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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mytoys.demytoys.de

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28.9K
Revenue
Oct 25
3.9K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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The website mytoys.de offers a variety of childrens products including toys, clothes, books, and games. They feature a wide range of categories, catering to different age groups and interests. The website also provides a user-friendly interface for convenient and easy online shopping experience.

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mytoys.de Annual Revenue and Growth

mytoys.de's annual sales on its online store amounted to $130.6M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$130.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mytoys.de revenue by year

mytoys.de's monthly revenueOVER TIME
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Over the past three months, mytoys.de revenue has experienced growth of 340%, compared to the preceding three months.

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mytoys.de revenue growth for last six months
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OVERVIEW
In October 2025, mytoys.de generated $28,914 in online sales with a conversion rate of 4.00-4.50%, slightly below the CHILDCARE industry's high of 4.54%. The average order value (AOV) ranged between $150-175, lower than the high AOV of $263 in the sector. With 3,945 sessions, mytoys.de significantly trailed the industry median of 17,728 and the leading store, babylist.com, which recorded 11,104,257 sessions. Overall, mytoys.de's performance highlights areas for growth in revenue, AOV, and session traffic to compete effectively within the CHILDCARE market.
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mytoys.de competitors

In October 2025, mytoys.de reported a revenue of 28,914 with 167 transactions and 3,945 sessions, resulting in an average order value (AOV) of 150-175 and a conversion rate of 4.00-4.50. When compared to its competitors, mytoys.de outperformed rofu.de in terms of revenue, transactions, sessions, AOV, and conversion rate. However, it lagged behind baby-walz.de, mueller.de, and babymarkt.de in revenue, transactions, and sessions. baby-walz.de led the pack with the highest revenue of 3,689,869, followed by mueller.de with 6,610,735, and babymarkt.de with 37,790. Additionally, mytoys.de had a higher AOV than all its competitors except for babymarkt.de. Overall, while mytoys.de showed strong performance in certain areas, it faced stiff competition from other players in the market.

smythstoys.com screenshot
#1 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baby-walz.de screenshot
#2 baby-walz.de
3.7M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#3 mueller.de
6.6M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
babymarkt.de screenshot
#4 babymarkt.de
37.8K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rofu.de screenshot
#5 rofu.de
343.9K
Revenue
353.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
mytoys.de vs top market performers
mytoys.de
top retailers
conversion rate vs average order value for mytoys.de and its competitors
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mytoys.de channels

Identify top traffic channels that drive growth for mytoys.deand discover how performance of traffic channels has changed over time.

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mytoys.de Google Ads spend

Evaluate mytoys.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mytoys.de devices

Review mytoys.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mytoys.de top markets

Explore mytoys.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mytoys.de country & global rank

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