patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 3.1%, compared to the preceding three months.
patmcgrath.com competitors
patmcgrath.com significantly trails fwrd.com in revenue, with patmcgrath.com earning $592,000 compared to fwrd.com’s $11.8 million. In September 2026, patmcgrath.com achieved 4,218 transactions, while cultbeauty.com led the pack with 40,600. Although patmcgrath.com had a respectable 215,000 sessions, it ranks lower than fwrd.com’s impressive 2.8 million. The average order value (AOV) for patmcgrath.com is between $125-150, which is lower than fwrd.com’s $525-550 range. Interestingly, patmcgrath.com shares a conversion rate of 1.50-2.00%, equal to smashbox.com, while makeupbymario.com and cultbeauty.com outperform with rates between 2.00-2.50%. In summary, while patmcgrath.com holds its own in some areas, it consistently trails behind major competitors in key metrics.
Revenue share by device at patmcgrath.com
In September large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries patmcgrath.com operates in
patmcgrath.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
