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May 2026
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.1M
Revenue
May 26
1.6M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $22.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced growth of 7.4%, compared to the preceding three months.

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rebelsport.co.nz revenue growth for last six months
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OVERVIEW
In May 2026, rebelsport.co.nz generated $2,128,150 in online sales, significantly exceeding the sports industry median of $78,603, yet trailing behind the largest competitor, rei.com, at $178,835,132. The site's conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.11% but above the low of 0.66%. With an average order value (AOV) between $75-$100, it remained lower than the high of $567 and near the low of $80. Additionally, the website recorded 1,639,858 sessions, far less than rei.com's 54,842,465, yet well above the median of 29,369 sessions in the category.
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rebelsport.co.nz competitors

In May 2026, rebelsport.co.nz generated $2,128,150 in revenue from 21,470 transactions, with 1,639,858 sessions and an average order value (AOV) of $75-100, achieving a conversion rate of 1.00-1.50%. In contrast, competitors like nike.com dominated the market with $350,900,153 in revenue from 2,747,642 transactions over 117,007,746 sessions, featuring a higher AOV of $125-150 and a conversion rate of 2.00-2.50%. sportsdirect.com also outperformed rebelsport.co.nz significantly, with $41,413,555 in revenue from 521,091 transactions across 19,218,181 sessions and a conversion rate of 2.50-3.00%. adidas.co.nz and asics.com lagged behind rebelsport.co.nz with revenues of $391,852 and $16,145,077, respectively, both showing lower transaction volumes and conversion rates. puma.com showed competitive figures with $61,121,595 in revenue but still fell short of the market leaders. Overall, while rebelsport.co.nz holds a niche position, it trails behind the top competitors in key metrics.

sportsdirect.com screenshot
#1 sportsdirect.com
41.4M
Revenue
19.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
350.9M
Revenue
117M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
391.9K
Revenue
499.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
16.1M
Revenue
20M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
puma.com screenshot
#5 puma.com
61.1M
Revenue
38.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In May large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rebelsport.co.nz operates in

rebelsport.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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