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Dec 2025
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for pepperfry.compepperfry.com

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7.5M
Revenue
Dec 25
3.2M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com Annual Revenue and Growth

pepperfry.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
pepperfry.com revenue by year

pepperfry.com's monthly revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 57%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
In December 2025, pepperfry.com, a player in the FURNITURE industry, generated online sales revenue of $7,539,246, significantly higher than the median of $156,465, though far behind industry leader ikea.com with $795,900,179. The site's conversion rate ranged between 0.50-1.00%, lower than the sector's high of 2.0% but above the low of 0.26%. Its average order value (AOV) stood at $275-300, slightly below the high of $1,208 and close to the low of $280. With 3,164,770 sessions, pepperfry.com performed well compared to the median of 37,321, but lagged significantly behind ikea.com's 238,379,008 sessions.
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pepperfry.com competitors

When comparing pepperfry.com to its competitors in December 2025, it is evident that Pepperfry lags behind in terms of revenue. Pepperfry's revenue of $7,539,246 is significantly lower than that of ikea.com at $795,900,179 and etsy.com at $1,006,888,563. However, Pepperfry does excel in terms of average order value (AOV), falling within the range of $275-300, which is competitive with Ikea and Nilkamal Furniture. In terms of conversion rate, Pepperfry sits within the average range of 0.50-1.00%, similar to most of its competitors. Despite lagging in revenue, Pepperfry holds its own in terms of AOV and conversion rate when compared to larger players like Ikea and Etsy.

ikea.com screenshot
#1 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
1.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
wayfair.com screenshot
#3 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
at-home.co.in screenshot
#4 at-home.co.in
1.1K
Revenue
652.7
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
homedepot.com screenshot
#5 homedepot.com
1.5B
Revenue
141.9M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In December large majority of sales on pepperfry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pepperfry.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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