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Sep 2025
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Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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216.6K
Revenue
Sep 25
110.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com Annual Revenue and Growth

pairofthieves.com's annual sales on its online store amounted to $7.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pairofthieves.com revenue by year

pairofthieves.com's monthly revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced decline of 4.3%, compared to the preceding three months.

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pairofthieves.com revenue decline for last six months
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OVERVIEW
In September 2025, pairofthieves.com achieved online sales revenue of $216,561, significantly exceeding the lifestyle/fashion and apparel median of $74,931, with a conversion rate between 2.50-3.00%, close to the high industry benchmark of 3.2%. Their average order value (AOV) ranged from $50-75, comparable to the lower industry AOV of $73. With 110,674 sessions, pairofthieves.com demonstrated robust engagement, far surpassing the median of 34,221, though trailing behind the industry leader, shein.com, which had an overwhelming 297,137,690 sessions and $819,580,923 in revenue, indicating strong competitive positioning.
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pairofthieves.com competitors

In September 2025, pairofthieves.com generated a revenue of $216,561 with 3,136 transactions and 110,674 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, we see that saxxunderwear.com had a slightly higher revenue of $233,310 with fewer transactions and sessions, a higher AOV of $75-100, but a lower conversion rate of 1.00-1.50%. On the other hand, mackweldon.com significantly outperformed pairofthieves.com with a revenue of $2,773,068, 17,472 transactions, 478,674 sessions, a higher AOV of $150-175, and a conversion rate of 3.50-4.00%. Overall, pairofthieves.com falls in the middle of the pack compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

saxxunderwear.com screenshot
#1 saxxunderwear.com
233.3K
Revenue
243.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
2xist.com screenshot
#2 2xist.com
156.1K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
skullandbones.com screenshot
#3 skullandbones.com
288.9K
Revenue
120.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
2.8M
Revenue
478.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
91.3K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In September large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In September large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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