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Aug 2025
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Home/Insights/Retailers/refurbed.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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24.6M
Revenue
Aug 25
2.9M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Refurbed.de sells refurbished electronic products ranging from smartphones and laptops to tablets and appliances. Their platform offers quality devices that have been professionally refurbished, cleaned, and tested by certified experts. With a variety of options available, customers can find affordable and reliable technology on the site.

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refurbed.de Annual Revenue and Growth

refurbed.de's annual sales on its online store amounted to $233.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$233.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refurbed.de revenue by year

refurbed.de's monthly revenueOVER TIME
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Over the past three months, refurbed.de revenue has experienced growth of 53%, compared to the preceding three months.

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refurbed.de revenue growth for last six months
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OVERVIEW
refurbed.de in the e-commerce_and_shopping industry had a revenue of $24,619,663, a conversion rate of 2.50-3.00%, an AOV of $300-325, and 2,861,777 sessions in August 2025, with the highest sessions at 28,050,888 from boots.com and the largest revenue at qvc.com with $116,936,529, while the median revenue in the category was $88,799, a very high conversion rate was 3.66%, a very low was 0.69%, a very high AOV was $348, and a very low was $57, with the median sessions being 41,767.
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refurbed.de competitors

In August 2025, refurbed.de outperformed its competitors in terms of revenue, with a total of €24,619,663. Its closest competitor, backmarket.de, generated €19,697,929 in revenue. refurbed.de also had the highest number of transactions at 76,220, followed by rebuy.de with 99,346 transactions. In sessions, refurbed.de had 2,861,777, which was higher than both backmarket.de and rebuy.de. In terms of Average Order Value (AOV), refurbed.de ranged from €300-€325, while asgoodasnew.de had the highest AOV at €550-€575. The conversion rate for refurbed.de was also impressive at 2.50-3.00%, tying with rebuy.de. Overall, refurbed.de demonstrated strong performance across all key metrics compared to its competitors as of August 2025.

asgoodasnew.de screenshot
#1 asgoodasnew.de
3.9M
Revenue
504.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
clevertronic.de screenshot
#2 clevertronic.de
1.8M
Revenue
478K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
backmarket.de screenshot
#3 backmarket.de
19.7M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
rebuy.de screenshot
#4 rebuy.de
9.1M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
afbshop.de screenshot
#5 afbshop.de
577.4K
Revenue
304K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
refurbed.de vs top market performers
refurbed.de
top retailers
conversion rate vs average order value for refurbed.de and its competitors
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Revenue share by device at refurbed.de

In August large majority of sales on refurbed.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on refurbed.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refurbed.de channels

Identify top traffic channels that drive growth for refurbed.deand discover how performance of traffic channels has changed over time.

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refurbed.de Google Ads spend

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refurbed.de devices

Review refurbed.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refurbed.de top markets

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refurbed.de country & global rank

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