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Jan 2026
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.1M
Revenue
Jan 26
2.3M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $22.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced growth of 72%, compared to the preceding three months.

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rebelsport.co.nz revenue growth for last six months
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OVERVIEW
In January 2026, rebelsport.co.nz generated $2,075,366 in online sales, significantly surpassing the sports industry median of $84,141 but falling short of market leader garmin.com, which recorded $201,780,487. The site's conversion rate ranged from 1.00-1.50%, below the industry high of 3.0%, while its average order value (AOV) of $75-100 was comparable to the low end of the market, where $78 is considered very low. With 2,321,637 sessions, rebelsport.co.nz outperformed the median of 31,579 but lagged far behind the leading site, dickssportinggoods.com, which attracted 40,123,045 sessions.
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rebelsport.co.nz competitors

In January 2026, rebelsport.co.nz reported a revenue of $2,075,366 from 24,133 transactions and 2,321,637 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, sportsdirect.com stands out with a revenue of $45,059,102, 570,541 transactions, and 21,720,629 sessions, boasting a higher conversion rate of 2.50-3.00%. nike.com leads the pack with a massive revenue of $275,759,784, 2,149,581 transactions, and 114,045,557 sessions, offering a higher AOV of $125-150 and a comparable conversion rate of 1.50-2.00%. adidas.co.nz, asics.com, and puma.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates, showcasing a diverse landscape in the sports retail industry.

sportsdirect.com screenshot
#1 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
701.9K
Revenue
482.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
16.6M
Revenue
16.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
puma.com screenshot
#5 puma.com
41.5M
Revenue
30.4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In January large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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