patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 48%, compared to the preceding three months.
patmcgrath.com competitors
In June 2026, patmcgrath.com generated $549,358 in revenue from 4,492 transactions over 187,805 sessions, with an average order value (AOV) between $100 and $125 and a conversion rate of 2.00-2.50%. In comparison, cultbeauty.com significantly outperformed with $11,021,185 in revenue from 54,627 transactions across 1,607,032 sessions, boasting an AOV of $200-225 and a higher conversion rate of 3.00-3.50%. Meanwhile, fwrd.com excelled even further with a remarkable $20,366,541 revenue, although it had a lower conversion rate of 1.00-1.50%. Other competitors like smashbox.com and stilacosmetics.com showed lesser performance with revenues of $145,260 and $81,554 respectively, but they struggled with lower AOVs and conversion rates (1.00-1.50%). Overall, patmcgrath.com holds a modest position in a competitive landscape dominated by sites with significantly higher revenues and transaction volumes.
Revenue share by device at patmcgrath.com
In June large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries patmcgrath.com operates in
patmcgrath.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
