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Jun 2026
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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488.4K
Revenue
Jun 26
621.7K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced decline of 28%, compared to the preceding three months.

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adidas.co.nz revenue decline for last six months
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OVERVIEW
In June 2026, adidas.co.nz achieved online sales revenue of $488,360, significantly surpassing the FASHION AND APPAREL median of $72,361, although still far behind shein.com, which led with $810,274,273. The site's conversion rate ranged from 0.50-1.00%, below the industry high of 3.17% but above the low of 0.69%. With an average order value (AOV) of $75-100, adidas.co.nz fell short of the category's high of $404 and just met the low of $82. Additionally, the site attracted 621,707 sessions, a stark contrast to shein.com's 281,242,442, yet far exceeding the industry median of 28,254.
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adidas.co.nz competitors

In June 2026, adidas.co.nz generated a revenue of $488,360 from 5,568 transactions across 621,707 sessions, resulting in a conversion rate of 0.50-1.00%. In contrast, adidas.com far outperformed with $101,347,186 in revenue from 985,898 transactions over 45,030,719 sessions and a conversion rate of 2.00-2.50%. sportsdirect.com and nike.com also excelled, generating $61,532,862 and $336,816,251 respectively, with significantly higher conversion rates of 3.50-4.00% and 2.00-2.50%. While rebelsport.co.nz's revenue of $2,122,881 and conversion rate of 1.00-1.50% positioned it well among competitors, it still lagged behind the giants. footlocker.com reported $53,857,341 in revenue and a conversion rate of 1.50-2.00%. Overall, adidas.co.nz's metrics highlight the challenges it faces competing against its larger rivals in the online retail space.

adidas.com screenshot
#1 adidas.com
101.3M
Revenue
45M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
61.5M
Revenue
20.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
2.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
53.9M
Revenue
19.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#5 nike.com
336.8M
Revenue
113.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Revenue share by device at adidas.co.nz

In June large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries adidas.co.nz operates in

adidas.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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