patmcgrath.com
Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
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patmcgrath.com Annual Revenue and Growth
patmcgrath.com's annual sales on its online store amounted to $12.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
patmcgrath.com's monthly revenueOVER TIME
Over the past three months, patmcgrath.com revenue has experienced decline of 34%, compared to the preceding three months.
patmcgrath.com competitors
The most significant gap between patmcgrath.com and a competitor is in revenue, with patmcgrath.com trailing fwrd.com by $10.3 million. In July 2026, patmcgrath.com generated $432,000 from 3,532 transactions across 170,000 sessions, resulting in an AOV of $100-125 and a conversion rate of 2.00-2.50%. In comparison, cultbeauty.com achieved $10.4 million in revenue from 49,900 transactions over 1.5 million sessions, boasting an AOV of $200-225 and a conversion rate of 3.00-3.50%. While patmcgrath.com ranks fourth out of six, it significantly trails in transactions by 46,400 behind cultbeauty.com and in sessions by 3.3 million compared to fwrd.com, showcasing the competitive challenges it faces in the online beauty market.
Revenue share by device at patmcgrath.com
In July large majority of sales on patmcgrath.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries patmcgrath.com operates in
patmcgrath.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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patmcgrath.com channels
Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.
patmcgrath.com Google Ads spend
Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
patmcgrath.com devices
Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
