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Apr 2026
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.4M
Revenue
Apr 26
2.1M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $22.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced decline of 35%, compared to the preceding three months.

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rebelsport.co.nz revenue decline for last six months
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OVERVIEW
In April 2026, rebelsport.co.nz generated $2,449,348 in online sales, significantly surpassing the sports industry median of $80,719, yet far from the leading store garmin.com at $129,791,853. With a conversion rate of 1.00-1.50%, rebelsport.co.nz lags behind the high benchmark of 2.97%, while sessions reached 2,064,114, notably higher than the median of 33,547, but still dwarfed by dickssportinggoods.com's 47,861,942. The average order value ranged between $75-100, remaining below the industry's high of $542, indicating room for improvement in both conversion and order value strategies.
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rebelsport.co.nz competitors

In April 2026, rebelsport.co.nz generated $2,449,348 in revenue from 26,888 transactions and 2,064,114 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, competitors like sportsdirect.com outperformed significantly with $37,155,280 in revenue from 487,285 transactions across 16,374,397 sessions and a conversion rate of 2.50-3.00%. nike.com led the market with staggering revenues of $262,211,194, capitalizing on high AOVs of $125-150, although its conversion rate ranged between 1.50-2.00%. Meanwhile, adidas.co.nz struggled, generating only $396,511 from 4,726 transactions at a lower conversion rate of 0.50-1.00%. asics.com and puma.com also faced challenges, with revenues of $11,583,223 and $39,117,774, respectively, both presenting similar conversion rates. rebelsport.co.nz maintains a competitive AOV, but faces stiff competition in overall market share and revenue.

sportsdirect.com screenshot
#1 sportsdirect.com
37.2M
Revenue
16.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
262.2M
Revenue
109.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
396.5K
Revenue
530.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
11.6M
Revenue
15.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
puma.com screenshot
#5 puma.com
39.1M
Revenue
32.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In April large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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