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Mar 2026
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Home/Insights/Retailers/pairofthieves.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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162.2K
Revenue
Mar 26
64.5K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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The website pairofthieves.com offers a wide range of clothing and accessories for men, women, and children. Their product selection includes underwear, socks, loungewear, activewear, and accessories. The site showcases a variety of stylish and comfortable options for customers to choose from, catering to different preferences and age groups.

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pairofthieves.com Annual Revenue and Growth

pairofthieves.com's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pairofthieves.com revenue by year

pairofthieves.com's monthly revenueOVER TIME
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Over the past three months, pairofthieves.com revenue has experienced decline of 44%, compared to the preceding three months.

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pairofthieves.com revenue decline for last six months
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OVERVIEW
In March 2026, pairofthieves.com, a lifestyle/fashion and apparel brand, achieved online sales revenue of $162,221, significantly surpassing the median of $83,040, with a conversion rate of 3.00-3.50%, slightly above the high industry average of 3.14%. The average order value (AOV) ranged from $75-100, aligning closely with the lower industry benchmark of $73. With 64,485 sessions, the site outperformed the median of 36,457 but fell short of shein.com’s dominance, which recorded an astonishing 298,145,068 sessions. Overall, pairofthieves.com demonstrates strong performance metrics in a competitive landscape.
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pairofthieves.com competitors

In March 2026, pairofthieves.com generated a revenue of $162,221 with 2,114 transactions and 64,485 sessions, boasting a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. Compared to its competitors, such as saxxunderwear.com with $299,027 revenue and 1.00-1.50% conversion rate, 2xist.com with $254,939 revenue and a similar AOV but lower conversion rate, skullandbones.com with $145,635 revenue and a lower conversion rate, and mensunderwearstore.com with $77,941 revenue and a lower AOV, pairofthieves.com falls somewhere in the middle in terms of revenue and conversion rate. However, it excels in maintaining a steady AOV and conversion rate, standing out amongst its competitors in the online underwear market. On the other hand, mackweldon.com leads the pack with $2,806,879 revenue, 17,358 transactions, and a high AOV and conversion rate.

saxxunderwear.com screenshot
#1 saxxunderwear.com
299K
Revenue
267.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
2xist.com screenshot
#2 2xist.com
254.9K
Revenue
125.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
skullandbones.com screenshot
#3 skullandbones.com
145.6K
Revenue
71.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mackweldon.com screenshot
#4 mackweldon.com
2.8M
Revenue
447.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#5 mensunderwearstore.com
77.9K
Revenue
57.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pairofthieves.com vs top market performers
pairofthieves.com
top retailers
conversion rate vs average order value for pairofthieves.com and its competitors
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Revenue share by device at pairofthieves.com

In March large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In March large majority of sales on pairofthieves.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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pairofthieves.com channels

Identify top traffic channels that drive growth for pairofthieves.comand discover how performance of traffic channels has changed over time.

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pairofthieves.com Google Ads spend

Evaluate pairofthieves.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pairofthieves.com devices

Review pairofthieves.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pairofthieves.com top markets

Explore pairofthieves.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pairofthieves.com country & global rank

Assess the ranking of pairofthieves.com among other retailers within its primary country and worldwide.

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