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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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176.6M
Revenue
Aug 26
27.1M
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$1300-1400
AOV
Aug 26
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Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

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dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.3B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
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Over the past three months, dell.com revenue has experienced growth of 15%, compared to the preceding three months.

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dell.com revenue growth for last six months
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OVERVIEW
In August 2026, dell.com achieved a conversion rate of 0.00-0.50%, significantly lower than the average store in the computer hardware category, which ranges from 0.43% to 3.5%. The site generated $176.6 million in revenue, compared to the average store in the computer hardware category's monthly revenue of around $190,000. With an average order value (AOV) of $1300-1325, dell.com is also within the typical range of $160 to $910. The website attracted 27.1 million sessions, whereas the average store in the computer hardware category sees around 38,000 sessions per month.
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dell.com competitors

In the competitive set of online electronics retailers, dell.com, newegg.com, lenovo.com, cdw.com, microcenter.com, and hp.com showcase distinct performance metrics as of August 2026. dell.com ranks second in revenue with $176.6 million, trailing slightly behind lenovo.com, which leads with $178.9 million. While dell.com has 133,000 transactions, it ranks fifth, significantly behind hp.com, which tops the list with 304,000 transactions. In terms of sessions, dell.com sees 27.1 million, placing it third, with hp.com again leading at 43.3 million sessions. dell.com boasts an average order value (AOV) ranging from $1300 to $1325, which is significantly higher than competitors like newegg.com and microcenter.com, whose AOVs fall between $400-425 and $425-450, respectively. However, dell.com and lenovo.com share a similar conversion rate of 0.00-0.50%.

newegg.com screenshot
#1 newegg.com
105.3M
Revenue
15.1M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
178.9M
Revenue
43.2M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
cdw.com screenshot
#3 cdw.com
15.2M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
microcenter.com screenshot
#4 microcenter.com
72.4M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
84.5M
Revenue
43.3M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
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Revenue share by device at dell.com

In August large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

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dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

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