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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for mytoys.demytoys.de

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2.4K
Revenue
Jul 26
394.2
Sessions
Jul 26
4.5-5.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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The website mytoys.de offers a variety of childrens products including toys, clothes, books, and games. They feature a wide range of categories, catering to different age groups and interests. The website also provides a user-friendly interface for convenient and easy online shopping experience.

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mytoys.de Annual Revenue and Growth

mytoys.de's annual sales on its online store amounted to $252.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$252.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mytoys.de revenue by year

mytoys.de's monthly revenueOVER TIME
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Over the past three months, mytoys.de revenue has experienced growth of 256%, compared to the preceding three months.

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mytoys.de revenue growth for last six months
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OVERVIEW
mytoys.de operates within the childcare category, where its performance metrics show notable differences compared to the average store in the childcare category. In July 2026, mytoys.de generated $2,410 in online sales, significantly lower than the average store in the childcare category, which earns around $38,900 monthly, with babylist.com leading at $107.3 million. mytoys.de's conversion rate of 4.50-5.00% is within the category's typical range of 1.01% to 4.41%. Its average order value (AOV) of $125-150 also falls within the typical range of $53 to $283. However, mytoys.de saw only 394 sessions, starkly below the average store in the childcare category's 16,000 sessions.
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mytoys.de competitors

The competitive set for mytoys.de includes baby-walz.de, mueller.de, babymarkt.de, tausendkind.de, and rofu.de. In July 2026, mytoys.de generated a revenue of $2,410, ranking fifth among its competitors and trailing mueller.de by $7.5 million. It recorded 18 transactions from 394 sessions, placing it fourth in transactions and falling short of mueller.de by 111,000. mytoys.de's average order value (AOV) ranges from $125-150, which is comparable to baby-walz.de and tausendkind.de, both of which have a similar AOV. In terms of conversion rate, mytoys.de stands at 4.50-5.00%, outperforming baby-walz.de (1.50-2.00%) and rofu.de (0.50-1.00%), yet still lags behind tausendkind.de (4.00-4.50%). Overall, while mytoys.de shows competitive conversion metrics, it significantly trails its competitors in revenue, transactions, and sessions.

smythstoys.com screenshot
#1 smythstoys.com
47.5M
Revenue
15.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
baby-walz.de screenshot
#2 baby-walz.de
2.8M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mueller.de screenshot
#3 mueller.de
7.5M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
babymarkt.de screenshot
#4 babymarkt.de
1.7K
Revenue
348
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
tausendkind.de screenshot
#5 tausendkind.de
2.7K
Revenue
298
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
mytoys.de vs top market performers
mytoys.de
top retailers
conversion rate vs average order value for mytoys.de and its competitors
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mytoys.de channels

Identify top traffic channels that drive growth for mytoys.deand discover how performance of traffic channels has changed over time.

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mytoys.de Google Ads spend

Evaluate mytoys.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mytoys.de devices

Review mytoys.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mytoys.de top markets

Explore mytoys.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mytoys.de country & global rank

Assess the ranking of mytoys.de among other retailers within its primary country and worldwide.

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