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Dec 2025
All countries
Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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291.1K
Revenue
Dec 25
152.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com Annual Revenue and Growth

pairofthieves.com's annual sales on its online store amounted to $7.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pairofthieves.com revenue by year

pairofthieves.com's monthly revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced growth of 12%, compared to the preceding three months.

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pairofthieves.com revenue growth for last six months
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OVERVIEW
In December 2025, pairofthieves.com achieved impressive online sales of $291,061, significantly above the FASHION AND APPAREL median of $92,600, with a solid conversion rate of 2.50-3.00%, approaching the high end of the industry at 3.17%. Its average order value (AOV) ranged between $50-75, notably lower than the high AOV benchmark of $389. With 152,569 sessions, pairofthieves.com surpassed the median sessions of 39,789, yet remains far from the leading competitor shein.com, which boasted 304,519,814 sessions. Overall, pairofthieves.com showcases strong performance within the competitive FASHION AND APPAREL sector.
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pairofthieves.com competitors

In December 2025, pairofthieves.com had a revenue of $291,061 with 4,124 transactions and 152,569 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, pairofthieves.com falls behind in revenue when looking at the top performer, Mack Weldon, which generated $5,844,016 with 35,336 transactions and 665,546 sessions. However, pairofthieves.com outperformed mensunderwearstore.com, which only brought in $101,182 in revenue with 1,338 transactions and 68,099 sessions. While pairofthieves.com has a lower conversion rate than Mack Weldon, it fares better than some competitors like saxxunderwear.com and 2xist.com in terms of both revenue and conversion rate. Overall, pairofthieves.com holds its own in the competitive landscape of online underwear retailers.

saxxunderwear.com screenshot
#1 saxxunderwear.com
578.1K
Revenue
414.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
2xist.com screenshot
#2 2xist.com
298.2K
Revenue
152.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
skullandbones.com screenshot
#3 skullandbones.com
155K
Revenue
71.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
5.8M
Revenue
665.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
101.2K
Revenue
68.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In December large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In December large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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