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Jan 2026
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Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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184.7K
Revenue
Jan 26
128.2K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com Annual Revenue and Growth

pairofthieves.com's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pairofthieves.com revenue by year

pairofthieves.com's monthly revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced growth of 14%, compared to the preceding three months.

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pairofthieves.com revenue growth for last six months
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OVERVIEW
In January 2026, pairofthieves.com generated $184,664 in online sales, significantly above the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.50-2.00%, just below the high benchmark of 3.1%. The site's average order value (AOV) ranged from $50-75, falling short of the high AOV of $390, while its 128,247 sessions exceeded the median of 38,909 but were dwarfed by shein.com’s impressive 279,580,739 sessions. Overall, pairofthieves.com showcases a strong performance in revenue and sessions relative to industry averages, though it has room to grow in conversion rate and AOV.
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pairofthieves.com competitors

In January 2026, pairofthieves.com generated a revenue of $184,664 with 2,470 transactions and 128,247 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, pairofthieves.com falls behind in terms of revenue when compared to mackweldon.com, which earned $3,436,401 with 20,958 transactions and 514,039 sessions. However, pairofthieves.com outperforms skullandbones.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. In terms of conversion rates, pairofthieves.com falls within the middle range when compared to saxxunderwear.com, 2xist.com, and mackweldon.com. Overall, pairofthieves.com is competitive in the market, with room for growth in revenue and session numbers to further solidify its position among its competitors.

saxxunderwear.com screenshot
#1 saxxunderwear.com
280.9K
Revenue
236K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
2xist.com screenshot
#2 2xist.com
249.7K
Revenue
152.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
skullandbones.com screenshot
#3 skullandbones.com
128.8K
Revenue
70.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
3.4M
Revenue
514K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
lawrencehuntfashion.com screenshot
#5 lawrencehuntfashion.com
5.5K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In January large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In January large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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