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Jul 2026
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.1M
Revenue
Jul 26
3.2M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com Annual Revenue and Growth

pepperfry.com's annual sales on its online store amounted to $45.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$45.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
pepperfry.com revenue by year

pepperfry.com's monthly revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
Compared to a typical store in the furniture category, pepperfry.com shows impressive performance metrics for July 2026. With $3.1 million in online sales, it significantly outperforms the typical store's $144,000 monthly revenue, though still trails ikea.com's $836.6 million. Its conversion rate ranges from 0.50-1.00%, comfortably within the category's typical range of 0.27% to 1.97%. The average order value is $150-175, which is within the typical range of $294 to $1,209. Additionally, pepperfry.com recorded 3.2 million sessions, far exceeding the typical store in the furniture category's 34,100 sessions.
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pepperfry.com competitors

In July 2026, pepperfry.com trails its competitors most significantly in revenue, generating $3.1 million compared to wayfair.com’s $1.2 billion, resulting in a staggering gap of $1.2 billion. While pepperfry.com has 18,000 transactions and 3.2 million sessions, it still ranks fourth among its competitors. etsy.com leads in transactions with 9.5 million, leaving pepperfry.com trailing by 9.5 million. Additionally, pepperfry.com falls behind in sessions, with a deficit of 455.5 million compared to the top performer, etsy.com, which boasts 458.7 million sessions. In terms of average order value (AOV), pepperfry.com’s range of $150-175 is lower than competitors like wayfair.com, which has an AOV of $375-400. Overall, pepperfry.com faces significant challenges against its larger competitors.

ikea.com screenshot
#1 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
891K
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
wayfair.com screenshot
#3 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
at-home.co.in screenshot
#4 at-home.co.in
1.7K
Revenue
638.9
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
homedepot.com screenshot
#5 homedepot.com
1.6B
Revenue
214.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In July large majority of sales on pepperfry.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on pepperfry.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pepperfry.com operates in

pepperfry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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