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Oct 2025
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for pepperfry.compepperfry.com

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6.2M
Revenue
Oct 25
3.1M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com Annual Revenue and Growth

pepperfry.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
pepperfry.com revenue by year

pepperfry.com's monthly revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 95%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
In October 2025, pepperfry.com generated $6,248,367 in revenue from online sales, significantly exceeding the median of $150,687 in the FURNITURE industry, yet still trailing behind the category leader, ikea.com, with $725,591,313. The site achieved a conversion rate between 0.50-1.00%, which is below the industry high of 2.13%, and an average order value (AOV) of $250-275, lower than the high of $1,221. With 3,144,624 sessions, pepperfry.com demonstrated considerable engagement, although it falls short of ikea.com’s dominant 238,858,819 sessions and well above the median of 35,438 in its sector.
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pepperfry.com competitors

In October 2025, pepperfry.com reported a revenue of 6,248,367 with 24,324 transactions and 3,144,624 sessions, boasting an average order value (AOV) of 250-275 and a conversion rate of 0.50-1.00. In comparison, its competitors show varying levels of success. ikea.com leads the pack with a revenue of 725,591,313, 2,145,917 transactions, and 238,858,819 sessions, with an AOV of 325-350 and a similar conversion rate. wayfair.com also outperforms pepperfry.com with a revenue of 853,039,023, 2,168,994 transactions, and 86,450,928 sessions, boasting a higher AOV of 375-400 and a conversion rate of 2.50-3.00. On the lower end of the spectrum, at-home.co.in reported significantly lower metrics compared to pepperfry.com, while nilkamalfurniture.com and etsy.com show similar revenue but with different transaction and session numbers, AOVs, and conversion rates.

ikea.com screenshot
#1 ikea.com
725.6M
Revenue
238.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
779K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
wayfair.com screenshot
#3 wayfair.com
853M
Revenue
86.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
at-home.co.in screenshot
#4 at-home.co.in
6.4K
Revenue
2.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
homedepot.com screenshot
#5 homedepot.com
1.4B
Revenue
152.7M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In October large majority of sales on pepperfry.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on pepperfry.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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