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Home/Insights/Retailers/rebelsport.co.nz

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

rebelsport.co.nz

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1.8M

Revenue

Oct 25

2.2M

Sessions

Oct 25

1.0-1.5%

Conv. rate

Oct 25

$75-100

AOV

Oct 25

Main country of store: NEW ZEALAND
Website category: SPORTS

Rebelsport.co.nz is an e-commerce platform offering a diverse range of sporting goods. Their inventory includes apparel, footwear, and equipment for various sports such as rugby, soccer, cricket, and running. The website provides a convenient online shopping experience for customers seeking sports-related products.

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rebelsport.co.nz Annual Revenue and Growth

rebelsport.co.nz's annual sales on its online store amounted to $33.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$33.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

rebelsport.co.nz's monthly revenueOVER TIME
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Over the past three months, rebelsport.co.nz revenue has experienced decline of 13%, compared to the preceding three months.

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rebelsport.co.nz revenue decline for last six months

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OVERVIEW

In October 2025, rebelsport.co.nz generated $1,834,158 in online sales, significantly surpassing the sports industry median of $84,340, though far from the leading Garmin's $185,372,405. The site's conversion rate ranged from 1.00-1.50%, below the high of 3.14% and above the low of 0.65%. Its average order value (AOV) was between $75-100, aligning with the industry low but trailing behind the high of $550. Additionally, the site attracted 2,234,718 sessions, well below the peak of 38,669,098 from dickssportinggoods.com and also less than the median of 29,455 in the sports sector.

rebelsport.co.nz competitors

In October 2025, rebelsport.co.nz reported a revenue of 1,834,158 with 22,620 transactions and 2,234,718 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 1.00-1.50. In comparison, sportsdirect.com outperformed rebelsport.co.nz significantly with a revenue of 82,736,648, 1,039,516 transactions, and 24,139,908 sessions, showing an AOV of 75-100 and a conversion rate of 4.00-4.50. nike.com also surpassed rebelsport.co.nz with a revenue of 269,171,720, 2,176,731 transactions, and 105,623,176 sessions, featuring an AOV of 100-125 and a conversion rate of 2.00-2.50. However, rebelsport.co.nz outperformed adidas.co.nz, asics.com, and puma.com in terms of revenue, transactions, and conversion rate, showcasing its competitive position in the sports retail market despite facing tough competition from industry giants.

#1 sportsdirect.com

82.7M

Revenue

24.1M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 nike.com

269.2M

Revenue

105.6M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#3 adidas.co.nz

330.9K

Revenue

479.7K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#4 asics.com

15.5M

Revenue

14.3M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 puma.com

28.4M

Revenue

25.3M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nike.com

$269.2M

dickssportinggoods.com

mountainwarehouse.com

rebelsport.co.nz

adidas.co.nz

themarket.com

rebelsport.co.nz vs top market performers

rebelsport.co.nz

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Revenue share by device at rebelsport.co.nz

In October large majority of sales on rebelsport.co.nz, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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rebelsport.co.nz channels

Identify top traffic channels that drive growth for rebelsport.co.nzand discover how performance of traffic channels has changed over time.

rebelsport.co.nz Google Ads spend

Evaluate rebelsport.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rebelsport.co.nz devices

Review rebelsport.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rebelsport.co.nz top markets

Explore rebelsport.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.