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May 2026
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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391.9K
Revenue
May 26
499.8K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 44%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
In May 2026, adidas.co.nz generated $391,852 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,720, though still far behind market leader shein.com at $869,380,784; the site achieved a conversion rate of 0.50-1.00%, below the high benchmark of 3.18% but above the low of 0.72%, and its average order value (AOV) ranged between $75-100, notably lower than the category high of $405; with 499,816 sessions, adidas.co.nz exceeded the median of 29,212 but remains dwarfed by shein.com’s 309,473,559 sessions, indicating strong performance but room for growth.
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adidas.co.nz competitors

In May 2026, adidas.co.nz generated a revenue of $391,852 from 4,495 transactions over 499,816 sessions, yielding a conversion rate between 0.50-1.00%. In stark contrast, its competitor nike.com achieved an impressive $350,900,153 in revenue with a conversion rate of 2.00-2.50% and a higher average order value (AOV) of $125-150. adidas.com dominated the market with $74,066,568 in revenue, also showcasing a conversion rate of 2.00-2.50% and an AOV of $100-125. sportsdirect.com followed with $41,413,555 and a conversion rate of 2.50-3.00%. Even local competitor rebelsport.co.nz outperformed adidas.co.nz, generating $2,128,150 with a conversion rate of 1.00-1.50%. Overall, adidas.co.nz lags behind its competitors, especially in conversion rates and overall revenue.

adidas.com screenshot
#1 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
41.4M
Revenue
19.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
2.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
49.9M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#5 nike.com
350.9M
Revenue
117M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Revenue share by device at adidas.co.nz

In May large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries adidas.co.nz operates in

adidas.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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