Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for dell.comdell.com

Start benchmarking for free
Sign in with GoogleSign up with Google
243.3M
Revenue
Nov 25
36.5M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
Loading...

Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dell.com revenue has experienced growth of 12%, compared to the preceding three months.

View real-time data
dell.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, dell.com achieved impressive online sales revenue of $243,316,283, significantly exceeding the industry median of $198,752, making it the largest online store in the computers and electronics sector. The website's conversion rate ranged between 0.50-1.00%, lower than the high of 3.99% seen in the industry. With an average order value (AOV) of $1,075-1,100, dell.com also surpassed the industry average AOV of $863. Additionally, the site attracted 36,490,445 sessions, slightly higher than the median of 36,374 but still below the top performer, lenovo.com, which recorded 50,732,184 sessions.
Read more

dell.com competitors

In November 2025, dell.com outperformed its competitors in terms of revenue with $243,316,283, followed by Lenovo at $176,987,814. dell.com also had the highest average order value (AOV) range of $1075-$1100 compared to its competitors, with CDW coming closest at $775-$800. However, in terms of transactions and sessions, dell.com ranked second with 224,022 transactions and 36,490,445 sessions, behind Newegg at 355,088 transactions and 19,914,401 sessions. Conversion rates were also relatively similar among competitors, with Microcenter leading at 2.00-2.50, followed closely by CDW at 1.50-2.00. Despite facing tough competition in transactions and sessions, dell.com excelled in revenue and AOV, showcasing its strength in generating high-value sales.

newegg.com screenshot
#1 newegg.com
154.5M
Revenue
19.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
177M
Revenue
50.7M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
cdw.com screenshot
#3 cdw.com
29.1M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
microcenter.com screenshot
#4 microcenter.com
104.2M
Revenue
11.7M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
80.9M
Revenue
45.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dell.com

In November large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard