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Sep 2025
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
1.6M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $33.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced decline of 26%, compared to the preceding three months.

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rebelsport.co.nz revenue decline for last six months
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OVERVIEW
In September 2025, rebelsport.co.nz generated $1,263,551 in online sales, significantly outperforming the sports industry median of $77,565, but far behind the leader, garmin.com, at $183,476,907; with a conversion rate of 0.50-1.00%, it falls below the high benchmark of 3.05% yet above the low of 0.59%, while its average order value (AOV) ranged between $75-100, compared to a high of $539 and a low of $73 in the sector; attracting 1,634,093 sessions, rebelsport.co.nz surpassed the industry median of 30,275 but remained well below garmin.com’s 47,231,640 sessions.
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rebelsport.co.nz competitors

In September 2025, rebelsport.co.nz had a revenue of 1,263,551 with 15,580 transactions and 1,634,093 sessions, boasting an AOV of 75-100 and a conversion rate of 0.50-1.00. When compared to its competitors, rebelsport.co.nz falls behind in terms of revenue and transactions. sportsdirect.com leads the pack with a revenue of 66,049,606 and 838,882 transactions, followed closely by nike.com with a revenue of 236,076,012 and 1,880,990 transactions. However, rebelsport.co.nz has a comparable conversion rate to adidas.co.nz, asics.com, and puma.com, all with a conversion rate of 0.50-1.00. While rebelsport.co.nz may not be at the top in terms of revenue and transactions, its solid conversion rate suggests a loyal customer base that may have room for growth with strategic marketing efforts.

sportsdirect.com screenshot
#1 sportsdirect.com
66M
Revenue
19.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
268K
Revenue
370.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
15.2M
Revenue
15.7M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
puma.com screenshot
#5 puma.com
38.1M
Revenue
29.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In September large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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