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Sep 2025
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Home/Insights/Retailers/saxxunderwear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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233.3K
Revenue
Sep 25
243.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The website saxxunderwear.com offers a wide selection of mens underwear and related products. Their inventory includes various styles such as briefs, trunks, and boxer briefs. In addition, they offer items featuring innovative designs focusing on comfort, support, and fit, crafted from high-quality materials to enhance the wearing experience.

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saxxunderwear.com Annual Revenue and Growth

saxxunderwear.com's annual sales on its online store amounted to $6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
saxxunderwear.com revenue by year

saxxunderwear.com's monthly revenueOVER TIME
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Over the past three months, saxxunderwear.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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saxxunderwear.com revenue decline for last six months
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OVERVIEW
In September 2025, saxxunderwear.com achieved online sales revenue of $233,310, significantly surpassing the FASHION AND APPAREL median of $74,931, yet falling short of the leading giant shein.com's $819,580,923. With a conversion rate of 1.00-1.50%, saxx is performing moderately against the sector's high of 3.2% and low of 0.68%. Its average order value (AOV) ranged between $75-100, compared to the category's high of $382 and low of $73. Additionally, the site recorded 243,294 sessions, well above the median of 34,221, though still behind shein.com's astounding 297,137,690 sessions.
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saxxunderwear.com competitors

When comparing saxxunderwear.com to its competitors in September 2025, we see that saxxunderwear.com has a revenue of $233,310 from 2,678 transactions and 243,294 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, shinesty.com leads with a revenue of $721,161 from 7,224 transactions and 427,757 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. tommyjohn.com also performs well with a revenue of $617,105 from 5,140 transactions and 298,775 sessions, offering a higher AOV of $100-125 and a conversion rate of 1.50-2.00%. While saxxunderwear.com is competitive in terms of AOV and conversion rate, it could potentially increase its revenue and transactions to catch up to top performers like shinesty.com and tommyjohn.com.

shinesty.com screenshot
#1 shinesty.com
721.2K
Revenue
427.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sheathunderwear.com screenshot
#2 sheathunderwear.com
101.1K
Revenue
100.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
tommyjohn.com screenshot
#3 tommyjohn.com
617.1K
Revenue
298.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
2xist.com screenshot
#4 2xist.com
156.1K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
91.3K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
saxxunderwear.com vs top market performers
saxxunderwear.com
top retailers
conversion rate vs average order value for saxxunderwear.com and its competitors
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Revenue share by device at saxxunderwear.com

In September large majority of sales on saxxunderwear.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on saxxunderwear.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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saxxunderwear.com channels

Identify top traffic channels that drive growth for saxxunderwear.comand discover how performance of traffic channels has changed over time.

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saxxunderwear.com Google Ads spend

Evaluate saxxunderwear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saxxunderwear.com devices

Review saxxunderwear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saxxunderwear.com top markets

Explore saxxunderwear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saxxunderwear.com country & global rank

Assess the ranking of saxxunderwear.com among other retailers within its primary country and worldwide.

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