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Apr 2026
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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396.5K
Revenue
Apr 26
530.6K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 59%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
In April 2026, adidas.co.nz generated online sales revenue of $396,511, significantly surpassing the FASHION AND APPAREL median of $78,791, with a conversion rate of 0.50-1.00%, below the category high of 3.05% but above the low of 0.65%. The average order value (AOV) ranged from $75-100, slightly below the high of $389. The site attracted 530,584 sessions, a notable figure compared to the lifestyle median of 35,276, yet dwarfed by shein.com’s staggering 281,585,790 sessions, illustrating adidas.co.nz's strong performance in a competitive landscape.
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adidas.co.nz competitors

In April 2026, adidas.co.nz generated a revenue of $396,511 from 4,726 transactions and 530,584 sessions, achieving a conversion rate of 0.50-1.00%. In contrast, adidas.com outperformed significantly with $53,529,896 in revenue and a conversion rate of 1.50-2.00%. sportsdirect.com also showed strong performance, earning $37,155,280 and a higher conversion rate of 2.50-3.00%. rebelsport.co.nz and footlocker.com generated $2,449,348 and $14,467,017 respectively, both with conversion rates between 1.00-1.50%. Notably, nike.com dominated the market with $262,211,194 in revenue, emphasizing its leading position in the industry. Overall, while adidas.co.nz maintains a foothold in the market, it lags significantly behind both its direct competitors and larger entities like nike.com.

adidas.com screenshot
#1 adidas.com
53.5M
Revenue
28.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
37.2M
Revenue
16.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
2.4M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
14.5M
Revenue
13.9M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
262.2M
Revenue
109.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Revenue share by device at adidas.co.nz

In April large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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