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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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160M
Revenue
May 26
26.5M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$1100-1200
AOV
May 26
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Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

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dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.3B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
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Over the past three months, dell.com revenue has experienced decline of 23%, compared to the preceding three months.

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dell.com revenue decline for last six months
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OVERVIEW
In May 2026, dell.com, the leading online store in the computers and electronics category, generated $159,965,038 in revenue, surpassing the median of $149,148. Its conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.56%, while the average order value (AOV) was between $1,150 and $1,175, significantly higher than the median AOV of $909. The website recorded 26,520,400 sessions, though trailing lenovo.com’s highest sessions at 42,473,489, with the median sessions in the category being 30,867, highlighting a strong performance despite some areas for improvement.
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dell.com competitors

In May 2026, dell.com outperformed its competitors with a revenue of $159,965,038 and an average order value (AOV) between $1,150-1,175, despite a conversion rate of 0.50-1.00%. newegg.com reported a significantly lower revenue of $74,359,845 with a higher transaction count (176,476) and a better conversion rate (1.00-1.50%), yet its AOV was only $400-425. lenovo.com garnered $136,985,432 in revenue with more transactions (187,783), but a lower AOV of $725-750 and a minimal conversion rate (0.00-0.50%). Meanwhile, hp.com generated $80,925,837, leading in transaction numbers at 300,625 but with a considerably lower AOV ($250-275). Lastly, microcenter.com had a strong conversion rate (1.50-2.00%) but revenue of $57,244,930. Overall, while dell.com leads in revenue, it faces competition in transaction efficiency and conversion metrics from others like newegg.com and microcenter.com.

newegg.com screenshot
#1 newegg.com
74.4M
Revenue
12.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
137M
Revenue
42.5M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
cdw.com screenshot
#3 cdw.com
21.2M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
microcenter.com screenshot
#4 microcenter.com
57.2M
Revenue
8.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
80.9M
Revenue
42.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
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Revenue share by device at dell.com

In May large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

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dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

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