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Jul 2025
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for pepperfry.compepperfry.com

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3.9M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com's revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 21%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
In July 2025, pepperfry.com in the FURNITURE industry had online sales revenue of $3,855,798, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $200-225. This falls below the highest AOV of $1,215 and sessions of 3,224,725, compared to ikea.com with revenue of $904,379,801 and sessions of 243,283,438. The industry median for revenue is $157,301, conversion rate is 1.91%, and sessions are 36,085, highlighting areas where pepperfry.com can improve and potentially compete with larger retailers.
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pepperfry.com competitors

In July 2025, pepperfry.com, with a revenue of $3,855,798 and 18,329 transactions from 3,224,725 sessions, has a competitive average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. Comparing pepperfry.com to its competitors, ikea.com stands out with a significantly higher revenue of $904,379,801, 2,622,359 transactions, and 243,283,438 sessions, boasting an AOV of $325-350 and a conversion rate of 1.00-1.50%. wayfair.com follows with $867,056,580 revenue, 2,246,397 transactions, and 91,261,771 sessions, featuring an AOV of $375-400 and a conversion rate of 2.00-2.50%. While nilkamalfurniture.com, at-home.co.in, and etsy.com have varying levels of revenue, transactions, sessions, AOV, and conversion rates compared to pepperfry.com, they each cater to a specific niche within the market.

ikea.com screenshot
#1 ikea.com
904.4M
Revenue
243.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
1.2M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
wayfair.com screenshot
#3 wayfair.com
867.1M
Revenue
91.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
at-home.co.in screenshot
#4 at-home.co.in
26.5K
Revenue
10.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
homedepot.com screenshot
#5 homedepot.com
1.3B
Revenue
175.4M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In July large majority of sales on pepperfry.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on pepperfry.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brands overtime comparison

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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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