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Oct 2025
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Home/Insights/Retailers/peytonstreetpens.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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55.5K
Revenue
Oct 25
51K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Peyton Street Pens is a website that sells fine writing instruments and related accessories. They offer a wide variety of pens including fountain pens, ballpoint pens, and rollerball pens. The website showcases an extensive collection of vintage and modern pens, as well as offers services such as pen repair and restoration.

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peytonstreetpens.com Annual Revenue and Growth

peytonstreetpens.com's annual sales on its online store amounted to $1.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peytonstreetpens.com revenue by year

peytonstreetpens.com's monthly revenueOVER TIME
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Over the past three months, peytonstreetpens.com revenue has experienced decline of 13%, compared to the preceding three months.

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peytonstreetpens.com revenue decline for last six months
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OVERVIEW
In October 2025, peytonstreetpens.com generated $55,501 in online sales, slightly above the industry median of $53,407 for the ANTIQUES AND COLLECTIBLES sector, while facing significant competition from jmbullion.com, which achieved $102,364,539. The site recorded a conversion rate of 0.50-1.00%, lower than the sector's high of 3.27%, with an average order value (AOV) of $150-175, compared to a peak AOV of $695. With 50,970 sessions, it outperformed the median of 17,058 sessions in its category but lags far behind jmbullion.com's 8,020,064 sessions, indicating growth opportunities.
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peytonstreetpens.com competitors

In October 2025, peytonstreetpens.com lagged behind its competitors in terms of revenue, with $55,501 compared to penboutique.com's $1,519,666 and penchalet.com's $350,728. The number of transactions on peytonstreetpens.com was also lower at 332, in contrast to penboutique.com's 6,127 and penaddict.com's 2,388. Despite having a lower AOV range of $150-175, peytonstreetpens.com had a relatively low conversion rate of 0.50-1.00, compared to penboutique.com's impressive 2.50-3.00 and andersonpens.com's 3.50-4.00. Additionally, peytonstreetpens.com had a moderate number of sessions at 50,970, while penboutique.com led the pack with 207,486 sessions. Overall, peytonstreetpens.com has room for improvement in increasing revenue, transactions, AOV, and conversion rate to better compete with its industry counterparts.

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AOV
penaddict.com screenshot
#2 penaddict.com
287.5K
Revenue
205.3K
Sessions
1.0-1.5%
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$100-125
AOV
penboutique.com screenshot
#3 penboutique.com
1.5M
Revenue
207.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
andersonpens.com screenshot
#4 andersonpens.com
80.9K
Revenue
6.6K
Sessions
3.5-4.0%
Conv. rate
$325-350
AOV
penchalet.com screenshot
#5 penchalet.com
350.7K
Revenue
103.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
peytonstreetpens.com vs top market performers
peytonstreetpens.com
top retailers
conversion rate vs average order value for peytonstreetpens.com and its competitors
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Revenue share by device at peytonstreetpens.com

In October large majority of sales on peytonstreetpens.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In October large majority of sales on peytonstreetpens.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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peytonstreetpens.com channels

Identify top traffic channels that drive growth for peytonstreetpens.comand discover how performance of traffic channels has changed over time.

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peytonstreetpens.com Google Ads spend

Evaluate peytonstreetpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peytonstreetpens.com devices

Review peytonstreetpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peytonstreetpens.com top markets

Explore peytonstreetpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peytonstreetpens.com country & global rank

Assess the ranking of peytonstreetpens.com among other retailers within its primary country and worldwide.

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