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Sep 2026
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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402.8K
Revenue
Sep 26
449.5K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 4.5%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
adidas.co.nz generated $403,000 in online sales for the month of September 2026. With a conversion rate of 0.50-1.00%, it falls within the typical range of 0.67% to 3.16% for the fashion and apparel category. Its average order value (AOV) is $100-125, also within the typical range of $79 to $406. Additionally, adidas.co.nz recorded 450,000 sessions, significantly higher than an average fashion and apparel store, which sees around 26,000 sessions monthly.
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adidas.co.nz competitors

In September 2026, adidas.co.nz trails significantly behind its competitors in revenue, generating $403,000 compared to nike.com’s $237.4 million and sportsdirect.com’s $62.4 million. While adidas.co.nz has 3,966 transactions from 450,000 sessions, nike.com achieves 1.9 million transactions from 105.3 million sessions, showcasing its dominance in traffic and sales. Both adidas.co.nz and nike.com share an AOV range of $100-125, yet adidas.co.nz's conversion rate of 0.50-1.00 is well below nike.com’s 1.50-2.00. Compared to other competitors, such as rebelsport.co.nz with 1.7 million revenue and footlocker.com with $31.5 million, adidas.co.nz ranks last in all key metrics, highlighting substantial room for improvement.

adidas.com screenshot
#1 adidas.com
53M
Revenue
31.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
62.4M
Revenue
17.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
1.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
31.5M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#5 nike.com
237.4M
Revenue
105.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Industries adidas.co.nz operates in

adidas.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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