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May 2025
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Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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304.7K
Revenue
168.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com's revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced decline of 18%, compared to the preceding three months.

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pairofthieves.com revenue decline for last six months
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OVERVIEW
pairofthieves.com, in the FASHION AND APPAREL industry, had a revenue of $304,665 in May 2025 with a conversion rate of 2.00-2.50% and an AOV of $75-100. The store had 168,542 sessions during the month, while the highest sessions were recorded at 224,142,058 on shein.com. The median revenue in the industry is $81,783, with a very high conversion rate of 3.09% and AOV of $415. The lowest conversion rate was 0.67% and the lowest AOV was $82, with a median session count of 33,223.
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pairofthieves.com competitors

In May 2025, pairofthieves.com generated $304,665 in revenue from 4,029 transactions with 168,542 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, pairofthieves.com falls behind in revenue when stacked up against mackweldon.com, which raked in a staggering $2,708,764 with 15,581 transactions and 524,566 sessions. However, pairofthieves.com outperforms skullandbones.com and mensunderwearstore.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. 2xist.com is a close competitor in revenue and transactions, but pairofthieves.com has a higher conversion rate. saxxunderwear.com surpasses pairofthieves.com in revenue and sessions, with a higher AOV, but has a lower conversion rate. Overall, pairofthieves.com holds its ground in the competitive online underwear market, with steady performance metrics.

saxxunderwear.com screenshot
#1 saxxunderwear.com
365.8K
Revenue
317.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
2xist.com screenshot
#2 2xist.com
280.1K
Revenue
108.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
skullandbones.com screenshot
#3 skullandbones.com
146.9K
Revenue
68.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
2.7M
Revenue
524.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
157.7K
Revenue
75.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In May large majority of sales on pairofthieves.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on pairofthieves.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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