patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced growth of 112%, compared to the preceding three months.
patmcgrath.com competitors
In December 2025, patmcgrath.com generated a revenue of $1,334,044 with 11,456 transactions and 468,029 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, cultbeauty.com leads the pack with a revenue of $14,297,460 from 73,464 transactions and 2,248,639 sessions, showcasing an AOV of $175-200 and a conversion rate of 3.00-3.50%. smashbox.com follows with a revenue of $296,999 from 4,624 transactions and 168,286 sessions, while stilacosmetics.com and netflix.shop lag behind with lower revenues, transactions, and sessions. fwrd.com, on the other hand, shines with a revenue of $21,051,218 from 39,176 transactions and 2,542,710 sessions, highlighting a high AOV of $525-550, although sharing a similar conversion rate with patmcgrath.com.
Revenue share by device at patmcgrath.com
In December large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
