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Sep 2026
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Home/Insights/Retailers/rebelsport.co.nz
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.7M
Revenue
Sep 26
1.6M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $22.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rebelsport.co.nz revenue by year

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced decline of 15%, compared to the preceding three months.

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rebelsport.co.nz revenue decline for last six months
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OVERVIEW
In September 2026, rebelsport.co.nz, a sports category retailer, generated $1.7 million in online sales, significantly exceeding the typical sports retailer's revenue of around $63,600. With a conversion rate of 1.00-1.50%, rebelsport.co.nz's performance falls within the typical sports retailer range of 0.59% to 3.07%. The average order value (AOV) for rebelsport.co.nz was $75-100, which is within the typical sports retailer range of $79 to $562. Additionally, the site had 1.6 million sessions, far surpassing the typical sports retailer's 25,800 monthly sessions, indicating a robust online presence in the sports category.
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rebelsport.co.nz competitors

In September 2026, rebelsport.co.nz generated $1.7 million in revenue from 17,100 transactions across 1.6 million sessions, trailing significantly behind nike.com, which achieved $237.4 million from 1.9 million transactions and 105.3 million sessions. While both sites share an average order value (AOV) range of $75-100, rebelsport.co.nz's conversion rate of 1.00-1.50% is noticeably lower than nike.com’s 1.50-2.00%. In comparison to other competitors, rebelsport.co.nz ranks 5th in revenue, transactions, and sessions. For example, sportsdirect.com leads with $62.4 million revenue and 722,000 transactions, while puma.com has $54.5 million and 468,000 transactions. Overall, while rebelsport.co.nz holds its ground in the market, it lags behind these larger competitors.

sportsdirect.com screenshot
#1 sportsdirect.com
62.4M
Revenue
17.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
237.4M
Revenue
105.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.co.nz screenshot
#3 adidas.co.nz
402.8K
Revenue
449.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
asics.com screenshot
#4 asics.com
20.1M
Revenue
17.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
puma.com screenshot
#5 puma.com
54.5M
Revenue
34.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rebelsport.co.nz vs top market performers
rebelsport.co.nz
top retailers
conversion rate vs average order value for rebelsport.co.nz and its competitors
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Industries rebelsport.co.nz operates in

rebelsport.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

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rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebelsport.co.nz country & global rank

Assess the ranking of rebelsport.co.nz among other retailers within its primary country and worldwide.

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