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Sep 2025
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Home/Insights/Retailers/refurbed.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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28.9M
Revenue
Sep 25
3M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Refurbed.de sells refurbished electronic products ranging from smartphones and laptops to tablets and appliances. Their platform offers quality devices that have been professionally refurbished, cleaned, and tested by certified experts. With a variety of options available, customers can find affordable and reliable technology on the site.

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refurbed.de Annual Revenue and Growth

refurbed.de's annual sales on its online store amounted to $233.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$233.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refurbed.de revenue by year

refurbed.de's monthly revenueOVER TIME
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Over the past three months, refurbed.de revenue has experienced growth of 108%, compared to the preceding three months.

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refurbed.de revenue growth for last six months
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OVERVIEW
In September 2025, refurbed.de generated $28,866,033 in online sales, significantly surpassing the e-commerce median of $81,105, while its conversion rate of 3.00-3.50% remained competitive, just below the high of 3.72%. With an average order value (AOV) of $300-325, refurbed.de is positioned favorably compared to the e-commerce average AOV of $351. The site attracted 2,992,479 sessions, though this figure is modest compared to the leading store, michaels.com, which logged 30,281,186 sessions. Overall, refurbed.de demonstrates strong performance metrics within the e-commerce and shopping sector, highlighting its potential for growth.
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refurbed.de competitors

In September 2025, refurbed.de outperformed its competitors in terms of revenue, with a total of 28,866,033 euros. This was significantly higher than the closest competitor, backmarket.de, which had 25,086,272 euros in revenue. refurbed.de also had the highest number of transactions at 92,165, compared to rebuy.de with 115,714 transactions. In terms of sessions, refurbed.de had 2,992,479, which was lower than backmarket.de with 3,372,512 sessions. The average order value (AOV) for refurbed.de ranged from 300 to 325 euros, falling in the middle compared to its competitors. However, refurbed.de had a higher conversion rate of 3.00-3.50%, surpassing all of its competitors in this aspect. Overall, refurbed.de stood out as a top performer in the refurbished electronics market in September 2025.

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#1 asgoodasnew.de
5.1M
Revenue
541.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
clevertronic.de screenshot
#2 clevertronic.de
2.3M
Revenue
477.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
backmarket.de screenshot
#3 backmarket.de
25.1M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
rebuy.de screenshot
#4 rebuy.de
10.4M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
afbshop.de screenshot
#5 afbshop.de
634.3K
Revenue
314.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
refurbed.de vs top market performers
refurbed.de
top retailers
conversion rate vs average order value for refurbed.de and its competitors
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Revenue share by device at refurbed.de

In September large majority of sales on refurbed.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on refurbed.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refurbed.de channels

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refurbed.de Google Ads spend

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refurbed.de devices

Review refurbed.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refurbed.de top markets

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refurbed.de country & global rank

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