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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for dell.comdell.com

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177.5M
Revenue
Jul 26
28M
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$1200-1300
AOV
Jul 26
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Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

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dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.3B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
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Over the past three months, dell.com revenue has experienced growth of 19%, compared to the preceding three months.

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dell.com revenue growth for last six months
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OVERVIEW
dell.com reports a conversion rate of 0.00-0.50% and an average order value (AOV) ranging from $1275 to $1300. In July 2026, the site generated $177.5 million in revenue, significantly higher than the average store in the computer hardware category, which earns around $158,000 monthly. With 28 million sessions, dell.com attracts substantial traffic, although this is below the average store in the computer hardware category, which sees about 33,700 sessions. While dell.com leads the category in revenue, its conversion rate and traffic metrics reflect a mix of performance relative to the category's typical ranges.
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dell.com competitors

The competitive set includes dell.com, newegg.com, lenovo.com, cdw.com, microcenter.com, and hp.com. In July 2026, dell.com led the group with a revenue of $177.5 million, outperforming lenovo.com by $24.4 million. However, in terms of transactions, dell.com ranked 5th with 138,000, trailing hp.com by 169,000. Additionally, dell.com recorded 28 million sessions, placing it 3rd and falling short of hp.com by 15.3 million. While dell.com’s average order value (AOV) ranged from $1,275 to $1,300, its conversion rate was low at 0.00-0.50%. In contrast, newegg.com and microcenter.com showed better conversion rates of 1.50-2.00%. Overall, while dell.com dominates in revenue, its performance in transactions and sessions reveals areas for improvement compared to competitors.

newegg.com screenshot
#1 newegg.com
97.8M
Revenue
14.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
153.1M
Revenue
41.4M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
cdw.com screenshot
#3 cdw.com
15M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
microcenter.com screenshot
#4 microcenter.com
71.3M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
81M
Revenue
43.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
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Revenue share by device at dell.com

In July large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

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dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

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