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Sep 2025
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Home/Insights/Retailers/radartoys.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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15.1K
Revenue
Sep 25
9.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

RadarToys.com is a website that offers a variety of toys and collectibles. Their product range includes action figures, stuffed animals, board games, puzzles, and various pop culture merchandises. Customers can find items from popular brands and franchises, providing a diverse selection of options for collectors and toy enthusiasts alike.

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radartoys.com Annual Revenue and Growth

radartoys.com's annual sales on its online store amounted to $178.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$178.3K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
radartoys.com revenue by year

radartoys.com's monthly revenueOVER TIME
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Over the past three months, radartoys.com revenue has experienced decline of 15%, compared to the preceding three months.

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radartoys.com revenue decline for last six months
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OVERVIEW
In September 2025, radartoys.com generated $15,141 in online sales, significantly below the e-commerce and shopping median of $81,105, with a conversion rate of 2.00-2.50%, falling short of the high benchmark of 3.72%. The average order value (AOV) ranged between $50-75, again underperforming compared to the very high AOV of $351 in the sector. With 9,473 sessions, radartoys.com trailed the median of 37,786 and the highest sessions recorded at 30,281,186 from michaels.com, indicating a need for improvement across various performance metrics to better compete in the e-commerce landscape.
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radartoys.com competitors

In September 2025, radartoys.com lags behind its competitors in terms of revenue, with only $15,141 compared to the highest earner, loungefly.com, which raked in $1,243,134. In terms of transactions, radartoys.com had 231 transactions, while loungefly.com had 11,724 transactions. Sessions also varied significantly, with radartoys.com having 9,473 sessions compared to loungefly.com's 1,042,430 sessions. However, radartoys.com had a relatively higher average order value (AOV) compared to toytokyo.com and galactictoys.com, falling within the range of $50-75. Additionally, radartoys.com had a competitive conversion rate of 2.00-2.50, outperforming toytokyo.com but falling slightly behind loungefly.com and safariltd.com. Despite its lower revenue and transaction numbers, radartoys.com remains competitive in terms of AOV and conversion rate.

safariltd.com screenshot
#1 safariltd.com
294.8K
Revenue
68K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
toytokyo.com screenshot
#2 toytokyo.com
43.4K
Revenue
34.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
loungefly.com screenshot
#3 loungefly.com
1.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
galactictoys.com screenshot
#4 galactictoys.com
163K
Revenue
116K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#5 plasticempire.com
13.3K
Revenue
10.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
radartoys.com vs top market performers
radartoys.com
top retailers
conversion rate vs average order value for radartoys.com and its competitors
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Revenue share by device at radartoys.com

In September large majority of sales on radartoys.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on radartoys.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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radartoys.com channels

Identify top traffic channels that drive growth for radartoys.comand discover how performance of traffic channels has changed over time.

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radartoys.com Google Ads spend

Evaluate radartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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radartoys.com devices

Review radartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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radartoys.com top markets

Explore radartoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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radartoys.com country & global rank

Assess the ranking of radartoys.com among other retailers within its primary country and worldwide.

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