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Jul 2026
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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427.4K
Revenue
Jul 26
466.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 11%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
adidas.co.nz generated $427,000 in revenue for online sales in July 2026, significantly higher than an average fashion and apparel store, which typically earns around $71,300 monthly. With 466,000 sessions, adidas.co.nz far exceeds the average fashion and apparel store's 28,400 sessions. Its conversion rate of 0.50-1.00% is within the typical range of 0.66% to 3.1%. The average order value (AOV) stands at $75-100, also within the category's typical range of $84 to $403.
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adidas.co.nz competitors

In July 2026, adidas.co.nz trails its competitors most significantly in revenue, generating only $427,000 compared to nike.com’s $325.3 million, a staggering gap of $324.9 million. Additionally, adidas.co.nz ranks last in transactions with 4,312, lagging behind nike.com by 2.7 million. In terms of sessions, adidas.co.nz again comes in sixth with 466,000, trailing nike.com by 127.5 million. While the average order value (AOV) for adidas.co.nz ranges from $75-100, similar to sportsdirect.com, its conversion rate of 0.50-1.00 significantly underperforms compared to competitors like sportsdirect.com, which boasts a conversion rate of 3.50-4.00. Overall, adidas.co.nz faces considerable challenges in a competitive landscape.

adidas.com screenshot
#1 adidas.com
128.8M
Revenue
47.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
2.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
82.1M
Revenue
21.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
nike.com screenshot
#5 nike.com
325.3M
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Industries adidas.co.nz operates in

adidas.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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