55,233 transactions, boasting a higher conversion rate of 3.00-3.50% from 1,658,086 sessions. smashbox.com followed closely with $218,665 in revenue, a lower conversion rate of 1.50-2.00%, and an average order value (AOV) matching that of patmcgrath.com at $100-125. Notably, stilacosmetics.com reported $94,118 in revenue, with a similar AOV but a lower conversion rate. Other competitors like netflix.shop and fwrd.com achieved significant revenue but differed in product offerings and AOV, with fwrd.com reaching $21,935,425 and an AOV of $550-575. Overall, patmcgrath.com performs respectably against its competitors but has room for growth in conversion and overall revenue.
Revenue share by device at patmcgrath.com
In April large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
