Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for dell.comdell.com

Start benchmarking for free
Sign in with GoogleSign up with Google
229.3M
Revenue
Dec 25
34.8M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
Loading...

Dell.com is an online platform offering a wide range of technology products and services. It includes personal computers, servers, peripherals, storage devices, networking equipment, software, and electronics. Additionally, they provide related customer support, IT consulting services, and solutions for individuals, businesses, and organizations worldwide.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dell.com Annual Revenue and Growth

dell.com's annual sales on its online store amounted to $2.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dell.com revenue by year

dell.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dell.com revenue has experienced growth of 17%, compared to the preceding three months.

View real-time data
dell.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, dell.com achieved remarkable performance metrics, generating online sales revenue of $229,330,619, surpassing the median of $214,657 in the COMPUTERS AND TECHNOLOGY industry, while maintaining a conversion rate between 0.50-1.00%, below the industry's high of 3.4%. Dell's average order value (AOV) ranged from $1,075 to $1,100, significantly exceeding the high AOV benchmark of $880. With a total of 34,783,722 sessions, dell.com ranked first in its category, although slightly below lenovo.com’s 48,680,972 sessions and the median of 38,416, reflecting its strong online presence and dominance in the market.
Read more

dell.com competitors

In December 2025, dell.com outperformed its competitors in terms of revenue, generating $229,330,619. newegg.com trailed behind with $142,167,764, lenovo.com followed with $157,000,660, cdw.com with $27,749,919, microcenter.com with $106,361,076, and hp.com with $80,772,242. dell.com also had the highest average order value (AOV) range at $1075-$1100, compared to newegg.com's $400-$425, lenovo.com's $700-$725, cdw.com's $850-$875, microcenter.com's $400-$425, and hp.com's $225-$250. dell.com's conversion rate ranged from 0.50%-1.00%, placing it on par with hp.com. newegg.com led with a conversion rate of 1.50%-2.00%, followed by cdw.com, and microcenter.com. Despite strong competition, dell.com's revenue, AOV, and conversion rate position it as a leader in the industry.

newegg.com screenshot
#1 newegg.com
142.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lenovo.com screenshot
#2 lenovo.com
157M
Revenue
48.7M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
cdw.com screenshot
#3 cdw.com
27.7M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
microcenter.com screenshot
#4 microcenter.com
106.4M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
hp.com screenshot
#5 hp.com
80.8M
Revenue
45.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dell.com vs top market performers
dell.com
top retailers
conversion rate vs average order value for dell.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dell.com

In December large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on dell.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dell.com channels

Identify top traffic channels that drive growth for dell.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dell.com Google Ads spend

Evaluate dell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dell.com devices

Review dell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dell.com top markets

Explore dell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dell.com country & global rank

Assess the ranking of dell.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard