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Dec 2025
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.7M
Revenue
Dec 25
2.3M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $33.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced growth of 77%, compared to the preceding three months.

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rebelsport.co.nz revenue growth for last six months
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OVERVIEW
In December 2025, rebelsport.co.nz achieved online sales revenue of $2,656,762, significantly surpassing the sports industry median of $90,105, yet still far from the top competitor, garmin.com, at $197,575,281. The site recorded a conversion rate of 1.00-1.50%, below the industry high of 3.13%, and an average order value (AOV) of $75-100, slightly above the low end of $72 but well below the high of $535. With 2,330,850 sessions, rebelsport.co.nz's traffic is considerably higher than the median of 34,350 but dwarfed by the leading store's 64,737,034 sessions.
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rebelsport.co.nz competitors

In December 2025, rebelsport.co.nz generated $2,656,762 in revenue from 33,051 transactions with 2,330,850 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, rebelsport.co.nz falls behind in revenue with giants like nike.com raking in $393,134,843, and sportsdirect.com bringing in $54,918,831. However, rebelsport.co.nz's conversion rate is on par with adidas.co.nz, asics.com, and puma.com at 1.00-1.50%, but lags behind the higher conversion rates of sportsdirect.com and nike.com. The AOV for rebelsport.co.nz aligns with the industry standard of $75-100, matching up with most of its competitors. Overall, while rebelsport.co.nz may not lead in revenue, it remains competitive in terms of conversion rates and AOV compared to its counterparts.

sportsdirect.com screenshot
#1 sportsdirect.com
54.9M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
952.2K
Revenue
754.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
17.1M
Revenue
15.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
puma.com screenshot
#5 puma.com
37.8M
Revenue
30.9M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In December large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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