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May 2025
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Home/Insights/Retailers/patmcgrath.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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868K
Revenue
264.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.

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patmcgrath.com's revenueOVER TIME
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Over the past three months, patmcgrath.com revenue has experienced decline of 35%, compared to the preceding three months.

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patmcgrath.com revenue decline for last six months
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OVERVIEW
In May 2025, patmcgrath.com in the BEAUTY AND COSMETICS industry had a revenue of $867,971, conversion rate of 2.00-2.50%, AOV of $125-150, and 264,221 sessions. The median revenue for the industry is $46,882, the largest online store is ulta.com with $96,002,620, the highest conversion rate is 4.51%, the lowest conversion rate is 1.17%, the highest AOV is $213, the lowest AOV is $53, the highest sessions are 38,510,361 from sephora.com, and the median sessions are 19,997.
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patmcgrath.com competitors

In May 2025, patmcgrath.com generated $867,971 in revenue from 6,331 transactions with 264,221 sessions, boasting an Average Order Value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, fwrd.com leads the pack with $13,414,537 in revenue, 25,604 transactions, and 2,153,005 sessions, with an AOV of $500-525 and a conversion rate of 1.00-1.50%. cultbeauty.com follows closely behind with $8,759,611 in revenue, 44,581 transactions, and 1,672,369 sessions, showcasing an AOV of $175-200 and a high conversion rate of 2.50-3.00%. On the other hand, stilacosmetics.com, netflix.shop, and smashbox.com have lower revenue figures, transactions, sessions, AOV, and conversion rates compared to patmcgrath.com, indicating potential areas for improvement in their online performance.

cultbeauty.com screenshot
#1 cultbeauty.com
8.8M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
makeupbymario.com screenshot
#2 makeupbymario.com
846.5K
Revenue
146.6K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
smashbox.com screenshot
#3 smashbox.com
135.8K
Revenue
78.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
stilacosmetics.com screenshot
#4 stilacosmetics.com
93.7K
Revenue
132.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
netflix.shop screenshot
#5 netflix.shop
816.9K
Revenue
473.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
patmcgrath.com vs top market performers
patmcgrath.com
top retailers
conversion rate vs average order value for patmcgrath.com and its competitors
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Revenue share by device at patmcgrath.com

In May large majority of sales on patmcgrath.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on patmcgrath.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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brands overtime comparison

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patmcgrath.com channels

Identify top traffic channels that drive growth for patmcgrath.comand discover how performance of traffic channels has changed over time.

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patmcgrath.com Google Ads spend

Evaluate patmcgrath.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patmcgrath.com devices

Review patmcgrath.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patmcgrath.com top markets

Explore patmcgrath.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patmcgrath.com country & global rank

Assess the ranking of patmcgrath.com among other retailers within its primary country and worldwide.

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