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Jul 2026
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.1M
Revenue
Jul 26
1.6M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $22.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced decline of 2.9%, compared to the preceding three months.

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rebelsport.co.nz revenue decline for last six months
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OVERVIEW
In July 2026, rebelsport.co.nz, a sports category retailer, generated $2.1 million in online sales, significantly exceeding the typical sports retailer's revenue of around $77,200 per month. The site's conversion rate stood at 1.00-1.50%, which is within the typical sports retailer range of 0.64% to 3.02%. With an average order value (AOV) of $75-100, rebelsport.co.nz falls within the typical sports retailer AOV range of $82 to $571. The site recorded 1.6 million sessions, a remarkable figure compared to the typical sports retailer's 28,500 sessions monthly, highlighting its strong online presence.
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rebelsport.co.nz competitors

The most significant gap for rebelsport.co.nz is in revenue, trailing nike.com by a staggering $323.2 million. In July 2026, rebelsport.co.nz generated $2.1 million from 21,400 transactions, which is notably lower than nike.com’s $325.3 million from 2.7 million transactions. Additionally, rebelsport.co.nz had 1.6 million sessions compared to nike.com’s dominating 128 million, a difference of 126.4 million sessions. Although both rebelsport.co.nz and its competitor puma.com share an average order value (AOV) of $75-100 and conversion rates of 1.00-1.50%, rebelsport.co.nz lags behind in overall traffic and sales performance. In contrast, sportsdirect.com also shows strong metrics with $63.2 million in revenue and a conversion rate of 3.50-4.00%, emphasizing the competitive landscape that rebelsport.co.nz must navigate.

sportsdirect.com screenshot
#1 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
325.3M
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
427.4K
Revenue
466.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
20.3M
Revenue
20.9M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
puma.com screenshot
#5 puma.com
68.7M
Revenue
42.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Industries rebelsport.co.nz operates in

rebelsport.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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