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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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187.8M
Revenue
Sep 25
34.7M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$1000-1100
AOV
Sep 25
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Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

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dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
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Over the past three months, dell.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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dell.com revenue growth for last six months
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OVERVIEW
In September 2025, dell.com dominated the computers, electronics, and technology sector with online sales revenue of $187,829,438, surpassing the median of $178,679, making it the largest online store in its category. However, its conversion rate ranged between 0.00-0.50%, falling short of the industry's high of 3.68% and close to the low of 0.42%. The average order value (AOV) was notably strong at $1,075-1,100, exceeding the high of $878 in the sector. With 34,685,714 sessions, dell.com was below lenovo.com’s 47,353,529 but still remained competitive against the median of 39,078 sessions.
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dell.com competitors

In September 2025, dell.com had a revenue of $187,829,438 from 173,604 transactions and 34,685,714 sessions, with an average order value (AOV) ranging from $1075 to $1100 and a conversion rate between 0.00% and 0.50%. Comparing this to its competitors, newegg.com generated $82,981,168 in revenue from 196,613 transactions and 11,745,216 sessions, with an AOV of $400 to $425 and a conversion rate of 1.50% to 2.00%. lenovo.com had a revenue of $102,071,697 from 149,352 transactions and 47,353,529 sessions, with an AOV of $675 to $700 and a conversion rate of 0.00% to 0.50%. cdw.com, microcenter.com, and hp.com also showed varying performance metrics compared to dell.com, with differences in revenue, transactions, sessions, AOV, and conversion rates. dell.com appears to have a higher revenue and AOV compared to its competitors, but with a lower conversion rate in some cases.

newegg.com screenshot
#1 newegg.com
83M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
102.1M
Revenue
47.4M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
cdw.com screenshot
#3 cdw.com
18.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
microcenter.com screenshot
#4 microcenter.com
48.5M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
95.7M
Revenue
53.7M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
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Revenue share by device at dell.com

In September large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

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dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

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