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Oct 2025
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Home/Insights/Retailers/refurbed.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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31.4M
Revenue
Oct 25
2.9M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Refurbed.de sells refurbished electronic products ranging from smartphones and laptops to tablets and appliances. Their platform offers quality devices that have been professionally refurbished, cleaned, and tested by certified experts. With a variety of options available, customers can find affordable and reliable technology on the site.

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refurbed.de Annual Revenue and Growth

refurbed.de's annual sales on its online store amounted to $233.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$233.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refurbed.de revenue by year

refurbed.de's monthly revenueOVER TIME
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Over the past three months, refurbed.de revenue has experienced growth of 96%, compared to the preceding three months.

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refurbed.de revenue growth for last six months
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OVERVIEW
In October 2025, refurbed.de, operating in the e-commerce and shopping sector, achieved an impressive online sales revenue of $31,403,352, significantly above the median of $93,795, but below the industry leader, michaels.com, at $105,162,923. With a conversion rate of 3.00-3.50%, it remains competitive, though shy of the high benchmark of 3.89%. The average order value (AOV) ranged from $300 to $325, close to the top AOV of $350. Additionally, refurbed.de recorded 2,904,764 sessions, markedly lower than the leading site’s 32,351,606 sessions, but significantly above the sector median of 39,049 sessions.
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refurbed.de competitors

In October 2025, refurbed.de outperformed its competitors in terms of revenue, with a total of 31,403,352, significantly higher than the closest competitor backmarket.de with 28,478,251. refurbed.de also had the highest number of transactions at 100,223, while backmarket.de followed with 73,056 transactions. In sessions, refurbed.de had 2,904,764, falling behind backmarket.de with 3,137,831 sessions. However, refurbed.de boasted a higher average order value (AOV) range of 300-325 compared to its competitors. Additionally, refurbed.de had a conversion rate range of 3.00-3.50, showing strong performance in converting sessions into transactions compared to its competitors. Overall, refurbed.de emerged as a leader in revenue and transactions, showcasing its strength in the refurbished electronics market.

asgoodasnew.de screenshot
#1 asgoodasnew.de
5.1M
Revenue
496.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
clevertronic.de screenshot
#2 clevertronic.de
2.3M
Revenue
478.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
backmarket.de screenshot
#3 backmarket.de
28.5M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
rebuy.de screenshot
#4 rebuy.de
11.5M
Revenue
2.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
afbshop.de screenshot
#5 afbshop.de
628.1K
Revenue
235.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
refurbed.de vs top market performers
refurbed.de
top retailers
conversion rate vs average order value for refurbed.de and its competitors
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Revenue share by device at refurbed.de

In October large majority of sales on refurbed.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on refurbed.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refurbed.de channels

Identify top traffic channels that drive growth for refurbed.deand discover how performance of traffic channels has changed over time.

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refurbed.de Google Ads spend

Evaluate refurbed.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refurbed.de devices

Review refurbed.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refurbed.de top markets

Explore refurbed.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refurbed.de country & global rank

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