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Nov 2025
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Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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374.7K
Revenue
Nov 25
131.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com Annual Revenue and Growth

pairofthieves.com's annual sales on its online store amounted to $7.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pairofthieves.com revenue by year

pairofthieves.com's monthly revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced decline of 7.7%, compared to the preceding three months.

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pairofthieves.com revenue decline for last six months
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OVERVIEW
In November 2025, pairofthieves.com achieved impressive online sales revenue of $374,744, significantly surpassing the FASHION AND APPAREL median of $93,064. With a conversion rate of 3.50-4.00%, it exceeds the sector's average of 3.37%. The site's average order value (AOV) ranges between $50-75, while the industry high is $375. Additionally, pairofthieves.com recorded 131,319 sessions, well above the median of 36,492, though it falls short of the leading competitor, shein.com, which boasts an astonishing 342,497,064 sessions and a revenue of $916,157,774, showcasing pairofthieves.com's strong market positioning in a competitive landscape.
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pairofthieves.com competitors

In November 2025, pairofthieves.com had a revenue of $374,744 with 5,151 transactions and 131,319 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. When compared to its competitors, pairofthieves.com falls behind in terms of revenue and sessions but performs better in terms of conversion rate. For example, Mack Weldon had a significantly higher revenue of $4,923,947 with 29,978 transactions and 573,190 sessions, boasting an AOV of $150-175 and a conversion rate of 5.00-5.50%. Similarly, Saxx Underwear also outperformed pairofthieves.com with higher revenue and sessions but a lower conversion rate. Overall, while pairofthieves.com may not have the highest revenue or sessions among its competitors, it excels in converting sessions into transactions with a competitive conversion rate.

saxxunderwear.com screenshot
#1 saxxunderwear.com
577.4K
Revenue
417.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
2xist.com screenshot
#2 2xist.com
250K
Revenue
100.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
skullandbones.com screenshot
#3 skullandbones.com
164K
Revenue
73K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
4.9M
Revenue
573.2K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
185.6K
Revenue
68.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In November large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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