patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 55%, compared to the preceding three months.
patmcgrath.com competitors
In May 2026, patmcgrath.com generated $475,045 in revenue from 3,991 transactions, with a conversion rate of 2.00-2.50% across 184,718 sessions and an average order value (AOV) of $100-125. In contrast, cultbeauty.com led the pack with $9,519,351 in revenue, 48,220 transactions, and a higher conversion rate of 3.00-3.50% from 1,459,924 sessions and an AOV of $175-200. smashbox.com reported similar AOV figures at $100-125, achieving $375,046 in revenue and a conversion rate matching patmcgrath.com at 2.00-2.50%. Other competitors like stilacosmetics.com struggled with lower metrics, only making $79,558 with a 1.00-1.50% conversion rate. Notably, fwrd.com dominated with $20,006,679 in revenue, albeit with a lower conversion rate of 1.00-1.50%. Overall, while patmcgrath.com holds a strong niche, it trails significantly behind top competitors in revenue and traffic metrics.
Revenue share by device at patmcgrath.com
In May large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries patmcgrath.com operates in
patmcgrath.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
