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Nov 2025
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.6M
Revenue
Nov 25
2.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $33.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced growth of 31%, compared to the preceding three months.

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rebelsport.co.nz revenue growth for last six months
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OVERVIEW
In November 2025, rebelsport.co.nz generated $2,633,401 in online sales, significantly surpassing the sports industry median of $89,556, although it lags behind the leading store, garmin.com, at $203,335,992. With a conversion rate between 1.00-1.50%, it remains below the industry's high of 3.31% and above its low of 0.69%. The average order value (AOV) was between $75-100, close to the lower end of the industry's AOV spectrum, which peaks at $552. The site recorded 2,326,342 sessions, well above the median of 31,405 but far behind dickssportinggoods.com's 57,640,222 sessions.
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rebelsport.co.nz competitors

In November 2025, rebelsport.co.nz falls behind its competitors in terms of revenue and transactions. While rebelsport.co.nz generated $2,633,401 in revenue from 32,757 transactions, sportsdirect.com led the pack with $96,201,176 in revenue from 1,144,885 transactions. nike.com also outperformed rebelsport.co.nz with $400,013,304 in revenue from 3,280,375 transactions. However, rebelsport.co.nz had a higher conversion rate compared to adidas.co.nz and asics.com, both generating less revenue and transactions. puma.com had a similar revenue and conversion rate to rebelsport.co.nz but generated more transactions. In terms of average order value (AOV), rebelsport.co.nz falls within the same range as its competitors at $75-100. Overall, rebelsport.co.nz has room for improvement in increasing revenue and transactions to compete more effectively in the market.

sportsdirect.com screenshot
#1 sportsdirect.com
96.2M
Revenue
24.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
478.7K
Revenue
765.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
asics.com screenshot
#4 asics.com
19.3M
Revenue
16M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
puma.com screenshot
#5 puma.com
43.3M
Revenue
32.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Revenue share by device at rebelsport.co.nz

In November large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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