patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com's revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 25%, compared to the preceding three months.
patmcgrath.com competitors
In July 2025, patmcgrath.com had a revenue of $654,428 from 4,680 transactions and 228,052 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, cultbeauty.com outperformed with a revenue of $7,427,178 from 37,824 transactions and 1,610,653 sessions, boasting an AOV of $175-200. On the other hand, smashbox.com had lower revenue at $113,682 with 1,422 transactions and 110,577 sessions, with a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. stilacosmetics.com and netflix.shop fell behind in revenue and metrics compared to both patmcgrath.com and cultbeauty.com, while fwrd.com excelled with a revenue of $11,764,508, but had a lower conversion rate. Overall, patmcgrath.com holds its ground against some competitors but has room for improvement to compete with the likes of cultbeauty.com and fwrd.com.
Revenue share by device at patmcgrath.com
In July large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
