patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 11%, compared to the preceding three months.
patmcgrath.com competitors
patmcgrath.com significantly trails cultbeauty.com in revenue, achieving $464,000 compared to cultbeauty.com's impressive $10.9 million. In August 2026, patmcgrath.com recorded 3,776 transactions from 207,000 sessions, giving it a conversion rate of 1.50-2.00%. This is notably lower than cultbeauty.com, which had 51,100 transactions and 1.6 million sessions with a conversion rate of 3.00-3.50%. Additionally, patmcgrath.com ranks similarly with makeupbymario.com, which reported $677,000 in revenue and 5,605 transactions. Meanwhile, fwrd.com leads in sessions with 3.2 million, leaving patmcgrath.com behind in this metric as well. Overall, while patmcgrath.com maintains a competitive AOV of 100-125, it remains behind its larger competitors across key metrics.
Revenue share by device at patmcgrath.com
In August large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries patmcgrath.com operates in
patmcgrath.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
