Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for dell.comdell.com

Start benchmarking for free
Sign in with GoogleSign up with Google
116.3M
Revenue
Apr 26
27.5M
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$1100-1200
AOV
Apr 26
Loading...

Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.3B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.3B
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dell.com revenue has experienced decline of 45%, compared to the preceding three months.

View real-time data
dell.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, dell.com generated $116,318,429 in online sales, making it the largest store in the computers, electronics, and technology hardware sector, although its revenue falls short of the median of $138,046. With a conversion rate ranging between 0.00-0.50%, dell.com lags behind the sector's high of 2.95% and just meets the low of 0.41%. The average order value (AOV) for dell.com stands at $1100-1125, significantly above the sector's low of $139. The site recorded 27,458,348 sessions, well below the leading store lenovo.com, which had 39,283,179 sessions.
Read more

dell.com competitors

In April 2026, dell.com reported a revenue of $116,318,429 from 27,458,348 sessions, resulting in a low conversion rate of 0.00-0.50% with an average order value (AOV) of $1100-1125. In comparison, negg.com generated $82,047,015 from 11,936,723 sessions with a higher conversion rate of 1.50-2.00% and a lower AOV of $425-450. lenovo.com followed with a revenue of $73,005,608 from 39,283,179 sessions and a conversion rate of 0.00-0.50%. Notably, hp.com had a high transaction count at 277,673, leading to a revenue of $73,084,791 and a conversion rate of 0.50-1.00%. microcenter.com and cdw.com achieved revenues of $57,101,196 and $23,251,396, respectively, with conversion rates between 1.50-2.00%. Overall, while dell.com leads in revenue, it trails in conversion rates compared to several competitors.

newegg.com screenshot
#1 newegg.com
82M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
73M
Revenue
39.3M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
cdw.com screenshot
#3 cdw.com
23.3M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
microcenter.com screenshot
#4 microcenter.com
57.1M
Revenue
7.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
73.1M
Revenue
48M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dell.com

In April large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard