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Sep 2026
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Home/Insights/Retailers/pepperfry.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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4.6M
Revenue
Sep 26
3.1M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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  • Main country of store: INDIA
  • Website category: FURNITURE

Pepperfry.com is an e-commerce platform offering a wide variety of products, primarily focusing on furniture and home decor items. They provide a diverse range of options, including sofas, tables, chairs, beds, kitchenware, and more. The website features a user-friendly interface, handy filters, and secure payment options for customers to conveniently explore and purchase desired household products.

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pepperfry.com Annual Revenue and Growth

pepperfry.com's annual sales on its online store amounted to $45.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$45.2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
pepperfry.com revenue by year

pepperfry.com's monthly revenueOVER TIME
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Over the past three months, pepperfry.com revenue has experienced growth of 54%, compared to the preceding three months.

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pepperfry.com revenue growth for last six months
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OVERVIEW
pepperfry.com operates in the furniture category and shows impressive performance metrics for September 2026. With revenue from online sales reaching $4.6 million, it significantly outperforms a typical store in the furniture category, which generates around $137,000 monthly. The site's conversion rate, at 0.50-1.00%, is comfortably within the typical range of 0.25% to 1.99%. Additionally, its average order value (AOV) of $175-200 falls within the typical range of $296 to $1,221. Furthermore, pepperfry.com attracted 3.1 million sessions, far exceeding the 28,700 sessions seen by a typical store in the furniture category.
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pepperfry.com competitors

pepperfry.com trails its competitors significantly in revenue, generating $4.6 million compared to wayfair.com’s $1 billion and etsy.com’s $618.3 million as of September 2026. In terms of transactions, pepperfry.com records 23,800, falling behind etsy.com, which achieves 9.1 million, and also trails wayfair.com and ikea.com. While pepperfry.com has a conversion rate ranging from 0.50-1.00%, it aligns with ikea.com, but is outperformed by wayfair.com and etsy.com, both of which achieve conversion rates between 2.00-2.50%. Sessions for pepperfry.com reach 3.1 million, significantly lower than etsy.com’s 460.8 million, wayfair.com’s 128 million, and ikea.com’s 274.7 million, positioning pepperfry.com at 4th among its peers.

ikea.com screenshot
#1 ikea.com
816M
Revenue
274.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
nilkamalfurniture.com screenshot
#2 nilkamalfurniture.com
645.6K
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wayfair.com screenshot
#3 wayfair.com
1B
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
at-home.co.in screenshot
#4 at-home.co.in
13.9K
Revenue
5.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
homedepot.com screenshot
#5 homedepot.com
1.4B
Revenue
198.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
pepperfry.com vs top market performers
pepperfry.com
top retailers
conversion rate vs average order value for pepperfry.com and its competitors
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Revenue share by device at pepperfry.com

In September large majority of sales on pepperfry.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on pepperfry.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pepperfry.com operates in

pepperfry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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pepperfry.com channels

Identify top traffic channels that drive growth for pepperfry.comand discover how performance of traffic channels has changed over time.

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pepperfry.com Google Ads spend

Evaluate pepperfry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperfry.com devices

Review pepperfry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperfry.com top markets

Explore pepperfry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperfry.com country & global rank

Assess the ranking of pepperfry.com among other retailers within its primary country and worldwide.

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