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Nov 2025
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Home/Insights/Retailers/adidas.co.nz
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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478.7K
Revenue
Nov 25
765.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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adidas.co.nz is an online retail platform offering a wide range of products, primarily focused on apparel, footwear, and accessories. The website showcases various collections from the renowned sportswear brand Adidas, catering to different sports, styles, and customer preferences. The platform provides a convenient shopping experience for individuals residing in New Zealand.

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adidas.co.nz Annual Revenue and Growth

adidas.co.nz's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.co.nz revenue by year

adidas.co.nz's monthly revenueOVER TIME
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Over the past three months, adidas.co.nz revenue has experienced growth of 6%, compared to the preceding three months.

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adidas.co.nz revenue growth for last six months
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OVERVIEW
In November 2025, adidas.co.nz generated online sales revenue of $478,694, significantly surpassing the FASHION AND APPAREL median of $93,064, while its conversion rate ranged from 0.50-1.00%, lower than the high of 3.37%. The Average Order Value (AOV) was between $75-100, close to the low end of the industry's range. With 765,762 sessions, adidas.co.nz showed remarkable traffic compared to the median of 36,492 in its category, yet still far from the industry leader shein.com, which amassed a staggering 342,497,064 sessions.
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adidas.co.nz competitors

In November 2025, adidas.co.nz reported a revenue of $478,694 with 5,127 transactions and 765,762 sessions, boasting a conversion rate of 0.50-1.00 and an average order value (AOV) of 75-100. In comparison, adidas.com, a major competitor, generated a significantly higher revenue of $70,090,631 with 713,892 transactions and 36,870,199 sessions, achieving a conversion rate of 1.50-2.00. sportsdirect.com surpassed adidas.co.nz and adidas.com with a revenue of $96,201,176, 1,144,885 transactions, and 24,599,617 sessions, showcasing a conversion rate of 4.50-5.00. Despite this, adidas.co.nz still outperformed rebelsport.co.nz in revenue, transactions, and sessions. footlocker.com recorded a revenue of $47,239,778 with 377,560 transactions and 20,011,062 sessions, and nike.com dominated the market with a revenue of $400,013,304, 3,280,375 transactions, and 147,248,640 sessions. adidas.co.nz's metrics position it in the middle range compared to its competitors.

adidas.com screenshot
#1 adidas.com
70.1M
Revenue
36.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
96.2M
Revenue
24.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
rebelsport.co.nz screenshot
#3 rebelsport.co.nz
2.6M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#4 footlocker.com
47.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#5 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.nz vs top market performers
adidas.co.nz
top retailers
conversion rate vs average order value for adidas.co.nz and its competitors
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Revenue share by device at adidas.co.nz

In November large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on adidas.co.nz, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.nz channels

Identify top traffic channels that drive growth for adidas.co.nzand discover how performance of traffic channels has changed over time.

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adidas.co.nz Google Ads spend

Evaluate adidas.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.nz devices

Review adidas.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.nz top markets

Explore adidas.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.nz country & global rank

Assess the ranking of adidas.co.nz among other retailers within its primary country and worldwide.

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