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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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268K
Revenue
Sep 25
370.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 32%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
In September 2025, adidas.co.nz generated $267,974 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, yet far behind market leader shein.com at $819,580,923; the site's conversion rate ranged from 0.50-1.00%, lower than the industry high of 3.2%, while its average order value (AOV) was $75-100, comparable to the lower end of the sector's range; with 370,922 sessions, adidas.co.nz's traffic exceeded the median of 34,221 but lagged behind shein.com's staggering 297,137,690 sessions, indicating room for improvement in both conversion and customer engagement metrics.
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adidas.co.nz competitors

In September 2025, adidas.co.nz reported a revenue of $267,974 with 2,966 transactions and 370,922 sessions. With an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00, adidas.co.nz faces stiff competition from its rivals. adidas.com, with a revenue of $44,157,342 and 452,953 transactions from 26,051,861 sessions, boasts a higher conversion rate of 1.50-2.00. sportsdirect.com, with $66,049,606 in revenue, 838,882 transactions, and 19,612,701 sessions, leads the pack with a conversion rate of 4.00-4.50. rebelsport.co.nz falls behind with $1,263,551 in revenue, 15,580 transactions, and 1,634,093 sessions, sharing a similar conversion rate to adidas.co.nz. footlocker.com and nike.com also outperform adidas.co.nz in revenue, transactions, and conversion rate, highlighting the competitive landscape in the sportswear and footwear market.

adidas.com screenshot
#1 adidas.com
44.2M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
66M
Revenue
19.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
1.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
26.2M
Revenue
13M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#5 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Revenue share by device at adidas.co.nz

In September large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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