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Sep 2025
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.2M
Revenue
Sep 25
2.6M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com Annual Revenue and Growth

pepperfry.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
pepperfry.com revenue by year

pepperfry.com's monthly revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 113%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
In September 2025, pepperfry.com generated $4,224,350 in online sales, significantly outperforming the median revenue of $128,623 in the home and garden/furniture industry, though far behind industry leader ikea.com with $948,741,774. Its conversion rate ranged from 0.50-1.00%, below the high benchmark of 1.96% but above the low of 0.23%. The average order value (AOV) was between $200-225, considerably lower than the high AOV of $1,213 and above the low of $284. With 2,607,501 sessions, pepperfry.com’s traffic was substantially higher than the industry median of 34,751 but dwarfed by ikea.com's 238,090,084 sessions.
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pepperfry.com competitors

In September 2025, pepperfry.com stood out with a revenue of $4,224,350, 20,029 transactions, and 2,607,501 sessions, with an average order value (AOV) ranging from $200-225 and a conversion rate of 0.50-1.00. Compared to its competitors, ikea.com led the pack with a significantly higher revenue of $948,741,774, 2,810,996 transactions, and 238,090,084 sessions. Their AOV was $325-350, and conversion rate 1.00-1.50. wayfair.com also outperformed pepperfry.com in revenue, transactions, and sessions, with an AOV of $375-400 and a conversion rate of 2.50-3.00. However, pepperfry.com's performance was stronger than nilkamalfurniture.com, at-home.co.in, and etsy.com in various metrics, showcasing its competitive position in the online furniture market.

ikea.com screenshot
#1 ikea.com
948.7M
Revenue
238.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
604.9K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
wayfair.com screenshot
#3 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
at-home.co.in screenshot
#4 at-home.co.in
16.2K
Revenue
6.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
homedepot.com screenshot
#5 homedepot.com
1.3B
Revenue
148.6M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In September large majority of sales on pepperfry.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on pepperfry.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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