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Nov 2025
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Home/Insights/Retailers/patmcgrath.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9M
Revenue
Nov 25
468K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.

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patmcgrath.com's monthly revenueOVER TIME
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Over the past three months, patmcgrath.com revenue has experienced growth of 96%, compared to the preceding three months.

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patmcgrath.com revenue growth for last six months
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OVERVIEW
In November 2025, patmcgrath.com generated $1,856,590 in online sales, significantly outperforming the median of $52,547 in the BEAUTY AND COSMETICS industry, though still far behind ulta.com's $145,643,880. With a conversion rate between 3.00-3.50%, patmcgrath.com is above the low end of 1.38% but below the high of 5.32%. Its average order value (AOV) ranges from $100-125, again below the industry's high of $204 and above the low of $48. The site attracted 468,029 sessions, well above the median of 19,748 but dwarfed by sephora.com's 76,114,809 sessions.
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patmcgrath.com competitors

In November 2025, patmcgrath.com had a revenue of $1,856,590 from 15,167 transactions and 468,029 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, such as cultbeauty.com with $21,248,548 in revenue, smashbox.com with $197,883, stilacosmetics.com with $219,612, netflix.shop with $6,437,209, and fwrd.com with $18,086,312, patmcgrath.com falls on the lower end in terms of revenue. However, patmcgrath.com has a higher conversion rate than smashbox.com and fwrd.com, but a lower conversion rate than cultbeauty.com and stilacosmetics.com. In terms of AOV, patmcgrath.com falls within the middle range compared to its competitors. Overall, while patmcgrath.com may not have the highest revenue, it holds its own in terms of conversion rate and AOV among its competitors.

cultbeauty.com screenshot
#1 cultbeauty.com
21.2M
Revenue
2.3M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
makeupbymario.com screenshot
#2 makeupbymario.com
2.1M
Revenue
454K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
smashbox.com screenshot
#3 smashbox.com
197.9K
Revenue
137.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
stilacosmetics.com screenshot
#4 stilacosmetics.com
219.6K
Revenue
93.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
netflix.shop screenshot
#5 netflix.shop
6.4M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
patmcgrath.com vs top market performers
patmcgrath.com
top retailers
conversion rate vs average order value for patmcgrath.com and its competitors
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Revenue share by device at patmcgrath.com

In November large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels

Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.

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patmcgrath.com Google Ads spend

Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patmcgrath.com devices

Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patmcgrath.com top markets

Explore patmcgrath.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patmcgrath.com country & global rank

Assess the ranking of patmcgrath.com among other retailers within its primary country and worldwide.

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